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COMMUNICATION, MARKETHALLS AND PUBLIC SPACE Two types of communication: 1. Physical communication

2. Social communication

Urban scale

About social interaction in and around a public space

Building / plot scale


1. MARKET HALLS AND THEIR IMAGE WITHIN THE URBAN DOMAIN

Market halls are located near main urban elements: the example of Barcelona


Urban context

La Boqueria, Barcelona

Sant Antoni, Barcelona

Sta. Catarina, Barcelona

path

intersection

square


Urban context

ʺThe integration of market halls in the urban fabric is DIFFERENT in each case.ʺ


Urban context : Invisible

inside a building block

Market halls can be invisible: MarchĂŠ Les Enfants Rouges, Paris.


Urban context : Landmark

a whole building block

Market halls can be landmarks: Mercat de Sant Antoni, Barcelona.


2. PHYSICAL COMMUNICATION ON PLOT SCALE

Conflict and dialog within the market hall


The skin A wind protecting skin of a market hall is only needed when the building is not part of a building block.

MarchĂŠ Les Enfant Rouge in Paris

Sta. Boqueria in Barcelona On the Afrikaanderplein depending where the market hall is build you will probably need wind protection.


The structure There is no typical circulation for market halls

circulation diagrams 1. Marché Les Enfants Rouges 2. Marché St. Quincy & Östermalm 3. Marché Beauvau & Marché du Temple 4. Hötorgshallen 5. La Boqueria


The organs Market stalls are the vital organs needed for a market hall A market is more vital when there is more diversity

Diversity in sold items Sta. Boqueria in Barcelona


The organs Activators are extra organs which make a market hall more active. Activators can be a part of the market hall, the building or the building block

Activators in Hรถtorgshallen in Stockholm

Activators in market of La Boqueria in Barcelona


The character The diversity in stalls and prices give a diversity in visitors A smaller market has a smaller target group and a more specific local identity

+ exclusive Social context Sta. Boqueria in Barcelona

Social context Ă–stermalm in Stockholm

+ chic

Social context St. Catarina in Barcelona

Social context MarchĂŠ Les Enfants Rouges


3. COMMUNICATION IS THE MAIN FACTOR FOR A PUBLIC SPACE TO GET ALIVE


Map of New York location of Tompkins Square Park


Tompkins Square Park: Jazz, festival, ethnic, young, old, children, drums, dogs, reading, music, hanging out, sun, guitars, benches, basketball, tables, ice cream, party, festivity, markets, news paper, bum, home less, bike, trees, trees, trees, chess play, fountains, statues‌


Tompkins Square Park:

“Every day is Halloween in the East Village”


Tompkins Square Park: Situation and Activators


Afrikaanderplein: Situation and Activators


Conclusion:

“social communication is the key for a working urban space”

“architectural communication is secondary”


Presentation communication and markethalls