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Outgoing Global Internship Program


New Registration System Webinar


Positioning


Global Talent – is a brand of the Global Internship programme (internship in foreign company according to the participant background that gives young people to get the international experience as well as to develop the professional skills)

Value of the programme: development of professional skills, new professional experience, increasing competitiveness in the labor market, work in an international team, experience of living for a long time in a foreign country, the opportunity to study additional foreign language, familiarity with the new culture. Programme Duration: 6 to 12 months

Professional areas: - Marketing&Sales - Teaching

- Business Administration - IT


General Communication Channels


Universities presentations, posters and flyers . letter to the official email address of the department describing special offers for graduates and young teachers Email Newsletters from base to employment centers / other organizations at the University Social Network *

* This application should be used primarily for Facebook and LinkedIn Post in a visually drawn TN forms (at the official page of the local committee, pages of partners, pages of relevant groups and events) Daily updates of the official pages of the local committee for the use of thematical post on the profile to attract a larger audience

Offering "grants" for passing professional internships (free participation under certain conditions) Life-long Connection Creation (use existing ) database of people who took part in one of the programs of AIESEC: TMP; TLP; GCDP; GIP). Create Email lists for these people

The inclusion of specific TN forms or suggestions with descriptions for these people Invite people to physical activities to spread specific proposals of TN forms.


Target Communication Channels


Marketing * and Sales

Target Audience

 Students of 4, 5, 6 yaer of studying with major in "Marketing"  People under 28 who work in the field of marketing  Graduates of an AIESEC programme, with experience in marketing External events

Communication Channels

Presentations at conferences / seminars / workshops in marketing, held in the city (in partnership conditions: AIESEC is an information partner in exchange for the presentation of the program) Inclusion of information materials in the package of oarticipant

Emailing participants with AIESEC news Reposting the information on the official event group on Facebook Media partners Profile Information Portals

Comprehensive Information Portals Emailing of Marketing associations


Teaching Target Audience

Communication Channels

   

Students of 4, 5, 6 year with major in "Philology", "Pedagogy". People under 28 who work in the foreign languages schools. Young teachers of foreign languages ​in schools Graduates of an AIESEC programme, with appropriate education.

Center for the Study of Foreign Languages Presentations to the center management Placement of promotional material in the center (posters, flyers) Info on the official Facebook group of the Centre Secondary schools Presentation of the partner schools of programme iGCDP Information partnership with newspapers / magazines / websites for teachers Info partnership with the sites for tutors


Business Administration Target Audience

 Students of the 4, 5, 6 course in "Marketing", "Management", "Business" and others.  People under 28 who work in the field of project management  Graduates of the one of the AIESEC programmes

External events

Communication Channels

Presentations at conferences / seminars / workshops in marketing, held in the city (in partnership conditions: AIESEC is an information partner in exchange for the presentation of the program) Inclusion of information materials in the package of oarticipant Emailing participants with AIESEC news Reposting the information on the official event group on Facebook Other organizations doing project management Presentations to NGOs members Email marketing for members of the organizations


Hotel Business Target Audience

 Students of 4, 5, 6 year with major in "Tourism", "Business", "Management"  People under 28 who work in the hotel business management industry.  Graduates of the of AIESEC programme, with appropriate education. Establishments in hotel business area

Communication Channels

Presentations to the center management Spreading the information in groups of institution in Facebook Spreading the information on specific educational and informational events for the hotel industry. Work and Travel Cooperation with agencies that organize the program Work & Travel (apreading the information about the programmes of AIESEC among people who did not get a visa in the U.S.)


Promotion Advice


 Choose a focus communication channels  " Sell " specific opportunities rather than the program as a whole

 Print out a large number of flyers at a minimal cost and share them wherever made ​a presentation (universities , external events) . So you leave reminders for yourself and your information .  Always hesitate over the question where there is concentrated a maximum number of people with required profile. Use the principle of 80/20.

 In bold in each direction it is marked the most recommended target audience  SHOWCASE.


Any questions?

Ask Liza: elyzaveta.degtiarenko@aiesec.net


oGIP Marketing Campaign (17th of February-24th of March)