Structure of the company ✤
Was founded in 1837 by Thierry Hermes
Established a luxurious and classic style
Prestigious due to their degree of craftsmanship, reputation and price
Head designer Christophe Lemaire
Production: leather, clothing, lifestyle accessories, luxury goods
Doesn’t have any specific license but highly control the quality of each product
Sell world-widely and via internet boutique
Hermes collections Fall/Winter Ready-to-wear
Length variation Indexes: belt on a waist, accessorize for head, leather textile, coat on a shoulders.
Vertical field Fashion and a little body 3-4 strata 2-3 veins
Target Age: 35-over Has very high income Very well educated Meticulous, exacting, knows what she wants. Independent, self-confident Has particular lifestyle language: French, Douche, Spanish, English, Italian etc.
Web site Clear and easy navigation Has many languages Logo is visible Drawings of horse, bag and horseman reminds about the brand.
Basic page. Works in playful way Easy to use
By clicking on each icon client can watch fashion shows, read poems and see the fragments of craftsmanship
Romantic studious target Background Well-educated. Creative profession which does not require to be office constantly. Freelancer, can have different hobbies. Values: education, communication, creativity, individuality, success, achieving goals, appearance. Moderately religious. Background: Has an intelligent family with medium/high income, religious.
Currently: has family and kids or boyfriend. Age 25-45
Romantic studious target Lifestyle Activities: reading, studying, workaholic, traveler, natural friendly, having picnics, visiting the museums and exhibitions. Interests: innovations, selfstudy, multi-cultural, art, fashion, history and literature. Expenses: family, traveling, books, education, fashion. Respectful person.
With medium or high income. Group-in: Intelligent, successful people.
Romantic studious target Style Comfortable. Not too showy but eyecatching. Colors: warm, pastel, can be bright. Textile: high quality, good touch (silk, velvet, cotton, lace, viscose, kashmir, wool, linen). Accessorizes: with original design.
Decoration: ruche, flowers, draping, patterned fabric May love vintage.
Changes for a new web page
Make design in more romantic way More organized and clear Divide on a few main themes Add lounge music
Divided web page on themes
Divided web page on themes
CD Chanel Balenciaga
Fendi Giorgio Armani
Lanvin Luisa Via Roma
V&R Martin Margiela Comme Des Garsons
Missoni Yohji Yamamoto
Chloe Miu Miu Celine
Salvatore Ferragamo F.Rossotti
Burberry Matthew Willamsom
Azzedine Alaia Schiaparelli
E. Armani 600
Anna Sui Vivien Wetswood
Mark by MJ 300 Dead M. Linit
Gucci MaxMara CS
PSB Curo D
London Landi Hackett Sarah Roka Dolphie
Fiorucci Blugirl ToxicToy
100 Phonez says black Tres Boom Bap
Desiguel Convers Skuck Punk Vogue
Top Shop H&M
Conclusion Has very good reputation in the society Brand keeps itâ€™s style recognizable Has wealthy target Can involve a new target, which is ready to follow the brand for all life!