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Selezneva Liza


Structure of the company ✤

Was founded in 1837 by Thierry Hermes

Established a luxurious and classic style

Prestigious due to their degree of craftsmanship, reputation and price

Head designer Christophe Lemaire

Production: leather, clothing, lifestyle accessories, luxury goods

Doesn’t have any specific license but highly control the quality of each product

Sell world-widely and via internet boutique


Hermes collections Fall/Winter Ready-to-wear

2003

2004

2005

2006

2008

2009

2010

2008

2007

2009


SEMIOTIC analyzes

Length variation Indexes: belt on a waist, accessorize for head, leather textile, coat on a shoulders.

Vertical field Fashion and a little body 3-4 strata 2-3 veins


Target Age: 35-over Has very high income Very well educated Meticulous, exacting, knows what she wants. Independent, self-confident Has particular lifestyle language: French, Douche, Spanish, English, Italian etc.


Web site Clear and easy navigation Has many languages Logo is visible Drawings of horse, bag and horseman reminds about the brand.


Basic page. Works in playful way Easy to use

By clicking on each icon client can watch fashion shows, read poems and see the fragments of craftsmanship


Romantic studious target Background Well-educated. Creative profession which does not require to be office constantly. Freelancer, can have different hobbies. Values: education, communication, creativity, individuality, success, achieving goals, appearance. Moderately religious. Background: Has an intelligent family with medium/high income, religious.

Currently: has family and kids or boyfriend. Age 25-45


Romantic studious target Lifestyle Activities: reading, studying, workaholic, traveler, natural friendly, having picnics, visiting the museums and exhibitions. Interests: innovations, selfstudy, multi-cultural, art, fashion, history and literature. Expenses: family, traveling, books, education, fashion. Respectful person.

With medium or high income. Group-in: Intelligent, successful people.


Romantic studious target Style Comfortable. Not too showy but eyecatching. Colors: warm, pastel, can be bright. Textile: high quality, good touch (silk, velvet, cotton, lace, viscose, kashmir, wool, linen). Accessorizes: with original design.

Decoration: ruche, flowers, draping, patterned fabric May love vintage.


Changes for a new web page

Make design in more romantic way More organized and clear Divide on a few main themes Add lounge music


Basic page


Divided web page on themes


Divided web page on themes


6000

CD Chanel Balenciaga

Balmain

Versace

Valentino

3000

YSL

Fendi Giorgio Armani

Givanchy

Lacruah

Lanvin Luisa Via Roma

V&R Martin Margiela Comme Des Garsons

Prada

J.P.Gotier McQ

Moschino

E.Pucci

J.Galiano

Sonia Riciel

1000

Missoni Yohji Yamamoto

Chloe Miu Miu Celine

Marni

Rickoins

Alberta Ferretti

Salvatore Ferragamo F.Rossotti

Burberry Matthew Willamsom

Roberto Cavalli

Azzedine Alaia Schiaparelli

Iss.Mign

1500

Gianfranco Ferre’

Trecy Rees

DVF

E. Armani 600

JCDC

Costumo Nacionale

D&G Blumarin

Alex. Vang

Zac Posen

Andrea C.

Anna Sui Vivien Wetswood

Mark by MJ 300 Dead M. Linit

Gucci MaxMara CS

PSB Curo D

Lucky 13

Pierre Hardy

London Landi Hackett Sarah Roka Dolphie

Jiusy couture

Fiorucci Blugirl ToxicToy

100 Phonez says black Tres Boom Bap

Desiguel Convers Skuck Punk Vogue

Bjorn Borg

Top Shop H&M


Conclusion Has very good reputation in the society Brand keeps it’s style recognizable Has wealthy target Can involve a new target, which is ready to follow the brand for all life!

Hermes brand analysis  

Semiotics, sociology and Interpritating of fashion sistem. Hermes brand analisis