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TEAM BLUEPRINT


Culture Business Building Tools Education Administrative Support Marketing


THIS IS HOME. THIS IS WHERE AWESOMENESS HAPPENS.


TEAM FRIENDLY ATMOSPHERE

CULTURE

Coldwell Banker Schmidt knows that “TEAMS” are here to stay as the direction of the future and as a growth plan for our aspiring agents who are interested in taking their business to the next level. We have a collaborative culture that supports learning and development at it’s very core and provides the roadmap for agents who have the desire and leadership to break into this platform.

BUSINESS BUILDING

Running a team is much like running a business. We recognize that agents need business planning inclusive of financial and goal formulation, implementation strategy, defined team structure and role establishment. At the core, we equip Teams to build prosperous businesses.

“The Marketing Team is priceless and essential to our team’s success. CBx is a platform that we embrace and it beats our competition out. We love Listings to Leads with social advertising and individual property websites. It creates team exposure next to none. Brand recognition is at a level not seen at other real estate companies. This provides a greater platform for our team. As a team, we can offer superior service with Coldwell Banker Schmidt Family of Companies and win more listings.” Anthony Colantuono, Real Estate Legacy Group


AND BUSINESS PHILOSOPHY

TOOLS

A team can’t run a world class business without the proper tools. We work closely with the Coldwell Banker

brand to continually add to the arsenal of tools we provide to our Teams to support their businesses. Dotloop for Teams, Contact Relationship Management Systems, state of the art technology to include ZAP!, CBx and the resources of CBExchange are all available to our agents to provide the resources needed to run a successful business.

EDUCATION

Team Leaders need resources too! We strive to empower our Teams by inspiring them to become better leaders. We provide growth plans, Masterminds, Financial Benchmarks and best practices. Agents want to be inspired and the success to retention on teams is to constantly create value to all while recognizing that every member of the team plays an integral part.

ADMINISTRATIVE SUPPORT

This is the “secret sauce” to the success of the Team and should be the first “hire” on the Team. We recognize that administrative may not be the strong suit of the Team Leader and as such, we will hire and train the Administrative Support as well as provide resources during this process (***to any Team that qualifies for this option***).

MARKETING

This is an area where we really shine! Agents are not designers, they are in the business of creating exceptional service during the home buying and selling process. At Coldwell Banker Schmidt Family of Companies, we believe in showcasing our agents and the value they bring to the consumer with an exceptional Marketing Department made up of designers, social media experts, writers, etc. Our Marketing Department spans Ohio, Michigan, Florida and the Virgin Islands. We are laser focused on providing the exposure our agents need. From Branding, to Press Releases, to customized Listing Presentations, Global Luxury Advertising for qualified listings and so much more.


TEAM CULTURE

BRINGING YOUR TEAM HOME. Your team finding “Home” is as important as it is for your clients. Our passion is to cultivate a team culture that empowers, strengthens, grows and inspires.

OUR ANNUAL GEN BLUE CONVENTION COMBINES NETWORKING , HIGH LEVEL LEARNING TAUGHT BY THE INDUSTRY’S VERY BEST, TEAM BREAKOUT SESSIONS, AND ONE AWESOME PARTY!


“I did a lot of research before choosing a brokerage in 1989 and Coldwell Banker, Ken Schmidt and Tom Gray were the best choice. Watching Ken and Tom staff the offices benefitted me greatly, when it was time for me to choose people. The success I experience now is a direct result of my high-quality team members. I have been very fortunate to surround myself with great people and I learned that from Ken Schmidt who surrounded us from the beginning with exceptional people. Mike Schmidt has carried on the tradition and added the most innovative technology and marketing. There is no other brokerage that even comes close.” Mark Hagan, Mark Hagan Real Estate Professionals

ANNUAL AWARDS BANQUET / MONOPOLY MANIA

AN UNMATCHED CELEBRATION OF YOUR TEAM SUCCESS. THIS IS AN AWARD EVENT UNLIKE ANY OTHER. AWARDS FOR YOUR TEAM ACHIEVEMENTS. SPARKS YOUR TEAM’S PRODUCTIVITY. WIN AMAZING PRIZES.


TEAM BUSINESS BUILDING

Most agents go through an evolution in their career. They start with buyers, hit a ceiling with scalability and shift to a “listings first” focus. Many agents then encounter another phase in their evolutionary development—they have more buyers, listings and leads than they can handle unless they get help—and they start thinking about building a team. These top agents need and want team training—they are ready, but they have no proven path forward. Our Team Philosophy focuses on the key skills of hiring, managing and leading a team, as well as harnessing innate entrepreneurial skills to build and run a business.

“Coldwell Banker Schmidt has given me the platform to build my team. The training and educational opportunities help me grow members of my team into future top producers. I also feel fortunate to have access to other team leaders within the company.” Geno D’Angelo, The Geno D’Angelo Group

THE BUSINESS OF


BUSINESS PLANNING WE WILL GUIDE YOU THROUGH THE PROCESS AND DETERMINE YOUR NEEDS Set annual, monthly and daily goals in alignment with your vision Identify the activities to support your team financial goals Develop strategies to implement into your business plan

DEFINE YOUR TEAM Team Structure Define and Establish RolesBuyers Agent, Showing Assistant, Listing Agent, Inside Sales Assistant

COMPENSATION / ECONOMIC MODEL Financial Benchmarks Best Practices Value Proposition

Agents often see themselves as just sales people rather than business owners. Shifting that mindset requires vision, goal setting and a solid plan that focuses on the key activities that will get results.

BUILDING A TEAM


TEAM TOOLS CRM PROVIDED THROUGH COLDWELL BANKER’S TECHNOLOGY SYSTEMS ELECTRONIC FILE STORAGE WITH DOTLOOP LISTINGS TO LEADS PROVIDED FREE OF CHARGE TO HELP DRIVE BUSINESS TO YOUR TEAM COLDWELL BANKER BLUE MATTER BLOG TO PROVIDE GREAT CONTENT TO ALL OF YOUR SOCIAL MEDIA PLATFORMS

“Top Notch! There is no other way to describe the technology and tools made available to our team at Coldwell Banker! With proper implementation of these tools into our real estate business every day, our team has been able to better systemize, manage and grow our business year after year! “ Renee Bridges, The HomeTown Team


TEAM EDUCATION & GROWTH GLOBAL LUXURY CERTIFICATION TRAINING SMART HOME CERTIFICATION COURSE ANNUAL INNOVATION EXCHANGE TO KEEP YOU “IN THE KNOW” TEAM TRAINING PROVIDED WITH COMPLETE ONBOARDING OF ALL TEAM MEMBERS ONGOING INSTRUCTOR-LED SALES TRAINING PROVIDED FOR AGENTS AT ALL LEVELS COLDWELL BANKER UNIVERSITY ONLINE LEARNING PORTAL MOTIVATIONAL AND BUSINESS EXPERTS BROUGHT IN TO TAKE YOUR CAREER TO THE NEXT LEVEL LAUNCH AND REGIONALIZED TRAINING


TEAM ADMINISTRATIVE SUPPORT TEAM POLICY ON AGENCY PROVIDED FOR YOU TEAM AGREEMENTS

JOB DESCRIPTIONS ASSISTANCE RECRUITING AND HIRING YOUR TEAM AND ADMIN

“A highly trained full time in-office admInistrative assistant supports us with all clerical tasks allowing us to spend our time on income-producing activities. A company paid paperless storage filing system reducing paper and ensuring accuracy of all documents supports our teams at a high level. Our team has peace of mind that comes with knowing our files are compliant with all legal requirements and we have an extra layer of protection with the backing of Coldwell Banker. Having the same person at the front desk every day to greet our customers makes our team look professional and our customers feel at home in the office.” Kristen Conti, Team Conti


TEAM MARKETING IN-HOUSE MARKETING DESIGNERS “My experience with the Schmidt Family of Coldwell Banker has been very positive and supportive in helping me and my team grow and be successful from the Marketing Department and the events they sponsor, as well as the involvement of the Schmidt Leadership Team and our Brand in New Jersey.“ Andrea Crossman, Andrea Crossman Group

DIGITAL MEDIA SPECIALIST DIRECTOR OF LUXURY TECHNOLOGY DIRECTOR TEAM BRANDING CUSTOM LISTING PRESENTATION EXCEPTIONAL LUXURY ADVERTISING FOR QUALIFIED LISTINGS PUBLIC RELATIONS AND SO MUCH MORE!


SCHMIDT

FAMILY of COMPANIES

MICHIGAN

CBGREATLAKES.COM

OHIO

CBSCHMIDTOHIO.COM

U.S. VIRGIN ISLANDS COLDWELLBANKERVI.COM

FLORIDA

CBFLORIDAHOMES.COM

Team Blueprint 2  
Team Blueprint 2  
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