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Room 308, 3/F Chevalier House, 45-51 Chatham Road South Tsim Sha Tsui, Kowloon, Hong Kong Tel: (852) 3165 8600 Fax: (852) 3165 8608

GCE AS Business Studies Time-table Course GCE AS Business Studies (Regular) GCE AS Business Studies (Revision) GCE AS Business Studies (Revision)

Lessons 36 4 4

Time 19:30 – 21:00 (Sat) 09:00 – 10:30 (Sat) 09:00 – 10:30 (Sat)

Developing New Business Ideas

GCE AS Business Studies (Regular) - Lesson Plan Topics Week 1-2 Characteristics of successful entrepreneurs - E.g. initiative, hard-working, resilient, creative, self-confident, risk-taking Week 3-5 Identifying a business opportunity Demand and supply and their factors Benefits of market orientation Research for business idea Factors to consider for business idea Week 7-8 Economic Considerations Impact of government decisions Interest rate, taxation, inflation and exchange rate Week 9-12 Financing the new business idea Sources of finance Evaluating financing options Week 13-15

Week 16-18

Managing the Business

Week 19-22

Week 23-27

Week 28-32

Week 33-36

Measuring a business opportunity Sales, costs, profits Break-even Creation of a business plan Purpose Product, service, marketing plan Cost, expenses and investment Marketing plan Marketing objectives and strategies Identification of 4Ps Price elasticity of demand Managing the provision process Product or service design Productivity and efficiency Capacity utilization Stock control Managing the budget Budgets Sales forecast Cash flow forecasting Managing other people Different types of organizational structures Recruitment and training

Course Starts nd 2 Oct 2010 th 9 Dec 2010 th 7 Apr 2011

Fee (HK$) HK$1000 (4 lessons) HK$1000 (4 lessons) HK$1000 (4 lessons)

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Motivation of entrepreneurs Leadership styles, McGregor Theorem

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Positioning Product Trial Survey and questionnaires Opportunity cost

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effect of government spending, taxation, unemployment analysis of data

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Commercial loan Personal loan

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Measurement of profit: gross profit, net profit, EBITDA, EBIT

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Sources of finance Project profit and loss statement Cash flow

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Lean management Quality management techniques Consumer protection legislation

Managing working capital Differences between cash and profit Why businesses fail Motivation of staff How managers get the best from staff Reduction of labour costs


Room 308, 3/F Chevalier House, 45-51 Chatham Road South Tsim Sha Tsui, Kowloon, Hong Kong Tel: (852) 3165 8600 Fax: (852) 3165 8608


GCE AS Business Studies