Photography for Little People Melanie Armstrong’s babyphotography franchise is focused on big growth
NOVEMBER 2017 £4.50
A helping hand
Business-service franchises are on the rise
How the American mathsteaching franchise aims to boost UK children’s maths skills
People person Whether it’s fighting for students left without accommodation, challenging austerity or helping SMEs handle their personnel with The HR Dept, Gemma Tumelty isn’t scared of standing up for the little guy
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Come and talk to us at one of our Insight Days:
1st December London
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03/10/2017 03/11/2017 13:38 13:59 02/10/2017 15:21
Personnel politics 18
Having managed the interests of students, unions and Ed Miliband, Gemma Tumelty was the natural choice to step into her motherâ€™s shoes and lead The HR Dept
6 elitefranchise | NOVEMBER 2017
REGULARS 9 Welcome & contributors 11 News & events 97 Franchise diaries
COLUMNS 13 Pip Wilkins 15 Sussanne Chambers 27 Frank Milner 31 Nigel Toplis 35 Tony Bowman
FEATURES 38 Shutterbugs and tiny tots How Photography for Little People became successful capturing babies' early days
44 Taking care of business
B2B franchises are on the rise and at SMEs' service
58 The art of borrowing money Make sure you read this before heading to the bank
64 From small acorns With the right attitude and marketing, small franchises can go for growth
72 Glory days
The rise of olderpreneurs is bringing in franchisees with experience
78 Under her wings
With Bluebird Care, Victoria Webber's franchise career is taking flight
Franchising by numbers
82 Starting off on the right foot
Steve Felmingham is bringing Mathnasium to Britain
Initial obligations can help franchisees and franchisors find their feet
NOVEMBER 2017 | elitefranchise
SEARCHING FOR A CAREER CHANGE WITH A FUTURE? BoConcept is a successful company in design-oriented furniture and are searching nationwide for: Managing Director Retail store-Franchise Partner BoConcept is the largest retailer of Danish furniture worldwide with operations in 60 countries and over 250 stores. Having well established the brand here in recent years, BoConcept is now expanding further in the UK. To spearhead that growth plan BoConcept requires entrepreneurial leaders who are keen to build a new business in their local area and take the retail concept to market.
BENEFITS OF THE SYSTEM
- Sales and commercial management experience,
- Very high average income potential
ideally from the retail sector but other areas of industry are
- A strong brand from a well established company
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- Transparent processes with open communications
a successful retail business
- High Level Management Support
- High affinity to design issues and trends
- Extensive marketing support
- Leadership skills and great customer service orientation
- Extensive training - Support for the store design and furnishings & Opening BoConcept supports its franchise partners extensively with a dedicated and enthusiastic team to support the opening and help make success possible. This is an opportunity to run and own your own retail business of which BoConcept work closely with each partner to ensure success. If you are looking for a new challenge and have the desire to become part of an international retail chain then contact us to enquire further about this opportunity â€“ without obligation. This opportunity does require a significant personal investment to operate this franchise but with strong returns and support the only thing that will stop you being successful is your attitude.
Request more information on this franchise system email@example.com Franchise opportunities only available outside the Greater London area.
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welcome Volume 05 Issue 11 / 2017 EDITORIAL Josh Russell – Editor firstname.lastname@example.org Eric Johansson - Feature Writer email@example.com
The personal touch
DESIGN/PRODUCTION Leona Connor – Head Designer firstname.lastname@example.org Jenny Allen – Designer email@example.com Chris England – Intern Designer firstname.lastname@example.org Dan Lecount – Web Development Manager email@example.com
hen discussing the wonders of franchising, it’s easy to resort to economic arguments. After all, the industry contributes £15.1bn to Britain’s economy each year. But the thing that I really love about the industry is the smaller, more personal contributions it makes to people’s lives. For example, Victoria Webber was so inspired by the care provided to her grandfather by Bluebird Care that she ended up joining the franchise and helping to look after others’ loved ones. Meanwhile, it was reading feedback from parents whose kids’ love of numbers had been reignited by Mathnasium that convinced Steve Felmingham to help the mathstutoring franchise establish a foothold on these shores. However, the person packing the most people power this month has to be The HR Dept’s Gemma Tumelty. Having inherited both her mother’s work ethic and passion for politics, Tumelty has improved the lives of students, workers and franchisees alike. Without a doubt, a real woman of the people.
SALES Gemma Campion – Sales Manager firstname.lastname@example.org Jemma Tonge – Senior Account Manager email@example.com MARKETING Taylor Blayney – Media Assistant firstname.lastname@example.org CIRCULATION Paul Kirby – Circulation & Data Manager email@example.com ACCOUNTS Sally Stoker – Finance Manager firstname.lastname@example.org DIRECTOR Scott English – Director email@example.com Circulation enquiries: CE Media Call: 0124 567 3700 Elite Franchise is published by CE Media, 1st Floor, Regency House, 16 Victoria Road, Chelmsford, CM1 1NZ Copyright 2017. All rights reserved. No part of Elite Franchise may be reproduced, stored in a retrieval system or transmitted in any form or by any means, without the prior written consent of the editor. Elite Franchise will make every effort to return picture material, but this is at the owner’s risk. Due to the nature of the printing process, images can be subject to a variation of up to 15%, therefore CE Media Limited cannot be held responsible for such variation. cemedia.co.uk
■ JOSH RUSSELL - EDITOR
While franchises have a higher survival rate than startups, some do collapse. Fortunately, Tutor Doctors’ founder has a few tips on how franchisees can avoid being forced to close shop
Having confidence can empower you to perform miracles. But while some franchisees’ faith in themselves may falter at times, Chambers reveals how they can top up on selfassurance
In this issue, etyres’ founder explains why it’s so important to strike the right balance between getting the highest price possible for your franchise and giving the buyer value for their money
The CEO of the bfa knows a lot about successful franchising. This month she shares her insights about why it’s important to keep learning new things when running a franchise
NOVEMBER 2017 | ELITEFRANCHISE
news Quarter pounder It may be difficult to picture McDonald’s struggling. However, 2015 served up several headlines about the company’s dipping performance. Fortunately, the fast-food franchise fought back by franchising several company-owned restaurants. And this approach seems to have borne fruit, if McDonald’s latest quarterly results are anything to go by. For starters, McDonald’s international sales grew by 6%
for the third quarter of 2017 after strong performances by its Canadian, Asian and UK restaurants. Moreover, the company saw its net profits jump to $1.9bn – which represents a 48% increase compared with the same period in 2016 – something in no small part thanks to a drive franchising existing companyowned restaurants in Asia that drew in an impressive $850m. Evidently there is a real appetite for franchising around the globe.
BY ERIC JOHANSSON
Not so ugly Few franchises can boast about having inspired a movie but Coyote Ugly, the western-themed bar franchise, is one of them. The American company originally set up its first UK saloon in Cardiff in 2016 and has now unveiled plans to open 12 more bars in Britain over the next five years, the first of which will be in Liverpool. Given that the chain is famous for its bartenders both dancing and singing on the bar, it’s hardly surprising that Liliana Lovell, founder of Coyote Ugly, will personally fly in from New York in November to handpick the staff. We’ll certainly drink to another franchise growing across these shores.
Rolling out From trialling drone deliveries to opening its 1,000th UK restaurant, it’s hardly a secret that Domino’s is doing everything it can to grow the franchise. And now the pizza company has announced that the next step in its expansion plan includes a serious push into Ireland. This news comes after Domino’s grew its
slice of the Irish market considerably in the last quarter, with sales jumping 13%. Now the UK master franchisee, which also runs the operations in the Emerald Isle has announced it will grow the number of outlets there from 48 to 75 in the near future. It seems like pizza dough isn’t the only thing that’s on the rise.
Events International Food Franchise Expo November 15 - 16 Olympia, Hammersmith Rd, London, W14 8UX bfa Prospective Franchisor Seminar Guildford November 29 Stevens & Bolton LLP, Wey House, Farnham Rd, Guildford, GU1 4YD bfa Prospective Franchisee Seminar Guildford November 30 Stevens & Bolton LLP, Wey House, Farnham Rd, Guildford, GU1 4YD Franchise Now Sheffield January 17 Ponds Forge ISC, Sheaf Street, Sheffield, S1 1AA bfa Prospective Franchisor Seminar Oxford January 18 bfa Office (Milton Park), 85f Park Drive, Milton Park, Abingdon, OX14 4RY The National Franchise Exhibition February 16 - 17 NEC, Halls, Marston Green, Birmingham, B40 1NT
NOVEMBER 2017 | elitefranchise
The mark of excellent care
“…it’s an opportunity to run a successful operation whilst fulfilling a social need to a high standard.”
You can become the next Caremark homecare franchise success story. for more information speak to David Glover on 01903 266392
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Pip Wilkins chief executive bfa
Why you should never stop learning in business Taking the time to look over your business and teach yourself new skills is vital in a fast-moving business environment
We live in a fast-paced society where businesses need to frequently adapt their processes and offerings to meet the ever-changing requirements of their customer base. However, many people overlook the importance of continued learning once a company has been established. This is something any business leader should avoid because how can you expect your business to thrive against the competition if you don’t continue to learn? No matter the kind of business you run – whether it’s home- or office-based, trading from a retail unit or from a restaurant – your customers expect to receive exceptional service. People want businesses to move with the times using efficient and practical processes and offering competitive services and products. And thanks to social media and customer review websites, customers can easily tell the world exactly how good or bad a company’s services are. Fortunately, you can stay abreast of these developments with continuous learning. This starts by ensuring you take time to work on your business. If your franchise requires you to interact directly with your customers, face-toface contact can provide a fantastic opportunity to communicate with your customers and find out whether you are meeting their expectations. Additionally, you need to think about the big picture: compare your company to others locally and nationally. If their approach is more convenient or attractive to the consumer, you could be facing quite a challenge.
Having taken the time to look at both your own business and other firms, you should have been able to identify areas where you can generate opportunities for growth by changing the way your business is run. For instance, if your operation expands and your customer-base grows, you may require more comprehensive back-office systems to simplify any of your operational processes for yourself or your employees. And there is nothing stopping you learning from others in a similar position, which is why the bfa strongly encourages learning through shared best-practice and experience. That’s why we host regular local franchise network meetings to enable franchisees from our members’ networks to speak with other small-business owners about the issues they face in their day-to-day operation and how they can overcome hurdles. Networking with brands of all types and sizes can be incredibly beneficial in the long-term. Remember advice that may be too big for your business today could be a real asset in the future. The biggest and best businesses are always looking for opportunities to learn and grow. This can be through training their staff to better serve their customers or scoping out patterns in consumer behaviour or economic trends. It can be all too easy for a brand or business to become irrelevant or fall out of favour in our fast-moving high-tech society. Taking the time to assess and improve your business regularly is an investment that can pay dividends further down the road. november 2017 | elitefranchise
What will you be doing this time next month? Still wishing you had a new job? Still wishing you’d started your own business? Still wishing you could do something more rewarding?
With a Mathnasium Learning Centre franchise you have the opportunity to build your own business, be your own boss and make a great living whilst making a difference. • No maths or teaching experience necessary • Simple, effective and proven system • Extensive training and ongoing support • Over 800 franchised centres worldwide • Low investment, great returns
It could be the most rewarding move you ever make!
Remember – nothing happens until you MAKE it happen
Find out more at mathnasium.co.uk or call Mathnasium UK – 0161 791 0686 Standard call charges apply
MATH001 15/06/2017 09:30
Sussanne Chambers founder and managing director HomeXperts
Why confidence is king for those entering franchising Having belief in oneself is key for anyone buying into a franchise. Fortunately, there is plenty prospective franchisees can do to pluck up their courage
onfidence is a weird thing. I am a huge believer that it can take you a long way in life. Fundamentally confidence is a state of mind and can totally affect the outcome of a situation. My favourite quote on the subject is from Henry Ford, the industrialist who brought us the mass-produced modern car, who said: “If you think you can do a thing or think you can't do a thing, you're right.” This is so true in life: just believing in yourself can make such a massive difference. I see this often in franchising. Sometimes through the process of recruiting franchisees we see an applicant who’s almost perfect. Everything looks great: they have the core competences we're looking for, a great skill set and finance is not going to be an issue. Most importantly we as franchisors believe they will do well. But suddenly the candidate’s confidence in themselves and their abilities disappears. The person who we initially interviewed is now a distant memory. Suddenly we are faced with an indecisive person who doesn’t believe that they can be a success. This person is not having normal ‘should I be doing this?’ nerves but they are having a paralysing crisis of confidence. The person has stopped believing in themselves and as a result they will not start a franchise with HomeXperts or any other franchise.
In franchising, you need to have confidence in bucket loads. For instance, you must have faith that the franchise you have chosen is going to deliver training and support that appropriately match your skills. However, the most vital factor in your success in your new franchise is confidence in yourself. I get it: everyone feels nervous at times. But during these periods of our lives, how can we move forward with confidence? Well it can be learned, practised and mastered like other skills. Here are some simple tips to become more confident. Surround yourself with positive people: spending time with people that look for opportunities rather than negatives is contagious. Always look for the positives rather than focusing on possible problems. Project a positive body image: smile, make eye contact and hold yourself up straight. People are always more comfortable around confident people so fake it until you make it. Most importantly, never give up and do not accept failure. When something is not working out the way you wanted, look for alternative solutions and work arounds. Focus on the positives and banish negative thoughts. If none of the above work then make a list of all the positives about you, ask friends and colleagues to help you to compile the list. Read the list when you are not feeling so confident. Most importantly, believe in yourself and go for it. I am a big believer in never regretting decisions we make as we learn and grow personally from them. The only regrets we should have are decisions we did not make. november 2017 | elitefranchise
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Personnel politics 18 elitefranchise | NOVEMBER 2017
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Having fought rising student debt and austerity, Gemma Tumelty is taking on a whole new challenge: bringing her mother’s franchise The HR Dept to the world
BY josh russell / photography by emilie sandy
or Gemma Tumelty, the political isn’t just personal: it’s also professional. As well as receiving the reins of The HR Dept, the HR franchise, from her mother Sue Tumelty, she also gained a passion for politics that led her from student welfare officer to working for former Labour party leader Ed Miliband. “When I was eight, she sent me dressed as a suffragette to a fancy dress party,” Tumelty says. “I’m not sure I knew who I was at that point in time but she certainly did.” It’s no coincidence that 22 years later, when mother and daughter were sat around a table trying to pick a logo for the former’s embryonic HR brand they settled on the one that was purple, green and white. “It was the colours of the suffragettes, women’s equality and liberation,” says Tumelty. “That’s very much the ethos that I’ve been brought up with: women can do anything men can do.” But this isn’t the only value that Sue has imparted to her daughter over the years. Raising her children in Burnham-on-Sea as a single parent, she would commute three hours a day just to ensure that her family could afford to live in their own home. And the young Tumeltys followed her example – sometimes a little too well. “My sister and I got into a bit of trouble one day when my mum came home to find out that we had sold loads of her plants along the side of the road,” says Tumelty. “We were so delighted when we presented her with this pile of pennies; obviously replacing all of those plants in the garden cost her a lot more.” Despite this bumpy start, Tumelty’s career from here yielded much better net profits: from the age of 14, she earned her own money and worked at a care home, a newsagents, Specsavers and a McDonald’s drive-through. “That work ethic was really embedded in me,” she says. “Unless you were at death’s door, you would go to work.” And this industrious mindset wasn’t reserved just for the workplace: by the time the family had moved to Tring in Buckinghamshire, Tumelty was getting ready to knuckle down to earn her first round of qualifications. “In my household, you didn’t go out on a school night,” says Tumelty. “It was all about your future, getting your exams
and then going to university.” While this diligence netted her some excellent results for her GCSEs, when it came to her A-levels she found that the pressure got to her and she didn’t achieve grades as high as she was predicted. “But my wonderful teacher, Mr Barnett, wrote a letter to Liverpool John Moores University and basically said ‘this girl has got so much potential; she’s a real gem and if you polish her she’ll shine,” she says. Thanks to this glowing recommendation, Tumelty soon found herself attending the university’s freshers week. Having seen several union members provide pastoral care to students, she decided to get involved: before she knew it, she was being offered a spot on the student election slate. “So within literally a couple of weeks of me getting to Liverpool John Moores University, I was standing in an election to be a part-time women’s officer,” she says. Given her background, it will surprise no-one to discover Tumelty proved to have a knack for politics: by the end of her second year, she had decided to take a year out to stand to be the union’s vice-president of welfare. As a result, when Unite Student Housing failed to provide student housing on time for the new cohort of freshers, she took point on helping to rehouse the students. “It was really infuriating to be honest but, because we did a lot of campaigning, we ended up getting those students some compensation,” she says. “So that was my first taste of winning a campaign where somebody had been wronged.” But it wouldn’t be Tumelty’s last. In 2004, the Higher Education Act announced that tuition fee caps would be tripled for students applying for the academic year beginning in 2006. This provoked strong resistance from the student community: Tumelty was soon involved in organising campaigns and supporting demonstrations in Liverpool and London, something that began to garner a lot of attention. “The national officers of the National Union of Students (NUS) were seeing which student officers were showing potential for leading the union,” she says. “They approached me to run as a part-time member of the national executive committee.”
That work ethic was really embedded in me: unless you were at death’s door, you would go to work
NOVEMBER 2017 | elitefranchise
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Thanks to her standing among members of the NUS, Tumelty not only won the election that year but secured the position of national secretary the year after. And while she confesses she never had her eye on the top spot of national president, it was when she was on a political education trip to visit Israel and Palestine that several NUS factions told her she should run and that she would have their support. Sure enough, when the ballots were cast her victory was resounding and thus began two years of amazing experiences speaking for British students. “I represented something like five million students in further education and higher education,” says Tumelty. “I got to change policies. I got to lobby secretaries of state. I got to meet the prime minister and the Dalai Lama. I got to travel around the world. I got to have amazing experiences that really shaped me.” After her time leading the NUS came to an end, Tumelty had a short stint working for the higher-education think tank million+ before getting a chance to work with the Trades Union Congress (TUC) on a Departmentfor-International-Development-funded international project. However, this all changed after the sudden death of Keith Faulkner, the organisation’s long-standing campaigns and events officer, which resulted in Tumelty being asked to enter the role. “It was some big shoes to fill: this guy had been around forever and a day, he’d been organising TUC Congress for decades and everybody loved him,” she says. Not only this but Tumelty’s early days in the new position proved to be a trial by fire: the coalition government had been elected just a year before and the UK was being subjected to swingeing cuts, meaning she had to manage the unions’ fightback. “We had over a million people marching in London protesting austerity and the cuts,” she says. “I was heavily involved in arranging that demonstration, which was a logistical nightmare but also a very big learning curve.” Evidently having gained a reputation for being both a diligent worker and a thorn in the coalition’s side during the two years she worked at the TUC, in 2013 Tumelty’s name was raised at the office of the leader of the opposition Ed Miliband in connection with a vacancy as stakeholder relations manager. “I got offered a job at the office of the leader we were hoping would take out the coalition,” she
We had over a million people marching in London protesting austerity and the cuts says. “And to be honest you don’t turn that down.” Tumelty spent the next year helping manage various stakeholders throughout the Labour party as well as organising trips for Miliband to visit his Doncaster constituency. But after a while she felt that something was missing. “Walking into Westminster, looking up at the ceiling and just feeling the history of it was amazing and I learnt an awful lot in that role,” she says. “But really the environment wasn’t for me: it wasn’t somewhere I could thrive.” However, a new opportunity arose when Tom Doherty, then managing director of The HR Dept, the HR franchise Sue founded, stepped down to move to Bournemouth with his new family and become a franchisee. “My mum had built the business being profoundly deaf and she’d gotten to the point where she wasn’t able to do the job that she wanted,” Tumelty says. “So she decided to go down the route of having a cochlear implant.” As this would leave her unable to take on the day-to-day management of the business, she asked Tumelty whether she fancied moving down to Bristol to take up the mantle. While stepping up to be the managing director of an established franchise network may have intimidated some, having managed the needs of 500 student unions, 68 union bodies and more than 200 MPs meant handling large networks was Tumelty’s bread and butter. “That’s
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what I was doing before: campaigns, communications, stakeholder management, understanding how to make an impact and get into the media,” she says. “So I was like: ‘this is really exciting and actually I can make quite a bit of an impact.’” Certainly The HR Dept was primed for real growth. Prior to founding it, Sue had been working in corporate roles: beginning to despair of the culture and the attitudes of some of the HR directors she had been working with, she started to see there might be a better way. “Some of the smaller companies that she had contact with kept ringing her up for one-off bits of advice,” says Tumelty. “So she said ‘I much prefer these people, they’re really grateful for my advice and support, they have some real HR needs: I wonder if there’s a niche in the market here?’” And while her initial intention was only to serve the local market in Bristol and Bath, after launching The HR Dept she began to find herself inundated with enquiries from elsewhere. While it would have been easy to hire staff to pick up these clients, she felt this would risk losing the very thing that made the brand unique. “So she thought ‘maybe we could get other people to invest to use my model and brand in their local areas,’” says Tumelty. Despite the fact that there were plenty of HR directors looking to go it alone at the time, it was having this localised network that would really give The HR Dept its edge. “HR professionals are people people; they don’t like the idea of being completely on their own,” says Tumelty. “The thing that they value most is having a network, being able to bounce ideas off each other and share resources.” But having a network of
franchisees around the country doesn’t just benefit franchisees: it’s also much better for The HR Dept’s clients. “If you ring a call centre, you don’t speak to the same person every time and they’re often quite risk averse,” says Tumelty. “If an SME owner phones one of our franchisees they’re dealing with someone with HR-director-level experience and we can be creative and really bespoke to that customer.” And so The HR Dept made its debut in the world of franchising, although it’s safe to say that parts of its model still needed rounding out. “The first few franchises were very much the ambassadors and the trailblazers: they very much bought Sue,” Tumelty laughs. “She’ll readily admit that they invested in a logo, some fresh air and my mum’s energy and enthusiasm.” After tweaking and refining things with its first cohort of franchisees, The HR Dept began recruiting franchisees in earnest: although this wasn’t without the odd bump in the road. “When I was working in the NUS, I got a panicked call one day and it was from my mum,” she says. “She said: ‘Gemma, we’re stuck on a train in between Bristol and London, we’re meant to be meeting people to discuss the franchise opportunity and we’re not going to be there. Can you drop everything and go meet and greet?’” Fortunately, the fact that Tumelty has had this kind of involvement in the business has eased some of the stress that would otherwise come with picking up from someone else’s legacy. “There is a level of pressure: you don’t want to drop your mum’s baby and it would make Christmas rather awkward if I messed it up,” she says. “But she feels really confident in the direction that it’s going.” Beyond just her familiarity with the franchise, however, it’s Tumelty’s proximity to its founder that made
Walking into Westminster, looking up at the ceiling and just feeling the history of it was amazing NOVEMBER 2017 | elitefranchise
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There is a level of pressure: it would make Christmas rather awkward if I messed it up
her the perfect choice to take on the business and assuage any worries franchisees may have had about change at the top. “I’m very like my mum in terms of manner, energy and drive and that makes franchisees feel reassured because it’s what they bought into in the first place,” she says. “And because I instinctively know the majority of the time what my mum would do in any given situation, I’ve got confidence that when I make decisions I’m doing it the way she would.” And evidently following her gut is having a transformative effect. The HR Dept has grown to 58 franchisees in the UK and two in Ireland, while in February of this year the business launched in Australia and is on track to have five franchisees there by the end of 2017, making it Britain’s largest HR franchise brand. “Believe me that is my one KPI: stay the market leader,” Tumelty laughs. Leaving nothing to chance, she has recently been conducting working groups and satisfaction surveys with franchisees to help tighten up the business’s model, as well as introducing new products, services and systems. And The HR Dept has some pretty aggressive expansion plans. “Our goal is to reach 200 territories in the next five years,” says Tumelty. “We also want to triple our customer base: we currently serve 6,000 small businesses and we want to be serving at least 18,000.” However, even with all of this on her plate, Tumelty isn’t completely letting go of her passion for politics and knows she wouldn’t be truly following in her mother’s footsteps unless she tried to shape a better future for businesses and their employees. “Sue has always been a very fair and balanced person: she considers things from the perspective of the employer but also recognises that sometimes we have to be their conscience,” says Tumelty. Not only has the business taken a stand against the low apprentice minimum wage but it has also been called to give evidence to parliamentary select committees and has made submissions to the Taylor review of modern work practices. And Tumelty wants to see this increase in the future. “We’re at the coalface and we have people working on the ground with SMEs,” she says. “So I would really like to see us be the go-to organisation whenever there is an SME employee issue.” And regardless of whatever lies ahead, it seems inevitable that Tumelty is going to face it with the same energy and passion her mother has always encouraged in her. “My mum and my dad have worked really hard to have built what they have and I just feel so blessed and lucky to have this amazing opportunity the next level,” he says. “I just can’t wait for the next chapter.”
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Living one big life Debunking the work-life balance myth
Sharon Lechter, Co-author of ‘Rich Dad, Poor Dad’
any people start their own business to find fulfilment, growing their business so they can provide a good income and create a great lifestyle. ActionCOACH franchisees are no exception and they coach their business-owner clients to achieve the same goals. One factor setting the ActionCOACH franchise apart from other opportunities is its immense support structure of global thought leaders. How does the franchise foster such contacts? Many come from the close relationships which ActionCOACH’s founder Brad Sugars naturally forges in his day-to-day business life. One of his inspirational business colleagues is Sharon Lechter, the author of Think and Grow Rich for Women, an entrepreneur, philanthropist,
international speaker, former advisor to President Obama on finance, children and money and, most importantly, a mother and grandmother. Lechter also co-authored the international bestseller Rich Dad Poor Dad, along with 14 other books in the Rich Dad series and it was this link which brought her and Sugars together ein the late 1990s. They kept in contact over the years and Lechter was asked to speak at ActionCOACH’s global conference in Vancouver this summer. “As well as focusing on the power of creating long-term generational wealth through being financially astute, I also like to debunk the myth of work-life balance,” says Lechter. “You should actually be focused on living one big life - personally, spiritually, professionally, and physically.”
Reworking a bestseller In 2008, she was asked by the Napoleon Hill Foundation to help re-energise the powerful teachings of Napoleon Hill just as the international economy was faltering. Lechter has released three bestselling books in cooperation with the foundation, including Think and Grow Rich for Women in 2014. “Let me be clear, I’m not a feminist but the original Think and Grow Rich book was released by Napoleon Hill in 1937 when there were no women in business,” says Lechter. “I had been frustrated by all the complaining women were doing about men holding them back and wanted to change the dialogue to one of celebration of women and the success they have already achieved as well as debunking this work-life balance that everyone talked about, so the timing for the book was perfect.” Bringing experts to the entire network Regarded as a global expert on financial literacy, Lechter has served as a national spokeswoman and presidential advisor on the topic. She delivered a fantastic session for the entire conference delegation about creating personal wealth and understanding how to use your income to create assets which will support you and your family in the years to come. She also hosted a lunch for all the female delegates. “Many women business owners don’t take the time to go networking. I’ve developed a 12-week online programme that takes each chapter of Think and Grow Rich for Women so you can engage and employ it in your own life,” says Lechter. “You can do it in the comfort of your own home or office whilst networking and collaborating
24 elitefranchise | NOVEMBER 2017
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Baroness Michelle Mone at ActionCOACH’s 2017 Business Excellence Forum
Sharon Lechter presenting
with like-minded women. Introducing just some of these concepts during our lunchtime forum produced some eye-opening realisations and formidable discussions.” The popularity of Lechter’s sessions prompted Sugars and ActionCOACH’s UK master licensees, Julie Wagstaff and Ian Christelow, to add her mentoring programme to the support and development resources already available to their network. Whilst this programme is specifically aimed at female franchisees, wives of action coaches and female business-owner clients, it speaks to their keenness to increase the number of women in business as a whole. “Sharon’s view that women generally measure success in a very different way to men resonates with us at ActionCOACH,” says Wagstaff. “What we value and how we create this one big life can vary substantially but this means women make great business coaches too! In the last two years, we have increased the proportion of women in the network three-fold and Sharon’s mentoring programme should be another serious benefit to them.”
Collaboration for success Collaboration with luminaries like Lechter is a regular occurrence at ActionCOACH. Recent speakers include Professor Steve Peters, author of the Chimp Paradox, Dr Marshall Goldsmith and Baroness Michelle Mone. This latest partnership with Lechter weaves yet another strength into this forwardthinking organisation. “Entrepreneurship is the only way to create long-term generational wealth and ActionCOACH supports people to do this,” says Lechter. “The concepts I teach are completely aligned with what Brad Sugars and his team of franchisees and employee coaches teach. Many people leave successful careers, where they’ve had the support of their peers, to become business owners. Suddenly, you start a business and you’re alone. Having a great business coach and mentor gives you that peer support back plus you have the added bonus of the many tools and resources they bring with them,” said Sharon. “20 years ago, business was a dogeat-dog competition. Like ActionCOACH, I believe the future of our global economy is based on successful businesses engaging in strategic alliances, collaboration, cooperation and joint ventures. Women have a natural flair for collaboration and it’s their time to shine.” If you would like to learn more about ActionCOACH’s franchise support programme and you get a buzz from helping others succeed, love learning and developing yourself and have enjoyed success in your career or sport, then find out more by watching the six-minute overview video at actioncoach.co.uk
NOVEMBER 2017 | elitefranchise
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Frank Milner CEO Tutor Doctor
Fail to prepare, prepare to fail Even though buying a franchise is safer than going it alone, there is still a risk of seeing your enterprise fail ailure in franchising is rare. Given that the annual bfa NatWest survey has for many years highlighted that the commercial failure rate of franchised businesses is less than 10%, it’s easy to see why some could feel that franchising guarantees success. It does not. And there are some important considerations in ensuring that you don’t become one of the minority that struggle. The biggest cause of failure for any small business is undercapitalisation. Franchising is no different. Therefore the first question a budding franchisee should ask themselves is if they can really afford it. And not just the initial investment: you must be prepared to keep investing after launch. I’ve seen instances where franchisees are unwilling to spend money on essential ongoing activities like marketing, advertising and PR, which can lead to the business grinding to a halt. The old saying is true: you have to spend money to make money. The advantage with franchising is that there is usually an illustrative trading projection for the opportunity that will allow you to budget for the initial and ongoing costs. But you should be realistic and also stress test your numbers. What happens if things don’t go to plan and how long can you survive if income takes longer to be realised than expected?
Many of the reasons for failure in franchising can be put down to poor preparation and unrealistic expectations of what’s involved. Small-business ownership is hard work and will require sacrifices in time and lifestyle while the business is growing. If a franchisee is not prepared for this and not able or willing to give the required amount of dedication and passion to the business, it simply will not work. It doesn’t matter how good the system is, it must suit what you can and want to give to it. In good franchise systems, the business model is always the same – the franchisee is the variable. Franchisees should take responsibility for this element and ensure that they are outstanding. Additionally, franchisees must be prepared to follow the system. It sounds a little crazy that someone would invest in a proven concept and then not follow it but if you ask many franchisors why franchisees have failed, most will say that it’s because they didn’t follow the system. In the early years of our business, one of the biggest mistakes we made as a franchisor was giving franchisees a break and forgiving them when they weren’t following the model. We didn’t want to upset a franchisee or get into any sort of confrontation with them and so, in effect, we traded peace for results. We quickly learnt that this wasn’t good for the franchisee in question or for the rest of the network. It was a mistake that we’re no longer willing to make. A franchisee must be ready to follow the system and not be too entrepreneurial. Changes in a franchise system will come in conjunction with franchisees but these should be evolution not revolution. The franchisor is responsible for ensuring that they police the network and protect the model. The collective success of a franchise network comes from passionate franchisees following a proven path and an organised franchisor helping to steady the route that the franchisees take. Franchising is not a guarantee of success. What following a proven system does is limit the time that you waste on making mistakes. You benefit from the learning that came from those who tried, succeeded and, in some cases, failed in the past. Franchising should allow for franchisees to be more successful more quickly. The key decider here is the word ‘if’. If you are the right person, have the right attitude, choose a system that really suits you and prepare well for business then you’ll probably do well. With these boxes ticked, franchising provides a less risky, potential fast-track to business success. NOVEMBER 2017 | elitefranchise
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JOIN A MULTI AWARD-WINNING FRANCHISE Use your experience and our expertise to build a successful business. Expense Reduction Analysts UK are proud to be recognised as the winner of the bfa HSBC Franchisor of the Year Bronze Award, for the second year running. ERAUK is a B2B management consultancy. We recruit experienced, capable men and women and teach you how to build a sustainable business. “For more than 20 years I’ve been able to use my previous experience to grow a successful business while enjoying watching my children grow up. I have consistently earned well in excess of £150,000 per year. My son Neil was 6yrs old when I invested in ERAUK. Now 20 years later, he works with me in the business and I have left a legacy for him to take over when I retire.” Brian Pinner, ERAUK Franchise Partner since 1997
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Thinking about starting your own business? â€œI thrive on a challenge and have always wanted to run my own business and be ultimately responsible. The franchise route offers that opportunity, but also the safety net of a well-established and successful brand, along with the support and training to grow that success.â€? Sally Garrett, Kumon Instructor
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Nigel Toplis managing director The Bardon Group
Why franchise networks are a society of individuals While franchisees act as independent business owners, it is their connection to a wider community that allows them to stand so tall
ranchising is the fastest growing and most consistently successful way to deliver products and services. It’s a crazy mixture of conformity and individuality that combines the best elements of big business and small operations. Rather than waking up in the middle of the night and shouting ‘Eureka! I must become a franchisee’, people come to the conclusion that they want to run their own business over a period of time for a whole host of different reasons. Top of the list has to be taking control of your destiny and becoming your own boss. Other motivators include being rewarded directly for your own efforts, building a valuable capital asset, learning new skills and perhaps establishing a business that could provide employment for other family members. Successful franchises can come from all walks of life. Within our own franchise brands individuals previous experience ranges from cattle ranching in Patagonia to being a greengrocer in Chiswick. What they all
have in common is a desire to succeed, a willingness and propensity to work hard and an understanding of the fact that the franchise model and systems should be followed to the letter. However, running your own independent business can be lonely and expensive. If you set up your own business you are responsible for every aspect, whereas with franchising you get all the benefits of owning your own business backed up by a raft of headoffice support services. In addition to giving you access to the all-important brand, the franchisor is there to provide experience, know-how, proven operation methods, marketing tools, sales training, technical guidance as well as a corporate identity and trademarks. Not only this, once you have set up your franchised business you will be able to network with other franchisees to share best practice and advice. And by being part of a bigger group of people, you'll be able to enjoy economies of scale when it comes to buying services and supplies for the business and benefit from the research and development and business updates carried out for the brand by head office. So, are there any disadvantages to being a franchisee? If you set up your own business you can do whatever you want but as the owner of a franchise territory you have to sign a legally binding franchise agreement and meet the expectations of the franchisor. It is important to be honest in all dealings, make the most out of the franchisor’s systems and work hard to build high levels of repeat business. There’s no point in becoming a franchisee if you are the type of person who likes to do your own thing and not be part of a bigger network. Mavericks do not make good franchisees. Franchising is not for everyone but there is an overwhelming case to be made in its favour. One thing remains absolutely true about franchising – it allows you to be in business for yourself but not by yourself. NOvember 2017 | elitefranchise
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tony bowman managing director etyres
How to walk the franchise resale tightrope Franchisors have to perform quite the balancing act when franchisees wish to exit the business
ooner or later every franchisee ends up wanting to exit the business for one reason or another. For instance, they can be motivated by a change in family circumstances or have a desire to cash in on the business that they have established in order to embark on a new career or perhaps even retire. However, this does create a situation where the franchisee’s and franchisor’s interests may diverge. While the former quite understandably wants to get the highest price possible for the franchise, the franchisor has other priorities to consider. This is due to the fact that ultimately any responsible franchisor must concentrate on the future prosperity of the person who buys the franchise, even though they know it may be at the expense of a long and harmonious working relationship with the outgoing franchisee. This means the franchisor has to walk a real tightrope. And even though it may be beneficial for future recruiting purposes to be able to show there is a high exit value attached to the business, this must not be at the expense of burdening the
enjoys a smooth transition and continues to be lavished with the same care and attention as before. At etyres we’ve been fortunate to have incoming franchisee with a humongous a instances where departing franchisees have stayed on for a period of time and purchase price. worked alongside the new owners to Therefore the franchisor needs to balance several important factors. First of effect a smoother takeover, offering all there is the overriding need to protect advice and guidance about existing systems and processes. the brand’s reputation, which the entire The best advice I can offer anyone network relies upon. Secondly, franchisors must recognise looking to market their franchise as a resale is to start planning as far in that taking on a large established advance as possible. Let your franchisor branch is completely different from know your intentions and work starting a one in a virgin territory and together with them so that the business can require specific skills. The buyer can be free from obsolete stock, may need leadership qualities if a number of staff are involved, whereas a aged debtors, litigation, employee or landlord disputes, unused vehicles and new territory may only need the skills all the other minor issues that have to operate the basic business. not been attended to when they arose. Finally, there is the financial aspect Most businesses, not just franchised to consider. Although the potential ones, have at least some of these. An new owner may be able to afford the added advantage to this openness is purchase price, they need to have that in some cases it is possible the sufficient capital and security to franchisor may already have a list of maintain and grow the business. people who have expressed an interest In an ideal world, every franchisee in buying the territory. should treat the responsibility of In conclusion, the new owner will have handing over the reins as if they were to satisfy the franchisor’s requirements, looking to find a new home for a beloved pet they can no longer care for. even if it is a resale, so it makes sense to In other words, they’d find a new owner work together in order to secure the best outcome for everyone. committed to ensuring the business november 2017 | elitefranchise
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Our franchisees build more than just a business, they build a care team dedicated to going the extra mile. With 6.5 million seniors requiring daily assistance, Right at Home offers exceptional home-based care, aimed at making a difference every day. With or without previous care experience, you can build a truly rewarding business Our RightStart training programme guides you every step of the way Be part of a unique caring culture of driven business owners With the support of a strong head office team, deliver the highest standard of care If you share our franchisees’ passion to make a valuable difference to your local community, find out whether our award-winning management franchise could be for you. Meet us at our next Discovery Day. Get the conversation started! Contact Kate Dilworth 0151 305 0755 email@example.com www.rightathomefranchising.co.uk
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Shutterbugs and tiny tots With Photography for Little People, Melanie Armstrong and Jan Massey have enabled franchisees to capture the love shared by new families BY ERIC JOHANSSON
o one should be shocked to hear that the two most popular images to ever be posted on Instagram are of Beyoncé announcing her pregnancy and the birth of her twins. Not only does the Crazy In Love singer have legions of fans but Queen B also tapped into the love people have for seeing new parents pose with their bundles of joy. And Grammywinning superstars aren’t the only ones who enjoy immortalising their babies’ first days in life; in fact, Melanie Armstrong and her mother Jan Massey have spent the last decade building a successful business snapping pictures of tiny tots. However, given that Armstrong has been a passionate shutterbug since her youth, it’s hardly surprising that she’d end up as the co-founder of Photography for Little People, the babyphotography franchise. “Following my A levels, I took a year to travel Australia where I discovered my love for photography and [trained with] a local photographer in Perth [to learn] how to work my way around a camera,” she says. Upon her return to Blighty, Armstrong dove head-first into a career using her new skills and began to 38 elitefranchise | NOVEMBER 2017
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Photography for Little People
Melanie Armstrong, co-founder of Photography for Little People
work in a studio taking pictures of kids. And while she took a break when her own children came along, in 2005 Armstrong rekindled her passion. “I was pregnant with my youngest child when my mum and I decided to go into business together,” she says. And people certainly sat up and took notice of the studio set up in a Gateshead shopping centre: in 2007 the company was named Women in Retail North East Entrepreneur of the Year at the Women in the Network awards. Having proved the strength of their idea, the founders decided to expand the brand across the UK. “[We] wanted to offer this to as many families as possible,” says Armstrong. And the mother and daughter team had no doubt about what the best way to grow the business would be. “To be honest, we never really considered options other than franchising,” she says. “We felt all along that this was the best method for us to take our knowledge and products to customers and future photographers all around the country and [once we made that decision] we never locked back.” Reshaping the company into a franchise also enabled the founders to reimagine the business model in one crucial way. “We made everything mobile,” says Armstrong. “[That way we] can capture the early memories of newborns for families in a way that
photographers with fixed studios can’t.” In other words, instead of working from a studio, franchisees would go and take pictures of new families in their homes. Not only did this help keep overheads down but it also meant the franchise could more easily expand its customer base. “Mums [often told us] how hard it was to leave the house with a baby in those early weeks,” she says. “A mobile studio seemed an obvious fit.” However, to ensure that the new format worked, Armstrong personally tested it for a year before launching the new business model in 2008. Satisfied with their preparations, the new franchisors set out to find
the perfect franchisees to man the growing enterprise. But as they began touring different franchise shows, they were cautious about the people they let into their network. “Photography for Little People is our baby, our brand and we had to make sure we protected that and entrusted it to those that were right for our franchise,” says Armstrong. And the mother and daughter team were very clear about the qualities they were searching for in candidates. For starters, all their franchisees must be passionate about photography and love working with families. And given how particular they are about the franchisees who join their network, it’s hardly NOVEMBER 2017 | elitefranchise
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Photography for Little People
surprising that they’re very hesitant whenever they see a red flag during the recruitment process. “Some […] have mistakenly believed they were looking at a job and didn’t quite understand the franchise concept,” Armstrong says. “[They didn’t understand] they [would be] investing in a business for themselves, run by themselves but with support, knowledge and experience of our specialised franchise system.” But if budding franchisees can demonstrate a clear understanding of what’s expected of them and a passion for the concept, the franchisor is more than happy to train up any skills that they may lack. “Many of them aren’t qualified photographers when they join us but following their practical training with Photography for Little People they become professionals who are able to create beautiful pieces of family art,” says Armstrong. She personally oversees the initial training each new member of the network receives at the headquarters. During those five days, she teaches them everything from how to safely handle little ones, set up their business and sharpen their skills with a camera. “It’s practical and lots of fun,” says Armstrong. “The franchisee is exhausted at the end of each day, as am I. But at the end of the week it is so rewarding and the franchise has gained valuable hands-on experience with a whole range of photoshoot scenarios, from brand new babies to toddlers, parents and [families].” This initial training is then followed up with workshops and phone briefings to bring everything into focus for franchisees.
To be honest, we never really considered options other than franchising
Jan Massey, co-founder of Photography for Little People
With meticulous preparations and training such as this, it’s hardly surprising that the franchise has grown steadily since its launch. “We actually have 18 franchisees now,” says Armstrong. And having already launched in Hong Kong, the franchise is now eying opportunities to grow further both domestically and internationally. “We are looking to expand abroad and are currently in talks with a couple of potential franchisees who are looking to take Photography for Little People to their country, including the Middle East and Europe,” says Armstrong. They are also looking to expand the network into the US. It’s been just over a decade since the mother and daughter team first joined forces to launch Photography for Little People but it seems fair to say that neither Armstrong nor her mum would have it any other way. “[It’s been] exciting, eventful and amazing,” she says. And even though the growth of the company is enough to excite her, Armstrong points out that there is one thing she loves about running the company more than anything else. “I love to see parents [look] with absolute love at their new babies,” she says. “My favourite part is when we do their family images and I ask them to look at each other – there are often tears and it’s so lovely. That’s the best bit.” And with a flash from her camera, those parents will have a memory that could potentially give Beyoncé’s Instagram post a run for her money.
40 elitefranchise | NOVEMBER 2017
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campaign campaign enable enable franchisees franchisees to hit Meeting the to hit ground the ground them guidedevelopment. through them through the launch the launch processes processes and running. business To register to Discovery you, nguide To join HomeXperts call us onand visit www.home-xperts.co.uk oranear email at usattend at firstname.lastname@example.org We work with you to amake your business success. Monthly business reviews to discuss your progress. running. running. business business development. development. To register to attend a Discovery Meeting near you, To join HomeXperts call us on visit www.home-xperts.co.uk or email at us at email@example.com n We work with you to make your business a success. n Monthly business reviews to discuss your progress. Tonregister to attend a Discovery Meeting nearayou, Tobusiness join HomeXperts call us onprogress. visit www.home-xperts.co.uk email at us at to firstname.lastname@example.org n We work n Monthly n Monthly Wewith work you with you make toyour makebusiness your business aorsuccess. success. business reviews reviews to discuss to discuss your your progress. To register to a Discovery Meeting To join HomeXperts call us on visit www.home-xperts.co.uk ornear you, email at usattend at email@example.com To register to a Discovery Meeting To join HomeXperts call us on visit www.home-xperts.co.uk ornear you, email at usattend at firstname.lastname@example.org To register To register to attend attend a Discovery a2016 Discovery Meeting Meeting near you, near you, To joinTo HomeXperts join HomeXperts call us call on us on visit www.home-xperts.co.uk or email at us email@example.com 2016 www.home-xperts.co.uk visit www.home-xperts.co.uk or or emailvisit at us at firstname.lastname@example.org 2016 email at email us email@example.com us at firstname.lastname@example.org n
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Elite Franchise Advert January 2017.indd 1
Elite Franchise Advert January 2017.indd 1 Elite Franchise Advert January 2017.indd 1 Elite Franchise Advert January 2017.indd 1 Elite Franchise Advert January 2017.indd 1
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02/02/2017 16:14:10 02/02/2017 16:14:10 02/02/2017 16:14:10
02/02/2017 16:39 02/02/2017 16:14:10
Opportunity for development with FiltaFry FiltaFry franchisee Andy Knight takes on his first employee since joining the company only two years ago
n October 2015 Andy Knight attended the National Franchise Exhibition looking for a new opportunity and the chance to run his own franchise. Knight remembers that FiltaFry stood out after being met with openness, honesty and an understanding from the franchise manager, Damian Slater. Knight explained how he felt like he was stuck working in similar roles with little chance of progression following university. He quickly learnt that FiltaFry could offer him exactly what he was looking for. “FiltaFry offered me what I needed; business ownership, daily challenge and the things I used to enjoy at work like a constantly changing environment.” Knight was initially apprehensive about taking the plunge and running his own franchise, stating “I had signed all the forms and had lots of sleepless nights whether I’d made a huge mistake.” However, he was soon put at ease by the extensive training the company provided for him. Knight recalls,“I was given the opportunity to spend the day with an existing franchisee to see if it was right for me and also if I could do it. This
To continue the expansion of my current postcode and then look to purchase other local territories and take more of a management role gave me a more in-depth knowledge in order to be able to ask more questions, all of which were answered.” Nearly two successful years on, Knight’s customer base has grown significantly and includes a variety of clients such as; restaurants, hotels, school canteens and manufacturers. The days can be tiring and long, but as he states: “the time flies and it does not seem like work at all”. Knights’ significant growth has recently allowed him to hire his first employee enabling him to now run a multi-van operation and expand to more clients across the CV postcode. When asked what his future plans are, Knight explains, “To continue the expansion of my current postcode and then look to purchase other local territories and take more of a management role.” Throughout all of the transitions that Knight has faced, he praises FiltaFry for their ongoing support and reliability. Knight concludes by stating “I felt that I had everything I needed on my first day and was raring to go and succeed. I know that I’m not on my own at all and if I had any issues there are people on hand to help me.”
01788 550100 www.filtafryplus.co.uk 42 elitefranchise | NOVEMBER 2017
Filtafry advertorial.indd 1
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Suit Opp.indd 1
Taking care of business By JOSH RUSSELL
Helping companies firm up their financials, tweak their training and relaunch their leadership, business-services franchises are enabling SMEs to achieve success
44 elitefranchise | November 2017
ANALYSIS main.indd 1
ome rain or shine, one thing that can be counted on is that there will be a market for business-services brands, whether they’re offering accounting, reducing expenses, providing training or coaching companies. According to The UK Consulting Market in 2017 report published by Source Global Research, UK consulting grew 6.6% in 2014 and 8.4% in 2015; even against the grim financial realities of the UK attempting to negotiate its departure from the EU, the industry grew 7.5% last year. Evidently business services are going from strength to strength at the moment and it seems franchises are getting in on the act. over the years in their corporate positions lends itself very nicely to One of the reasons we’re seeing such a spike a business-services franchise.” in the demand for business services is the fact And while some suits escaping the City may relish the opportunity that modern CEOs and founders seem to be to serve up sliders or whip up some thickshakes, many leaving the becoming increasingly comfortable asking others corporate arena are searching for greater autonomy rather than for help. “People are more used to going externally looking to break into a whole new industry. “While they might think outside of the company,” says Shaun Thomson, ‘I don’t ever want to do that again’, actually quite often that attitude CEO and founder of Sandler Training, the sales, is explained by a disillusionment with their previous job,” says Neil management and leadership training franchise. Apter, marketing manager of Expense Reduction Analysts UK & “It’s not a failure to bring somebody else in: in fact Ireland, the purchasing consultancy franchise. “It’s not about never that can really help give you a fresh perspective.” wanting to be involved in the industry again; it’s about wanting And having someone external keeping an eye on to change the parameters of the game a little.” By allowing those what’s coming up ahead can prove invaluable: in leaving the corporate life behind to plug their skills into a prean era when a business can go from fortune to existing system, business-services franchising offers an easy way failure in a matter of 18 months, companies are for those with the experience to strike out on their own without increasingly concerned with being prepared for facing some of the trials and tribulations that come with building the shifting expectations of the market. “It’s an a business from scratch. “Business services allow these people to area we talk about to our clients: ‘Are you keeping throw off the shackles of the corporate life but not throw away all of on trend so you’re making sure that you’re still the experience they’ve gained,” Apter says. “Instead we teach them relevant and current? Are you changing what you to harness experience but to utilise that for their own ends, rather do?’” Thomson says. “The marketplace is changing than those of their employer.” so much the whole time that even if something But it’s easy to focus too heavily on skill sets: in fact, one of was successful five years ago, people may have the biggest factors that will dictate a franchisee’s success in the moved on.” services sector is Another factor fuelling the actually mindset. rapid rise of business-services “Within the business franchises is the huge availability of services industry, the talent, thanks in no small part to the client buys the person steady stream of skilled personnel first,” Thomson says. making a break from the financial “Because they’re sector. “A lot of people who are really thinking to looking to get into business services themselves: ‘Can this are ex-corporate types looking to individual help my launch their first company,” says Vic business? Can I put Ciuffetelli, CEO of ActionCOACH, them in front of the the business-coaching franchise. financial director?’” “The skill set that they have obtained Vic Ciuffetelli, ActionCOACH While knowing the ins
In business services, you are the product: people are buying you and your confidence
NovemBER 2017 | elitefranchise
ANALYSIS main.indd 2
Business services allow these people to throw off the shackles of the corporate life but not throw away all of the experience they’ve gained Neil Apter, Expense Reduction Analysts UK & Ireland
and outs of how to train staff or slash expenses can be helpful, this actually isn’t necessarily as desirable as being able to stick with a business when times are hard or instilling confidence in its clientele. “It’s a question of both the soft skills like communication and what I would call presence: will the client see them being able to hold their own and become that trusted advisor?” explains Thomson. Part of the reason aptitude and attitude are so critical to service-based industries is the fact that, in the absence of standardised merchandise or produce, the way a brand is judged rests exclusively on the franchisees’ shoulders. “In fast food, the product is the pizza or the hamburger,” says Ciuffetelli. “In business services, you are the product: people are buying you and your confidence.” This means that the training a business-services franchisor provides not only needs to cover its core business system but also requires a strong focus on how franchisees sell and promote themselves. And this is far from something franchises can just set and forget: training should be viewed as an ongoing, regular commitment. “Franchises in other sectors may have initial training, then once a year have a general conference and that’s often it,” Ciuffetelli says. “Whereas in business services the train of thought is very much that you should do it regularly.” However, even with an established brand and comprehensive training programme backing them up, new franchisees have to face some stiff competition. Traditionally, business services are the stalking grounds of big beasts like PwC, EY, KPMG and Deloitte, which would make the sector seem like an odd ecosystem for franchises to try to gain a foothold in. “It is difficult to compete with those guys on the same playing field,” says Apter. “The resources and the budgets that they’ve got to throw around are substantially different to ours.” But these businesses’ size means they also have big appetites: having long had their sights trained on large corporates, the big four have traditionally neglected the SME space,
allowing agile franchises to easily get their teeth into a huge market. “PwC or Deloitte are pitched at larger international conglomerates that have turnovers of £150m and up,” he says. “We’re an organisation that’s pitched at SMEs: our sweet spot tends to be between £5m and £100m turnover.” But though there is more than enough demand for business services to go around, there is another hurdle for the industry to overcome. “The barrier to entry is quite high,” says Apter. “Most of the business franchises are fairly expensive and they require a degree of startup capital because a lot of the time it can take a while to land clients and get paid.” Inevitably this skews the kinds of talent that business-services franchises attract, making it harder to draw in new blood. “On the one hand, we’ve got very highly experienced people coming into the franchise with a 25- or 30-year career behind them but on the other they’ve only ten or 15 years of work left,” Apter says. “I would much rather see a few younger, hungrier business people getting into organisations.” Even so, the future is evidently bright for businessservice franchises.
46 elitefranchise | November 2017
ANALYSIS main.indd 3
Due to increased demand for arts & crafts classes, parties and events, the award-winning Creation Station are looking for proactive and friendly people to run their own successful franchise.
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Would you love to be your own boss, doing something you love with the backing of an established, tried and trusted brand? Request your free information pack today.
Over 120 people already enjoy running their own rewarding franchise.To check if your area is available and for more info call Maggie today on 01395 29700.
â€œI wanted something more flexible, rewarding and fulfilling. I was so pleased my area was still available as The Creation Station really ticks all the boxes for me and my family.â€?
Fariyal Shariff Inspiring imaginations in North Watford, Hertfordshire
thecreationstation.co.uk/run-your-own-franchise Creation Station FP.indd 1
As seen on.
THEC011 01/06/2017 18:05
Thrive with Ovenu The Ovenu model works on every level – and it’s the finest one out there
ost franchises will provide training, a startup kit and ongoing support to new franchisees. But what’s probably unclear is who will provide the best of all these things. Well, Ovenu, the oven-cleaning franchise, has a business model that’s operating in over 150 locations across the world and that’s been replicated by many since 1994. It’s stood the test of time and has been tried, tested and trusted by hundreds of satisfied franchisees globally. It’s strong, safe, dependable and profitable. You may have heard those words before as Ovenu’s dominant success has attracted many copycats. There are others that say it, but Ovenu really have been trading for nearly 25 years with the same man, founder and managing director Rik Hellewell, at the helm for all of them. Ovenu really are
the UK’s original oven-cleaning experts and they really are the largest in the sector. Ovenu’s unique name itself is a registered trademark in the UK and Australia, so you won’t see anyone copying that any time soon. So, you’re thinking about taking the step into the self-employed world and an oven-cleaning franchise has taken your fancy, but you’ve never run a business or cleaned an oven? Don’t worry. Experience isn’t key but ambition is. What it takes is will, discipline and drive to follow the proven plan and implement Ovenu’s methods. You can trust that you are replicating what many others have already done and are making serious money from. Do this and you will
We pride ourselves on an honest and supportive relationship with every Ovenu franchisee
thrive. Whilst you’re being guided by Ovenu, you will still run and be in control of your own business. Ovenu will just provide the best methods on the market to do it successfully. Ovenu urges its network to take full advantage of the hugely experienced support team and the knowledge it has gained over two decades in this unique industry. Ovenu wants all franchisees to ask questions and give them the answers they need, whether it be operational tech questions about valeting a client’s oven or advice on the best marketing strategy in their exclusive territory. It’s what they’re there for. Ovenu prides itself on an honest and supportive relationship with every Ovenu franchisee, new and existing. So, if you can picture yourself working alongside Ovenu and building a solid local business, controlling your own working hours and achieving great client and job satisfaction under the security of the reliable Ovenu brand then don’t hesitate to get in touch. You can email Ovenu on firstname.lastname@example.org or just give them a call on 01189 743 911.
48 elitefranchise | NOVEMBER 2017
Ovenu adv.indd 1
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Franchising by numbers BY ERIC JOHANSSON
The American maths-tutoring franchise Mathnasium is counting on Steve Felmingham to make a success of its UK expansion
rom young British workers’ numeracy skills being ranked at the bottom of the OECD to the growing proportion of students failing their maths GCSEs, it’s not difficult to find evidence that Britain is struggling to teach kids maths. Fortunately, Mathnasium, the American mathstutoring franchise, hopes to help solve the problem by rolling out its operations across Blighty. However, this is not the first country that the franchise has expanded to since opening its first centre in California in 2002. “While it hasn’t been in the UK, the franchisor has over 15 years of franchising experience,” says Steve Felmingham, director of UK operations at Mathnasium. Indeed, before it began to look into expanding the model into Britain back in 2015, the company had already opened centres in places like Vietnam, Canada, the United Arab Emirates and Malaysia. Nevertheless, entering Britain would prove particularly difficult. “They needed to do a lot more work to adapt to the UK,” he says. “While the other countries had quite similar curriculums to America, Britain was a harder country to enter because it has a much older educational system.” For instance, this meant that
the franchise had to make sure to do things like using the correct terms according to the British curriculum and pay special attention to the skills required to ace a GCSE exam. Adjusting the model took some effort but by November 2016 Mathnasium was ready to take the next step. All the franchisor needed was someone to spearhead the UK operations. Luckily, Felmingham would prove to be the perfect candidate for the job. “I’ve worked as a bfa-accredited consultant for a long time and my role has been to help launch new businesses in the UK,” he says. For instance, he’s assisted companies like Mac Tools build up their UK operations. Additionally, he’s clocked time over the past 20 years as a franchisee, franchisor and master franchisee. “So my experience would fit very well,” Felmingham says. Even though his curiosity was certainly piqued, Felmingham made sure to do his due diligence before accepting the role. “While they had over 870 franchisees worldwide, I needed to understand how supported and successful they were,” he says. So before signing on the dotted line, Felmingham read the company’s
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They needed to do a lot more work to adapt to the UK
franchise disclosure document to find out how financially strong the business was and how the model worked. But the thing that finally convinced him was reading parents’ feedback about Mathnasium. “That was one of the key factors for me,” he says. “Parents around the world all said that while Mathnasium first appears to be more expensive than similar franchises, its results create a better value for the money. The system works.” Having convinced himself of the company’s strengths, Felmingham happily agreed to help Mathnasium successfully make the jump across the pond. Officially joining in the beginning of 2017, Felmingham quickly became busy preparing for the launch of the company’s first UK learning centre in Radlett, which opened in March. “It was company-owned and was intended predominantly to provide proof of concept and act as a training centre,” he says. Additionally, opening the centre in March helped the franchisor understand how long it would take for future franchisees to find suitable locations and get planning permissions for their centres. “In the US, it’s not uncommon to find a suitable building within three to four weeks,” says Felmingham. “Here it can take two to three months. Everything in the UK tends to happen quite slowly.” Finding the right spots is particularly challenging as not all locations are suitable for Mathnasium’s teaching centres. “It’s a key piece of the model,” says Felmingham. “We have detailed data of every street in the UK regarding how many people live there, how many children there are, what ages they are and what their household income is.” Striking this balance between having the right number of kids and parents with a good income is essential for the success of the centre. “Parents don’t need to be millionaires but we’re not going into low-income areas,” says Felmingham. Having looked at the data, the franchise believes that there are only 200 places around the country would be suitable for the teaching centres. NOVEMBER 2017 | elitefranchise
However, no franchise is complete without franchisees. Recognising this fact, this summer Felmingham kicked off an extensive marketing campaign to attract budding entrepreneurs to come and join the UK network. “We probably used every marketing channel there is,” he says. To spread the news, Mathnasium advertised on several franchise portals, in magazines, websites and on social media. “And on top of that we did a lot of shows,” Felmingham says. “So far we’ve done one in Birmingham and one in Manchester and we’ll be going to London in February.” And it’s safe to say that these efforts have paid off: the franchise has received over 600 inquiries to date. But not all aspiring franchisees will be successful as Mathnasium is only looking for candidates of the highest calibre. “We are looking for people who are professional, smart and friendly,” Felmingham says. And given that franchisees will often end up dealing with parents that are distressed because their kids are struggling with maths, it’s hardly surprising
Parents don’t need to be millionaires but we’re not going into lowincome areas that they need to meet a friendly face when they walk into the teaching centre. “Another skill we look for is that they can manage their teams and make sure they get the best out of their employees,” says Felmingham. Given these requirements, it’s easy to see why not everyone will be able to join the company. The lucky few that do will benefit from Mathnasium’s rigorous franchise training. “It’s quite extensive,” says Felmingham. For starters, franchisees have to go through 50 hours of online training before even setting foot in a centre. Following that they’ll receive a week’s worth of training with Felmingham and his colleagues. Additionally, they will get the opportunity to familiarise themselves with Mathnasium’s teaching model at one of the teaching centres. “It’s pretty intense and they do have to be signed off on each of these stages before they can proceed,” says Felmingham. Given the benefits of joining the franchise, it’s easy to see why the franchisor’s extensive recruitment efforts have already borne fruit. “Our first franchisee was recruited a month ago,” Felmingham says. This first trailblazer is set to open her own centre in January. However, she won’t be the only one for long. Not only does Mathnasium have two more franchisees signed up and more than ten others waiting to get validated, the company also has more prospective franchises in the pipeline. “We plan to have 200 centres open in five years,” says Felmingham. And if you add up all the preparations it has made and the number of prospective franchisees who’ve signed up so far, it certainly seems as if Mathnasium can boost British students’ numeracy and climb the OECD ranking again.
Family matters Radfield Home Care’s directors Jennie Bardrick and Lisa Cable explain how they became involved in the UK care sector and how it has shaped their lives
e have both experienced fantastic careers in the corporate world. However, we wanted to set up something of our own that would make the best use of our experience and bring something quite special into our community. We both love meeting people and helping others and for the last few years we have been on the lookout for the right opportunity to start something new, which aligned with our values. The inspiration We attended the bfa Franchise Exhibition and met Radfield’s founders Alex Green and Hannah MacKechnie as well as the company’s franchise team. Their clear focus on the quality of care being provided by Radfield was key to attracting us to the opportunity, along with the obvious passion we felt from the team. Throughout our franchise journey our initial views have been constantly reinforced. Radfield has a clear vision of what it wants to achieve which is supported by strong leadership. Why a franchise model? A franchise model removes the unknown. With the added value of working with an experienced franchisor there’s a greater likelihood of business success. The Radfield Home Care franchise package gave us an incredible start with a powerful brand, fantastic website and first class training.
Why Redfield Home Care? We felt our values were closely aligned to Radfield’s. We have a passion for helping others and want to inspire independence and positivity to this generation. Particularly, Radfield’s core value that says ‘We are a Family’, resonated with us because we are cousins and have always been part of a very close family. Our ambition is to ensure that our clients and carers all feel part of this happy family. It’s been an exciting journey so far, soon after we completed the Radfield leadership training programme covering marketing, recruitment, systems and the brand, we secured our office in Hornchurch and recruited our first member of staff. Business ambitions We have some big ambitions. First and foremost. we want to continue to grow our client base and build a care team delivering the highest quality stay at home care. Over time, we would like to set up a second office in the Brentwood area,
spreading our service to a wider local community. Then over the next couple of years we would look to expand further across Essex to be able to help more people. We have already been named the winners of the Thames Gateway Judge’s Award. We are extremely proud to have won and look forward to our exiting future with Radfield Home Care.
Email: firstname.lastname@example.org Tel: 01743 548550 Web: www.radfieldhomecarefranchising.co.uk NOVEMBER 2017 | elitefranchise
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Franchise Finance Don’t leave your Franchise Don’t leave to your Franchise Finance chance… Finance to chance…
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The art of borrowing money Before you book that appointment with your bank manager to discuss raising funds for your new franchise, remember that a goal without a plan is just a wish BY CHRIS ROBERTS, director, Franchise Finance
efore you can start searching for finance, you first need to understand the total investment required for your franchise, how much you can contribute from your own resources and how much finance you require. I have spoken to many would-be franchisees who, when asked what the total investment level was, answered only with the cost of the franchise fee. The total investment is actually the sum of all costs associated with the set-up of the franchise including working capital, fees and VAT. The amount of working capital required in the business is one of the most critical decisions in your financial
planning and is often the number that most people get wrong. If you donâ€™t have enough working capital then you are likely to run out of cash and without cash you go out of business. So, to identify both the total investment and the amount of working capital, you need to prepare a business plan. It should serve three main functions. Firstly, it should set out the investment you need to make and the returns you are expecting the business to deliver. Secondly, it will become your application for finance. Thirdly, you should use it to monitor your performance and manage your business on an ongoing basis.
I regularly see people who are declined finance, not because they are not credit worthy but simply because their business plan doesnâ€™t work
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Getting this document right is crucial if you are going to be successful in raising finance. I regularly see people who are declined finance, not because they are not credit worthy but simply due to the fact that their business plan doesn’t work, at least not from the lender’s perspective. As an application for finance, the business plan needs to include all the information required to evaluate your proposal. It should start with an executive summary, which should give a concise overview of the business opportunity and funding requirement. It needs to identify who the owners of the business will be and provide their personal information, such as name, address, dates of birth and a copy of their CVs. Any lender will perform a credit search on the business owners and will need this information to be able to do this. You also need to set out your personal assets – such as a house, investments and savings – and
liabilities – for example, mortgages, loans and credit cards. The lender will want to see what your household expenditure is and what income you have to cover this. They will want to make sure that you can afford to pay your bills while you are growing the business. If your income is coming from the new business, make sure that you include this within the financial projections. On top of this, the business plan should include information about the franchisor, the business model itself, how the franchisor will train and support you and how the products or services will be marketed. It should also set out your business objectives. You need to show the total investment required for the franchise, how much of the investment is coming from you and how much finance you are asking for from the lender. Which brings us to the financial forecasts. You need to include forecast
profit and loss projections, a separate cashflow forecast and a forecast balance sheet. The profit and loss projections will show the trading activity for the business, the sales, costs and how much profit you expect to make. The cashflow forecast will set out the incoming investment from you and any finance, the set-up costs going out and the money coming in and out through the trading activity and VAT. In simple terms, it’s a forecast of what your bank account will look like at the end of each month. Remember that these are projections of what you expect to happen but real life is difficult to predict. The closing balance on the cashflow each month needs to be sufficient to allow for fluctuations in the timings of when money is received and paid out and also for the possibility that you may not achieve the sales levels assumed. This is where you set the amount of working capital you need and consider if you require an overdraft facility. This uncertainty is part of the risk of setting up any business but with a franchise you reduce this risk because the franchisor has, through its pilot operation or existing franchisees, already tested the theory. This is why banks like lending to franchises, because they have a proven business model. If you can reference the financial performance of existing franchisees as the basis of your sales and cost assumptions in your business plan, you will hugely improve the credibility of your proposal and maximise your chances of getting your finance approved. Running a business means you need to be able to manage all aspects of the business but that does not mean that you need to be an expert in all aspects. It is important to recognise where you need help and then to engage the right resources for the benefit of the business. If you have no experience of raising business finance or producing business plans and financial projections then there are plenty of organisations out there able to give you a helping hand. NOVEMBER 2017 | elitefranchise
Turn your skills and experience into a lucrative business operating in a secure, growing, £6bn marketplace Exclusive Territory with £1M turnover potential Strong ROI from recurring monthly income Security and scalability of B2B contracts Stable marketplace regardless of politics, economics or Brexit! Royalties scale down from 5.75% to 2% as you scale up Build a clean asset to sell in the future
Telemarketing which targets clients in your territory – at no cost to you
A network of like-minded director-level business owners sharing experience
YOUR business owns your contracts and you set the terms – not us
Enjoy the returns from building your own business in a £6bn marketplace which includes retailers, supermarkets, offices, GP surgeries, schools and much, much more. With BCS your route to achieving your financial goals is tailored around your personal objectives, experience and available resources. Although franchise owners share a common goal, the route each takes is entirely personal to them. We work with you to define your plan and then support you in enjoying the journey to building your own profitable business.
Contact us to discuss our franchise opportunities: bettercleanfranchise.co.uk Betterclean FP.indd 1
0800 772 0810
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Is education your passion? lo ve l l ’ u o Y w it h g n i h c tea ts Mag iKa
Maths & English Tuition Our franchise opportunity is for people who want to be part of a profitable business that makes a positive and lasting impact on the education of local children. We are… …an already successful operation with thousands of satisfied students …in one of the UK’s fastest-growing market sectors …a business with a comprehensive training and support programme …a business with low investment and potentially high returns
Business should be fulfilling
Find out how at: www.educationalfranchise.co.uk Email: firstname.lastname@example.org Tel: 0844 870 9896
On Friday Emma chose Pottery and Pool Party
& Ethan chose Mission Impossible and Summer Garden
Choose Fun Fest Holiday Club if you want to own a franchise business which is: Rewarding: In Demand: Profitable: Flexible: Supported: Franchise cost:
You give children their choice of exciting experiences that they will never forget You offer families a service they need which is both high quality and affordable You earn a fantastic return for operating from only 11 weeks per year You can fit your work around your life and commitments in a way which suits you You receive the tools, training, advice and support you need to succeed £14,999
Currently recruiting franchisees nationwide
‘It is choice not chance that determines yo ur destiny’
(Jean Nidetch, Hous turned Entrepr ewife eneur)
www.fun-fest.co.uk Email: email@example.com Registered
Enquiries received this month qualify for a waiver of the management fee for their trial period
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Clean up with a Techclean franchise If you’re looking for a business opportunity that is affordable, offers flexibility and isn’t dependent on any one market sector then Techclean could be the ideal choice
ith an established pedigree in cleaning IT equipment dating back to the 1980s, Techclean provides a specialist cleaning service for workplace desktops, communication centres and computer data rooms. Current customers range from big names like EDF, Disney and Porsche to universities, hospitals and the Public Service Ombudsman in Wales. Research shows that there are 200 times more bacteria on a computer keyboard than on a regularly cleaned toilet seat – in fact in many offices you’d be better off working with pen and paper in the ladies or gents than at your own desk. Additionally, the Centre for Disease Control and Prevention (CDC) estimates that up to 80% of all infections are spread by hand contact with contaminated surfaces and direct human contact. According to the 2016 CIPD Absence Management Report, absenteeism costs British businesses an average of £522 per employee per year. That’s around 140 million days lost to sickness absence across the UK in 2015 with colds, flu and gastric illnesses topping the table of causes. If
you combine this with the statistic that says 33% of people with contagious symptoms struggle into work rather than stay at home, it’s easy to see why providing a hygienic workplace is so important to productivity. General office cleaners may flick a duster over the keyboards and wipe around the desk but they can rarely achieve the level of cleanliness that is essential to keep bugs at bay and extend the life of the equipment. It takes the skill of Techclean’s specialist service to properly clean and sanitise desktops, telephones and communal electronic equipment such as photocopiers and printers. No previous experience is necessary to become a Techclean franchisee as full training is given. You just need to be good with people and have an aptitude for sales and marketing. Philippe Lafon has been running Techclean mid-Anglia for over 20 years. After a career spent in sales traveling all over the country, he was looking for a job nearer to home that involved technology. He heard about Techclean, liked the sound of it and hasn’t looked back since. “I hadn’t even thought about a franchise but after visiting the
Techclean head office I could see the potential,” he says. “I found the team to be really down to earth people I could work with and trust so I signed up. Techclean territories are generous –each catchment area includes at least 10,000 business. No premises are needed, making the franchise a perfect business to run from a home office with minimal outlay. And a Techclean franchise can slot in at any stage of your working life. Former teacher and mother of four Susan Davies set up Techclean South Wales three years ago after her youngest child went to university. She was looking for a new challenge and wanted to grow a business that she could run from home but still get out and about to interact with others. “I just love the diversity of it and meeting different people,” she says. “It’s very satisfying work. We go into an office and in a just few hours we make such a big difference to the working environment. I have a small team of people working with me I call the ‘dream team’ – and customers are always delighted with the end results.” Costing just £19,500 plus VAT, a Techclean franchise stands head and shoulders above other low cost franchise opportunities. Techclean franchisees can expect to achieve a net profit margin of over 50% within the first year of trading. Contact: Emma Downes t: 01530 513300 e: firstname.lastname@example.org Total Cost: £19,500 + VAT
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Techclean are proud to provide a comprehensive range of specialist system cleaning solutions to a diverse range of customers from FTSE 100’s to government to local businesses, charities, schools and even medical establishments amongst others. Who does Techclean need? + ‘People people’ + Disciplined and well organised + Prepared to put in the hard work to build a business + Able and willing to follow a business system + Good communicators and enjoy building relationships with customers
Support includes: As your franchisor, we believe in supporting you fully in your marketing efforts, The Bardon Group have years of experience creating excellent marketing tools, programmes and collateral, that are effective and practical for franchise owners to follow – alongside the other demands of the business. This activity is backed up by regular email marketing, a comprehensive range brochure, product leaflets and other relevant collateral.
DETAILS: Investment level: £19,500 +VAT Business type: Specialist system hygiene Franchise contact: Emma Downes Techclean Unit 2, Cartwright Court, Cartwright Way, Forest Business Park, Bardon, Coalville, Leicestershire, LE67 1UE Tel: 01530 513300 Email: email@example.com Web: www.techclean.co.uk
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From small acorns By Paul Stafford, head of communications, Chantry
While it’s easy to feel like it’s impossible to beat the big brands, small really can be beautiful for franchisors
t’s no secret that it’s tough for franchisors to grow from acorns to oaks. Attracting and supporting franchisees while driving the core business – and usually on a small budget – presents many challenges. But while it’s tempting to look at the other national networks out there with an envious eye – with their seemingly bottomless pockets, regular stream of leads and teams of people looking after every aspect of the business – instead emerging franchisors should be celebrating their comparatively diminutive stature and getting excited about being on the first floor, going up. The personal touch What’s the biggest differentiator your franchise model has in its formative years? You. Whether you’re entirely on your own or have a small team around you, everything revolves around you and that gives you power to wield a significant advantage over the bigger brands when it comes to truly connecting with people. In the early days, people are buying into you as much as your model. You have unbounded passion, a vision and the drive to achieve it; use those weapons wisely and people will gravitate towards your franchise. If you give people a reason to get excited, they’ll want to emulate your success. Make sure you’re telling the story of your business and how you’ve built it from the ground up. Humans are emotional beings and we want to be inspired; we respond when others are passionate about something. Showcase your story well in your marketing mix – you’ve grown a business to
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the point of franchising it, which is an amazing accomplishment. Your excitement at what you’ve done and what you’re yet to do should be leaping off the pages of your website and the frames in your videos. If someone is going to be one of your earliest franchisees, they will want – no, need – to see that. At the same time, they will want to know that you’re going to help them too. That you’ll be there when they have a problem, that you’ll be available and ready to guide them to success. When you meet them, make sure your prospects understand how important it is to you that they’re successful and that you’ll be personally supporting them closely – something they can’t get in a lot of other franchises out there. And as they become franchisees, your direct connection with them should drive a virtuous circle when it comes to business development and network growth. You have the ultimate business development tool: a group that wants to help you make your brand stronger. You have a relationship with your early franchisees that you just can’t have later down the line when you have 100 or more to support. Where larger networks have councils and committees, you have a telephone or a field visit, which is a more direct link to a hotbed of ideas and initiatives. Listen to their perspectives,
from business ideas to personal motivations and you’ll benefit not only from their experience but you’ll also find the triggers you need to appeal to the right prospects. Really get to know your franchisees and you’ll start to understand their fears and aspirations, what they watch and read, what their drivers are; you can then distil that goldmine of information into your messaging to attract more of them cost-effectively. The personal touch also lets you develop strong Everything links with journalists if PR revolves around is important to you because you and that gives you can express an opinion rather than a soundbite. you power to You can make yourself wield a significant available to them through a advantage over call or email in a way that a the bigger brands corporate CEO never could. Get stuff done A significant advantage you enjoy over larger counterparts is agility: the ability to simply get stuff done. Want to tweak your website, business management system or marketing? No problem. There’s no compliance department, politics or committee meetings to get in the way. In a lean structure you can be reactive NOVEMBER 2017 | elitefranchise
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and proactive in equal measures, responding to challenges as they arise and developing new initiatives whenever inspiration strikes. You have your finger directly on the pulse of everything that’s going on in your business – from invoicing to what your franchisee in Chelmsford’s doing this month – and can act in an instant while still seeing the bigger picture. That also lets you leverage the perspective of others, say your family and friends – when was the last time you asked someone to look over your website to see how a prospect sees it for the first time? The emerging franchisors who have made leaps and bounds in recent years – award winners like Julie Clabby at Busylizzy, Michelle Fenwick at Heritage Healthcare or Rachel Ray at Bright & Beautiful – powered their growth by never standing still and always evolving. Of course, moving quickly is possible only as long as you’re able to enact changes. Time, that most elusive of resources, is a limiting factor when it’s all up to you but not having enough of it will hinder your development. Make sure you take the chance to switch off and get outside of your usual routine once in a while, giving you fresh eyes on problems and a chance for new ideas to emerge.
Good things really do come in small packages, so never feel like you can’t compete with the franchising giants
Be a sponge Whether by formally engaging a mentor or simply through conversations at franchising events, being smaller means there are bigger names with plenty of experience to share. One of the best things about working in franchising is how close-knit the community is and that offers major opportunities to skip a few hurdles that have tripped others. Events such as the bfa’s regional forums are superb for any new franchisor who wants to jump a few rungs on the ladder, with a room full of suggestions and ideas from people who have walked the franchising path before you. From marketing to operations, there’s a mass of lessons to be learned and mistakes to be avoided from the larger brands whose growth you’re looking to emulate. For example, by understanding the importance of pinpointing your messages more accurately to your prospects and by setting up a professional and efficient lead-handling system, you can already put your franchise ahead of many of the other emerging brands competing for eyeballs and attention. Learning the nuances behind both and adapting the ideas of others to your own business, you’ll save time and money, increase prospect engagement and enjoy better lead generation and conversion rates. Good things really do come in small packages, so never feel like you can’t compete with the franchising giants – just know your advantages and use them well. Any early-stage franchisor who’s seen The Founder, Hollywood’s take on the formative franchising years of McDonald’s, will surely have seen some of the issues they themselves face or have faced. Even that mightiest of franchise brands was once just an acorn itself.
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Visit us today to find your Dream Franchise www.franchisesupermarket.net
Franchise Opportunities with Franchise Supermarket ‘Franchise Supermarket is here to help you find the right Franchise Opportunity. Starting your own business can be a daunting process, so Franchise Supermarket aims to ease this process and help you become one of the 97% of franchisees within the UK that are achieving profitability. The Franchise Supermarket team wants to be more than just a directory - we aim to be the one stop shop for Franchise Recruitment!’
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Care focused on fighting loneliness epidemic Reports of the loneliness epidemic facing our elderly population, especially around Christmas, are concerning. Right at Home UK’s Managing Director, asks “How can franchising address isolation in our local communities?”
he Campaign to End Loneliness recently reported that two in every three people know someone who they would describe as being lonely. So, for every three of you reading this, two of you personally know someone who is lonely. And if you don’t, we have all experienced being behind that one person who won’t stop talking in the queue. In Birmingham alone, it is estimated 37% of those aged over 65 will be living alone by 2020 and nationwide nine out of ten people believe they will be lonely in old age. The dangers of loneliness Loneliness has long been proven to have a physical impact on our health such as increasing the risk of depression, high blood pressure, heart disease, stroke and even mortality. It doesn’t have to be this way. At Right at Home we understand how care and companionship from a consistent caregiver who’s a good match in personality can make the world of difference.
Two in three people know someone who is lonely. The Right at Home franchise offers a way to tackle this disturbing UK-wide epidemic
Franchising offers a solution Do these statistics sit comfortably with you? They didn’t with me. That’s why I took an opportunity to combine my experience of running a care home with a successful career in franchising to build a UK franchise business delivering high quality in-home support services. Now I’d like to invite you to join me in tackling this epidemic of loneliness whilst building a successful business which will have a huge positive impact upon your community. Feeling Right at Home as one of the family Our franchisees manage the delivery of highly-personalised services which help clients enjoy their independence in good company. Our policy is to enrich their life. That’s why visits are never rushed and preferably last at least one hour. We treat our clients as part of our family and deliver the holistic type of support we would want our own loved ones to receive.
our ethos suits you and your values complement our vision. Especially if you are investing in a territory with a guaranteed minimum of 35,000 over 65s, which can be usually found in communities that have over 200,000 people in them. If you are ready to hold the hand of the lonely and manage your own Right at Home homecare franchise, supported by the full training of Right at Home, call Kate Dilworth today on: 0151 305 0755
Are you Right at Home? As an award-winning franchise, Right at Home UK is strengthened by the ethos our franchisees live by, to make a difference every day through exceptional homecare. Our rigorous two-way recruitment process ensures
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Helping companies improve their bottom lines ERA is a B2B management consultancy franchise specialising in reducing organisational overheads and delivering competitive advantage. Expense Reduction Analysts were proud to be recognised with the Bronze Award as a Top 3 UK Franchise in 2016 and prouder still to be shortlisted again in 2017. ERAF R A NC HIS E . NE T
Discover more about the benefits of an ERA franchise at a FREE Discovery Day.
For more information or to reserve your place, contact us on: tel: 023 8082 9737 email: email@example.com EXPE003
A rewarding franchise opportunity with all the support you need to succeed
Flexible Hours * A Rapidly Growing Market * High Earning Potential * Simple to Manage * Immense Job Satisfaction Extra Help is a national home-help and domestic cleaning franchise network that provides assistance with a variety of day-to-day tasks, such as cleaning, gardening, dog-walking, meal preparation and motherâ€™s help services. Extra Help Business Franchise magazine ad 121x170mm.indd 1
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If youâ€™re serious about running your own, profitable business, backed by an unsurpassed level of support, please contact our franchise team today.
Home-help and domestic cleaning services
Web: www.extra-help.co.uk Email: firstname.lastname@example.org EXTRA HELP Phone: 0845 618 2904 a helping hand TM
Car Medic is an established brand leaders in the SMART repair market and has continued to grow despite the economic uncertainty of the last few years. With a stable and probably improving economy it is TIME TO INVEST in a Car Medic franchise.
We provide comprehensive training that gives you a recognised SMART repair industry qualification, ensuring that you can deliver quality repairs from your first day out on the road. Unlike many other franchises we do not have “sales commission fees” where the more you earn the more you pay, nor do we make additional charges for management services. Our fixed monthly fee ensures you keep more of your hard earned money and are not penalised for your success! If you are interested in finding out more about Car Medic please contact us, and we will send you the full information pack.
08080 37 37 37
JOIN A LETTINGS, PROPERTY MANAGEMENT & SALES FRANCHISE WITH SIGNIFICANT EARNING POTENTIAL Your franchise package contains everything you need to get your business up and running: • Trading under the Almond Property Management brand name • A large territory for you to trade in • Full training on all aspects of the business • Signwriting for vehicle • First year’s membership to the Property Ombudsmen • 10 letting boards • 10 ‘For Sale’ boards • Software to run the business (first three months paid for) • Processes, systems and templates to run the business • Central and local websites • Stationery starter pack
We are looking to develop our existing operations through new strategic franchise partnerships with the right individuals. The Almond Property Management franchise will give individuals the potential to earn a significant income while providing a valuable service in their local area. We will provide you with support to build a successful business within your chosen territory. You will receive full initial and ongoing training, marketing and central and local websites so that you can hit the ground running.
For more information about the Almond Property Management franchise, submit an enquiry TODAY!
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Glory days BY ERIC JOHANSSON
More baby boomers are looking to start businesses by themselves. Luckily, franchisors can massively benefit from recruiting olderpreneurs as franchisees
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ontrary to what stories about flashy startups from London’s Silicon Roundabout may suggest, being an entrepreneur is no longer just a young man’s game. “Over the last decade we’ve seen an entrepreneurial revolution occurring among the UK’s older [people],” says Mike Cherry, national chairman of the Federation of Small Businesses. Indeed, there has been a 140% rise in the number of over-65s starting a new business over the last decade, according to research from Barclays. “[And with] the retirement age due to rise in the next few years [...] we can safely assume that this boom will continue and [that we’ll] see even more older people entering the market,” he says. “This new demographic of business owners will play a big part in driving the UK economy forward.” And if franchisors play their cards right, the rise of olderpreneurs could be stellar news for their franchise networks. While some may be surprised by the increase of older people launching businesses, it’s really not difficult to see why more baby boomers want to run their own companies. “Many of them have probably reached a point in their lives where they are no longer prepared to compromise their values and beliefs,” says Matthew Levington, co-founder of Business Doctors, the businessmanagement consultancy. “They are tired of boardroom politics, corporate game-playing and toeing the company line.” And with their growing reluctance to simply remain a cog in the machine, more of them are ready to take the step into business ownership. “They’ve come to a stage where they’ve realised that the only way to do things their way is by doing it in their own business,” says Levington. And compared to many millennial entrepreneurs, olderpreneurs have the financial muscles to more easily realise their dreams. “They have bigger disposable income and fewer things to lose,” says Stewart Butler, managing
director of World Options, the parcel-delivery and courier franchise. “They’ve paid off their mortgage, their children are grown up and they’re generally more financially secure.” Additionally, their ability to raise funds to launch a business was improved in 2013 when David Cameron removed the age cap on the government’s Start Up Loans scheme. “That encouraged a whole generation to say ‘I’m not too old for this,’” says Butler. But regardless of their motivations, baby boomers are hungry for new opportunities. Fortunately, franchising provides a great chance for them to realise their entrepreneurial ambitions without having to do everything themselves. “Someone in their 50s doesn’t have time to build something from the ground up, get all their ducks in a row and put everything in place,” says Butler. “But franchisors have already taken care of it. So franchisees can just crack on with business.” Indeed, while regular startup founders would have to figure out their business model and their branding, franchisees can rest assured
Someone in their 50s don’t have time to build something from the ground up Stewart Butler, World Options
November 2017 | elitefranchise
that these things have already been taken care of by the franchise through years of perfecting its model. “It’s basically a business in a box,” he says. “They only have to worry about two things: bringing in new customers and retaining them.” Another reason for olderpreneurs to consider joining a franchise rather than launching a business by themselves is that they don’t have to go it alone. “You’ll have the support of the entire network,” says Butler. Instead of depending solely on their own business acumen, new franchisees can rely on both the franchisor and the other franchisees in the network. “And, no matter how good somebody is, there are times when they need to hear somebody else’s voice, advice and encouragement,” he says. From enjoying the support of the franchisor to the opportunity to achieve faster results, its safe to say that olderpreneurs greatly benefit from joining franchises. But franchisors have equally strong reasons to recruit franchisees from the baby-boomer generation. “They understand the relationship between hard work and good results,” says Levington. And this understanding of what it takes to grow the business coupled with their experience can have
a huge impact on franchisees’ futures. In fact, more than 70% of businesses started by people in their 50s survive for at least five years whereas only 28% of those started by younger people last that long, according to a survey by Age UK, the charity for older people. “They understand that there is no silver bullet or magic wand and that in order to grow the business they have to put the effort in,” he says. However, that doesn’t mean that there aren’t challenges attached to recruiting older franchisees. Given that olderpreneurs by definition are closer to retirement than younger entrepreneurs, franchisors could worry about them leaving the business after a few years. “But we actually see it as a benefit to us as a franchisor,” says Butler. “Because they’ll build up the franchise and when they come to the age they want to retire or have work-life balance, they can pass it on for their children or grandchildren to take over.” And even if the franchisee’s kids don’t want to take over, the franchisor will still be left with a strong business that a new franchisee can step into. “They could sell the business or they could take a step back and employ a couple of people to run their business and they’ll have a good
income coming in week after week and year after year,” he says. Another challenge to consider is that olderpreneurs may struggle with using technology. “This generation hasn’t grown up with digital technology,” says Levington. “When they left school, computers hadn’t taken that great a role in businesses. And there certainly were no hand-held computers.” Fortunately, franchisors can train franchisees to use the technology and can offer them support while they learn how to do it. “It’s actually a reason why a lot of people buy a franchise because they are aware that technology is one of their weaknesses,” he says. Despite these challenges, the benefits of having experienced franchisees should make recruiting more mature franchisees a no-brainer for any franchisor. And equally, it’s easy to see why older people would be wise to consider joining a franchise. “You can only play so many rounds of golf and have so many holidays,” concludes Levington. “Starting a business will give you a purpose, enable you to be productive and get out of the house.” And given the rise of olderpreneurs, that’s clearly something many elderly would like.
74 elitefranchise | November 2017
Buy a sandwich franchise. It’s the humble that sandwich tops the list of Britain’s favourite foods. The British ‘on the go’ sandwich market is currently valued at £4.4bn. Brits consume over 11.5 billion sandwiches a year.
Visit FranchiseSales.com to find out more about buying a sandwich franchise – and more! DYNA001 Untitled-7 1
Reach out for renewables The renewable market in the UK has a predicted value set to reach £50 billion by 2020 and the sector presents fantastic opportunities for entrepreneurs who want to establish a new business in a rapidly growing market. Green Square is looking for like-minded people to join their team and experience a business model that is in high demand from domestic and
commercial customers looking towards greener alternatives for practical renewable energy solutions for the future. The Green Square franchise offers the opportunity to work in an ethical environment and penetrate a ring fenced business area, while minimising the risks associated with starting out alone, with a sales potential of over £1 million in three years.
Other benefits include: • Exclusive products • Fully certified training and qualifications in renewable technology • Quality Management system for microgeneration technologies in place (MCS)
• Bespoke software allowing full system design and calculations for complex installations • Full marketing support: website, launch event and marketing campaigns • Turn-key business concept
• Supported by legislation • Reasonable franchise fee
For further information please visit our website, or to express an interest in For further information please visit our website, or to express an interest in finding out more information email: email@example.com finding out more information email: firstname.lastname@example.org
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The future is green, the future is a Green Square franchise Green Square opened its flagship store in March 2013 in Raynes Park, London and instantly made its mark on the renewable energy scene. With demand from homeowners and small businesses across the UK, Green Square realised it had to offer more showrooms across the UK to display their impressive product portfolio. The future of Green Square and their renewable energy offering came in the form of a franchise.
Green Square is a member of the British Franchise Association (BFA), and one of their first franchisee was Paul Smith whose showroom in Tunbridge Wells, has been open for over a year, and others are quick to follow suit to ensure they secure their part on the Green Square map.
Meet Paul Smith, Green Square Franchisee “I’d always wanted to enter the green sector but, until now, there weren’t any opportunities that could offer me the income and lifestyle I required. I was also looking for something that could tap into my experience in sales, marketing and management. Initially I was a little sceptical about franchising, but going to see Green Square’s training facility and its associated company gave me all the reassurance I needed. This is a genuine business with substantial backup. What’s more, Green Square’s managing director, Richard Hiblen, is very honest and straightforward, with a wealth of knowledge of the renewables sector.”
How you can harness the rapid rise of renewables As a management franchise, you don’t need any industry experience. Green Square is looking for driven people with a passion for the products and services being sold by them. Contact us to find out more.
22 High Street • Bramley • Guldford • Surrey • GU5 )HB GREE002 Untitled-1 2
Under her wings Having experienced poor domiciliary care first-hand, with her Bluebird Care franchise Victoria Webber is ensuring her clients are in safe hands BY ERIC JOHANSSON
ven before Victoria Webber joined Bluebird Care, the home-care franchise, she knew about the positive impact the company’s services can have. This was something she’d experienced first-hand when her grandfather needed domiciliary care. “There are many companies who aren’t giving the care that they should,” she says. While he was dissatisfied with the services of the first care company, her grandfather’s situation fortunately improved once he switched to Bluebird Care. “They were just so much better,” she says. However, she didn’t decide to join a franchise until her grandfather came to live with her parents. Trying to organise home care for him, Webber quickly realised that none of the providers she talked with were willing to visit her parents’ house. “It was at that moment we realised that there was a huge need for high-quality care providers that would literally go the extra mile and visit people who lived in the middle of nowhere,” she says. “That was the lightbulb moment.” Armed
with this insight, Webber and her parents began to research the £45.4bn market and they weren’t disappointed with what they found out. “The care sector is growing really fast,” she says. “And with Britain’s ageing population it won’t stop growing anytime soon.” Before long they found themselves seriously looking to join a franchise. Given the exemplary care her grandfather had received from Bluebird Care, it’s hardly surprising that the company was at the top of the family’s list of companies to check out. And it didn’t disappoint. “Bluebird Care was outperforming everyone else,” she says. “They were growing faster, innovating more and we knew first-hand just how good they were.” Already impressed with the franchise, the family became even more thrilled about the chance of joining the network when they talked with the franchisor and existing franchisees. Not only did they find out how the company was doing but also understood how the model would empower them to put their personal mark on the business. “They’d give
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us the freedom to tailor the business to ourselves and that was a big factor as to why Bluebird Care was the franchise for us,” she says. “You could stick to domiciliary care or you could go into more complex care like working with children, mental health or clinical care.” With the sky seemingly the limit, her parents signed up to become the franchisees of Bluebird Care Lincoln in October 2011, with Webber initially joining them as a care coordinator. Still, before cutting their teeth as the proud owners of the new business they prepared themselves by going through the franchise’s extensive franchisee training, which Webber also took part in. “It was brilliant,” she says. “The sheer amount of knowledge that you gain is a little bit overwhelming but it gives you a lot of skills and confidence.” For a week at the franchise’s headquarters in Petersfield, the new business owners learned everything including sales, managing employees and running the company. “It gave us a great foundation to build on,” Webber says. With their business acumen thoroughly sharpened, the trio opened for business in February 2012. But launching the franchise was only the first step; the founding team also had to ensure that they attracted clients. Luckily Webber felt that she was up for the task. “Marketing is my forte,” she says. “And we did a lot of it.” To spread the word about the business the new franchisees spent their first months handing out over 100,000 leaflets, visiting shopping centres, supermarkets and county fairs. And what they quickly learned was that meeting people in person
was the best way to grow their client base. Recognising this, the franchisees have since done everything from participating in local parades, raising money for charities and hosting events in community halls. “Care is very personal,” Webber says. “If your mother is dying, choosing the right care is not a decision you make quickly. That’s why it’s important to give people a chance to come and speak with us, the carers and other customers to get firsthand testimonials.” Providing that personal touch has certainly served the Webbers in good stead, enabling them to grow their client base and rapidly expand their business. “We noticed that there was a huge demand on the north side of the county,” Webber says. “But we couldn’t take advantage of it because of the franchisee agreement. So we decided to buy the territory.” So 18 months after opening the Lincoln franchise the franchisees found themselves becoming the owners of Bluebird Care North East Lincolnshire. And while Webber had been heavily involved in the business from day one, this purchase also marked the occasion when she officially became a franchisee. Since then, she’s also taken South Lincolnshire and Harrogate under her wing. And she’s not stopping there. “I’d like to take on even more Bluebird Care franchises in the future,” she says. However, that’s not her only plan for the future. “We’re currently running four different projects where we’re introducing technology to the care sector,” she says. For instance, one of the projects uses virtual reality
We realised that there was a huge need for high-quality care providers
to train carers. The franchisee is also spearheading a test to see if the technology can help treat people with dementia. Additionally, the company is currently trialling wearables that track clients’ heart rates, whether they’ve fallen and their location. These devices then provide the franchise with a live feed, warning them if a client for instance suffers a heart attack or if someone with dementia wanders from their home. “Depending on how things go we hope to include the watch in all of our care packages in six months,” says Webber. Considering initiatives like these and the stunning growth of the company, it’s hardly surprising that Webber was nominated for the bfa HSBC Young Franchisee of the Year award earlier this year. “I may have cried when I found out,” she says. “You do all these things thinking that you’re only doing your job and it’s not until you get nominated for an award like this that you realise that you’re doing a hell of a job.” While she didn’t win the award in the end, the nomination still caused ripples. Not only has she been celebrated in the Bluebird Care network but she’s also shared her insights at two franchise exhibitions. “It’s taken me out of my comfort zone and allowed me to learn a lot from it,” Webber says. “It’s really done wonders for me as a person and helped me grow as a business woman.” And there is no doubt whether or not she’d choose to join the network again. “Joining Bluebird Care was worth every penny,” she concludes. NOVEMBER 2017 | elitefranchise
Looking for a management franchise?
t: 01352 755 866
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Starting off on the right foot BY Kate Legg, CEO, Komerse
Setting up a franchise is an exciting time for both franchisor and franchisee. And as long as both parties stick to their initial obligations it will be the beginning of a beautiful friendship
n the early days after purchasing a franchise, the franchisee will be heavily dependent on the franchisor and will need lots of support and guidance. As time goes on the franchisee becomes more familiar with the business, more self-sufficient and less reliant on the franchisor. This is reflected in the obligations in the franchise agreement. Typically, the franchisor will have more initial obligations than the franchisee but will have relatively few ongoing obligations, whereas the franchisee’s will be extensive. The manual The top-secret recipe of the franchise world, the operations manual is the blueprint for operating the business and sets out the detailed systems and procedures upon which it relies. A
key, initial obligation of the franchisor will be to make a copy of the manual available to the franchisee; however the operations manual will only ever be provided on loan and must be returned at the end of the franchise term. It may be made available in paper form, although increasingly franchise networks are using intranets and providing access to the manual in electronic form only. In new networks, there is a risk that the operations manual will be underdeveloped and might not contain the level of detail or scope of processes that the franchisee expects. It is therefore advisable for the franchisee to ask to view – but not retain – a copy of the manual before they join the network to satisfy themselves that it is sufficiently comprehensive. Initial training A key component for anyone joining a franchise network is the initial training that’s offered. From a franchisee perspective, the training
must be comprehensive enough to teach the franchisee everything they need to know to start operating the business confidently. From a franchisor perspective, the initial training is critical to ensuring the franchisee starts on the right foot and will follow the system properly. While the franchise agreement will usually include a high-level obligation on the franchisor to provide initial training, it will rarely specify the detail of what’s covered. Sometimes these details will be set out in the operations manual but, either way, it’s advisable for potential franchisees to check the extent and scope of training that will be provided. The training itself will depend on the network and the nature of the business. Some franchisors provide purely classroom-based training, whereas others will include some on-the-job or in-thefield training. The cost of initial training is usually included within the initial fees, although
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travel and living expenses will usually be down to the franchisee. Most franchise agreements give the franchisor the opportunity to terminate the franchise agreement if it becomes apparent during the initial training that the franchisee is not up to scratch. In that case, the franchisee would still be expected to pay the costs incurred by the franchisor up to the date of termination – including the initial training – and so the franchisee could lose a significant proportion of any deposit or other fees paid. The franchise agreement ought to specify the maximum amount that the franchisor can charge in this case. Initial guidance But franchisees won’t just need support around how to handle day-to-day operations: the franchisor will also be expected to provide advice and guidance on the initial set up of the business. The type of guidance will vary from network to network but could include advice on selection and fit out of suitable premises, initial PR and promotion for the business, recruitment and training of staff and specific registrations or consents needed in that particular industry. Initial stocks and equipment Another important factor when it comes to getting a franchise outlet set for opening is making sure it has the materials and resources it requires. The franchise agreement will usually
The franchisor will have more initial obligations than the franchisee but will have relatively few ongoing obligations
specify the initial stock and equipment that the franchisor will provide. Sometimes the franchisor won’t provide items direct but will specify which ones are required and the approved suppliers the franchisee is allowed to buy from. Initial fees So far, many of these obligations have focused on what is required of the franchisor: that’s because the main obligation on the franchisee will be to pay the initial fee. Whilst franchise agreements will always specify the amount of the initial fee payable, it is often less clear what the fee covers. Potential franchisees should ensure they are clear about what’s included and any additional charges that may be incurred. For example, some networks will provide an initial pack of stock and equipment within the fee but others make an additional charge for this. The general view is that initial fees ought to cover the franchisor’s initial costs but shouldn’t draw a hefty profit. Otherwise, there is a risk that franchisors will be more interested in selling new businesses than in supporting their existing franchisees. As with franchisor obligations in the franchise agreement generally, the franchisor’s initial obligations are often quite vague. It is important that potential franchisees understand the detail of what will actually be provided so that they can assess whether the network is good value for money in comparison to the fees payable. Potential franchisees need to be satisfied that the level of support and training will be sufficient to enable them to operate confidently. Similarly, the franchisor needs to ensure that enough support is provided to enable the franchisee to understand and implement the system, standards and requirements of the network.
NOVEMBER 2017 | elitefranchise
Making a decision to better control your future? Our franchisees did, they now care for life.
Be part of the most experienced care franchise in the UK Please contact Carole Stubbs our current resale opportunities.
bluebirdcarefranchise.co.uk email@example.com 07912 771 149
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Call us today for a confidential chat: 0800 0188 297 or visit us at www.taxassistfranchise.co.uk
Investment: TBC Established: 2003 Turnover: £324,000
I am happy to report that I now have over 400 clients, which generate an income and flexibility in how I work that could not have been achieved on the corporate ladder I stepped off.
A resale opportunity has arisen in one of our Franchises based in the North West. The franchisee started in 2003 and operates from two prominent shop front locations in the area. The business services around 608 clients and enjoys gross annual recurring fees of circa £307K. With established shops, complete with furniture, IT and telephone systems and experienced staff, any purchaser would be walking into a ready-made business. This represents an excellent opportunity where a new franchisee can further develop an already substantial business. The business has enjoyed regular organic growth with the majority of new clients coming from recommendations, walk-in business and inbound leads generated from the support centre. The business is offered as a successful going concern within the TaxAssist Network and the purchaser will become part of that network of accountancy practices.
Alex Smith - Franchisee
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With the market for business-growth coaching booming, there’s never been a better time to launch a coaching company. ActionCOACH can provide you with the tools and systems to save ailing companies and take businesses from good to great. “There was something unique about ActionCOACH but I couldn’t quite pin down what. So I started calling current franchisees, trying to catch them out: I wanted them to tell me there was something wrong with ActionCOACH but they never did.” Lucas Vigilante, ActionCOACH Franchise Partner
• Guaranteed income of £8,333 per month by month 7; ask us about the Ts & Cs • Winners of the Five Star Franchisee Satisfaction Award, five years running • Winner of the UK’s Best Mid-Priced Franchise Award 2014 - 2016 • Award winning franchise support • Personal investment can be as low as £10k • Full franchise network
01284 701 648 | www.actioncoach.co.uk
Enjoy a fulfilling career you have always dreamt of, by supporting your local community. Are you searching for a tried-and-tested business opportunity, which gives you the opportunity to create a work/life balance, Bluebird Care offers you that and more. One of the UK’s leading providers of domestic homecare to the elderly and those with specialist needs. Experience in the care industry is not essential as full training and support is given, franchisees manage a team of highly-trained carers to provide Bluebird Care’s renowned care services.
• Gold winner of the bfa HSBC Franchisor of the Year 2017 • Leading the sectors digital revolution • Growth market • Over 200 businesses across our network • A scalable business model • The UKHCA’s largest member • Created in the UK for the UK market 07912 771 149 | Carole@bluebirdcare.co.uk | www.bluebirdcarefranchise.co.uk
BoConcept is the largest retailer of Danish furniture worldwide with operations in 50 countries and over 250 stores. Having well established the brand here in recent years, BoConcept is now expanding further in the UK. To spearhead the growth plan, BoConcept requires entrepreneurial leaders who are keen to build a new business in their local area and on the retail concept to market. This is an opportunity to run and own your own retail business of which BoConcept work closely with each partner to ensure success.
• Very high average income potential • A strong brand from a well-established company • Transparent processes with open communications • High Level Management Support • Extensive marketing support • Extensive training • Support for the store design, furnishings and Opening firstname.lastname@example.org | www.boconcept.com/franchise
It is well documented that buying a franchise is cheaper, quicker and safer than self-start but choosing the right franchise is a very important decision. Business Doctors is a business support network, dedicated to helping small and medium sized businesses achieve their vision. We have helped over 7,800 businesses with our ‘hands on’, ‘nononsense’ approach. This rewarding opportunity provides business professionals with an opportunity to use their experience to give something back.
• Full suite of marketing collateral • Lead generating website • Ongoing training and support • Collaborative network • National PR opportunities on a weekly basis • Social media managed by head office • All included in the price - no hidden fees! 01744 833778 | email@example.com | www.businessdoctorsfranchise.com
Join CENTURY 21 UK and become part of one of the world’s largest residential estate agency organisations. Reap the benefits of our global estate agency network which spans 78 countries and comprises over 7,400 offices worldwide. Receive comprehensive training, help with launching your business and ongoing strategic marketing support. Seize your opportunity to become an estate and letting agency professional with unlimited earning potential today.
• Benefit from global brand exposure • Continuous support and industry advice • 1,500+ days worth of training per year • Access to all of the major UK property portals • Your own website • Tailored marketing strategy • Additional earning opportunities through the SDL Group 0115 902 1002 | firstname.lastname@example.org | www.estate-agency-franchise.co.uk
Join ChipsAway, the brand leaders and originators of SMART car body repair technology, and get the lifestyle you’ve always wanted. Part of Franchise Brands plc, ChipsAway gives its franchisees unrivalled training, with no experience necessary. Furthermore, through our national advertising schemes, franchisees benefit from national TV advertising, and circa £75,000 worth of enquiries annually as a result.
• Proven demand • Fantastic earnings potential • Expert knowledge from Franchise Brands plc • Regular national advertising (TV, SEO, PPC etc) • Unrivaled training and ongoing support • Brand leader as confirmed by YouGov statistics • Management expansion opportunities
Contact ChipsAway today and find out more.
Investment Level: £29,995+VAT
Kathryn Painter | 0800 731 6914 | www.chipsaway.co.uk
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ERA UK is a recession proof, business strategy and supply chain management franchise. ERA is an award winning B2B consultancy franchise, working with organisations from a range of sectors to reduce their outgoings, improve supplier relationships and manage contracts on an ongoing basis to deliver measurable savings. We are looking for 10 -12 individuals of outstanding calibre, experienced in business, strategy or supply chain management, to combine their existing talents with our business system.
• Award winning B2B consultancy franchise • Use your existing experience • Are you experienced in business, strategy or supply chain management? • Become a specialist consultant • Earn a six figure sum • Join a network of peers with skills that supplement your own 02380 829737 | email@example.com | erafranchise.net
Do you want to run your own business offering valuable homehelp and domestic services to your local community? Extra Help offers cleaning, shopping, meal preparation, gardening, dog-walking and more, to elderly and vulnerable people, new and working parents, busy professionals and just about anyone who needs a helping hand. Extra Help’s comprehensive package enables franchisees to easily manage a recession-proof business within a huge growth market, which comes with the added bonus of helping others.
• Flexibility to provide a wide range of services • A rewarding, profitable business • A proven, successful yet simple business model • No employees’ PAYE or NI to manage • Peace of mind with full training and ongoing support • Full or part time hours to suit your lifestyle 0845 618 2904 | firstname.lastname@example.org | www.extra-help.co.uk
Gallone’s Ice Cream Parlour
With over 100 year’s of history behind it, Gallone’s Ice cream parlours comes with a rich heritage and brand story that cannot be replicated by newer businesses. Are you looking for a fun, exciting new business? As well as amazing ice cream, coffees and desserts, Gallone’s parlours have a strong party trade. Full training will be given in all aspects of the business and we pride ourselves on our support network.We are a rapidly growing, fun, family business. Get in touch today and find out more.
• A proven business model with over 130 years experience • Continuous support and experienced industry advice • Tried and tested products direct from the manufacturer • A fully equipped parlour with a strong residual income • Catering and hospitality background ideal • Collaborative network 07808 014455 | email@example.com | gallonesfranchise.com
Have you considered a new career running your own teaching business? Does the prospect of working flexible hours in school term time only appeal to you? Do you believe in the need to develop confidence, self-esteem and communication skills in children? If you answered yes to the above, then make it your business to teach drama and contact Nigel Le Page, Chief Executive Officer today!
• Be your own boss • Teach our world famous drama curriculum • Work flexible hours to fit around your family • Gain great job satisfaction • Earn an attractive income • Have an amazing amount of fun
01481 200250 | firstname.lastname@example.org | www.helenogrady.co.uk
The innovative HomeXperts franchise model enables you to start your own estate and letting agency working from home or a small serviced of ce. You will be trained to industry standards, whilst receiving continuous, comprehensive support and receive access to the award- winning HomeXperts Franchisee Hub. By working hard and following the proven franchise model, you could secure your nancial future by earning more than £25,000 in invoiced commissions in a month.
• Industry leading training package • iPad, Wide-angle lens camera, Digital measurer • 24/7 access to the award winning HomeXperts Hub • Access to all of the major UK property portals • Local website and a national branch page • Full back of ce support
01905 678853 | email@example.com | www.home-xperts.co.uk
Jackson Fire & Security
Do you want to be in a situation where the harder you work, the more money you earn? Want to be a self-motivated business owner where you’re in control? Jackson Fire & Security works with a rapidly growing base of franchisees providing fire protection and safety equipment throughout the UK. These business owners manage their own jobs, set their own schedules and generate their own money, fully supported by a system that is proven to work.
• Receive on-going training and support • Make a real difference to your customers • You’re free to get on and do the work you love • No experience required • Sales and networking background ideal • Work in an industry with constant demand • Can earn up to £10,000 per month 01352 755866 | firstname.lastname@example.org | jacksonfire.co.uk/franchise
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Just Shutters have earned an enviable reputation and true brand affection and we would like motivated individuals to join us and be part of our success story. We offer our franchisees an excellent launch, training, marketing package, ongoing support and mentoring. This is a great opportunity for fantastic return on investment while being part of a much loved brand with like-minded individuals.
• Enviable work-life balance - lifestyle • Luxurious product • Excellent return on investment • Exceptional individual local launch package • Dedicated ongoing mentoring and support • Proven business model • Excellent bespoke systems
Determine your own destiny and be part of a great franchise team.
01202 233744 | email@example.com | www.shutter-franchise.co.uk
Run your own business whilst supporting children to realise a brighter future. Kumon Educational is the UK’s largest supplementary education provider, with over 70,000 students at more than 670 study centre. At Kumon, our focus is on developing a firm foundation in our students’ maths and English abilities, as well as their confidence and self-belief, to help them excel at school and beyond. You will benefit from a proven and successful business model and will become part of an expanding network in which you are offered support and training to build a successful career.
• High quality academic programme • Extensive training and support • Global support network of Kumon Instructors • Low cost start-up fee • Thorough and transparent recruitment • Award winning marketing department 0800 988 6579 | kumon.co.uk
Join the fastest growing children’s education franchise. Make Money - Make a Difference! With over 800 centres worldwide our unique membership-based learning programme produces outstanding results with dramatic changes in attitude, confidence and school progress, helping children catch-up, keep-up and stay ahead in maths. Proven business model developed over 40 years; strong branding and striking high-street premises - a unique opportunity to build a rewarding business on many different levels.
• Over 800 franchised centres • Simple, proven business model • Guidance with property acquisition • Personalised business plans • In person, online and in-centre live training • Proprietary management software system • No maths or teaching experience necessary 0161 791 0686 | firstname.lastname@example.org | www.mathnasium.co.uk
Have you ever considered what a life-changing opportunity a McDonald’s franchise could offer? Being a McDonald’s franchisee means owning your own business – working for yourself, but not by yourself. It’s about setting your own goals, managing your own restaurants and reaping your own rewards. McDonald’s franchisees are hands-on, businesssavvy and ambitious people who are ready to make a long term commitment to a business.
“I didn’t know anything about the food industry, so coming in and getting all that training gives you a lot of confidence and comfort.” Jane Blackwell - McDonald’s franchisee, Banbury
Investing in a Metro Rod franchise means you can build from an established customer base, with ongoing revenue, a fleet of vehicles, associated equipment and trained staff. Metro Rod local businesses operate across the commercial, industrial, utility and domestic markets. Drainage in the UK is a multi-billion pound highly profitable sector with demand 365 days of the year, 24 hours a day. Benefit from being a part of a national network of like-minded business owners, keen to share ideas and experiences.
• Ready-made customer base • Growing national account network • Provide a vital service independent of the economy • Profitable business with fantastic earning potential • Generous defined territory • Outstanding head office support and training • 24-hour customer call centre Investment Level: From 100k - 1m+VAT
Kathryn Painter | 0800 009 3198 | www.metrorod.co.uk
OSCAR Pet Foods
A family business, founded in 1990, our expertise in launching and growing successful OSCAR franchises has evolved for almost two decades, perfecting training programmes and product development. Continued support from experts in the field of business, with veterinary, behavioural and nutritional experts to help you every step of the way. With a comprehensive range of quality pet food and accessories you can have a unique product that will take you to the countries 13 million pet owners.
• Proven system • Comprehensive training • Ongoing support package • Exclusive territory • Unique brand • Repeat business • Flexible franchise package 01772 647909 | email@example.com | www.oscar.co.uk/franchise
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At Ovenclean we provide a business opportunity with a leading brand that will generate a great living - right from the start. Part of Franchise Brands plc, Ovenclean is the UK’s original oven cleaning specialist, and the only oven cleaning brand currently advertising on TV. With Ovenclean, you can be assured of the highest standard of training and ongoing business support. With low overheads and high profitability, Ovenclean is a simple to manage, proven cleaning franchise with fantastic earnings potential.
• Unlimited earnings - earn more than £1,000 per week • Proven demand - regular, repeat business • Potential for expansion to multi-van operation • Massive domestic marketplace • Unique cleaning system and fully equipped vehicle • Comprehensive training and ongoing support • National marketing campaigns including TV advertising! Investment Level: £14,995+VAT
Kathryn Painter | 0800 988 5434 | www.ovenclean.com
Platinum Business Partners
Platinum Business Partners (PBP) has a proven business model for creating a successful ecommerce business selling products online without having to make, handle or ship them. Our franchise model gives you a unique blend of expert training and support and all the tools you need to start and grow a profitable and enjoyable business of your own. Earn £2,000 to £4,000 per month, net profit - much more is possible, but we prefer to under-promise and over-deliver.
• Replace or supplement your income • A tried, tested and proven system • Work where you want, when you want • Extensive one-to-one mentoring • Benefit from ongoing training • Build your business into a sellable asset
01202 652 103 | firstname.lastname@example.org | platinumbusinesspartners.co.uk
TaxAssist Accountants is the UK’s largest network of accountants servicing the needs of small businesses and the self-employed. TaxAssist takes on both accountants and business/ finance professionals as franchisees can employ accountants while they concentrate on building their business. With an established brand and known for breaking with tradition in an industry that has not experienced this before, TaxAssist Accountants stand out from the crowd operating from highly visible and welcoming shop front premises.
• 5 star franchisee satisfaction award for four years running • Awards from franchise and accountancy arenas • Accountancy fee banks are a saleable asset • In demand services • 1st class support and training
0800 0188297 | email@example.com | www.taxassistfranchise.co.uk
Are you ambitious to run your own business? Customer driven and well organised? Can you follow a proven business system? This is an ideal opportunity to own a business with access to a huge and growing market. Techclean territories are generous –each catchment area includes at least 10,000 business. No premises are needed, making the franchise a perfect business to run from a home office with minimal outlay and low operating costs. Current franchisees report net margins of 55%-65%.
• Low start-up cost • Minimal overhead • Ability to generate income in 60 days • Comprehensive training, tools, systems and support • Excellent earnings potential • Work from home • Provide a rewarding service to your community 01530 513300 | firstname.lastname@example.org | www.techclean.co.uk
At Tutor Doctor, we believe that success isn’t just measured by profit – it’s also about making a difference. If you’re a motivated, people-oriented person who wants to own a business that enables you to have more flexibility in your life, work from home, make a difference in your customers’ lives and have control over your income, then we want to talk to you! Join the #1 one-to-one tutoring franchise in the world and the fastest growing educational franchise in the UK!
• Low start-up cost • Minimal overhead • Ability to generate income in 60 days • Comprehensive training, tools, systems and support • Excellent earnings potential • Work from home • Provide a rewarding service to your community 020 8133 3525 | franchise.tutordoctor.co.uk
Zero Dry Time
Join a Zero Dry Time Franchise and join a business community that earns you money. A flexible way to make a real income is on offer with Zero Dry Time. We offer a sustainable business model with fantastic prospects running and managing your own Dry Carpet & Upholstery Cleaning Company.You will build a fantastic business “Providing dry carpet, upholstery & hard floor cleaning solutions that deliver a fantastic service whilst giving great value” to the home & business owner alike.
• Fantastic earning potential • Low running costs • Management options • Regular loyal repeat customers • Carpet Club creating a residual income
0191 270 9202 | email@example.com | zerodrytimefranchise.com
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DISCOVER DISCOVER YOUR YOUR POTENTIAL... POTENTIAL ... guaranteed income guaranteed incomeofof£8,333 £8,333 per per month monthby by ü Amonth month 7;7;ask askus usabout aboutTsTs&&Cs Cs ActionCOACH isis 11 of only only 55 franchise networks to ActionCOACH ü rate their franchise years franchise 5-Star 5-Star for for four five years The full with a shared value fullsupport supportofofyour yournetwork network with a shared value ü The of teamwork teamwork
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Do you dream of owning your own Tearoom? Discover more about our franchise opportunity Call us on 01747 871819 opt. 2 to secure your place! BEAT001
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Arrange a meeting with us today and find out if we are right for you!
Book your Discovery Day now!
Use your business experience to empower others with a Business Doctor franchise. Attend one of our discovery days and find out how we have helped over 7,800 businesses achieve their vision. We will introduce you to our proven business model, collaborative network, delivery and marketing tools.
Take control of your own destiny with an established brand and enjoy giving something back!
Request more information
Take your ﬁrst step and call us today.
90 elitefranchise | NOVEMBER 2017
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Like cars? Like the idea of running your own business? Book a discovery meeting with us by emailing: firstname.lastname@example.org or call 0115 902 1002
Discover Unlimited earnings with the UK’s automotive repair franchise
A meeting is a chance for you to find out more about the CENTURY 21 team and whether it is the right fit for you. It’s important you see the systems & support we offer and get the opportunity to speak to our Business Development Managers who would help you grow your business.
Become your own boss and take control of your life, backed by full support, training and national advertising from Franchise Brands plc.
We hold these meetings across the country on a monthly basis.
Get started for just £29,995+VAT
0115 902 1002 email@example.com www.century21franchise.co.uk
Test the water before taking the plunge with this unique opportunity.
Helping companies improve their bottom lines
0800 980 5074
Discover more about the benefits of an ERA franchise at a FREE Discovery Day
To discover more contact us! Call: Peter Uwins 020 8846 0000 Email: firstname.lastname@example.org CEUK001
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For more information or to reserve your place, contact us on: tel: 023 8082 9737 email: email@example.com EXPE003
NOVEMBER 2017 | elitefranchise
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Would you love to run your own business providing valuable services to your local community? We can put you on the road to tried-and-tested success with an Extra Help franchise. Extra Help’s comprehensive franchise package enables you to easily manage a recession-proof business within a huge growth market, which comes with the added bonus of helping others. Why invest in an Extra Help franchise?
UK’S NO.1 FRYER MANAGEMENT SERVICE WEEKLY REPEAT “MAN IN A VAN” FRANCHISE HIGH-DEMAND, EXCLUSIVE TERRITORY VIRTUALLY NO COMPETITORS
• A rewarding, profitable business within a huge growth market • Proven yet simple business model • Takes away the pain and uncertainty of starting your own business • Peace of mind with full training and ongoing support • Full or part time hours to suit your -lifestyle/commitments • Immense job satisfaction with a -healthy return on your investment Book your place at one of our discovery meetings today to find out if Extra Help is the right opportunity for you. 0845 618 2904
a helping hand
Could YOU be the next UK Franchisee? Call us on 01788 550100 to find out more www.filtafryplus.co.uk | firstname.lastname@example.org
The Low Cost, Fast Start Franchise GutterPRO is a Van based franchise, exhibiting fast sales growth, coupled with the peace of mind of the GutterPRO £5000, 3-month sales guarantee.
Investment level: £8250 +vat For more information about our upcoming Awareness Days, please visit:
To find out 100% of the information about the award-winning HomeXperts model, book your discovery meeting by emailing email@example.com. A discovery meeting will explain the innovative franchise model in full, helping you to decide if HomeXperts is right for you. Discovery meetings are held around the country on a weekly basis, including London, Manchester and Worcester. If you have any initial questions, call the HomeXperts Franchise Recruitment Team on 01905 678853. Phone: 01905 678853 Email: firstname.lastname@example.org www.home-xperts.co.uk
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Meet our mentors at a MagiKats
INFORMATION DAY See our workshops in action and discover how much fun yo u can have with maths and English tutoring!
Maths & English Tuition For more information go to
www.educationalfranchise.co.uk Email us: email@example.com
01352 755 866
Discover how to MAKE MONEY and MAKE A DIFFERENCE! Mathnasium is one of the world’s fastest growing education franchises with over 800 centres worldwide. Manage your own profitable and fun maths-only learning centre in the local High Street. It could be the most rewarding move you ever make! No maths or teaching experience necessary Simple, effective and proven system Low investment, great returns “A Mathnasium franchise seemed like a perfect fit. This is such a rewarding business and you can’t put a price on the feeling that you get from helping a student succeed. I now know the difference between a job and a career.” Matrice Williams, Owner and Centre Director Join us for a discovery day and experience the Mathnasium Method and Model, held in Manchester and Hertfordshire, call now to book your place 0161 791 0686 or email firstname.lastname@example.org www.mathnasium.co.uk
taimoor milktaimoor sheikh milksheikh Tel: 0844 870 9896
I am a franchisee & this is my McDonald’s
‘The best part of being a franchisee is the responsibility that comes with a large workforce. Ilooking am aafter & franchisee & Giving local people a chance to this is their McDonald’s my McDonald’s develop skills, grow in conﬁdence, progress their career – it’s something I ﬁnd part of being ‘The best being aa franchisee franchisee really rewarding.’ is the responsibility that that comes comeswith with Taimoor, operates four restaurants a large workforce. looking afterLondon workforce. in South East Giving local people aa chance to chance to develop their their skills, develop skills, grow grow in in conﬁdence, progress conﬁdence, progress their their career – – it’s career it’s something something II ﬁnd ﬁnd really rewarding.’ rewarding.’ really Taimoor, operates operates 4four restaurants Taimoor, restaurants in South South East East London in London
Come and talk to us at our Insight Day in London 1st December 2017 www.mcdonalds.co.uk/franchising
Come and talk to us at our Come to us at our Insightand Daytalk in Elstree Insight Day in Elstree
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MCDO002 OSCA001 30/06/2016 09:50
NOVEMBER 2017 | elitefranchise
Reach Your Potential With Metro Rod Join a successful team with over 30 years’ franchise experience ● ● ●
Ready-made customer base Growing national account network Provide a vital service independent of the economy Profitable business with fantastic earning potential Generous defined territory Outstanding head office support and training 24 hour customer call centre FRAN003
Visit our website for more information
Call our Franchise Recruitment Team
0800 009 3198
or email email@example.com
Feeding your Future... ...the ...the perfect perfect opportunity opportunity to get to know to get to know OSCAR OSCAR at at aa relaxed and informal relaxed and informal meeting. meeting.
OUR DOORS ARE OPEN TV
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Discover Discover OSCAR OSCAR The The door door is is open open to to aa variety variety of of backgrounds and life skills, backgrounds and life skills, guiding guiding you you towards towards aa new new career career –– working working for for yourself yourself with with ﬂexibility ﬂexibility and and choice. choice. Discovery meetings meetings at many locations Discovery at many locations around the UK. Please call for for details. around the UK. Please call details.
0800 068 1106 firstname.lastname@example.org email@example.com www.oscar.co.uk www.oscar.co.uk
OVENCLEAN IS AN EASY TO MANAGE FRANCHISE, WITH LOW OVERHEADS AND UNLIMITED EARNING POTENTIAL. Take the ﬁrst step towards your new future and book an Ovenclean Open Day today. Learn all the beneﬁts of an Ovenclean franchise at our West Midlands based HQ, and you can even hear from our existing franchisees on the day!
Get started for just £14,995+VAT (funding available) FRAN003
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Are you dreaming of owning your own photographic business?
Join our Award-winning Team of EXPERTS!
take that exciting step now!
Discover more about our franchise at our 1-2-1 meetings in the comfort of your home.
Samples of our products will be provided along with all you need to know about becoming a franchisee.
Discover the Puddle Ducks difference. Our next Discovery Days are on: 17th November 2017 and 19th January 2018
0800 622 6008
Book your place today. Call Katherine Craig on: 01477 410084
For more information about 1-2-1 meetings, please call Jan Massey 01207 299500 OR 07826841224
ve We ha been teaching pendent swimming e d n f i irth for 15 years. rom b
Deciding to start your own franchise is a big decision and there are many things to consider and weigh up. Our core values and company culture are extremely important and we are looking for franchisees who can replicate these values in their own Radfield Home Care branches. At Radfield Home Care we care about all of our people, and believe passionately that by treating our carers as a trusted family we can empower them to treat our clients with the same warmth and respect.
Visit puddleducks.com/franchising for more information.
DISCOVERY DAYS YOUR CHANCE TO
Learn about the Right at Home approach to quality care Evaluate our franchise model Meet the support team Assess whether we could work well together. Find details and book now via our website at www.rightathomefranchising.co.uk
If Radfield Home Care is for you then we would love you to get in touch and come and meet us. Call or email us to book a 1-2-1 meeting. We look forward to meeting you.
firstname.lastname@example.org 01743 548 550 www.radfieldhomecarefranchising.co.uk
NOVEMBER 2017 | elitefranchise
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Butcher, baker and cabinet maker... our franchisees come from all works of life! But they all have one thing in common. They all wanted to take control of their own destiny and become their own boss. “The teams that perform the cleaning tasks are always very thorough, professional and quick. I would certainly recommend using them” Fund Management group
Benefit from becoming a Suit the City franchisee Join a leading business in a booming market, beating the current trends in retail. Work from home or build your business with the aid of a team of Consultant Tailors all trained by Suit the City. For more information please call us or visit our website SUIT001
Call us to learn about our Discovery Days
Why choose Techclean? + We have been in business since1983 so have experience and credibility. + Franchisees can work from a home environment. + The operating cost base of the business is very low, consequently profit margins are high with current franchisees are making 55%-65% NET MARGIN. + We operate in a huge and ever growing market.
t: 01530 513300 e: email@example.com w: www.techclean.co.uk
DISCOVER MORE… about running a business that puts you in the driving seat. We know there’ll be lots of questions about joining Wilkins Chimney Sweep. Is there really a need for chimney sweeps? (Indeed there is and we can show you why…)
Are you ready to be your own boss?
Can I make this a business? (Indeed you can and we can show you how…)
Franchising in the UK today offers you security and piece of mind that your investment is on a tried and tested business model.
We run Discovery sessions every couple of weeks in different places – check out our website to learn where the next event is – or give us a call!
Zero Dry Time franchise offers you this stability that not only is your money well invested but you can build a sustainable business for the future with endless earnings.
Attendance is free…contact us to find out more about running your own successful, sustainable, year round, profitable business.
Zero Dry Time provide dry carpet, upholstery & all hard floor cleaning solutions that deliver a fantastic service whilst giving great value to the home & business owner alike. Think our franchise is for you? Then contact us, come and see us in Newcastle and see how it’s done. 0191 270 9202 firstname.lastname@example.org
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Jane Maudsley founder & managing director Little Voices
Second nature Organic growth is easy for franchises to achieve as long as they have a strong understanding of their story, culture and the advocates within their business
ast month I attended the EWIF National Conference and the highlight for me was the keynote speaker from Toni & Guy. As Toni & Guy is a global franchisor and super brand, it was a fascinating hour of learning for me. The gentleman in charge of regional education at Toni & Guy, Adie Luff talked about its culture and how its teams are homegrown across the globe – which is what makes it successful. But not only does its growth and success come from educating and inspiring its people, its beliefs are clearly defined and it benchmarks everyone against them. Luff also talked about how being customer focused, a team player, growth- and innovation-savvy, passionate, self-motivated, hot on quality and accountable is at their core. The organic growth of its teams and nurturing talent from within the entire organisation is what makes Toni & Guy successful. The lowest-ranked hairdresser or stylist has a title that is unique to the brand. Any individual in the organisation has the potential to ‘climb the ranks’ as they choose and indeed this is encouraged. It is what makes the culture continue. The culture drives even the language that Toni & Guy uses; as we all know – and if you don’t you should – a brand is much more than just a logo and some signage. Toni & Guy’s approach to recruitment across all layers of the company mirrors my own in Little Voices but to a much more specific degree. It’s listening to this story and ethos that has enabled me to revisit how our beliefs are used at every layer of the company and how things like recruitment, sales and customer service can be led and, specifically, mapped out from our beliefs. ‘Organic growth of teams’ is my new buzzword. november 2017 | elitefranchise
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The Toni & Guy story is fabulous, starting with Toni Mascolo launching a small hairdressers in Clapham over 55 years ago. We all have our own stories; each franchisor and franchisee has a tale to tell and it is important to get it out there. The story that belongs to the brand you have created – or the brand that you have bought into in the case of franchising – is the story that will resonate and draw in your customer. Time spent on how you can get the story out there and touch people will have a massive impact on your bottom line. So how can you communicate your story effectively and amplify it? We celebrated ten years in business last month and my colleagues created a video for me to watch. It contained the whole ten-year journey and snippets of videos and photos taken since we were founded. What a touching and emotional 15 minutes it was for me watching that. But it really is not about me. I don’t do what I do for me: I am passionate about inspiring others and encouraging the next generation to believe in themselves and their dreams. Inspiring people around me to be the best that they can be. That's why I do what I do and this is certainly part of our story and culture. The
most powerful ambassadors the people that surround the story. In my case: our tutors. Your people amplify the story and touch customers, suppliers and all those involved in your business. So your people need to be embedded in the culture and believe in it, reflect it and be loyal to it. They need to embody and communicate your story. That means they will develop through the company, in turn inspiring others and so the journey continues and the cycle keeps going. In my business this month we are celebrating all of our proudest moments as an organisation and it's the job of our marketing team to pull together the stories from our customers, suppliers, tutors and franchisees across the network. It hit me that we are organically growing teams as many of the people in our network have been pupils themselves, worked for franchisees and then decided to purchase their own franchise. So it is happening. My job now is to nurture this even further and perhaps consider the future and the prerequisite that a franchisee has worked with us previously or been involved in some form before they are even trained to become a franchisee. The top tip that I came away with from the EWIF National Conference about organically growing teams has naturally started a process to assess what we do at Little Voices, how we have grown and we can continue to grow while always remaining true to our culture and strengthening the brand.
In my business this month we are celebrating all of our proudest moments as an organisation
98 elitefranchise | november 2017
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Published on Nov 9, 2017