ADVERTISING FEATURE
Take control of your future A recent study revealed that 11% of working Brits intend to start their own business in 2018. Over the last six months, Expense Reduction Analysts UK (ERA UK) has confirmed these findings, having welcomed eight new franchisees into the network
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hen polled, a whopping 44% of people said their reason for ditching the corporate grind in favour of being their own boss would be to achieve a better work-life balance. 43% said they wanted to choose the type of work that they do, whilst 37% cited attaining a greater sense of achievement as their main driver: which also happen to be three of the top reasons people choose to join ERA UK. The ERA UK franchise opportunity attracts high-calibre professionals, often from senior management positions, across a plethora of industries. And the latest group of eight new recruits are no exception, with them having backgrounds in the likes of Microsoft, Royal Mail, Siemens and BP between them. New franchisee Simon Daley is a former changemanagement and culture-change practitioner with experience at both BP & Diageo. It was ERA UK’s impressive marketing programme along with the level of support offered for franchisees that drew him to the brand. “I was impressed from the outset with the quality of materials available for franchisees and the obvious research and investment that goes into the marketing support,” says Daley. “From a personal perspective, I was drawn to the comfort of having the team and the organisational structure and support behind me, whilst at the same time, having control over my own business and the opportunity to structure my future in a way that will work for me.” Fellow new recruit David Rickard launched his franchise in January this year. A former procurement director with global giant Microsoft it was the
34 elitefranchise | MAY 2018
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03/05/2018 14:50