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Ladies and Gentlemen Welcome to the future. It has always been the vision of Elite Boxing to develop Muaythai into a sport that achieves global appeal while also remaining true to its Thai roots. It is a vision that has been largely fulfilled through our international events such as Thailand VS Challenger and now through the EFN Champions League. Taking Muaythai to the world but bringing it home to Thailand, the four EFN Champions League events offer the winner of each four-man tournament the incentive of qualifying for the Kings Cup in Bangkok on His Majesty The King’s birthday on December 5. While the EFN Champions League represents the exciting future of international Muaythai, it also provides EB with the opportunity to fulfill another of its long-term visions of giving something back to Thailand—the home of Muaythai. In another step into the future, EB has joined forces with a local charity SATI to Launch the Muay Ying campaign aimed at empowering women and protecting vulnerable girls. To kick-start the Muay Ying campaign, EB is donating 25% of ticket revenues from the EFN Champions League event at Asiatique on September 26 to support female charities under the supervision and guidance of SATI. Beneficiaries of these donations include vulnerable girls living on the streets and in the neglected areas of Bangkok. EB’s head female trainer Tannapat Sirimat will provide free Muaythai and self-defense training for the girls in order to give them the mental and physical toughness required to resist being ensnared by human traffickers and lured into the sex trade. In addition, all females who purchase a ticket for the EFN Champions League will also receive an invitation to a workshop on Muaythai philosophy and culture. The workshop demonstrates how training in this traditional Thai martial art can empower women to be more confident and independent by improving their mental as well as their physical strength. All female ticket purchasers will also receive one free self-defense training session at EB’s Elite Fight Club Gym in Bangkok. We look forward to launching the Muay Ying campaign at the EFN Champions League at Asiatique in Bangkok on September 26. We hope to see you there. Welcome to the future of Muaythai and of women’s empowerment in Thailand.


ELITE BOXING CONFIRMS CAMPAIGN TO EMPOWER WOMEN AND GIRLS Bangkok-based combat sports company Elite Boxing is collaborating with Thai charity SATI to launch a new initiative aimed at empowering women and protecting vulnerable girls from being trafficked into the sex trade. EB announced recently that the second in its series of four EFN Champions League events will be used to launch Muay Ying, a female empowerment campaign that has been developed in conjunction with local Thai charity SATI. The aim of the Muay Ying campaign is to empower women by teaching them how Muaythai training can be used to build both physical and mental strength and thus boost women’s confidence and independence. The campaign also includes women’s self defense training. A percentage of ticket revenues from EFN Champions League Round 2 will also be donated through the Muay Ying campaign to SATI in support of female charities. As part of these initiatives, EB’s head female trainer, Tannapat Sirimat, will hold a series of workshops for vulnerable street girls with the aim of empowering them to remain out of the clutches of trafficking gangs. Speaking on the launch of the Muay Ying campaign, EB co-founder Toli Makris said, “Through EB, we have built up Muaythai as an international sport and brought new revenue into Thailand. However, it has always been the long-term vision of EB to give something more meaningful back to the Thais. Now, in SATI, we have found the right partner to help us realize our vision and support the empowerment of women and vulnerable girls in Thailand.” While EB has been on the lookout to launch a charitable campaign in Thailand for some time, it is only now that the company feels it has found a charity that is feels comfortable collaborating with. It was a collaboration that has been made easier by the long-term relationship between SATI’s founder Sakson Rouypirom and EB’s Toli Makris. “I have known Saks for a long time,” explained Mr. Makris. “He has always followed developments at EB and supported us in what we were trying to achieve. We are delighted to finally set up this campaign, and with SATI, we have the perfect partner because we have full confidence in them to do the right thing.” The campaign will be officially launched at the EFN Champions League event scheduled to take place at Asiatique in Bangkok on September 26. The event will feature 2 female Muaythai superfights. In addition, 25% of ticket revenues from the event will be donated to the Muay Ying campaign. Elite Boxing has also announced that each woman who buys a ticket to the EFN Champions League event will be invited to a presentation on Muaythai culture and receive a free self-defense lesson at the Elite Fight Club (EFC) Gym in Bangkok.

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EFN CHAMPIONS LEAGUE GETS READY TO FIGHT FOR WOMEN’S RIGHTS Following the successful launch of the new Elite Fight Night (EFN) Champions League last month, preparations are now well underway for the second in the series of four qualifying events that will culminate in a grand finale at the Kings Cup on December 5. Just as with EFN Champions League Round 1, the second event in the series is set to be held at Asiatique in central Bangkok. EFN Champions League Round 2 will also follow the same 4-man qualifying tournament with the winner booking his place in the prestigious King’s Cup on December 5. The fightcard for EFN Champions League Round 2 has now been finalized and has a very international feel. With Thai fighter Changpuerk Muaythai Academy winning EFN Champions League Round 1 and booking his place at the Kings Cup, there will be no Thai fighters in Round 2. The four confirmed fighters are Jayy Tonkin of Australia, Salah Khalifa of England, James Heelan of Ireland and Jerson Constantino from Brazil. While EFN Champions League Round 2 will take place at the same venue and follow the same 4-man format as the debut event, there are also some fundamental differences. Whereas EFN Champions League Round 1 included 2 MMA superfights in support of a campaign by AIMS to promote both Muaythai and Ju-jitsu, Round 2 will see Elite Boxing joining forces with local charity SATI to promote women’s rights and empowerment. As part of this campaign, EFN Champions League Round 2 will include 2 female Muaythai superfights. In addition, 25% of ticket sales revenue will be donated to support female charities under SATI. Elite Boxing has also announced that each woman who buys a ticket to EFN Champions League 2 will also receive an invitation to a presentation on Muaythai culture and a free self-defense lesson at the Elite Fight Club (EFC) Gym in Bangkok. A new line of female fight and casual gear will also be presented at EFN Champions League Round 2 as part of a collaboration with leading Thai e-Commerce site, MOXY. The new merchandise will be available for purchase on MOXY from early 2016.

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