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KIDOLOGY TREND ANALYSIS AUTUMN/WINTER

2014


01 02 03 04 05


TRENDS:THEME KEY ITEMS COLOUR FABRIC:DETAIL PRINT:PATTERN


T R E N D BOARDWALK EMPIRE INSPIRATION: 1920’S Men’s traditional tailoring. Pocket squares are sewn into the seams Items with soft and washable fabrics such as cotton velvet, and cotton/wool tweeds keep the pieces flexible for boyswear. For girls, airy and flowing dresses feature glamorous sequins.

01


T R E N D ANIMAL PLAYTIME

Everyday hoodies, vests and onesies, and add playful details such as built-in ears or a tail for boys and girls. Intarsia animal faces and 3D add-ons update the usual screen printed styles.


T R E N D

GRUNGE SCHOOL Back-to-school items are updated with a nod to 90s grunge. Buttondown shirts with patches, trompe l’oeil graphics and the perennial pleated school girl skirt are paired with cardigans, bomber jackets and combat boots.


T R E N D

WINTER GARDEN

Asymmetrical hems and skinny overalls are key shapes for this theme, alongside detachable 3D elements, fabric-blocking and all-over ditsy patterns.


KEY ITEMS

02


THE BLAZER

THE CLASSIC CARDIGAN

THE COLOURED SKINNY


COLOURS

03


COBALT

CANDY PINK

WASHED DENIM


FABRIC

04


LEATHER

VELVET


PRINT

05


FAIR ISLE

P L A I D

STRIPES


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