Where feminism meets travel
2019 Media Kit
OUR MISSION IS SIMPLE To championÂ female travelers through the creation of tailored travel content and curated experiences.
To support women by spotlighting their stories and women-owned businesses, globally.
To connect women through engaging offline experiences, including events and trips.
2019 Media Kit
WOMEN IN THE TRAVEL INDUSTRY Women comprise 70% of the travel consumer base. Women make 80% of travel purchasing decisions. The women's travel market exceeds $19 trillion annually. & There are zero travel media companies focused solely on the female consumer.
Data pulled from Skift Mega Trends Report.
A NEW KIND OF TRAVEL COMPANY Unearth Women is the first women's travel media company dedicated to addressing the needs of modern female travelers. With an on-and-offline approach, we champion female travelers across various platforms.
WHAT PEOPLE ARE SAYING "The biggest hole the Unearth Women team found was the need to not only serve readersÂ incredibleÂ travel content but to steer them towards other women in far-flung regions of the world. So, they came up with one brilliant idea: feminist city guides." - Travel & Leisure
"The Unearth Women team are doing their part to change how the needs of women are met from the moment we decide to leave the comfort of our homes." -Hello Giggles
ALL IN A YEAR'S WORK Unearth Women's first year in business saw explosive growth in growing an audience from zero to over 20,000 unique monthly readers and 50,000 social media followers.
Our digital site
We released the first dedicated
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We signed a book deal with
We partnered with The
hasÂ amassedÂ over 30,000
women's travel magazine sold in
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Penguin Random House for
Wing to create custom
unique monthly readers and
brands for content based
a forthcoming women's
panel events across their
50,000 social media followers.
including Barnes & Noble.
guide to travel.
WHAT WE DO DIFFERENTLY The travel media space is a competitive market, but in one year Unearth Women has managed to trump competition with one unique offering: Feminist City Guides.
WHAT IS IT? Feminist City Guides spotlight female-run businesses, restaurants, hotels, and non-profit organizations around the globe that aid local women. Our guides inspire travelers to support women.
HOW DOES IT WORK? Feminist City Guides leverage a custom-developed map plug-in created by our in-house tech team.
HOW WILL IT EVOLVE? Our Feminist City Guides exist online and in our magazine. We will be expanding into bookable experiences tied to our guides, allowing readers to book feminist walking tours and trips while traveling.
WE CELEBRATE WOMEN Unearth Women celebrates female change makers across industries in our ongoing editorial series, Women to Watch.
ABOUT THE SERIES Unearth Women spotlights women across industries who are today's modern day SHEroes. From explorers to entrepreneurs, Women to Watch is a celebration of inspiring ladies around the globe.
PAST WOMEN FEATURED CNN's Lisa Ling VICE correspondent, Isobel Yeung Travel Channel's Kellee Edwards The Wing CEO, Audrey Gelman NYT Best-Selling Author, Amanda Lindhout Record-Breaking Explorer, Barbara Hillary
DIGITAL CAPABILITIES DIGITAL BANNERS Clients have their choice of run-of-site, above-the-fold banners, run-of-site banners, category-exclusive banners. and in-article banners.
SPONSORED CONTENT Our editorial team will work with your team to create engaging custom content. Sponsored content to be promoted on the homepage. Content to be shared across our social media channels.
THE WEEKLY NEWSLETTER Each week, Unearth Women sends out a weekly newsletter to over 3,000+ subscribers. The Weekly shares the latest stories, a select feminist city guide, exclusive travel deals, events, and more.
Our in-house video team will work with your brand to create high quality, custom videos to either stand-alone or accompany a sponsored story. Unearth Women to provide an added value social media version of the video for sharing. Video to be promoted across our social media channels. Video assets provided to client.
SOCIAL MEDIA Unearth Women can work with your brand on social media giveaways, sponsored social media posts, sponsored Instagram stories, social media videos, and more.
THE 1ST WOMEN'S TRAVEL MAGAZINE In 2018, Unearth Women established itself as the go-to women's travel brand with the launch of the first dedicated women's travel magazine on the international market.Â
OUR DISTRIBUTION Unearth Women is currently sold in bookstores across North America, Europe, Australia, and more, including:
OUR CIRCULATION Unearth Women went from an initial circulation of 1,000 to over 15,000 copies sold worldwide.
WHY DOES IT MATTER? Most mainstream travel magazines are founded and/or edited by men despite women being a major force in the travel industry. Unearth Women magazine speaks to the needs of female travelers in a way current magazines do not.
WOMEN ARE CONNECTING OFFLINE There has been a 230% increase in the number of women-only travel companies in past six years. The average adventure traveler isÂ not a 28-year old male, but aÂ 47-year-old female. Women collectively spend upwards of $200 million a year on women-only group trips. Women make 92% of online travel booking purchases. Unearth Women is creating unique offline travel opportunities for women.
BESPOKE TRAVEL EXPERIENCES OVERVIEW In 2019, Unearth Women partnered with boutique female-owned tour companies to co-brand trips around-the-world, from Mozambique to Argentina. In 2020, Unearth Women will be launching an in-house group trip to Cartagena, Colombia with a focus on supporting women.Â
CURRENT TRIP OFFERINGS Spain, Italy, India, Jordan, Brazil, Chile, Tanzania, Nepal, Namibia, and more!
TAKING UNEARTH WOMEN OFFLINE In 2019, Unearth Women partnered with boutique, female-owned tour companies to co-brand trips around-the-world, from Mozambique to Argentina. In 2020, Unearth Women will be launching an in-house group trip to Colombia with a focus on supporting women.
CUSTOMIZED EVENTS Unearth Women can work with your brand to create a customized event in a key market(s) of your choice. Whether a panel with today's leading travel experts or a party with travel's top influencers, we can leverage our extensive network to pull together a high quality event.
NIKKI VARGAS C O - F O U N D E R E D I T O R - I N - C H I E F N I K K I @ U N E A R T H W O M E N . C O M
ELISE FITZSIMMONS C O - F O U N D E R P U B L I S H E R E L I S E @ U N E A R T H W O M E N . C O M
W W W . U N E A R T H W O M E N . C O M
Nikki is the Editor-in-Chief and Co-Founder of Unearth Women. Previously, Nikki worked as Places Editor of Atlas Obscura, Travel Editor of Culture Trip, Digital Marketing Manager of FOOD & WINE magazine, and as a freelance journalist. Nikki has spoken at various travel conferences including the Womenâ€™s Travel Fest, Women in Travel Summit, New York Times Travel Show, New York Travel Fest and as a guest commentator on Cheddar News TV and NPR Weekend Edition.Â
Elise is Publisher and Co-Founder of Unearth Women. As Publisher, Elise is tasked with overseeing business development of the company, the production of the print magazine, and managing the finances of the company. Formerly, Elise worked as the Membership Director for a public radio station in Aspen, Colorado where she was responsible for the acquisition of over one million dollars in individual contributions, donor relations and membership maintenance, marketing, and event planning.
Kelly is the Co-founder of Unearth Women. A respected entrepreneur in the travel space, Kelly is also the Founder of Go! Girl Guides, the Women's Travel Fest, and Damesly, a boutique tour agency for professional women. In 2019, Kelly was named Forbes 30 most powerful women in travel.