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TERENTYEVA


design statement I never see things as they are, I see beyond, through illustration, type, and color. Design is a part of my everyday life, day to day and I am honored to be a part of that. All the endless possibilities leave me curious and wanting to learn and create more.


AUNT ROSIES

BR A N DI N G, I LLU STRATION PACK A GI N G & WE B PROGRAMIN G New brand identity featured in package design and an e-commerce website. The objective is to create a home like feeling; it is achieved by the use of hand written font and soft colored tones for the packaging. Hand rendered images add personality for each character and unify the design.

the neighborhood teas the neighborhood teas


product page

single product page

TERENTYEVA


HELVETICA

L AYOU T & I L L U S T RAT ION

Magazine spread is an informative article about the font Helvetica. The illustrations portray the characteristics of the font, elongated and prominent, thin lines and bright colors cause the article to stand out for the readers’ eyes.


TERENTYEVA


CAZENOVIA

L AYOU T & I L L U S T RAT ION WED P ROGRA MIN G An informative website for the guests of Cazenovia. The website design and illustrations are created to reflect the atmosphere of the Village of Cazenovia, classy and high end.


website

TERENTYEVA


ALTAI PEAKS

BR A N DI N G AN D DE S IGN

Altai Peaks is a newly established mountain lodge where you will find fun for all ages. Creating a branded enviroment that includes design for mountains, dining, and gift shops within the resort.

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arlie’s

M O U N TA I N L O D G E

EST.

Charlie’s bar & grill at altai peaks

ALTAIPEAKS T H E M O U N TA I N S

white frost altai gift shop


TERENTYEVA


THE RESORT WEL C OMI NG

Altai Peaks offers you comfortable lodging and a happy stay. In the rooms you will find a complimentary gift as well as receiving out welcome brochure to familiarize you with our resort. Inside the brochure will be your room key.

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MOUNTAIN

ALTA I PEA KS

ALTAIPEAKS T H E M O U N TA I N S

Altai Peaks Mountains offers majestic mountains with epic skiing and snowboarding for all levels of experience. With over 6,000 acres of snowy slopes and over 150 marked trails, Altai Peaks offers you the time of your life.

TERENTYEVA


CHARLIE’S BAR & GRI L L

Charlie’s Bar and Grill is a newly upscale dining venue located right in the heart of the Altai Peaks Village. The bar offers over 20 draft beers, great music and entertainment, and a great variety of American Cuisine.

Charlie’s bar & grill at altai peaks


WHITE FROST

A LTAI G IFT SHO P

EST.

white frost altai gift shop

White Frost Gift shop is located right in the middle of the Altai Village. Here you will find anything and everything you need or want ranging from postcards for your family and friends all the way to snow equipment and attire.

TERENTYEVA


ADVERTISING ALTA I P E A K S

Promotional material is created with an objective to target visitors of all ages. The tag line is very straight forward and addresses the main purpose of the campaign. The rendering on the advertisements gives a cohesive feeling through out the whole branding and identity of the project.


TERENTYEVA


ADIRONDACK BALLOON FESTIVAL BRA NDI NG , D ES I G N , & PR O M O T I O N

The Adirondack Balloon Festivalis a very exciting and colorful event when all the hot air balloons come together. Bright colors were chosen to portray the colorful atmosphere of the event. The colorful presence of the event was applied to tickets, promotional posters, and souvenir material to create a cohesive look.

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SEPTEMBER 22 - 25, 2011 www.adironda c k b a l l o o n fe s t.o rg


promotional material hat mug iphone case

TERENTYEVA


LETS SPOON

IL L U S T RAT I ONS & PROMOT ION AL M ATERI AL

Designed to raise awareness for the Feed the Children Organization, the quirky tag line and graphics were created with young adults in mind. The final campaign consisted of posters, tee - shirts, and magazine advertisements featuring different, yet cohesive graphics of the campaign.

that raises ed foundation a newly establish s. We try to LETSSPOON is people of age calls to action g back givin in te awarness and icipa g adults to part rican encourage youn sing on Latin Ame d, especially foci n Countries has to thoe in nee e Latin America som in bad rty nal conflicts and Countries. Pove inter ns, ratio d by mig tires poverty been worsene American cou In some Latin grwoth on ion ulat government. pop of to the pressure is largely due

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LETSSPOON

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LETSSPOON


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urces. e e reso ies lik scarc ountr th on me c grwo so n Child in tio la orse Peru. w d n is lly a a y rt on ay lished Pove aragu you to pers ile estab dor, P and s wh ewly Ecua allow arness is a n need rship is/ ild in es aw es. We OON sponso with a ch nt in h at rais g e LETSSP a th m f n st o t atio ple inve nec to sorship o n g n e o lts o in p c u st found d a la ction thly sp ng a e a g n u e n o lik o to ki s yo m ma to th calls thing Your urage back tin ture. enco ild with nal books on La her fu giving try to ur ch cising es yo ucatio and other ate in me fo d id ip so e v ic lly , in rt ro d p o pa ecia are erty hing fo ical c d, esp s. Pov een eing. nouris plies, med in nee n Countrie tries has b wellb p a onal un rnal and su their pers Americ erican Co s, inte r n fo m In tio s A ra m nt. Latin y mig rnme rty ite ned b gove pove worse d bad n coutires ua cts an f pop confli Americ pressure o tin La e some e to th ely du is larg

TERENTYEVA


CARNAVAL WINE

BR A N DI N G A ND ILLU S T RAT ION

Newly designed identity for a line of wine that is both classy and elegant. A variety of cohesive labels create a remarkable correlation between three different products. Patterned graphics create a fun, yet classy feeling that will be appealing to anyone. The pattern is also used as the interior of the chocolate box.


TERENTYEVA


FIRLEY,MORAN,FREER & EASSA REBR A N DI N G

Simple, clean, yet strong personality is what reflected in the new logo of Firley, Moran, Freer & Essa. The final logo is corporate, eye catching, and elegant, which creates high end and serious atmosphere.

SA FIRL EY,M ORA N,F REE RT A N T EAS S CERTIFIED PUBLIC ACCOUN

LAUR EN ACCO HARDER U 3 1 5 . 6 N TA N T 55.96 54

A FIRL EY,M ORA N,FR EERT A N T EASS S CERTIFIED PUBLIC ACCOUN

315.6 55.86 59


[ PRESIDENT’S LETTER ] Sustainable growth by investing in a healthier future for people and our planet. As a global food and beverage company with brands that stand for quality and are respected household names — Pepsi-Cola, Lay’s, Quaker Oats, Tropicana and Gatorade, to name but a few — we will continue to build a portfolio of enjoyable and healthier foods and beverages, find innovative ways to reduce the use of energy, water and packaging, and provide a great workplace for our associates. Additionally, we respect, support and invest in the local communities where we operate, by hiring local people, creating products designed for local tastes and partnering with local farmers, governments and community groups. Because a healthier future for all people and our planet means a more successful future for PepsiCo. This is our promise.

Experience, Responsiveness & Dedication

EASSA EER A N ,F RA C C O U N T A N T S R O ,M C F IR L E Y F I E D P U B L I CERT

Travis Norton

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TERENTYEVA


FUZZY STRINGS

B RA NDI N G & PROMOT ION AL

Fun identity created for the knitters! Fuzzy Strings are made from natually raised sheep. A fun pattern with a sheep character with strong personality creates the friendly and welcoming atmosphere of the product.

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knitting needles


lets get fuzzy FRIDAY NIGHT

KNITTING

CLUB presents: bring your kids

bring your grandma

best

hat contest january 7th

5:30 pm common grounds

couches

for more information visit our facebook page

TERENTYEVA


WE DELIVER

CITY HARVEST

70,000 LBS

AD VERT I S I NG AN D TYPOGRAPH Y

OF FOOD

Advertisement was created to promote City Harvest, a food recovery program, located in New York City. Typographical advertisements capture the eye and expose the big picture of reality to society. The facts are meant to appeal and relate to every day life and experiences of people of New York City. The design was entered into the One Club’s annual College Show.

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TERENTYEVA


elina terentyeva p hone: 518.222.2809 email: emterentyeva@gmail.com education

cazenovia college, cazenovia, ny bachelor of ďŹ ne arts visual communications may 2012  crown point central school crown point, ny june 2008


experience

graphic design intern: abc idea based 2011 produced designs that captured the essence of companies style and aesthetic. designed logos, brochures, layouts and invitations. developed a strong eye for color, shape, and typography. head resident advisor: cazenovia college freshman residence hall 2010 – 2012 trained in emergency response, event planning, leadership, and organizational development, organized and advertised programing for residents, maintained a safe and welcoming community for residents, obtained great knowledge of outside resources.

skills & awards

deans list 3.95: cazenovia college 2010 – 2011 annual juried exhibition 2010 – 2012 syracuse tech garden gallery 2010 adobe suite, photography, typography, advertising, rendering and sketching, public speaking, fluent in russian, conceptually and creatively strong.

TERENTYEVA


HIRE ME.

Portfolio  

Examples of my work

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