design statement I never see things as they are, I see beyond, through illustration, type, and color. Design is a part of my everyday life, day to day and I am honored to be a part of that. All the endless possibilities leave me curious and wanting to learn and create more.
BR A N DI N G, I LLU STRATION PACK A GI N G & WE B PROGRAMIN G New brand identity featured in package design and an e-commerce website. The objective is to create a home like feeling; it is achieved by the use of hand written font and soft colored tones for the packaging. Hand rendered images add personality for each character and unify the design.
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single product page
L AYOU T & I L L U S T RAT ION
Magazine spread is an informative article about the font Helvetica. The illustrations portray the characteristics of the font, elongated and prominent, thin lines and bright colors cause the article to stand out for the readersâ€™ eyes.
L AYOU T & I L L U S T RAT ION WED P ROGRA MIN G An informative website for the guests of Cazenovia. The website design and illustrations are created to reflect the atmosphere of the Village of Cazenovia, classy and high end.
BR A N DI N G AN D DE S IGN
Altai Peaks is a newly established mountain lodge where you will find fun for all ages. Creating a branded enviroment that includes design for mountains, dining, and gift shops within the resort.
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M O U N TA I N L O D G E
Charlieâ€™s bar & grill at altai peaks
ALTAIPEAKS T H E M O U N TA I N S
white frost altai gift shop
THE RESORT WEL C OMI NG
Altai Peaks offers you comfortable lodging and a happy stay. In the rooms you will find a complimentary gift as well as receiving out welcome brochure to familiarize you with our resort. Inside the brochure will be your room key.
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ALTA I PEA KS
ALTAIPEAKS T H E M O U N TA I N S
Altai Peaks Mountains offers majestic mountains with epic skiing and snowboarding for all levels of experience. With over 6,000 acres of snowy slopes and over 150 marked trails, Altai Peaks offers you the time of your life.
CHARLIE’S BAR & GRI L L
Charlie’s Bar and Grill is a newly upscale dining venue located right in the heart of the Altai Peaks Village. The bar offers over 20 draft beers, great music and entertainment, and a great variety of American Cuisine.
Charlie’s bar & grill at altai peaks
A LTAI G IFT SHO P
white frost altai gift shop
White Frost Gift shop is located right in the middle of the Altai Village. Here you will find anything and everything you need or want ranging from postcards for your family and friends all the way to snow equipment and attire.
ADVERTISING ALTA I P E A K S
Promotional material is created with an objective to target visitors of all ages. The tag line is very straight forward and addresses the main purpose of the campaign. The rendering on the advertisements gives a cohesive feeling through out the whole branding and identity of the project.
ADIRONDACK BALLOON FESTIVAL BRA NDI NG , D ES I G N , & PR O M O T I O N
The Adirondack Balloon Festivalis a very exciting and colorful event when all the hot air balloons come together. Bright colors were chosen to portray the colorful atmosphere of the event. The colorful presence of the event was applied to tickets, promotional posters, and souvenir material to create a cohesive look.
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IL L U S T RAT I ONS & PROMOT ION AL M ATERI AL
Designed to raise awareness for the Feed the Children Organization, the quirky tag line and graphics were created with young adults in mind. The final campaign consisted of posters, tee - shirts, and magazine advertisements featuring different, yet cohesive graphics of the campaign.
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BR A N DI N G A ND ILLU S T RAT ION
Newly designed identity for a line of wine that is both classy and elegant. A variety of cohesive labels create a remarkable correlation between three different products. Patterned graphics create a fun, yet classy feeling that will be appealing to anyone. The pattern is also used as the interior of the chocolate box.
FIRLEY,MORAN,FREER & EASSA REBR A N DI N G
Simple, clean, yet strong personality is what reflected in the new logo of Firley, Moran, Freer & Essa. The final logo is corporate, eye catching, and elegant, which creates high end and serious atmosphere.
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[ PRESIDENT’S LETTER ] Sustainable growth by investing in a healthier future for people and our planet. As a global food and beverage company with brands that stand for quality and are respected household names — Pepsi-Cola, Lay’s, Quaker Oats, Tropicana and Gatorade, to name but a few — we will continue to build a portfolio of enjoyable and healthier foods and beverages, find innovative ways to reduce the use of energy, water and packaging, and provide a great workplace for our associates. Additionally, we respect, support and invest in the local communities where we operate, by hiring local people, creating products designed for local tastes and partnering with local farmers, governments and community groups. Because a healthier future for all people and our planet means a more successful future for PepsiCo. This is our promise.
Experience, Responsiveness & Dedication
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B RA NDI N G & PROMOT ION AL
Fun identity created for the knitters! Fuzzy Strings are made from natually raised sheep. A fun pattern with a sheep character with strong personality creates the friendly and welcoming atmosphere of the product.
ZY Z U F
lets get fuzzy FRIDAY NIGHT
CLUB presents: bring your kids
bring your grandma
hat contest january 7th
5:30 pm common grounds
for more information visit our facebook page
AD VERT I S I NG AN D TYPOGRAPH Y
Advertisement was created to promote City Harvest, a food recovery program, located in New York City. Typographical advertisements capture the eye and expose the big picture of reality to society. The facts are meant to appeal and relate to every day life and experiences of people of New York City. The design was entered into the One Club’s annual College Show.
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elina terentyeva p hone: 518.222.2809 email: firstname.lastname@example.org education
cazenovia college, cazenovia, ny bachelor of ďŹ ne arts visual communications may 2012 crown point central school crown point, ny june 2008
graphic design intern: abc idea based 2011 produced designs that captured the essence of companies style and aesthetic. designed logos, brochures, layouts and invitations. developed a strong eye for color, shape, and typography. head resident advisor: cazenovia college freshman residence hall 2010 – 2012 trained in emergency response, event planning, leadership, and organizational development, organized and advertised programing for residents, maintained a safe and welcoming community for residents, obtained great knowledge of outside resources.
skills & awards
deans list 3.95: cazenovia college 2010 – 2011 annual juried exhibition 2010 – 2012 syracuse tech garden gallery 2010 adobe suite, photography, typography, advertising, rendering and sketching, public speaking, ﬂuent in russian, conceptually and creatively strong.