Hello, I’m Elie Chammaa, a 25-yearold designer, art director, and visual artist. With over five years of experience, I specialize in crafting visually compelling stories that blend culture, identity, and emotion. My work spans art direction, graphic design, and visual communication, with a strong focus on creating innovative solutions for advertising and social media.
Rooted in a multicultural identity and inspired by my experiences between Lebanon and Florence, my designs often explore the intersection of tradition and modernity. As the founder of INCONNU, my creative studio, I aim to push boundaries and offer fresh perspectives in the creative industry.
1. Logofolio
Logofolio
Perfume
France
Logofolio
Logofolio
Perfume
France
Logofolio
Logofolio
2. Branding
3. Visual Design
Visual Design
Poster Design
Visual Design
Book Cover Design
Visual Design
Visual Design
4. Art Direction
Client: Basma
Another Summer Story
Basma - Another Summer Story 2023
Two spirited young women discover a hidden oasis, indulging in a playful poolside retreat with their vibrant Basma bags.
However, when the villa’s owner appears, the duo makes a swift escape, leaving the lady alone with their abandoned Basma bags. Yet, rather than a moment of loss, she seizes the opportunity to dance solo with the bags, turning the unexpected encounter into a private celebration.
Art Direction
Client: Elena Braccini
I’m Every Woman
Elena Braccini - I’m Every Woman 2024
In this photoshoot, our aim was to encapsulate the essence of womanhood while highlighting the timeless elegance of EB products. We sought to portray the multifaceted nature of women, showcasing how EB seamlessly complements every dimension of her persona.
Art Direction
Client: Okkia
Jungle Notturna
Okkia - Jungle Notturna 2023
Jungle Notturna, a photoshoot for OKKIA, explores the versatility of the brand’s designs in nightclub settings. With a focus on a party-inspired aesthetic, the shoot highlights eyewear as a stylish accessory for nightlife, seamlessly blending bold energy with modern design.
Targeted at a young, trend-conscious audience, this campaign showcases OKKIA’s ability to transition effortlessly between vibrant social settings and refined elegance.
Art Direction
Client: Return Rack
Tuscan Principessa
Return Rack - Tuscan Principessa 2024
Immerse yourself in the heart of urban Tuscany as our campaign showcases models against quintessentially Italian backdrops.
The fusion of Tuscan scenery with eclectic outfits creates a uniquely Italian ambiance, yet with a captivating twist – our models defy conventional standards, standing out against their surroundings.
Our aim? To achieve harmony through contrast. Picture the iconic Italian landscape paired with attire that echoes its essence, while our models, with their diverse features, challenge the norm, adding depth and intrigue to the scene.
Through evocative shots, we capture the essence of vulnerability and strength, seduction and emotion. Each image portrays a day in the life of individuals whose exterior contrasts with the world around them, creating a captivating narrative of juxtaposition, beauty & femininity.
Art Direction
5. Social Media
Visuals for @ports1961, 12/22
Visuals for @basmacollectionofficial, 07/23 - 10/23
Visuals for @okkia_official, 03/23
Visuals for @borgodolciano, 11/23
Visuals for @saverio_innocenti_architects, 11/24 - present
