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TABLE OF CONTENTS

SECTION 0 | HISTORY

PAGE 8

SECTION 1 | OUR VISION & OUR MISSION

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SECTION 2 | ELIAS BOULANGER

| EB FIELDS

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| EB MILL

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| EB BREAD

PAGE 22

| EB BAKERY

PAGE 24

| EB STORES

PAGE 26

| EB R+D

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| EB TEAM

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SECTION 3 | EB PRODUCTS

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SECTION 4 | EB PROJECTS

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SECTION 5 | EB COMMUNICATION

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> T H E P L A C E WHERE PEOPLE E N J O Y E AT I N G


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HISTORY Our great-grandparents were important charcoal burners in the city of Barcelona. They sold coal for fireplaces and heaters. When our great-grandmother, Eudosia, asked our grandfather Isidro and his brother Josep what they wanted to be when they grew up, both agreed they wanted to be bakers. If they had to get dirty, they would rather change the black of the coal for the white of the flour. And it was a great decision. Isidro and Josep were the first bakers in the family. They opened their first bakery in 1932 on the Sants neighbourhood (right on the corner of the Municipal Market) and on Collblanc.

Grandfather Isidro learned the trade from a baker friend from Almenar, Lleida, who taught him all the secrets of making sourdough bread. Secrets which today still remain one of our highest standards. His career, passion and hard work led him to become vice president of the Guild of Bakers of Barcelona for more than 35 years. From the legacy of our grandfather and our father we have made our history and we work every day to give you the best of us and our partners.

Elias Boulanger Whole Grain Bakery // Company Profile

In 2008, we redefined our strategy setting our mission into making “varietals� breadfrom each crop area, with the specifications and organoleptic differences that each soil, climate and plant provide. We decided to secure the control of our own raw materials in order to guarantee, in a lasting way, the quality of the final product. In this regard, we control the complete cycle of our product ensuring its traceability: from seed selection to the delivery of the product to customers, including cultivation of wheat, flour elaborations. And, of course, we use artisan production methods in all of the phases.


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Elias Boulanger Whole Grain Bakery // Company Profile


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OUR VISION SINCE 2010, WE HAVE CHANGED THE VISION OF THE BREAD BUSINESS. WE HAVE BECOME EXPERTS IN CEREALS. GO BACK IN SEARCH, KNOW AND CULTIVATE THE MOST SUITABLE LAND FOR EACH T YPE OF CEREAL . WE ARE NOT BAKERS, WE ARE ARTISANS OF CEREAL . WE CONTROL ALL THE VALUE CHAIN FROM FIELDS TO THE SHOP. THIS ALLOWS TO US TO OBTAIN BETTER PROFITABILIT Y AND PRODUC TS.

Elias Boulanger Whole Grain Bakery // Company Profile


OUR MISSION OUR MISSION IS TO PROVIDE TO OUR CUSTOMER S, QUALIT Y BREAD. FULL OF NUTRIENTS, VITAMINS, AROMA AND FLAVOR, LIKE THE ONE THAT WA S MADE ONLY A FEW DECADES AGO BY THE AUTHENTIC BREADMAKER S FAR AWAY FROM THE CURRENT INDUSTRIALIZED BREAD FAC TORIES. GO OD FIELDS, GOOD CEREALS, GO OD INGREDIENTS, GOOD BREAD.

THE SECRET IS ON THE SOIL, NOT IN THE ATELIER


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Elias Boulanger Whole Grain Bakery // Company Profile


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ORGANIZATION CHART

AFO, R+D, SEEDS

BARCELONA

MOULIN COLAGNE (MILL)

INTERNATIONAL

MADRID

Elias Boulanger Whole Grain Bakery // Company Profile


WE WANT TO INSPIRE PEOPLE THAT CAN HAVE DIETS BASED ON HEALTHIER CEREALS


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EB FIELDS The secret is on the soil, not in the atelier The transformation of our company is everything unprecedented in the bakery. We have ceased to be bakers to become experts in cereals. We know which types of cereal are more suitable for us, and in which areas of Europe harvest them. This know how help to us to design our breads from the cereal, creating breads with designation of origin, as the vineyards do with wine.

Elias Boulanger Whole Grain Bakery // Company Profile


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CATALONIA SPAIN EUROPE

Elias Boulanger Whole Grain Bakery // Company Profile


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1 MOULIN COLAGNE

Elias Boulanger Whole Grain Bakery // Company Profile


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CULTIVATION LOCATION At present, we plant different types of grain in the following sites: 1. STA . EULALIE (L’AUDE - FRANCE): APACHE - GA SSUL 2. CASSUÉJOULS (AVEYRON – FRANCE): APACHE - CEZANNE 3. LES SALCES (LOZÉRE - FRANCE): APACHE - GA SSUL 4. TREBAN (MOULINS - FRANCE): APACHE 5. TORRALBA DE ARAGÓN (MONEGROS - SPAIN): FLORENCE AURORA 6. ALMACELLAS - ALMENAR - ALGUAIRE (LLEIDA - SPAIN) CONIL – ESPELTA VIS O - XEIXA 7. LA POBLA DE MONTORNÉS - CREIXELL - NOU DE GAIÀ: GAIÀ 8. SANT DOMÍ - SANT GUIM FREIXANET (VALLS DEL SIÓ - LLEIDA) SIÒ – CONIL - XEIXA 9. SANT PERE SALLAVINERA (SEGARRA - BARCELONA): XEIXA – KHORA SAN – CONIL – ESPELTA VIS O – FLORENCE AURORA 10. MALLÀ (OSONA) – BARCELONA CONIL - FORMENT

T YPES OF CEREAL A . OLD RECOVERED: GAIÁ , FORMENT, FLORENCE AURORA , KHORASAN (BLAT EGIPCI), SIÓ, XEIXA MALLORQUINA , XEIXA CATALANA B. CONVENTIONAL APACHE, CEZANNE , GASSUL , CONIL , ESPELTA VISO C. IN PHASE OF INTRODUCTION EÏNKORN Y ENKIR

Elias Boulanger Whole Grain Bakery // Company Profile


EB // 20

EB

MILL The importance of grinding cereal in stone One of our secrets is not doing things like most. But make them like our ancestors did. Sometimes the quality is replaced by the margin and then there decadence begins. Grinding with flint stones, as had always been done, allows the cereal to keep all its nutrients and vitamins.

Elias Boulanger Whole Grain Bakery // Company Profile


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WHOLE GRAIN GOOD FLOUR OLD MILL SILEX STONES FRANCE

Elias Boulanger Whole Grain Bakery // Company Profile


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EB BREAD The excellence of a bread made from the soil. The secret of our breads is they are not made only with flour and water. Our loaves are made with seeds and earth. With rain and wind. They are breads of breed. Breads fermented up to 72 hours, unique in the market. Breads of different cereals, geographical areas and flavors. Breads to feed, enjoy and pair. Bread Bread.

Elias Boulanger Whole Grain Bakery // Company Profile


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BREAD WHOLE GRAIN FIELDS SEEDS

Elias Boulanger Whole Grain Bakery // Company Profile


EB // 24

EB BAKERY The machinery of our company. The heart of bread. The workshop is really where most of the products that we have in our stores are manufactured. It is the nerve center of the business. Where flours and doughs become a daily consumption good that feeds our customers; in a healthy and real way, without unnecessary ingredients.

Elias Boulanger Whole Grain Bakery // Company Profile


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Elias Boulanger Whole Grain Bakery // Company Profile


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EB

STORES A shop designed at the height of our products Our stores have been designed to get to the consumer a complete experience. Divided into two commercial areas: bakery and coffee shop. Designed with noble materials such as stone, iron, glass and wood, its structure is easily modulated and scalable.

Elias Boulanger Whole Grain Bakery // Company Profile


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Elias Boulanger Whole Grain Bakery // Company Profile


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EB

R+D How many bakers has his own R+D department? The most important thing is the quality of the products that come from our workplaces. Therefore we review and monitor all the ingredients and the state of our dough to guarantee the regularity and quality of the standards we want to provide in the products our customers consume

Elias Boulanger Whole Grain Bakery // Company Profile


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Elias Boulanger Whole Grain Bakery // Company Profile


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DAVID TEAM

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1. Isidre Elias // Executive President 2. David Elias // CEO 3. Karlos Tomás // CMO 4. Gemma Moure // CDO 5. Esther Matute // CLO 6. Jose Mª Mesalles // CFO 7. Silvia Delgado // MD NeuroGastro 8. Rafa Campos // CPO 9. Jaume Vergés // CCO 10. Emilio Cuevas // COO 11.J.Pierre Constants // Mill Manager 12. Chantal Rech // Mill Operations 13. Nuria Elias // CQO 14. Patricia Benejam // R+D Manager 15. Dolors Carrillo // Stores Manager

Elias Boulanger Whole Grain Bakery // Company Profile


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Elias Boulanger Whole Grain Bakery // Company Profile


>OUR STORE CAN MAKE YOUR DREAMS COME TRUE


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THE BEST INGREDIENTS MAKE THE BEST MEALS... “At Elias Boulanger we are committed to quality. Quality from the beginning, from the land where we plant our seeds. Quality in the way of grinding the grain to obtain the flour. Quality in the ingredients with which we form sourdough of our products”.

DAVID ELIAS. CEO EB

Elias Boulanger Whole Grain Bakery // Company Profile

Only with this guideline can we collaborate with the partners that provide us with their ingredients to make our products. GRAN CUVÉE BREADS, CUVÉE BREADS, PASTRY, SANDWICHES, FOCCACIA, BRIOX, CROISSANTS, TARTES, MADELEINES...


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Elias Boulanger Whole Grain Bakery // Company Profile


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Elias Boulanger Whole Grain Bakery // Company Profile


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Elias Boulanger Whole Grain Bakery // Company Profile


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Elias Boulanger Whole Grain Bakery // Company Profile


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Elias Boulanger Whole Grain Bakery // Company Profile


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THE PROJECT IN DATA

Elias Boulanger Whole Grain Bakery // Company Profile


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60% WOMEN 40% MEN

70% OUR COSTUMERS ARE FAMILIES

OUR TARGET GROUP

FROM 18 YEARS TO 8 1 YEARS

60% HAVE KIDS

Elias Boulanger Whole Grain Bakery // Company Profile


EB // 42

THIS IS THE VOLUME FOR THE BAKERY MARKET IN SPAIN

90% SPANIARDS CONSUME BREAD

Elias Boulanger Whole Grain Bakery // Company Profile


EB // 43

MARKET SALES IN 2015

4411M€ BREAD IS 5,5% ON THE SHOPPING BASKET

Miro Home Group // Company Profile


EB // 44

INVESTMENT IN BARCELONA

SALES UNTIL 2022

5,6M€

86,2M€ INVESTMENT

BCN STORES

37

WE STARTED

2010

RETURN

13,92% Elias Boulanger Whole Grain Bakery // Company Profile

PROFIT UNTIL 2022

12M€


EB // 45

INVESTMENT IN MADRID

SALES UNTIL 2022

6,5M€

93,5M€ INVESTMENT

MADRID STORES

40

WE STARTED

2017

RETURN

12,29%

PROFIT UNTIL 2022

11,5M€ Elias Boulanger Whole Grain Bakery // Company Profile


>WE CARE OUR BRANDING: ONLINE & OFFLINE


EB // 48

BEST S O CIAL DESIGNS

Elias Boulanger Whole Grain Bakery // Company Profile


EB // 49

BEST POST EVER

VISUAL POSTS

Elias Boulanger Whole Grain Bakery // Company Profile


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MAGAZINE

Elias Boulanger Whole Grain Bakery // Company Profile


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MENU BOARD & FLYER

Elias Boulanger Whole Grain Bakery // Company Profile


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NEWSPAPER

Elias Boulanger Whole Grain Bakery // Company Profile


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VAN

Elias Boulanger Whole Grain Bakery // Company Profile


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CUSTOMERS GIFTS

Elias Boulanger Whole Grain Bakery // Company Profile


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FB & INS POST

Elias Boulanger Whole Grain Bakery // Company Profile


www.eliasboulanger.com

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