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Encouraging People To Drink Water #7DayWater Challenge @7DayWaterChallenge Thursday, 1 May 14


7 Day Water Challenge Young people often opt out of drinking water, to choose not-so-healthy alternatives. The 7 Day Water Challenge aims to encourage the young public to take part in leading a healthy lifestyle by promoting the effects of drinking water daily.

#7DayWater Challenge @7DayWaterChallenge Thursday, 1 May 14


Surveys How Many Glasses A Week? Do You Drink Water Often? Yes No

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#7DayWater Challenge @7DayWaterChallenge Thursday, 1 May 14

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Why Don’t You Drink Water? “I don’t drink it that often because it doesn’t appeal to me that much” “It doesn’t appeal to me that much” “I don’t think it helps much, but I don’t drink it so I guess that’s why” “I forget to, I’m a busy person?” “I drink tea and shower a lot” “I prefer things with flavor” “I forget, I don’ find enough time in the day” “I don’t like buying bottled water, too expensive to be a regular habit”

#7DayWater Challenge @7DayWaterChallenge Thursday, 1 May 14


How Would You Encourage? “Telling them the health side effects of not drinking it enough” “By not using facts like ‘Your body is 70% water’ and telling them that they need water” “If there were more filtered water fountains around as I don’t like drinking tap water. Buying bottled water all the time is expensive” “Explaining the health benefits, for example how it’s good for your skin” “A time plan, to remind myself to drink more” “Telling scary health stories about other drinks” “Cool bottles” “Make it interesting, a competition maybe” “By telling people to drink more alcohol, you always have to drink water after drinking”

#7DayWater Challenge @7DayWaterChallenge Thursday, 1 May 14


Problems - Not finding the time/ Forgetting to drink regularly - Does not appeal - Bottled water is too expensive for regular consumption

Solutions - Structured Water Plan - Make it Exciting/Interesting - Provide a cheaper alternative to bottled water

#7DayWater Challenge @7DayWaterChallenge Thursday, 1 May 14


Finding The Time We solved the problem of time management by creating the 7 Day Water Challenge. It is a set challenge that requires those that take part to drink a set amount of water a day within a week. It is started in the hope that the routine will become a habit, effortlessly improving your health. It is essentially ‘Necknominate’ meets ‘Exercise Challenges’, both huge viral campaigns. But it’s healthy and you won’t die.

#7DayWater Challenge @7DayWaterChallenge Thursday, 1 May 14


Promotion To encourage promotion we produced a series of humorous, simple posters aimed at young people to remind and encourage them to drink more water and take part in #7DayWaterChallenge

#7DayWater Challenge @7DayWaterChallenge Thursday, 1 May 14


Merchandise Strategic merchandise made with the idea of reminding and keeping track of the water challenge. Other merchandise would include; - Re-useable drinks bottles - T-shirts - Water Filters - Water Fountains

#7DayWater Challenge @7DayWaterChallenge Thursday, 1 May 14


Social Networking Although we have a Facebook page, our main social platform for this campaign is Twitter, because of it’s quick simple and easy to share style of communication. Also, it can support the use of our #hashtag. The twitter includes healthy facts about water as well as motivation tips and outside links to information on the benefits of water.

#7DayWater Challenge @7DayWaterChallenge Thursday, 1 May 14


APP

#7DayWater Challenge @7DayWaterChallenge Thursday, 1 May 14


The Next Step The next we have taken is getting in touch with water charities and ask if it is something they could see themselves getting behind. This project could easily branch off to help bigger water charities of the third world with merchandise and other profits made.

#7DayWater Challenge @7DayWaterChallenge Thursday, 1 May 14


Start Now!

#7DayWater Challenge @7DayWaterChallenge Thursday, 1 May 14


7 day water challenge