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Primaria is a hair and scalp care and health treatment, designed with natural origin extracts, paraben-free and with Redoxina®. Born in Elgon’s labs, Primaria, for many years now, prevents and solves the most frequent blemishes and anomalies of hair and scalp. Primaria is a line of technologically advanced products with enhanced formulas, safe and with a time-control effect, for all those who wish to take care of themselves.

“… But thy eternal summer shall not fade, Nor lose possession of that fair thou owest … When in eternal lines to time thou growest.” William Shakespeare


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REDOXINA®: TIME-CONTROL EFFECT Redoxina® literally means oxidation reduction.

THE NATURAL COMPONENTS OF REDOXINA® The basic element of Redoxina® is an extremely ancient blue-green seaweed, the Klamath, which grows wild in unpolluted areas of the planet, such as Lake Klamath in Oregon (hence the name) Ireland and the Baltic Sea. The Klamath contains the full spectrum of vitamins and is a primary source of vitamin B12, extremely rare among vegetable organisms. Moreover, it contains the essential fat acids omega-3 and omega-6, beta-carotene (one of the most powerful anti-oxidants in nature) and a chain of 20 essential aminoacids. Redoxina® combines the properties of the Klamath seaweed with the keratin aminoacids, the main protein substance in the hair and scalp.

Redoxina® = Klamath + Keratin AA Redoxina® prevents ageing effects.


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STRENGTHENING Weakened hair looks flat and dull and has lost fiber elasticity. SPECIAL INGREDIENTS GUARANĂ€ / fruit of a bush native to Amazonia, considered sacred by the Indios since it brings vitality and long life (its Brazilian name, in fact, is fruto da juventude, fruit of youth). OLIGOELEMENTS / set of minerals (zinc, copper, magnesium, iron) with protective and reinforcing action. COLLAGEN / main component of the connective tissue.

ENERGY BATH For everyday use, this bath has an energizing and toning effect. How to use: pour a small amount on wet hair, work in and rinse.

REMINERALIZING WATER Revitalizing supplement with oligoelements, providing moisturization and strength. How to use: vaporize, preferably on still damp hair, and proceed with setting.


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NOURISHING Aggressive colorings, bleachings and the other technical services may weaken hair fibers in the long run. SPECIAL INGREDIENTS FRUIT ACIDS / derivates of blueberry, sugar cane, maple, lemon and orange, with glossing and hydrating properties. JOJOBA OIL / wax taken from the seeds of a plant coming from the deserts of Southern California and Arizona. Native Americans used it to heal certain respiratory sickness. It has a very strong moisturizing, protective, softening and restructuring effect. CORN OIL / softening and nourishing effect.

BATH OF LIFE Its gentle formulation provides hydration and softness to hair. How to use: pour a small amount on wet hair, work in and rinse.

NOURISHING SILK MASK Its formula makes, dry and treated hair soft, easy to comb and nourished. How to use: distribute and massage on washed and towel-dried hair. Leave on for 5 minutes and rinse. For extremely dry hair, increase to 15 minutes.


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VOLUMIZING Fine hair needs special care: it needs body and volume and protection from the effects of thinning. SPECIAL INGREDIENTS WHEAT PROTEINS / they form a protective film around the hair fibers, protecting them and making them brighter. CELLULOSE / natural fiber made of glucose. It increases its washing power and enhances softening properties. GLYCERIN / an organic compound used in pharmaceutics and cosmetics because of its strong hydrating and restructuring power.

CACHEMERE BATH It gives body, strength and thickness to weakened, fine and thinned hair, without weighing it down. It contains wheat derivatives with repairing action. How to use: pour a small amount on wet hair, work in and rinse.

DIAMOND MASK Makes hair glossy without weighing it down. Ultraglossing mask that also protects the shaft. How to use: distribute on clean and wet hair and massage gently. Leave on for 35 minutes and rinse. For a stronger effect, leave on up to 15 minutes.


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BALANCING Greasy, oily hair, as if it were dirty all the time. The scalp feels heavy. SPECIAL INGREDIENTS WHITE CLAY / rich in minerals, it has acknowledged astringent and detoxifying power, and completely absorbs greasy substances. WALNUT / a plant with a very ancient Asian origin; its extract is a sebum regulator and makes hair fibers glossy. MINT AND ORANGE ESSENTIAL OILS / extracts with a purifying, refreshing and sebum-regulating action. LACTIC ACID / with a high microbial power, it helps to restore balance in the scalp. VITAMIN E / this is the anti-oxidant vitamin par excellence. It protects the hydrophilic and lipophilic components of the scalp.

WHITE CLAY PURIFYING BATH It contains mint and orange essential oils, with a refreshing and purifying effect, and white clay with absorptive action. Its regular use rebalances the excess sebum. How to use: pour a small amount on wet hair, massagge and rinse.

WHITE CLAY ASTRINGENT MASK Balancing and refreshing effect, promoting sebum regulation. How to use: before the shampoo, apply the mask on a dry scalp. Leave on for about 7/10 minutes and rinse thoroughly. Proceed with the bath.


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MOISTURIZING To protect fibers’ body. SPECIAL INGREDIENTS VITIS VINIFERA EXTRACT / antioxidant and protective action. TOMATO EXTRACT / nourishing and refreshing effect.

SUBLIMATING MASK It provides immediate softness and is super moisturizing. How to use: distribute evenly on washed and towel-dried hair. Leave on for 3-5 minutes and rinse. To increase its effect, extend leave-in time up to 15 minutes.

REFINING For always orderly and protected hair and an easier styling. SPECIAL INGREDIENTS FLAX SEEDS / rich in Omega3 and aminoacids, they have laminating and softening properties. ALOE VERA / type of succulent plant known since ancient times. Provides gloss and hydration. GUAR GUM / guar seeds extract, a plant grown in India e Pakistan. It has softening and moisturizing properties which restructure and strengthen the shaft. SILK HYDROLYSATE / provides body, softness, hydration and volume, without weighing hair down.

WEIGHTLESS TEXTURIZER It wraps around hair and “smoothens” irregular movements. Leaves silky hair. How to use: on washed and towelled hair, distribute uniformly along lengths and ends. To manage curls, dry without styling. For a smooth effect, proceed with brushing.


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PURIFYING To maintain the scalp’s physiologic conditions and promote the solution to some anomalies. SPECIAL INGREDIENTS SWEET FRUIT ACIDS / they have a hydrating action, tone and fortify the scalp. OLIGOELEMENTS / With a energising and toning action. They bring vitality and energy for scalp and hair, with a protective effect.

DETOX TONIC Suitable for healthy, dehydrated or desquamated scalp, with dandruff or hair loss. How to use: vaporize on a clean and dry scalp. Massage and do not rinse.

PROVIDING WELLBEING Primaria is care. A special treatment dedicated to relaxing and wellbeing moments of the scalp. SPECIAL INGREDIENTS WILLOW BARK EXTRACT / reviving and analgesic action, promoting scalp relaxation. SALICYLIC ACID / this has astringent properties and provides a sebum regulating function. It tones the pores, purifying the scalp.

RELAXING RITUAL MASK While using it, a feeling of deep relaxation is experienced. Refreshing and moisturizing. How to use: apply riches on the scalp after the bath. Massage gently and leave on for about 10 minutes, then rinse.


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HYGIENIZING With dry and greasy dandruff, itching and redness may appear, together with unpleasant blemishes. SPECIAL INGREDIENTS ZINC PYRITHIONE / pyridinic derivative with a strong anti-microbial and anti-proliferation action against the agent which provokes dandruff. SURFACTANTS / chemical substances with a cleansing action. They remove the molecules which do not belong to the scalp, helping the scalp to regain its balance. PROVITAMIN B5 / with acknowledged hydrating properties, it stimulates cell proliferation and tissue repair.

ZINCO PY HYGIENIZING BATH It effectively prevents itching, scalp desquamation and dryness. How to use: shake well before use. Pour a small amount on a wet scalp. Massage gently taking the product to the lengths and rinse. If necessary, repeat the operation.

PEELING MASK Suitable on dry scalp and in case of scalp dehydration, eliminates impurities for scalp wellbeing. How to use: before shampooing, gently work it in with fingertips. Leave on for 7/10 minutes. Damp hair with water and lather. Rinse with plenty of water and proceed to shampoo.

ZINC PY INTENSIVE LOTION It inhibits the growth of microorganisms that cause scalp desquamation and minimizes irritations (itching, seborrhea, rashes). How to use: shake well before use. Apply dropper to phial and break. Dispose of glass tip, re-apply dropper to phial and apply to clean scalp. Apply on clean scalp. After pouring the contents, dab with fingers tips. Shock treatment: apply 2 phials a week for 4 weeks. Maintenance treatment: 1 phial per week until all phials have been used. It is recommended to repeat the whole treatment after 6 months.


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STIMULATING Women frequently experience seasonal hair loss, often accompanied by itching, redness or inflammations. SPECIAL INGREDIENTS VITAMIN PP / vitamin soluble in water, a co-enzyme of the cellular metabolism, with stimulating action. L-CYSTINE / fundamental aminoacid for the process of keratinization, it reinforces and stimulates the development of hair fibers. MINT AND ROSEMARY ESSENTIAL OILS / essences which have a stimulating and refreshing action. LACTIC ACID / it stimulates circulation.

STIMULATING BATH It cleanses the scalp while contributing to hair regrowth. How to use: pour a small amount on wet hair, work in and rinse.

DERMOTONIC TREATMENT It promotes cell renewal and bulb activity in women, while countering hair loss and thinning. How to use: shake well before use. Apply dropper to phial and break. Dispose of glass tip, re-apply dropper to phial and apply to clean scalp. After pouring content, dab with fingertips. For the intensive treatment apply 2 phials per week for 4 weeks. For the maintenance treatment apply 1 phial per week for 1-2 months. Repeat the whole treatment after 6 months for best results.


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“… But thy eternal summer shall not fade, Nor lose possession of that fair thou owest… When in eternal lines to time thou growest.” William Shakespeare


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ENG 5903020000

PIDIELLE SRL Via Bergamina 7 / 20014 Nerviano (MI) Italy / Made in Italy Tel + 39 0331 580 166 / Fax + 39 0331 415 677 elgon@elgoncosmetic.it / www.elgoncosmetic.it AZIENDA CON SISTEMA DI GESTIONE QUALITÁ UNI EN ISO 9001:2008 CERTIFICATO DA CERTIQUALITY


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