CONTENTS • • • • •
HISTORY VISION MISSION VALUES CORPORATE SOCIAL RESPONSIBILITY • PRODUCT MAPS • SERVICES
HISTORY FOR OVER 40 YEARS, ELGON HAS BEEN COOPERATING WITH PROFESSIONAL HAIRDRESSERS THAT BELIEVE IN THE POWER OF BEAUTY AND IN THE CREATIVE FORCE OF THEIR JOB. • Elgon was established in 1970 in Milan, the international capital of fashion and style, drawing on the talent and experience of the founder in the field of professional cosmetics. • Elgon developed through the creation and production of effective, delicate, and pleasant hair dyes and cosmetics, as well as the provision to salons of specific training and approaches to enhancing beauty. • Today Elgon has a footprint in more than 70 countries and owns an innovative training Academy in Florence.
VISION • Elgon believes that beauty - like emotion - is a universal value: every woman, regardless of her race, culture and color, aspires to be beautiful. • Italian artists have always used color and poetry to celebrate beauty, and hairdressers are none other than contemporary artists celebrating the beauty of men and women. • A gentle speaker in a loud world, Elgon discreetly helps hairdressers from all around the planet to awaken beauty with respect and kindness, through the effectiveness, quality and innovation of its products and services. • Elgon is Color&Poetry.
FEATURES, FOLLOW THE CHANGES OF THE EMOTIONS” (P.Picasso)
Â MISSION â€˘ Helping professional hair stylists around the world create beauty and convey emotions through effective, delicate and pleasant professional cosmetic products, in a functional setting with a refined and emotional image.
VALUES EFFECTIVENESS Elgon formulations are innovative, rich, and effective products, for hair that is healthy, shiny and full of life.
the products is guaranteed by:
â€˘ Continuous innovation, made possible by the pursuit of trends and on-going technical development ensured by our inhouse lab, which develops formulas with high concentrations of natural active ingredients and subjects them to strict effectiveness tests. â€˘ Internal production: Elgon avails of its own manufacturing facilities that meet GMP standards, ensuring full product quality and traceability, and conducts strict controls on raw materials, active ingredients and pigments, that come from all over the world, but that are selected and tested according to strict European standards.
Elgon’s mild formulations are subject to on-going testing for maximum harmlessness. • All the products are submitted to skin tests to prevent all kinds of allergic reactions. • Paraben free. Petrolate, phthalate and ammonia free or in very low levels. • Mild tensioactive substances and, in some cases, no sulphates, for formulas that respect the scalp.
and soft textures.
• Enveloping fragrances • Pleasant textures: soft creams, pearly fluids, clear gels. • Carefully designed packaging: “soft touch” packs and a streamlined, poetic graphic layout.
CORPORATE SOCIAL RESPONSIBILITY • Elgon helps to create a better world by supporting the Sierra Leone project “D for Development. THE FUTURE OF SIERRA LEONE IS WOMAN” • A project aimed at arousing awareness on fundamental rights launched by COOPI, an Italian non-religious, independent, non-governmental organization struggling against all forms of poverty.
PRODUCTS MAP ELGON OFFERS A FULL RANGE OF EFFECTIVE, DELICATE AND PLEASANT PROFESSIONAL PRODUCTS FOR HAIRSTYLISTS, SPLIT INTO FIVE AREAS THAT ACT TOGETHER TO MEET ALL THE NEEDS OF PROFESSIONALS: • haircolor • decolor • haircare • hairstyling • texturization
HAIRCOLOR To color, highlight and maintain color. Elgon offers color artists a wide range of high-performance formulations, in order to create any color service, while respecting the hair structure. Pigments and components come from all over the world, but are selected and tested according to strict European standards.
302 products = 292 + 10
COLOR RITUAL* Oxidation Color
MODA&STYLING (79 nuances)
I|LIGHT Concentrated direct (16 nuances)
GET THE COLOR (87 nuances) GET THE COLOR DOLCE Ammonia free (54 nuances)
Support to coloring service
13 ref 6+7
8 ref 5+3
I|CARE Conditioning direct color (12 nuances)
10MIN (25 nuances)
COLOR FIX* 3 ref
*COLOR / HAIR LIFT RITUAL
Retail + professional
HAIRCARE For the care and beauty of hair and to treat all skin conditions, the Elgon laboratories have developed professional products with high concentrations of natural active ingredients, that provide a time-control effect through RedoxinaÂŽ, and are all paraben free. This wide range of products allows hairstylists to offer complete haircare services specific to every customer need.
54 products = 45 + 5 + 9
For the most widespread hair and scalp disorders.
For sensitive scalps.
For unruly and frizzy hair
For seriously damaged hair.
For kidsâ€™ hair.
Specific for men.
7 products 5+2
Retail + Professional
Sun protection. Restructuring agent for exhausted, dyed, dry hair.
DECOLOR Elgon offers professionals technical decoloring formulations to provide high performance services at the salon. Ideal to decolor and obtain all the tones from blond to platinum while respecting fibers, for hair that is healthy, shiny and full of life.
Professional straightening and perms designed for the in-salon provision of volume and waves, permanent treatments and straightening services.
HAIRSTYLING To support, sculpt, add shine, mattify and texturize, granting stylists wide expressiveness and the most effective tools, so as to offer each customer a personalized look. All the Affixx formulations contain Soyactiv速, with soya proteins, which gradually releases moisture to the hair for the entire duration of the hairstyling, and protects the hair color through UV filters.
HAIR COLOR LIFT RITUAL*
Decolorazione professionale (6 products)
New System (4 products)
Tango (1 product)
Kit Volume System (1 product)
Tango Strong (1 product)
COLOR FIX* (3 products)
Aenergy (4 products) Retail + professional
AFFIXX (16 products)
*COLOR / HAIR LIFT RITUAL
• Elgon Salon Elgon offers a comprehensive range of furnishings, merchandising materials and accessories to help hairdressers set up their salons with good taste and functionality. • Trends Elgon helps its partner salons remain at the top of trends by offering ever new hair treatments. • Elgon Education Program Elgon runs a Training Department that provides training throughout the world. In particular, it operates a Training Academy in Florence and a Technical Center in Milan, where hairdressers can receive technical, style, and business training.
PIDIELLE S.p.A. Via Bergamina 7 / 20014 Nerviano (MI) Italy / Made in Italy Tel + 39 0331 580 166 / Fax + 39 0331 415 677 firstname.lastname@example.org / www.elgoncosmetic.it AZIENDA CON SISTEMA DI GESTIONE QUALITÀ UNI EN ISO 9001:2008 CERTIFICATO DA CERTIQUALITY
Published on Apr 8, 2014