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- 2018 -


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Reid Casey Director al Festiv

Last year’s Highlands Food & Wine by the numbers. • 103M+ media impressions • 160,000 people reached by social media • 125,000 views of HFW videos • Attendees from over 20 different States • Diverse and influential demographic with ages from 25 to 75 yrs + • Average household income of attendees was over $200,000

Events Overview

Grand Tasting (November 8) Expected Attendance: 400

Sip and savor your way through many of Highlands’ and surrounding area’s illustrious restaurants with global wines in a tented- exclusive kick-off event in Kelsey-Hutchinson Park.

Truckin’ (November 9) Expected Attendance: 700

Folks, park your appetites right here. A wide array of food trucks, craft brews, fine wine, and sweet tunes by The Lone Bellow* will pull in to this unique Highlands location. This will be a truckin’ good time.

Main Event (November 10) Expected Attendance: 1000

The Main Event is exactly that….our Saturday anchor experience encapsulates all you love about Highlands and then dials it up to eleven. Hosted on iconic Main Street, this event features the ultimate oyster roast, small plates by award-winning chefs, incredible craft beer, wine and cocktails. The street party experience is elevated even more by a live concert by the legendary Robert Earl Keen*.

Generous Pour (November 10) Expected Attendance: 375

As we celebrate the joy of food and wine, it’s important to remember those in need. Highlands Food & Wine and partners are proud to present this charity concert on Saturday night. All net proceeds will benefit the Highlands Food Pantry, an organization helping to end food insecurity in the Highlands/Cashiers area.

Gospel Brunch (November 11) Expected Attendance: 350

Hallelujah, this is going to be good! Enjoy an intimate performance by the iconic, Mavis Staples, while enjoying brunch favorites. Mimosas, Bloody Marys, and plenty of inspiration make this a praise-worthy event. *musicians not yet annouced. Please treat this as confindential information.

Quotes from Past Chefs “Great event with really excited participants. Everyone really had a good time and it was great to see the excitement about the varieties of dishes and beverages.” – DICKIE BRENNAN, PALACE CAFÉ, NEW ORLEANS

“I would definitely return in the future.”


“Certainly, keep us in mind for any events you have coming up as we love partnering with those that work as hard as we do to make these events a success.” – KYLE JAMES, BUNS INTENDED, ASHEVILLE, NC

Marketing Perks Web & Social Media • Inclusion in the Highlands Food & Wine dedicated that reached nearly 22,000 people last year • Facebook (over 1,500 followers) and Instagram (over 1,000 followers) promotions over the course of the year and during the event • Dedicated event email blasts to the Highlands Chamber of Commerce database of more than 5000

Marketing Perks Media Partners Our State Good Grit The Highlander The Laurel WNC Magazine AVLtoday Edible Upcountry Edible Asheville Over 2 million media impressions from 55+ media at the 2017 Highlands Food and Wine

Next Steps: 1. Please email or call 864.520.4497 with your interest in participating by May 12th, 2018. 2. We will set up a face-to-face or phone meeting to discuss which event(s) work best with your cooking style, interest, and schedule.

We are also happy to discuss a custom experience for you during

the Highlands Food and Wine Festival to enhance your involvement. We thank you for your consideration of being a part of this very special event in Highlands, NC. Should you have questions or ideas, please don’t hesitate to contact us.

Jessica Gumbert Chef Liaison 864.520.4497

2018 Chef invitation  
2018 Chef invitation