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Gender 30

22.5

15

7.5

0

Male

Female


Age 30

22.5

15

7.5

0

Under 12

13-16

16-18

19-25

25+


Preferred genre of music 15

11.25

7.5

3.75

0

Rap/Hip-Hop

RnB

Rock

Indie

Other


Do you prefer to listen to music or watch the videos? 40

30

20

10

0

Listen

Watch videos


How often do you watch music videos? 20

15

10

5

0

Always

Most of the time

Sometimes

Never


Do you prefer solo artists or bands? 19

14.25

9.5

4.75

0

Solo

Bands


How do you purchase music? 30

22.5

15

7.5

0

Buy a hard-copy

Buy online

Illegal download

Don’t

Other


What do you like in a music video? 15

11.25

7.5

3.75

0

Performance

Dancing

Narrative

Attractive people

Anything


Why do you watch music videos? 12

9

6

3

0

For entertainment

Relaxation

Intersted in the artist

Like the song

Other


Audience questionaires