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s a child, I remember the way that finding an old map would spark my imagination. Every dot, line, and shape represented a place, path, or land—worlds would open up to me through the fine texture and infinite detail. I could be a captain plowing the endless seas, an explorer climbing the great mountain peaks, or a philantropist helping a distressed country in need. When I discovered design, I had the same feeling. Every project sparks endless curiosities from the many industries, cultures, and places involved. All projects begin with an exploration. Details emerge as the solution is honed in. The most successful projects stem from the deepest explorations—you have to care about something to design for it.


project Samair | category Branding/Packaging | instructor Min Choi | designer Elena Kozhenkova

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The very basic core of a man’s living spirit

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Part No.

is his passion for adventure. – Christopher McCandless

SAMAIR Samair is an international airline based in Egypt. The name is derived from the word Sama that means ‘sky’ or ‘blue’ in Arabic. The theme of the airline is a new beginning—an invitation to adventure. The main goal is to rejuvenate Egyptian tourism by introducing a comfortable and trusted airline to the market. The target audience is international tourists ages 30 to 45. A scarab was chosen for the logo as a symbol of rebirth and regeneration. The main brand color is blue, which represents the sky, with teal and orange accents, traditional Egyptian colors. For cultural authenticity, traditional patterns were created that combined Egyptian motifs with a new, modern look. The same system is used for typography, where contemporary Plantin and Condara fonts are combined with the Arabian curves of Decora. The personality of the airline is modern and friendly but with an emphasis on conveying safety and trust. The brand combines Egyptian traditions with Western standards of travel.

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logo

icons

color palette

patterns

typefaces

PLANTIN ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 12364567890 !@#$%^&*()+{}?

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 12364567890 !@#$%^&*()+{}? CANDARA


project Samair | category Branding/Packaging | instructor Min Choi | designer Elena Kozhenkova

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project Samair | category Branding/Packaging | instructor Min Choi | designer Elena Kozhenkova

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project Samair | category Branding/Packaging | instructor Min Choi | designer Elena Kozhenkova

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project Samair | category Branding/Packaging | instructor Min Choi | designer Elena Kozhenkova

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project Longitude | category Packaging | instructor Candice Lopez/Sean Bacon | designer Elena Kozhenkova

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02 I haven’t been everywhere,

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Part No.

but it’s on my list. – Susan Sontag

LONGITUDE Longitude, a series of nail polish sets with a travel theme, was created for young girls, ages 16–20, who are just opening themselves up to the amazing world of travel. The product should convey an easy-going, adventurous mood and create the impression that exploring new nail polishes could be as exciting as exploring new cities. To achieve this goal, hand-made illustrations inspired by a travel journal were created. Water-color effects add freshness and informality. The handwritten typeface KG Seven Sixteen is used, increasing this impression. The boxes for nail polish sets are created in the shape of a book with inner pages consisting of travel and nail polish advice. The nail polish itself is located at the end of the ‘book.’ Longitude includes a fun packing list that encourages customers to plan their next trip inspired by nail polish.

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logo

color palette

typefaces

KG SEVEN SIXTEEN ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 12364567890 !@#$%^&*()+{}? EGYPTIENNE

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 12364567890 !@#$%^&*()+{}?


project Longitude | category Packaging | instructor Candice Lopez/Sean Bacon | designer Elena Kozhenkova

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project Longitude | category Packaging | instructor Candice Lopez/Sean Bacon | designer Elena Kozhenkova

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project Nighan | category Interactive | instructor Sean Bacon/Bradford Prairie | designer Elena Kozhenkova

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03 Looking behind, I am filled with gratitude.

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Part No.

Looking forward, I am filled with vision. Looking upwards, I am filled with strength. Looking within, I discover peace. – Quero Apache Prayer

NIGHAN Currently, one out of every ten Native Americans dies from alcoholism. Nighan is a new non-profit rehabilitation center created to tackle this serious problem. Nignah means ‘your home’ in the language of the Navajo tribe—the largest Native American group. The goal of the center is to connect to Native Americans suffering from alcoholism and provide them with quality assistance in a familiar and comfortable environment. To bring attention to the rehabilitation center, a website was created. It contains information about the center, as well as real stories from its patients. The website has a calm and relaxing feel. The main colors are green, one of the most important colors for Native Americans—representing nature and harmony, and brown, which represents self-discipline. The logotype, which reflects old Native American ornaments, is applied in a contemporary style. The website features an extensive selection of tribe language translations. Non-edited stories of patients make a huge impact, bringing an authentic, human voice to vital information.

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project Nighan | category Interactive | instructor Sean Bacon/Bradford Prairie | designer Elena Kozhenkova

Don't wait. Call today. Our caring staff can help.

REHABILITATION REHABILITATI REHABI LITATION ON CEN CENTER TER

YOUR HOME

WHO O WE ARE

HOW WE CAN HELP

OUR STORIES

1-800-882-6201 CONTACTS

THERE’S HOPE

For Addiction Recovery Call today to talk to one of our trained staff to begin your journey

CHANGE YOUR LIFE

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YOUR HOME

WHO O WE ARE

HOW WE CAN HELP

1-800-882-6201

OUR STORIES

APACHE CHEROKEE CREE ENGLISH INUIKTITUT NAVAHO SPANISH

CONTACTS

Adahy, 19 years old, Cherokee

“I was raised to be an alcoholic; the product of parents who had no parenting skills from growing up in boarding schools.

READ MORE

Enola, 23 years old, Navajo

“I was only sixteen but my liver was badly

damaged and I was close to killing myself from everything I was drinking.

READ MORE

Songaa, 18 years old, Chippewa

“When I first started drinking, I don't think I

noticed the effect until I was truly drunk. At first it had a lot to do with being one of the crowd.

READ MORE

” Winona, 67 years old, Sioux

“Thank you my grandchild for not making me

worry about you. You don’t drink, you take care of your family your home is safe Thank you!

READ MORE

APACHE CHEROKEE CREE ENGLISH INUIKTITUT NAVAHO SPANISH

Don't wait. Call today. Our caring staff can help.

REHABILITATION REHABILIT ATION CEN CENTER TER

YOUR HOME

WHO O WE ARE

HOW WE CAN HELP

01 02 03 04 05 06 07 08 09

Don't wait. Call today. Our caring staff can help.

REHABILITATION CENTER

1-800-882-6201

OUR STORIES

CONTACTS

Our mission is to change the lives of people affected by alcoholism and other chemical dependencies.

APACHE CHEROKEE CREE ENGLISH INUIKTITUT NAVAHO SPANISH

CORE PHILOSOPHY Alcohol and drug addictions constitute a primary, chronic disease with genetic, biological, psychological, sociological and environmental factors influencing its development and manifestations. The disease is progressive and fatal if untreated. Like any other illness, chemical dependency must be treated by skilled professionals.

ORGANIZATIONAL VALUES >> We continually examine, evaluate, and improve the methods we use to respond to the needs of our patients and our community.

>> We seek to identify new ways of providing the best possible service on a continual basis.

>> We are solution-oriented -- individually and collectively responsible for carrying out our mission.

>> We create a work environment which encourages innovation, and is open to creative approaches in accomplishing our mission.

>> We are committed to professional growth through training education and

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project Nighan | category Interactive | instructor Sean Bacon/Bradford Prairie | designer Elena Kozhenkova

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project Propaganda | category Branding | instructor Sean Bacon/Amy Becraft | designer Elena Kozhenkova

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04 Propaganda, to be effective, must be

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Part No.

believed. To be believed, it must be credible. To be credible, it must be true. – Hubert H. Humphrey

PROPAGANDA Propaganda is a high-end men’s private club with a Russian atmosphere, located in Atlantic City. The brand represents wealth and power. The club targets a very narrow group of businessmen, ages 38-53, with a seven-figure income. The club is an elite, relaxing place for communication, drinks and card games. To create a feeling of luxury, the club uses a minimalistic palette of black, bronze and cream. The design style is inspired by early 20th century Russia. The custom typeface Pravda, based on the Russian newspaper letterhead, was chosen to help represent time period and style. The heavy letterforms are combined with elegant lightweight design elements that create a unique style. While the design is clean and minimalistic, the brand uses many high quality materials and special finishes to convey a premium look, including a sleek black foil application on black paper.

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logo

˜

private club˜

elements

color palette

typefaces

GRENALE ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 12364567890 !@#$%^&*()+{}?

ABCDEFGHIJKLMNOPQRS abcdefghijklmnopqrstuvwxyz 12364567890 !@#$%&*()+{}? BURGUES SCRIPT


project Propaganda | category Branding | instructor Sean Bacon/Amy Becraft | designer Elena Kozhenkova

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project Propaganda | category Branding | instructor Sean Bacon/Amy Becraft | designer Elena Kozhenkova

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project Propaganda | category Branding | instructor Sean Bacon/Amy Becraft | designer Elena Kozhenkova

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project RSA Conference | category Branding/Collateral | instructor Candice Lopez/Sean Bacon | designer Elena Kozhenkova

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05 One must acknowledge with

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Part No.

cryptography no amount of violence will ever solve a math problem. – Jacob Appelbaum

RSA CONFERENCE The RSA Conference is an international conference series on IT security that take place in the United States, Europe, Asia/ Japan, and the United Arab Emirates. The target audience is young men with a technical background, ages 30-45. The design was created for the conference that took place in San Francisco in February 2017. To make the conference stand out and to get attention from its modern tech audience, a custom typeface, Index Mono, was developed that combines a fresh contemporary look with computer-derived visuals. Purple and green colors are used for a fresh and memorable look. Many infographics and references to cryptography set the tone. The invitation has a unique fold that mirrors the forms of the typography to create a unique keepsake and functional piece. Most of the communication for the conference goes through the website and mobile application, a natural and familiar medium for this audience. The voice of the conference is loud, friendly conveying open-mindedness.

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project RSA Conference | category Branding/Collateral | instructor Candice Lopez/Sean Bacon | designer Elena Kozhenkova

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project RSA Conference | category Branding/Collateral | instructor Candice Lopez/Sean Bacon | designer Elena Kozhenkova

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project RSA Conference | category Branding/Collateral | instructor Candice Lopez/Sean Bacon | designer Elena Kozhenkova

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project RSA Conference | category Branding/Collateral | instructor Candice Lopez/Sean Bacon | designer Elena Kozhenkova

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project RSA Conference | category Branding/Collateral | instructor Candice Lopez/Sean Bacon | designer Elena Kozhenkova

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project Eureka! | category Editorial | instructor Sean Bacon | designer Elena Kozhenkova

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06 I’m often asked by parents what

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Part No.

advice can I give them to help get kids interested in science? And I have only one bit of advice. Get out of their way. Kids are born curious. Period. – Mae Jemison

EUREKA! Based on a monthly kids science magazine, Eureka! goes beyond a traditional editorial brand. Its target group is Elementary school kids who are fascinated with science. As a wide-umbrella brand, it includes educational mobile and web applications, science related promotional materials, and different kinds of science kits created in close collaboration with Elementary schools. To connect with the young audience, the brand employs a vibrant palette of unisex colors. Inviting, graphic patterns catch the eye and grab your attention. Headlines and subheads set in the kid-friendly typeface Constantia introduce major themes. Body text set in Avante Garde Gothic looks clean and connected to science. The style and pacing of the brand gives a ‘wow’ effect, encouraging kids to keep exploring. The brand successfully combines educational elements with more entertaining pieces, making the study of science look like an exciting game.

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logo

color palette

patterns

typefaces

CONSTANTIA ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 12364567890 !@#$%^&*()+{}? AVANT GARDE GOTHIC

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 12364567890 !@#$%^&*()+{}?


project Eureka! | category Editorial | instructor Sean Bacon | designer Elena Kozhenkova

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project Eureka! | category Editorial | instructor Sean Bacon | designer Elena Kozhenkova

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project Eureka! | category Editorial | instructor Sean Bacon | designer Elena Kozhenkova

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project God Save the Queen! | category Branding | instructor Sean Bacon | designer Elena Kozhenkova

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07 I’m a bit like the Queen in that I don’t

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Part No.

carry much cash. – Richard Branson

GOD SAVE THE QUEEN! God Save the Queen is a pub, located in the London suburbs. To stand out from similar brands, the pub playfully makes fun of the British Royal Family as a theme. The target audience is London residents and tourists ages 30–45. The pub’s theme was chosen because it caters to both tourists’ curiosity to explore Royal Family secrets and the British pastime of poking fun at the Royal Family. To emphasize the idea, a punk-rock style native to England was used. The design for the pub is very informal with light-hearted humor and sarcasm throughout. Bright colors and mixed display typography add to the grungy atmosphere. Photos of the Royal Family are accented with well-known British jokes. The personality of the brand is derisive and careless—an invitation to have fun together at the expense of the monarchy.

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MIND

MAP


logo

color palette

typefaces

BANGLA ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 12364567890 !@#$%^&*()+{}?

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 12364567890 !@#$%^&*()+{}? BIBLON


project God Save the Queen! | category Branding | instructor Sean Bacon | designer Elena Kozhenkova

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project God Save the Queen! | category Branding | instructor Sean Bacon | designer Elena Kozhenkova

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project God Save the Queen! | category Branding | instructor Sean Bacon | designer Elena Kozhenkova

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project Ozzie Buzz | category Editorial/Interactive | instructor Amy Lavine/Sean Bacon | designer Elena Kozhenkova

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08 Bugs are not going to inherit the earth.

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Part No.

They own it now. So we might as well make peace with the landlord. – Thomas Eisner

OZZIE BUZZ Ozzie Buzz is a national Australian educational program about insects. The program helps inform Australians about bugs in their native area. The program needed a marketing campaign with various instructive brochures divided by Australian states and a mobile application that identities insects by photo. To appeal to the primary target audience of rural Australians, Ozzie Buzz uses a simple, utilitarian style. The color palette of muted tones is earthy and calm. The brochure and app were designed in a way that makes lots of information as readable and easy to understand as possible. The brochure allows customers to recognize insects according to a set of parameters. Special attention is paid to invasive species, a big problem in Australia. The mobile application collects population data about different species for the science community.

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project Ozzie Buzz | category Editorial/Interactive | instructor Amy Lavine/Sean Bacon | designer Elena Kozhenkova

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project Ozzie Buzz | category Editorial/Interactive | instructor Amy Lavine/Sean Bacon | designer Elena Kozhenkova

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project El Capitรกn | category Branding/Packaging | instructor Min Choi | designer Elena Kozhenkova

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09

Now and then we had a hope that if we

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Part No.

lived and were good, God would permit us to be pirates. – Mark Twain

EL CAPITÁN El Capitán is a brewing company located in Ensenada, Mexico that caters to young men, ages 25–35, in Mexico and Southern California. The goal of the new microbrewery is to differentiate itself through a theme related to Northern American pirates. One of the product’s unique factors is its historical background. Old recipes and techniques were used for creating the beers. Fascinating facts about pirates are included on the bottle labels. A minimal color palette of black and brown along with wood, old paper and dark glass materials was chosen to enhance the pirate theme. The Egyptienne typeface was chosen to reflect the brand’s historical roots in a fun way without being too juvenile. The personality of the brand and packaging is gloomy, dark, intense and mysterious.

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logo

color palette

patterns

typefaces

IMPACT ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 12364567890 !@#$%^&*()+{}?

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 12364567890 !@#$%^&*()+{}? OPTIMA

EGYPTIENNE

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 12364567890 !@#$%^&*()+{}?


project El Capitรกn | category Branding/Packaging | instructor Min Choi | designer Elena Kozhenkova

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project El Capitรกn | category Branding/Packaging | instructor Min Choi | designer Elena Kozhenkova

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logos page | category Branding | instructor Sean Bacon | designer Elena Kozhenkova

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LOGOS - Online education retailer - Contemporary theater - Educational brand for kids - Coming of age play - Computer safety - Egyptian airlines - Craft beer - Modern billing solutions - Youth veggie cocktail bar

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Designer Elena Kozhenkova Contact a.kozhenkova@gmail.com Printer Sunset Press Typefaces Andres, Guardian Egyptian Photography Bradford Prairie, Elena Kozhenkova All stock images shown is for inspiration only. Copyright Elena Kozhenkova Š 2017 All rights reserved.

THANK YOU The most special thanks and gratitude to Sean and Bradford. I never would have made it this far without you! I was really lucky to be in this very special class with an extremely amazing professors. Special thanks to Sergey for being so patient during all these years and to Andrea for the many priceless hours you gave to me. Thank you Wayne, Candice, Leanna, Min, Eugene, Amy L, Maelin, Amy B, Donald and Julie. Thank you Ashley, Colleen, Christina, Kelly, March, Taylor, Cori, Kira, Sean, Jesse and all the other amazing people from this memorable class. This book exists because of every single one of you.


Elena Kozhenkova  

Graphic Design Portfolio

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