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PORTFOLIO Elena Di Salvo


CONTENTS ABOUT

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PRODUCT DESIGN Salty Chair and Table

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Flow

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Pão de Açúcar

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FruiTime

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PACKAGING Snatch

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CONCEPTUAL PROJECTS Astrea

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Performance Urbana

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Luoghi Immaginari di Luce

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ABOUT Product Designer 23 years Milan

EDUCATION 2010-2013 First degree course in Product Design at Politecnico di Milano 2013 Toeic certification, C1 level 2013 Attending the Master of Art in Product Design for Innovation at Politecnico di Milano

EXPERIENCE 2015 Internship at VIBRAM SPA in “Academic Coordination & Innovation System Advice” area; Strategic Design experience


PRODUCT DESIGN

Salty Chair and Table


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Politecnico di Milano Design del Prodotto Industriale 2011/2012

Metadesign Laboratory, Prof. A. Deserti

Project in collaboration with A. Gialluca, E. Grasso and S. Leorati

Salty Chair and Table are two products designed for the company Horm, specializes in wood working. The seat is composed by a steel supporting structure on which is laid the body. The body is created by attaching triangular panels of wood on a fabric base thus obtaining a soft enveloping shell. The result is a “sculpture seat� who also lives independently in the living area. The table was created inspired by the geometric shape of the seat. The arrangement of the grain of the wood is placed in a particular way in order to create on the top a geometrical division.


PRODUCT DESIGN

Flow


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Politecnico di Milano Design del Prodotto Industriale per l’innovazione 2013/2014

Product Development Laboratory, Prof. D. Bruno, V. Rognoli, B. Previtali

Project in collaboration with D. Celada, S. Leorati and J. Pazzini

LASER CUTTING PROCESS The primary function of the wine rack Flow is to bring together the highest number of bottles in a limited space; at the same time it gives to the bottles the necessary inclination to ensure that the wine is always in contact with the cork, humidifying and allowing to maintain its elasticity in order to favor a perfect seal. The bottle is exposed but at the same time kept in safety by two rings: one located on the collar and a second ring that supports the widest and heavier part. These very thin rings enable an easy extraction of the bottle and leave the body visible allowing the reading of the label. The modular structure allows to have a great freedom of composition according to the quantity of bottles and the space available. The profile is also designed to create a continuity between the various modules, so once pushed together they appear to be part of a single structure.


PRODUCT DESIGN

Pão de Açúcar


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Politecnico di Milano Design del Prodotto Industriale per l’innovazione 2013/2014

Product Development Laboratory, Prof. D. Bruno, V. Rognoli, B. Previtali

Project in collaboration with D. Celada, S. Leorati and J. Pazzini

KERFING CUT PROCESS Pão de Açucar is born by the union of a lounger and a chair. It’s a product that has the intent to let live the garden and the outdoor environment, creating a space dedicated to relax and rest. The name and the silhouette are inspired by the mountains of Pão de Açucar in Rio De Janeiro. Pão de Açucar is formed by a MDF cover and a stainless steel structure. The use of MDF carved with the kerfing cut technique allows to realize seats that follow the best ergonomic shape of the frame and therefore the lines of the human body. It is a product of large dimensions that could not have been realized with the conventional bending technology of the wood with steam which is confined to smaller sizes.


PRODUCT DESIGN

FRUITIME


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20 min

Orange, Lemon, Grapefruit

30 min

Raspberry, Blackberry, Strawberry

1 hour

Mango, Melon, Watermelon, Mint

2 hours

Apricot, Peach, Pineapple, Kiwi, Cucumber


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Politecnico di Milano Design del Prodotto Industriale per l’innovazione 2013/2014

Product Development Laboratory, Prof. D. Bruno, V. Rognoli, B. Previtali

Project in collaboration with D. Celada, S. Leorati and J. Pazzini

Fruit Infuser / flavored water Fruitime allows you to prepare an infusion with fresh fruit, indicating accurately the level of concentration of vitamins in the water. It has a top cap that allows drinking water and a lower cap, in which is located a fork to eat the fruit. Inside the infuser is placed a sensor that detects the content in the water of acids AHA and BHA. Depending on the level of concentration of these acids, the color of the indicator changes; the color shows how much the infusion is concentrated and when it is the best time to drink it.


PACKAGING

SNATCH


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Politecnico di Milano Design del Prodotto Industriale 2012/2013

Final Synthesis Laboratory, Degree project Prof. M. Bisson

Snatch is a e-commerce packaging dedicated to Max Mara, Sportmax and Marina Rinaldi brands. Snatch design is inspired by the sculptures of paper and by pop-up, realized by particular cuts and folds enabling the transition of paper from two-dimensional to three-dimensional. Snatch is composed of an outer anonymous packaging and of an inner one which strongly suggests the logo of the brand. It is not necessary to use glue to mount and secure the two packaging, making the product environmentally friendly. Also during storage, minimal amount of space is required. Garments within Snatch reach the customer in perfect condition and at the opening of the pack the wow effect is very strong. Garments contained in the inner packaging are blocked. The only way to remove them is to tear the tab, pulling the string and breaking the inner packaging with the logo which also assumes the function of warrenty. The inner packaging is disposable, once opened is not reusable; in case of return it is possible to use external packaging which remains intact.


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CONCEPTUAL PROJECT

ASTREA


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Politecnico di Milano Design del Prodotto Industriale per l’innovazione 2013/2014

Concept Design Laboratory, Prof. R. Mangiarotti

Project in collaboration with E. Grasso, S. Leorati and F. Matoso

Astrea is a machine with pure lines that uses solar energy, stored by a photovoltaic panel, to power four LEDs and a motor used to generate a rotation. When the photovoltaic panel is illuminated, there is the immediate lighting of the LEDs placed within the shell of wood. Instead, for the ignition of the engine, photovoltaic energy must first needs to be stored by an accumulator and only then be released, thus enabling the rotation of the disk to which the motor is connected. The purpose of this machine is to stage and to show the conversion from solar energy to light energy and to kinetic energy, creating a fascinating interplay of shadows projected onto a canvas placed in front of the carved disc. The result is a poetic projection in continuous motion.


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CONCEPTUAL PROJECT

PERFORMANCE URBANA


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“Si un lieu peut se définir comme identitaire, relationnel et historique, un espace qui ne peut se définir ni comme identitaire, ni comme relationnel, ni comme historique définira un non-lieu.” Marc Augè Non-lieux. Introduction à une anthropologie de la surmodernité


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Politecnico di Milano Design del Prodotto Industriale per l’innovazione 2013/2014

Concept Design Laboratory, Prof. R. Roda

Project in collaboration with R. Bortolami, E. Grasso, S. Leorati and F. Matoso

This project consists in creating a space that allows you to show projects giving birth to a performance. Performance Urbana has been designed to create an intimate space that invites people to take a break and to estrange from reality that surrounds them. The intention is to help designers and emerging artists by giving them the chance to show projects in digital format. Performance Urbana creates a network connecting several places of Milan. The “non-lieux� chosen are places of transit characterized by frenzy, movement and confusion.


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CONCEPTUAL PROJECT

LUOGHI IMMAGINARI DI LUCE


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Politecnico di Milano Design del Prodotto Industriale per l’innovazione 2013/2014

Concept Design Laboratory, Prof. A. Seassaro

Project in collaboration with E. Grasso, S. Leorati

This project started as experimentation with light inside a limited space. Light, if used wisely, can create illusory optical effects that deceive our perception. Inside a 20 x 20 cm cube, the idea was to expand the space by exploiting the effect of “infinity mirror”. Thanks to particular semi reflective film, light is reflected infinitelyy creating illusory spaces. The cube is made in PMMA in order to take advantage of its optical properties: the light, hidden, is transmitted inside the material and exits only in specific points in which the material has been etched. The films operate using the differential of light: it have mirrored properties on both sides but when there is a light source inside, outside becomes transparent (maintaining the inside reflecting property) showing new illusionary space.


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CONTACTS disalvo.elena@hotmail.it elena.disalvo@mail.polimi.it +393480959219


Portfolio - Elena Di Salvo  

Product Design Portfolio 2015

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