Merchandise Management Plan

career at our company. Since our dresses are tailored to our clients, it is only natural we compliment the shapes of our fashion consultants as well. The makeup nails, and hair have to be kept professional, clean, and neat at all times. The fashion consultant’s jewelry, accessories, or heels can be from any brand or designer.

Recognizable Branding / Charity One of the ways in which we hope to create a recognizable brand is through our logo which is displayed on our eco friendly, circular white shopping boxes/bags. Our store bags are made from 100% recyclable materials and emit a clean and contemporary style which our company instills into its designs. We maintain a green stance on our manufacturing procedures to make sure our bags, gift boxes, wrapping paper, hangers, etc do not harm the environment. Most importantly, none of our products are produced through sacrificing animal’s skin or fur. Every season a percentage of the overall annual company’s profit gets donated to a local animal shelter while the other half of that certain percentage gets donated to organizations that aim to protect the wildlife. We maintain a very firm position and continuous support to help eliminate animal cruelty and neglect of all animals.

Geographic Location The availability of our merchandise can be found at our flagship L E N A boutique, located on Rodeo Drive in Beverly Hills, California. To reach a wider customer base residing outside the California coast, we also offer our dresses on net-a-porter.com and the company’s website.

Selling Period The selling period of the Spring 2012 dress collection will begin in January 2012 and conclude in August 2012.