135 W 70th Street LISTING PRESENTATION
135 West 70th Street Penthouse BC
135 West 70th Street
Our strategic approach pairs your broker with our in-house marketing team, allowing us to take full advantage of various marketing channels. We offer a tech-savvy perspective from industry experts, our photographer-artist and a vast database of clients and referral agents to reach out to.
STRATEGY AND FOCUS – Creating written and visual content (description, photos, floorplan) with the quality that is in line with the apartment – Promoting the apartment listing in various real estate platforms using custom designs and the latest digital marketing solutions – Sending a custom e-mail blast to select brokers and clients – Optional open houses that provide potential clients with a virtual live-in experience – Use traditional marketing methods to raise awareness in the local market
CHANNELS – Elegran clients and brokers database – Elegran websites and social media channels – New York real estate portals - feature on OLR and other highly visited New York real estate portals – Robbreport.com Real Estate section - lifestyle magazine with a U.S. monthly audience of 400,000 and a world wide footprint of approximately 1,000,000 people – Online advertising and syndication - banner ad campaign and listing details automatically distributed to related online luxury media channels – Relationship access - With a new construction marketing niche, Elegran is tapped in to the brokers and clients involved in the latest deal flow across New York City
OUR DIFFERENCE – Our team will focus on reaching out to more potential clients of the apartment by adding traditional and nontraditional sales channels to the strategy – Our real estate company has a 3:1 agents to support staff ratio, allowing us to deliver fully customized marketing solutions for your home – Our open houses are tailored to provide potential buyers with a unique experience where visitors feel that they are in their own home - Membership in MANAR (Manhattan Association of Realtors), REBNY (Real Estate Board of New York) and FIABCI provide us syndication access both nationally and internationally
ELEGRAN REAL ESTATE 353 LEXINGTON AVE, 5TH FLOOR NEW YORK, NY 10016 212-729-5712
135 West 70th Street
THE ELEGRAN WEBSITE To guarantee maximum online exposure, Elegran’s in-house web development team will feature the listing on the company website. It will display high resolution photos and an original write-up of the apartment. The visuals will stress the the key features of the listing. Our website is optimized for both, desktop and mobile users, to ensure a seamless browsing experience. Additionally, we will feature an interactive call to action block, inviting visitors to sign up for showings. Visit elegran.com to view the website.
DIRECT E-MAIL MARKETING E-mails help us reach more potential buyers than all the other online and offline channels combined. We use this medium extensively in our day-to-day operation to generate leads and engage existing clientele. – Our experts have 10+ years of experience with e-mail marketing – Cross-platform e-mail performance tests prior to sending – Enhanced exposure through our referral network – E-mail database of 110,000 clients & 50,000 real estate agents worldwide
A DATABASE OF
– Drive traffic to the listing page
ONLINE ADVERTISING To further increase targeted traffic to our website, we are running online advertising campaigns with high quality creatives. We use a retargetting tool that helps us reach web users interested in high end real estate – just like major car companies are showing their ads to users that have visited related pages. – Exceptional creatives & curated keywords – Retargeting potential clients – Geo-targeting high income areas
OPEN HOUSE At Elegran, we are committed to providing you with the highest standards for your open house. The open house will be the first time that prospective buyers step foot in your apartment, and we understand the importance of this by going the extra mile. For exceptional properties, we provide an unparalleled spread customized to the style of the home. We often work with famed New York City culinary professionals, many of whom have appeared on national television shows such as Iron Chef America. Depending on the season, a spread of pan roasted duck breast, smoked salmon and caviar blinis, tuna tartare, faro and spring vegetable salad sets the ambiance just right for prospective buyers. Soft music is played in the background, and though the food is always a popular conversation point, no one will get over the spectacular condo that could be their very own. Many of our open houses are featured in the press and online, including publications such as Curbed, The Real Deal and The New York Times.
135 West 70th Street
We live in a digital world. We realize how valuable the internet is, and in this medium, photography is the first point of reference. Because of this, it is vitally important to project the vision of your home through the multiple mediums described below. Photographer Ettore Lo Iacono will recreate all visual content, ensuring that potential buyers immediately experience the apartment as home. Ettore Lo Iacono’s photographic vision developed in a unique way – years of working as a qualified photographer for Italian luxury interior companies and architectural studies at Polytechnic University of Milan. This experience has given him a unique understanding of architecture, and a highly insightful photographic vision, which continues to develop and be informed by collaborations with various architecture firms and real estate agencies. More than 10 years of experimentation have informed Ettore’s current photographic techniques. Cutting edge equipment is combined with a hybrid workflow which enables him to deliver extremely high resolution digital images of uncompromising quality. Ettore’s work has been exhibited in several galleries around Europe and published widely, and his clients include Dordoni Architects, Poliform Italy, A+ Architects, Domus Magazine, & Hamiltons Architects. For the apartment at 50 Central Park West, Ettore and his team will provide images and planning web applications; custom tours and videos can be created to enhance the experience potential buyers will have when choosing the property.
135 West 70th Street
135 West 70th Street
ELEGRAN When we started Elegran Real Estate and Development, we had a simple, if ambitious, goal: exceed the expectations of every Client. Doing just that has elevated us to the level we operate today. Our brokerage has experienced exponential growth due to our expertise in building relationships and trust with everyone whom we work. We’ve learned from experience that the best way to do business is to put the Client's needs first, and find the best people to work with them. We like to think of ourselves as a different kind of real estate brokerage, and not only in terms our philosophy. When we hire agents, we look for genuine, enthusiastic professionals who are either from New York City or have a strong familiarity with the region, making them ideal for handling Manhattan properties. Our agents base their services on what our Clients need, and leverage their skills and experience to make certain these needs are met, from the largest of challenges to the smallest details. Service and ideology are not all that make Elegran unique, however. We're an industry leader in innovative marketing, and we’ve excelled in advertising our services through social media and the Internet. This utilization of new media connected us with a diverse audience, and our in-house marketing team’s unique expertise is an essential part of our company, as we boast an agent to support ratio of 3 to 1. This is only a brief synopsis of what makes us different and we invite you to experience that difference firsthand. We look forward to working with you.
Michael Rossi is the managing broker, principal figure behind business development and the co-founder of Elegran. Prior to Michael's entry into the real estate industry, he managed a trading desk for a boutique hedge fund and ran client service operations for a Wall Street brokerage firm with over $600 million in assets under management. His clients have included major corporations, hedge funds, mutual funds, insurance companies and high net worth individuals.
VINCENT PERGOLA Vincent was born in a Rockland County suburb located 40 minutes outside the city. In many ways, though, Vincent was raised in New York City – he visited the city with his family every other weekend, and came to think of Manhattan as a second home. He still does, and as one of the newest members of Elegran’s team, Vincent has turned his love for NYC and his knowledge of Manhattan real estate into a career helping his clients find their own places to call home in Manhattan.
A native of the NYC metro area, David Ghoneim was born in New York and raised in New Jersey. Growing up in a multicultural family, he developed a passion for culture, politics, and history. Thanks to a long and varied career that ranged from marketing and sales, to business development and import/export, David gained a multitude of experiences that help him to connect with people of different backgrounds and goals. Ambitious and driven, he appreciates the value of building honest, long-lasting relationships in his personal and professional life.