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130 East 71st Street LISTING PRESENTATION

130 East 71st Street Townhouse


OVERVIEW

LISTING PRESENTATION

130 East 71st Street

Our strategic approach pairs your broker with our in-house marketing team, allowing us to take full advantage of various marketing channels. We offer a tech-savvy perspective from industry experts, our photographer-artist and a vast database of clients and referral agents to reach out to.

STRATEGY AND FOCUS – Creating written and visual content (description, photos, floorplan) with the quality that is in line with the apartment – Promoting the apartment listing in various real estate platforms – Sending an e-mail blast to select brokers – Optional open houses that provide potential renters with a home-like experience

CHANNELS – Elegran clients and brokers database, Elegran websites and social media channels – New York real estate portals - feature on OLR and other highly visited New York real estate portals – Robbreport.com Real Estate section - lifestyle magazine with a U.S. monthly audience of 400,000 and a world wide footprint of approximately 1,000,000 people – Online advertising - banner ad campaign on related online forums

OUR DIFFERENCE – Our team will focus on reaching out to more potential renters of the apartment by adding traditional and nontraditional sales channels to the strategy – Our real estate company has a 2:1 agents to support staff ratio, allowing us to deliver fully customized marketing solutions for your home – Our open houses are tailored to provide potential buyers with a unique experience where visitors feel that they are in their own home

ELEGRAN REAL ESTATE 353 LEXINGTON AVE, 5TH FLOOR NEW YORK, NY 10016 212-729-5712


ONLINE MARKETING

LISTING PRESENTATION

130 East 71st Street

THE ELEGRAN WEBSITE To guarantee maximum online exposure, Elegran’s in-house web development team will feature the listing on the company website. It will display high resolution photos and an original wirte-up of the apartment. The visuals will stress the the key features of the townhouse. Our website is optimized for both, desktop and mobile users, to ensure a seamless browsing experience. Additionally, we will feature an interactive call to action block, inviting visitors to sign up for showings. Visit elegran.com to view the website.

DIRECT E-MAIL MARKETING E-mails help us reach more potential buyers than all the other online and offline channels combined. We use this medium extensively in our day-to-day operation to generate leads and engage existing clientele. – Our experts have 10+ years of experience with e-mail marketing – Cross-platform e-mail performance tests prior to sending – Enhanced exposure through our referral network – E-mail database of 110,000 clients & 50,000 real estate agents worldwide

A DATABASE OF

110,000 CLIENTS

CONTACTS OF

50,000 AGENTS

– Drive traffic to the listing page

ONLINE ADVERTISING To further increase targeted traffic to our website, we are running online advertising campaigns with high quality creatives. We are using a retargetting tool that helps us reach web users interested in high end real estate – just like major car companies are showing their ads to users that have visited related pages. – Exceptional creatives & curated keywords – Retargeting potential buyers – Geo-targeting high income areas

MOBILE OPTIMIZED E-MAILS AND WEB


OPEN HOUSE At Elegran, we are committed to providing you with the highest standards for your open house. The open house will be the first time that prospective buyers step foot in your apartment, and we understand the importance of this by going the extra mile. In a prior showing at St. James Tower, visitors felt as if they were in their very own modern country home in the sky. To truly ensure that the potential buyers received the ambience of home, we provided an unparalleled spread by Delicatessen Michael Ferraro (featured on Iron Chef America), including pan roasted duck breast, smoked salmon and caviar blinis, tuna tartare, faro and spring vegetable salad. Soft music played in the background, and though the food was a popular conversation point, no one could get over the spectacular views that could be their very own. The thoughtful setting ensured that potential buyers felt comfortable and as if they were sincerely at home. Our open house was featured in Curbed magazine.

LISTING PRESENTATION

130 East 71st Street


PROFESSIONAL PHOTOGRAPHY We live in a digital world. We realize how valuable the internet is, and in this medium, photography is the first point of reference. Because of this, it is vitally important to project the vision of your home through the multiple mediums described below. Photographer Ettore Lo Iacono will recreate all visual content, ensuring that potential buyers immediately experience the apartment as home. Ettore Lo Iacono’s photographic vision developed in a unique way – years of working as a qualified photographer for Italian luxury interior companies and architectural studies at Polytechnic University of Milan. This experience has given him a unique understanding of architecture, and a highly insightful photographic vision, which continues to develop and be informed by collaborations with various architecture firms and real estate agencies. More than 10 years of experimentation have informed Ettore’s current photographic techniques. Cutting edge equipment is combined with a hybrid workflow which enables him to deliver extremely high resolution digital images of uncompromising quality. Ettore’s work has been exhibited in several galleries around Europe and published widely, and his clients include Dordoni Architects, Poliform Italy, A+ Architects, Domus Magazine, & Hamiltons Architects. For the apartment at 50 Central Park West, Ettore and his team will provide images and planning web applications; custom tours and videos can be created to enhance the experience potential buyers will have when choosing the property.

LISTING PRESENTATION

130 East 71st Street


COMPARABLE PROPERTY 1 224 EAST 67TH STREET New FULL renovation in this stunning contemporary 5000 Sq Ft Townhouse with a private elevator. This magnificent home features 5 bedrooms, 4.5 baths with an opulent, sunken dining/garden room with a wall of floor to ceiling windows which leads to a beautiful landscaped south facing garden with cobblestone patio. Brand new gourmet chefs dream kitchen featuring Sub-Zero, Wolf appliances, custom cabinets with a marble island. Beautiful new oak wide plank hardwood floors throughout, private wet bar, oversized soaring 17 ft ceilings in family room, full height windows and working wood-burning fireplaces. This home includes a bonus multi-purpose loft area ideal for an office/nanny/gym. Amazing natural light floods through skylight glass roof leading to a private roof garden/terrace. The master bedroom suite features 13 ft high ceilings with excellent closet space and storage. Central air conditioning throughout. The home also features a second serving kitchen with separate service entrance including stainless steel appliances with black granite countertops and generous counter space. Private laundry room with an additional washer & dryer unit. Beautiful imported marble baths with dual pedestal sinks, & jacuzzi. Experience Townhouse living at its best with all the amenities of a full service doorman, state of the art health club, pool, sundeck and 24 hour security. Short term rentals available on a case by case. Apartment Features: Building Features: Garden, Roof deck, Common storage, Private storage, Central laundry room, Alarm system, Video security, Cable TV ready, Pool, Maids room, Health club

RENT: $48,000 Neighborhood: Upper East Side Service Level: Full Service 5 Beds | 4.5 Baths Approximate Sq Feet: 5,000

LISTING PRESENTATION

130 East 71st Street


COMPARABLE PROPERTY 2 50 EAST 73RD STREET A superb 5 bedroom elevator townhouse rental, steps from Central Park. Built in the tradition of the city's most prestigious homes and retrofitted to include every amenity of the 21st century. Atop the elegantly curved stair, a skylight illuminates the entire house. The gracious, high-ceilinged Living and Dining Rooms bookend an expansive Stair Hall. An Eat-In Chef's Kitchen with appliances by Viking, Sub-Zero and Bosch, Boffi cabinetry, opens to a charming south-facing dining terrace. A beautiful 3rd floor library overlooks the treetops. The luxurious 4th floor Master Bedroom Suite with spa-like Bathroom and Solarium. Two additional bedrooms are on the 5th floor, one on the 1st floor features a sauna.A full height finished basement includes a large Laundry Room, a half-bath, 3 Storage Rooms and all mechanicals. In pristine condition and completely renovated to the highest standards, with elevator, fireplaces, central air conditioning and sophisticated media and security systems.

RENT: $65,000 Neighborhood: Upper East Side Service Level: Full Service 5 Beds | 4.5 Baths Approximate Sq Feet: 5,700

LISTING PRESENTATION

130 East 71st Street


THE TEAM

LISTING PRESENTATION

130 East 71st Street

ELEGRAN When we started Elegran Real Estate and Development, we had a simple, if ambitious, goal: exceed the expectations of every Client. Doing just that has elevated us to the level we operate today. Our brokerage has experienced exponential growth due to our expertise in building relationships and trust with everyone whom we work. We’ve learned from experience that the best way to do business is to put the Client's needs first, and find the best people to work with them. We like to think of ourselves as a different kind of real estate brokerage, and not only in terms our philosophy. When we hire agents, we look for genuine, enthusiastic professionals who are either from New York City or have a strong familiarity with the region, making them ideal for handling Manhattan properties. Our agents base their services on what our Clients need, and leverage their skills and experience to make certain these needs are met, from the largest of challenges to the smallest details. Service and ideology are not all that make Elegran unique, however. We're an industry leader in innovative marketing, and we’ve excelled in advertising our services through social media and the Internet. This utilization of new media connected us with a diverse audience, and our in-house marketing team’s unique expertise is an essential part of our company, as we boast an agent to support ratio of 2 to 1. This is only a brief synopsis of what makes us different and we invite you to experience that difference firsthand. We look forward to working with you.

NICK AGOSTINELLI

ANDREW DIDOMENICO

Nick Agostinelli has a long and successful history in the world of

As one of Elegrans most senior sales agents, Andrew has showed

sales, and he knows how to deliver for his customers. He has

a proven track record through the years working with buyers and

always been very customer service oriented, and as someone

sellers from all over the world. Coming from the sports industry

who loves to help people and make them happy, he is a model

as an NFL agent representing several first-round picks in past

real estate agent. He prides himself on his ability to consummate

Drafts, Andrew has been able to make invaluable contacts that

and facilitate transactions, both with extraordinary customer

have translated into multi million dollar transactions.

service. Growing up in Boca Raton, Florida and now residing in Manhattan Born and raised 30 minutes west of Cleveland, Nick excelled as

for the past 8 years has given an understanding and appreciation

an all-around athlete, particularly in baseball and track, and he

for the luxury market which inspires and informs an in-depth

was ranked nationally in the 100-meter dash. He attended college

knowledge of NYC's various neighborhoods and their distinctive

at Baldwin-Wallace College in Berea, Ohio - now Baldwin Wallace

attractions, which he passes on to his clients.

University –where he majored in Finance and Accounting. Now married and recently moved from the Upper West Side to the

Andrew is committed to helping his valued clients find their

Upper East Side, Nick is enjoying life in the city, and he frequently

Manhattan dream home, and takes pride in bringing his

takes time to travel, snowboard, enjoys going to museums, and is

motivation and negotiation skills to bear on exceeding

a die-hard University of Michigan fan.

expectations.

130 East 71st Street  

Listing Presentation by Elegran Real Estate

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