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For Immediate Release: (October 22nd, 2013)

ELECTRIC ANNOUNCES DEBUT WATCH COLLECTION ELECTRIC ANNOUNCES DEBUT WATCH COLLECTION

HOSSEGOR,FR - Electric announced today the retail launch of its debut watch collection. Available now, the first release of the collection features both field and dive inspired analog watches, utilizing Japanese and Swiss SAN CLEMENTE, CA – Electric announced today the retail launch of its debut watch collection. analog movements. There are three key styles in the collection, ranging from the WWII inspired FW01, to the global trekking FW02 and finally to the deep Available first release of the collection features both andcolor diveoptions, inspired watches, utilizing diving DW01.now, Each the of Electric’s watch designs are offered in a vast array of field band and theanalog collection is both focused and Japanese and Swiss analog diverse. All Electric watches featuremovements. a minimum water rating of 20 ATM (200 Meters) and top out at 30 ATM (300 Meters) for the dive inspired DW01, ensuring that the watches will perform in the conditions that inspired them. At the top of the range is the Swiss Made There featuring are three key styles the collection, from the WWII inspired FW01, to the global DW01S, a world class Ronda in movement and includesranging both an interchangeable PU strap and stainless steel bracelet.

trekking FW02 and finally to the deep diving DW01. Each of Electric’s watch designs are offered in a vast

“Electric’s of developing top qualitythe functional accessories with timeless and style creates the All perfect contextwatches for the introduction array of history band and color options, collection is both focused diverse. Electric feature of a watches into the existing product portfolio. Our debut timepieces are re-engineered classics, born from the spirit of the iconic styles of minimum water rating of 20 ATM (200 Meters) and top out at 30 ATM (300 Meters) for the dive inspired DW01, our past, twisted The inaugural features details and textures that reflect innovations foundrange in today’s ensuring that and themodernized watches for willtoday. perform in the line conditions that inspired them. At the top of the is best the outdoor equipment, tactical accessories and custom vehicle styling.” – Eric Crane, CEO Swiss Made DW01S, featuring a world class Ronda movement and includes both an interchangeable PU For more information andsteel images, visit electriccalifornia.com strap and stainless bracelet. ABOUT ELECTRIC “Electric’s history of developing top quality functional accessories with timeless style creates the perfect context Electric is a global, premium sport and lifestyle accessory brand rooted in Southern California’s rich action sports, music, art and for the introduction of watches into the existing productline portfolio. Oursunglasses, debut timepieces are re-engineered classics, customization culture. Electric designs and markets an extensive of watches, snow goggles, snow helmets, bags, apparel born from the spirit of the iconic styles of our past, twisted and modernized for today. The inaugural line features and accessories throughout the globe. In 2011, Electric became part of the Kering group, a world leader in apparel and accessories.

details and textures that reflect innovations found in today’s best outdoor equipment, tactical accessories and custom vehicle styling.” – Eric Crane, CEO For more information and images, visit electriccalifornia.com Pour échantillons, images et requêtes, veuillez contacter:

ABOUT ELECTRIC

Ingrid Spiga • ispiga@electricvisual.com Pacome Allouis • pacome@electricvisual.com

Electric is a global, premium sport and lifestyle accessory brand rooted in Southern California’s rich action WWW.ELECTRICVISUAL.COM / +33(0)558 700 240 / Z.A DE PEDEBERT, 202 AV.DES and MENUISIERS 40150 SOORTS-HOSSEGOR sports, music, art and customization culture. Electric designs markets an extensive FRANCE line of watches, sunglasses, snow goggles, snow helmets, bags, apparel and accessories throughout the globe. In 2011, Electric became part of the Kering group, a world leader in apparel and accessories.


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