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The Northeast Organic Farming Association of New Hampshire

Advertising, Sponsorship and Marketing Package 2014

For more information contact Eleanor Luna, Communications Coordinator eleanor@nofanh.org or (603) 233-3217

WWW.NOFANH.ORG THE VOICE OF ORGANIC AGRICULTURE IN NEW HAMPSHIRE


Mission Statement We actively promote regenerative, ecologically sound gardening, farming and land care practices for healthy communities. We help people build local, sustainable, healthy food systems. Advertising and Marketing Opportunities What We Do ...

NOFA-NH publishes a monthly online e-newsletter, maintains a vibrant website with information about organic farming and sustainable agriculture www.nofanh.org, and provides its members with an annual subscription to The Natural Farmer, the popular quarterly farm journal, published by the NOFA Interstate Council. NOFA-NH hosts public education programs, such as the annual Winter Conference and a diverse array of workshops throughout the year. The organization supports farmers through strong programs such as the Focus on Farmers networking initiative and the Beginner Farmer program, which provides resources and training for apprentices and journeypersons through mentorship opportunities with experienced farmers.

Go Green Advertising ...

Go Green Advertising opportunities are available in the e-newsletter, which goes out to over 2000 contacts, in the Winter Conference Program Booklet (printed on recyecled and FSA certified paper), and on our carbon-netural website, which obtains approximately 3000 unique views per month, providing a prime opportuntiy to market to a targeted constituency in the thriving sustainable and organic market sector. Exhibit space at the Winter Conference provides businesses with a critical mass market to advertise their products and services to approximately 800 people during the month of March. Our conference sponsorships provide businesses with high profile advertising exposure and exhibit space. If you’re interested in enjoying marketing exposure throughout the entire year, take a look at our annual Corporate Sponsorship Program through which advertising and exhibiting opportunities are offered in pre-structured bundled packages as well as in packages individually customized to meet your organizations budgetary needs.


NOFA-NH was founded in 1972 and has over 40 years of experience supporting and educating organic farmers through providing organic resources, information, news and public policy and advocacy initiatives, conferences and workshops, and programs for the community at large. Discounts NOFA-NH is sensitive to the needs of small farms, non-profit organizations, and local businesses and wants to be inclusive. Our rates remain competitive to accommodate the farming community and support a local economy. We offer discounted advertising to our members and to those who have an annual gross income – which includes ALL annual income such as grants, donations, fees for service – of $100,000 or less. Our goal is to meet your marketing and advertising needs while providing quality education about organic growing, gardening, homesteading and permaculture practices. For more information and to inquire about services, please contact Eleanor Luna, eleanor@nofanh.org or (603) 233-3217.


Table of Contents A La Carte Marketing, Advertising and Sponsorship Options “The Organic Connection,� the NOFA-NH e-Newsletter

4

The Natural Farmer

5

NOFA-NH Winter Conference

6-7

Website Advertising

8

Corporate Marketing & Sponsorship Program 9 Merchandise

11

Membership

12


The Organic Connection The NOFA-NH monthly e-Newsletter is published for our membership and the public sent by email at the beginning of each month. Each e-Newsletter is unique, providing up-to-date information on organic policy, news, farmer resources, NOFA-NH programs, workshops and events and relevant local community events. See back issues here: READERSHIP: The Organic Connection is emailed to approximately 2500 people every month. New contacts are made regularly through outreach events and mailing list submissions. DEADLINES: To place an ad in our monthly e-Newsletter, please submit your ad two weeks in advance of the publication date. The e-Newsletter is sent out the first Tuesday of every month. RESERVING SPACE: To reserve space, please provide payment and send a copy of the ad. All ads should be in color and submitted in 300 DPI JPEG format. We will compose an ad for you for an additional $45 (you supply the illustration, logo and copy). One revision only. If you wish to run an ad, contact Eleanor Luna, eleanor@nofanh.org or (603) 233-3217. Checks should be made out to NOFA-NH and mailed 84 Silk Farm Road, Concord, NH 03301. Online payment is available at: We will do our best to accommodate last-minute ads. AD RATES: Logo and Link Only Business card (3.5” x 2”) Quarter page (3.75” x 5”)

$35 $50 $75

CLASSIFIED ADS: Did you know you can place a classified ad for a farm job or apprenticeship for free on our website? Please visit or contact Ray Conner bof@nofanh.org for more information. Classified Ads can be placed in our e-Newsletter for $10 for up to 50 words.

Why not sponsor our e-Newsletter for the year? For just $300 you can have your logo and link on our e-Newsletter for 12 months. That’s just $25.00 per month!

For Ads and Sponsorships: Eleanor Luna, eleanor@nofanh.org


Advertise in or Sponsor The Natural Farmer READERSHIP: The Natural Farmer has over 5,400 paid subscribers, mostly in the northeastern U.S. In addition, copies of the newspaper are distributed at fairs and farmers’ markets regionally. SPONSORS: Individuals or organizations wishing to sponsor The Natural Farmer may do so for $300 for one year (4 issues). In return, we will thank the sponsor in a special section on page 3 of each issue, and feature the sponsors logo. RESERVING SPACE: Ads are printed in black and white, and in color on some pages. An electronic copy (high-quality PDF or JPG files) is preferred. To reserve space in an issue, contact Jack Kitteredge at NOFA/Mass to provide payment; and send the ad. We will typeset your ad for an additional $45 (which includes one revision -- additional revisions are $10 each). FREQUENCY DISCOUNT: A 25% discount is given for year-round ads. If you reserve the same space for four consecutive issues, your fourth ad is FREE! To receive the frequency discount you must pay for all four issues in advance, upon reserving the space. RATES: Full page (15” tall x 10” wide) Half page (7-1/2” tall x 10” wide) One-third page (7-1/2” tall x 6-1/2” wide) One-quarter page (7-1/2” tall x 4-7/8” wide) One-sixth page (7-1/2” tall x 3-1/8” wide, or(3-3/4” tall x 6-1/2” wide) Business card size (1-1/2” tall x 3-1/8” wide)

B&W $360 $185 $125 $ 95 $ 65 $ 20

COLOR $500 $260 $175 $135 $90 $25

DEADLINES: The Natural Farmer is published quarterly. Deadlines for copy and payment for ads is one month prior to the mailing of each issue. We reserve the right to reject ads which seem to us inappropriate or misleading. Ad/Payment Deadline: July 31 October 31 January 31 April 30

Mailing Date: September 1 December 1 March 1 June 1

Issue Season: Fall Winter Spring Summer

For Ads and Sponsorships: Eleanor Luna, eleanor@nofanh.org For Editorial Content: Jack Kittredge, tnf@nofa.org or (978) 355-2853


NOFA-NH Winter Conference The Winter Conference, held during the first week of Febraruary each year, is the premier gathering of New Hampshire’s organic food and agriculture community: farmers, gardeners, localvores, educators, and consumers, approximately 400 individuals, joining together all under one roof. The conference offers more than 100 workshops for adults, teens and children, nearly 50 exhibitors at the Green Market Fair and two renowned keynote speakers. The conference features a delicious organic and local lunch and a raffle with dozens of donated products from local businesses. 2014 Winter Conference Keynotes: Gary Paul Nabhan, Jack Lazor, Ben Hewitt, 2014 Winter Conference Sponsors: Stonyfield Organic, New Chapter, High Mowing Seeds, Farm Family Insurance, Farm Credit East, Rincon Vitova, Colby Sawyer College, USDA/RMA, EXHIBIT 10’ x 10’ Space with Table and Chairs $75 (members); $125 (non-members) ADVERTISE in the Conference Program Book Full Page (4 1⁄2” wide x 7 1⁄2” tall) $250 Half Page (4 1⁄2” wide x 3 5/8” tall) $150 Quarter Page (4 1⁄2” wide x 1 7/8” tall) $100 All ads are black and white and must be submitted in proper size in JPEG format, minimum 300 DPI. Deadline is February XX. We will create your ad for you for an additional charge of $45 with one revision allowed.

Insert Photo of Winter Conference Booklet


NOFA-NH Winter Conference Fruiting $2,500

Sponsorship Levels

$1,965 is tax- deductible if complimentary registration passes & chapter membership are redeemed) • Company-provided banner placed at conference entrance • Hyperlinked logo placement on NOFA-NH website through end of the year • Full page ad (5.5” x 8.5”) and listing in conference program booklet • Exhibitor space (10’x10’) • Annual NH Basic chapter membership • Three complimentary conference registration passes

Pollinating $1,000

($635 is tax- deductible if complimentary registration passes & chapter membership are redeemed.) • Hyperlinked logo placement on NOFA-NH website through end of year • Full page ad (5.5”x8.5”) and listing in conference program booklet • Exhibitor space (10’x10’) • Annual NH Basic chapter membership • Two complimentary conference registration passes

Flowering $500

($305 is tax- deductible if complimentary registration pass & chapter membership are redeemed.) • Hyperlinked logo placement on NOFA-NH website through end of year • Half page ad (5.5”x4.25”) and listing in conference program booklet • Exhibitor space (10’x10’) • Annual NH Basic chapter membership • One complimentary conference registration pass

Cultivating $250

($225 is tax- deductible if complimentary chapter membership is redeemed.) • Hyperlinked logo placement on NOFA-NH website through end of 2014 • Speaker acknowledgement at conference • Quarter page ad (5.5”x2”) and listing in conference program booklet • Exhibitor space (10’x10’) • Annual NH Basic chapter membership

Seeding $100 ($75 is tax- deductible if complimentary membership is redeemed) • Hyperlinked logo placement on NOFA-NH website through end of 2014 • Listing in conference program booklet • Annual NH Basic chapter membership

To sponsor the WInter Conference only, contact Jennifer Skibba jen@nofanh.org


Website Advertising Advertise Online www.nofanh.org is the go-to website in New Hampshire for all things related to organic and sustainable farming, gardening, education and resources. Businesses offering products and services to the agriculture community, and the public are encouraged to advertise on our website to broaden your market exposure and contribute to helping consumers make informed choices about the type of products and business services they select for their organic lifestyles. Marketing and Website Statistics • • • • • • • •

The website homepage gets approximately 2800 unique views per month Each page has an click rate of approximately 250 opens per week The online Farm and Food Map is the premier resource for the public to find local food year-round Our website calendar features NOFA-NH events and community events - You can submit your own event to our calendar! Our website is the number one place people look to find information on organics and sustainable agriculture Our marketing demographic includes a diverse group of women and men between the ages of 24-68 We appeal to a broad consumer range of farmers, gardeners, homesteaders, herbalists, permaculturalists, landcare professionals, and educators. Receive prime advertising placement on our homepage along with our sponsors and partners Your advertising support enables us to continue to build our website to provide resources and support to our valued members with information and programs they will use to grow their farming businesses, educate the community, and create a strong local food system and vibrant economy.

AD RATES: Homepage Logo and Link Sidebar Ad (2” x 3”) on select pages Scrolling Homepage Banner (2” x 5”) Dedicated Partnership page

$60 $80 $110 $175

Website ads will run for one month. Monthly package rates are available as well as annual advertising rates upon request. RESERVING SPACE: To reserve space, please provide payment and send a copy of the ad. All ads should be in color and submitted in 300 DPI JPEG format. We will compose an ad for you for an additional $45 (you supply the illustration, logo and copy). One revision only. If you wish to run an ad, contact Eleanor Luna, eleanor@nofanh.org or (603) 233-3217. Checks should be made out to NOFA-NH and mailed 84 Silk Farm Road, Concord, NH 03301. Online payment is available at:


Membership & Partnership Partner with Us Being a partner of NOFA-NH allows us to work together for mutually beneficial goals and enables us to build capacity through a united front, stronger resources and support networks. Through our strategic partnership initiatives, you have a voice in the direction you would like to see the organization take. Just like with annual membership, you become part of a community of people who support organic farming, education, GMO labelling, food safety, consumer awareness, and a healthy eco-system. Partnership opportunities allow you to put your financial resources into action toward the greater good of the New Hampshire agricultural community. Partnerships are structured over a manageable three year period where we work closely with you to make sure every dollar counts. Partnership Pledges begin at $5000 per calendar year. Contact Janet Wilkinson, Executive Director to find out more.

Become a Lifetime Member Another way to support our mission and participate in the growth of the organization is to become a Lifetime Member. Pay $1000.00 up front and become a member for life!

The Benefits of NOFA-NH Membership Include: • • • • • • •

Monthly online newsletter The Natural Farmer Quarterly Publication Access to Online Member Forum Discounts on Programs Discounts for NOFA Chapter Programs Discounts on Cooperative Buying Orders Discount on Vendor Booth at Winter Conference

Annual NOFA-NH Membership Levels NH Basic Individual/Couple Family/Farm Non-Profit Business

$25 $35 $50 $75 $100

Is yours a membership organization? We may be interested in trading annual membership services with you. Ask us how.


Merchandise NOFA-NH merchandise is a great way to promote your business and support the organization. People love to collect NOFA-NH schwag at our events and conferences. To have your logo included on merchandise, the rate is $1000 for single set up and one-time production of select merchandise. Become a Corporate Sponsor to enjoy this benefit as well as a variety of other annual sponsorship benefits. You may also purchase our Merchandise to resell at your own events or on your website, please inquire about our wholesale rates. Merchandise: Retail Value NOFA-NH Market Bag $35.00 ea Organic canvas bag with NOFA-NH logo and Sponsor logos NOFA-NH T-Shirt $25.00 ea Organic Cotton T-Shirt with NOFA-NH logo and Sponsor logos NOFA-NH Baseball Cap $15.00 ea Baseball cap with embroidered NOFA-NH logo NOFA-NH Mug $10.00 ea Coffee mug with NOFA-NH logo NOFA-NH Sign $35.00 ea Recycled plastic sign with NOFA-NH logo NOFA-NH Notecards $15.00 ea Set of seven beautiful recycled paper notecards with local farm photos NOFA Manuals $ 7.95 ea or Set of seven books written by organic farming experts and members of NOFA-NH $55.00 for set NOFA-NH Bumper Sticker $ 3.00 ea NOFA-NH Mini Sticker $ 1.00 ea


Corporate Sponsorships NOFA-NH Corporate Marketing and Sponsorship Program The Corporate Marketing and Sponsorship Program is designed to provide a wide array of marketing benefits for one annual fee. This pre-structured package offers businesses a convenient way to select the size that best meets their needs. We’re also willing to customize a package to meet individual needs. Advantages to the sponsor include a cost savings on actual benefits. Additionally, sponsors avoid being contacted throughout the year, as they typically provide ad copy and logos for all publications once a year. Of course, sponsors are able – and encouraged – to change their ads any time they wish. VISIBILITY: • Approximately 2,500 subscribers to The Organic Connection monthly online newsletter • Thousands of visits a month to the NOFA-NH website • Winter Conference: 800 farmers, gardeners, landscapers and consumers • The Natural Farmer: 5,400 paid subscribers • Continuous web presence on our website www.nofanh.org $5,000 GOLD RIBBON SPONSOR Full-page black and white ad in The Natural Farmer Annual advertising in The Organic Connection Four NOFA-NH annual memberships Fruiting Sponsorship to the Winter Conference Annual banner advertising on the websiste Your Logo on select merchandise TOTAL VALUE: $7,200

$1,080 $ 900 $ 400 $2,500 $1,320 $1,000

$3000 SILVER RIBBON SPONSOR Half-page black and white ad in The Natural Farmer Four Ads in The Organic Connection Two NOFA-NH annual memberships Pollinating Sponsorship to the Winter Conference Annual side bar advertising on website Logo on select merchandise TOTAL VALUE: $4,015

$ 555 $ 300 $ 200 $1,000 $ 960 $1,000

$2,000 BLUE RIBBON NOFA-NH SPONSOR Quarter-page black and white ad in The Natural Farmer Two Ads The Organic Connection One NOFA-NH annual membership Flowering Sponsorship to the Winter Conference Annual logo and listing on website Your logo on select merchandise TOTAL VALUE: $2,755

$ 285 $ 150 $ 100 $ 500 $ 720 $1,000


Thank you for your interest in and support of NOFA-NH

Mission Statement We actively promote regenerative, ecologically sound gardening, farming and land care practices for healthy communities. We help people build local, sustainable, healthy food systems.

For more information or to make a contribution, contact Eleanor Luna, eleanor@nofanh.org, (603)-233-3217

NOFA-NH Marketing Package 2014  

Support NOFA-NH while growing your business! Advertising or Sponsorship opportunities are a great way to support a cause you care about, gro...

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