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Enlace de Información Latinoamericana

Weekly Newspaper

F

or Casa Editorial GES, it is a pleasure to present our weekly newspaper (every thursday) El Colusa News, a tabloid style newspaper that has circulated South Florida for the past 14 years, whose principal objective is to maintain the Hispanic Community well informed on grand occasions, fashion, tourism and other wide ranging current events in Colombia and the United States. El Colusa News with its modern design and exclusive reporting is the largest Spanish language publication circulating South Florida, with free distribution via its private stands in the most exclusive locations of grand affluence in the Hispanic population; furthermore the paper is emailed, in its entirety, to an ample base of readers and clients. Advertising in El Colusa News is an excellent opportunity for businesses to promote their goods and services in the United States. Our rates are competitive and we have offices throughout the major cities in Colombia, so we can offer personalized local service to our clients, in the hopes of creating an effective publication strategy.

S S E R P S S E R P S S E R R P P S S S S E E R P PR S S E R P S S S S E E R R ESS P RESS PRESS P PR P S S S S E E R R P P S S E R P S S S S E E R R P P S S E ESS R P S S E R P P S S S E S R P S PRE S E R P S S S E E R R P P ESS PRESS El Colusa News is an important gateway of communication between colombians living in and out of Colombia. As such, logistics is a key component to our projects; because of that emphasis we are able to maintain our headquarters in Miami and coordinate the support of our satellite offices throughout the major cities in Colombia.

2550 NW 72 Ave. • Miami FL 33122 • Suite 308 • Ph: 786.845.6868 • Fax: 786.845.0855 info@elcolusa.com • www.elcolusa.com


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Special Magazine

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asa Editorial GES publishes during the month of July a special edition of our newspaper in a full color magazine format, in honor of Colombian Independence Day. Due to the profound successes of these special editions over the past 5 years, the Casa Editorial GES now publishes four special magazine editions annually; these editions commemorate large Hispanic events celebrated in Florida. February. Dedicated to Colombian folklore and festivals, this is a collector's edition with beautiful images of Colombia, her people and festivals. This edition has special distribution in Miami's Bay Front Park where the 'Carnaval de Barranquilla' and the 'Vallenato Festival' is held and attended by over 20,000 people. April. The central theme is the ‘International Colombian Expo’, where the most prestigious colombian businesses, most successful artists and illustrious designers are in attendance in order to illustrate their products with the hope of opening new markets within the United States. This event is held at the Doubletree Hotel Miami (previously Hotel Radisson) July. Our most recognized and most traditional of our publications, not only because of the readership level but also because of the caliber of its advertisements, and its presence in the colombian Community’s most important celebration in the United States, Colombian Independence Day, which is traditionally celebrated at Tamiami Park in South Florida and Flushing Meadow Park in New York City.

S S E R P S S E R P S S E R R P P S S S S E E R P PR S S E R P S S S S E E R R ESS P RESS PRESS P PR P S S S S E E R R P P S S E R P S S S S E E R R P P S S E ESS R P S S E R P P S S S E S R P S PRE S E R P S S S E E R R P P ESS PRESS October. This edition is dedicated to the whole Hispanic community residing in Florida, the result of which is an edition that highlights highly recognizable Latino individuals in the United States. It is distributed at the entrance of the 'Feria de las Americas’ which is celebrated in Tamiami Park in Miami.

These magazine formatted special editions are also distributed where the newspaper version of El Colusa is customarily distributed, additionally, as an added bonus, the editions are distributed in New York, New Jersey and Colombia. The magazine is personally handed to individuals at the listed events in a personalized plastic bag bundled with ‘POP’ materials (biographies, calculators, pre paid calling cards and other materials as prescribed by our advertisers).

2550 NW 72 Ave. • Miami FL 33122 • Suite 308 • Ph: 786.845.6868 • Fax: 786.845.0855 info@elcolusa.com • www.elcolusa.com


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Distribution

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l Colusa produces 27,000 units weekly, which are distributed amongst the 1,000 stands that are located amongst the most highly frequented portions of South Florida, additionally we cater to a mailing list of over 500 clients and we send our newspaper electronically to our growing database of clients and readers. Zones of Distribution Miami- Dade Coral Gables, Key Biscayne, South Miami, Downtown, Doral, Hialeah, Hialeah Gardens, Kendall, Hammocks, Little Havana, West Miami, Miami Lakes, Miami Springs, Miami Beach, North Miami Beach, Sweetwater, Westchester. Broward County Miramar, Weston, Pembroke Pines, Davie, Hollywood, Fort Lauderdale, Sunrise. West Palm Beach Lake Worth, Palm Beach, Boynton Beach. Distribution – Special Magazine of El Colusa News Additional to our regular distribution we imprint 10,000 copies distributed hand to hand in the corresponding event. It is also distributed via email along our electronic mailing list.

S S E R P S S E R P S S E R R P P S S S S E E R P PR S S E R P S S S S E E R R ESS P RESS PRESS P PR P S S S S E E R R P P S S E R P S S S S E E R R P P S S E ESS R P S S E R P P S S S E S R P S PRE S E R P S S S E E R R P P ESS PRESS Correo directo

Racks

2550 NW 72 Ave. • Miami FL 33122 • Suite 308 • Ph: 786.845.6868 • Fax: 786.845.0855 info@elcolusa.com • www.elcolusa.com


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Enlace de Información Latinoamericana

Weekly Prices & Sizes FULL COLOR EDITION

Inches

1 Time

4 Times

Cover

10 x 8

$ 2000

$

N/A

$ N/A

Botton

10 x 2

$

$

450

$ 350

1 Page

10 x 12.8

$ 1100

$ 990

550

$ 1300

12 Times

½ Page H

10 x 6.4

$

700

$

650

$ 520

½ Page V

5 x 12.8

$

700

$

650

$ 520

1/4 Page H

10 x 3.2

$

400

$

310

$ 250

1/4 Page V

5 x 6.4

$

400

$

310

$ 250

1/8 Page

5 x 3.2

$

200

$

170

$ 140

Classified

Cover

2 x 2 $25 • 4x2 $50 • 4x4 $80

½ Pag. Vertical

1 Pag.

S S E R P S S E R P S S E R R P P S S S S E E R P PR S S E R P S S S S E E R R ESS P RESS PRESS P PR P S S S S E E R R P P S S E R P S S S S E E R R P P S S E ESS R P S S E R P P S S S E S R P S PRE S E R P S S S E E R R P P ESS PRESS ½ Pag. Horizontal

1/4 Pag. Standard

1/4 Pag. Horizontal

*1/8 Pag.

Cintillo Portada

INSERTS: Weekly (Every Thursday) Space reservations & Materials: Monday, same week of publication

WE DO INSERTS (PRE-PRINTS) ANY SIZE • RATES: $75 PER EACH THOUSAND (Rate net) • Minimum 5000 PRICES ARE GROSS

2550 NW 72 Ave. • Miami FL 33122 • Suite 308 • Ph: 786.845.6868 • Fax: 786.845.0855 info@elcolusa.com • www.elcolusa.com


Col

Enlace de Información Latinoamericana

Special Magazine Prices & Sizes FULL COLOR EDITION

Inches

Cover

8.75 x 11.25

$ 2500

1 Page

8.75 x 11.25

$ 1300

½ Page H

7.5 x 5

$ 700

½ Page V

3.75 x 10

$ 700

1/4 Page H

7.5 x 2.5

$ 400

1/4 Page V

3.75 x 5

$ 400

Cover

1 Pag. ½ Pag. Horizontal

S S E R P S S E R P S S E R R P P S S S S E E R P PR S S E R P S S S S E E R R ESS P RESS PRESS P PR P S S S S E E R R P P S S E R P S S S S E E R R P P S S E ESS R P S S E R P P S S S E S R P S PRE S E R P S S S E E R R P P ESS PRESS ½ Pag. Vertical

1/4 Pag. Standard

1/4 Pag. Horizontal

2550 NW 72 Ave. • Miami FL 33122 • Suite 308 • Ph: 786.845.6868 • Fax: 786.845.0855 info@elcolusa.com • www.elcolusa.com


Col

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Demographics & Specifications • Publication Name

El Colusa

• Readership Average Annual Income

$ 65,000

• Readership Average Age

40

• Copies per Reader

2.3

• Female Readership

49%

• Male Readership

51%

• Readership between 18-34 years of age

20%

• Readership between 35-54 years of age

35%

• Readership between 55-64 years of age

25%

• Readership over 65+ years of age

20%

• American Readership

5%

• Hispanic Readership

95%

S S E R P S S E R P S S E R R P P S S S S E E R P PR S S E R P S S S S E E R R ESS P RESS PRESS P PR P S S S S E E R R P P S S E R P S S S S E E R R P P S S E ESS R P S S E R P P S S S E S R P S PRE S E R P S S S E E R R P P ESS PRESS To send ads, texts and photographs:

1. The texts should be in Word format, without photographs and frames added. Photographs should be in individual files, in JPG format with at least 300 dpi resolution. If the photographs have copyrights please send us the copyright information in a Word file named the same as the photograph file. 2. Submitted ads should be in the same dimensions as the dimension of the print ad, in 300 dpi resolution and in either JPG or PDF format. In the case we are to design an ad for the client, please provide the necessary design information, such as texts, logos or photographs in the highest resolution possible. 3. All the texts, photographs and information related to the ads should be submitted to our FTP site: • ftp://72.17.170.34 • user: clientes • Pass: clientes

2550 NW 72 Ave. • Miami FL 33122 • Suite 308 • Ph: 786.845.6868 • Fax: 786.845.0855 info@elcolusa.com • www.elcolusa.com


Deadline 2012 Miami First Quarter

Week 1

January / Enero

Week 2

Week 3

Week 4

Week 5

687

688

689

690

5-12

12-19

19-26

26-2

692

693

694

16-23

23-1

695

696

697

698

1-8

8-15

15-22

22-29

Week 1

Week 2

Week 3

Week 4

Week 5

April / Abril

699

700

701

702

703

29-5

5-12

19-26

26-3

May / Mayo

704

705

706

707

3-10

10-17

17-24

24-31

708

709

31-7

7-14

Week 1

Week 2

713

714

July / Julio

Ind. Day

Third Quarter

Expocol Father’s

June / Junio

Ind. Col.

Mother’s

Second Quarter

9-16

12-19

Easter

March / Marzo

2-9

Carnaval

691

Valentines

February / Febrero

710

711

712

14-21

21-28

28-5

Week 3

Week 4

Week 5

716

S S E R P S S E R P S S E September / Septiembre R R P P S S S S E E R P PR S S E R P S S S S E E R R P P S S E ESS R October / Octubre P S S E R R P P S S S S E E / Noviembre PRESS PR PRNovember S S S S E E R R P P S / Diciembre ESS PRESS ESDecember R P P S S S E S R P S PRE S E R P S S S E E R R P P ESS PRESS 19-26

26-2

717

718

719

720

2-9

9-16

16-23

23-30

721

722

723

724

30-6

6-13

13-20

20-27

Week 1

Week 2

Week 3

Week 4

Week 5

725

726

27-4

4-11

730

731

1-8

8-15

735 6-13

728

729

18-25

25-1

732

733

734

15-22

22-29

29-6

736

737

738

13-20

20-27

Christmas New Year

727

11-18

Hispanidad

Fourth Quarter

12-19

Thanksgiving

August / Agosto

5-12

27-3

Special Editions: 693 • 701 • 715 • 727 Holidays: 692 • 702 • 704 • 710 • 713 • 732 • 738 Space Reservations & Materials: Monday, same week of pulication


Media Kit 2012 Colusa News