Our Portfolio
Brand Architecture Definitions 1.0 Master Brand The master brand is the singular, dominant brand that El Buen Samaritano Episcopal Mission embodies and projects over all its other brands. The master signature or logo is the visual identifier for the brand.
2.0 Core Programs Identities Core program units are central to everything that we do as a nonprofit. They include the primary programs and services our clients need us to provide.
3.0 Brand Extension Identities Brand extensions are well-established organization branches that extend the organization’s reach by providing value-added programs and services that appeal to new (and existing) audiences and markets. Brand extensions are prominently linked to the master brand and exist only in relation to El Buen Samaritano Episcopal Mission. They complement the master brand while inheriting its equity.
4.0 Co-Brand Identities Co-brands involve independent organizations with distinct identities. Co-brands should align with the core values of El Buen Samaritano Episcopal Mission, and the relationship should work to reinforce our reputation. The intent with integrating co-brands into our brand portfolio is not to detract from our dilute our master brand, but rather to partner with like-minded organizations to overcome challenges, enhance our clients’ experience or serve target audiences we could not normally reach, while capitalizing on the unique strengths of each contributing brand.
5.0 Promotions and Event Identities Publications, events and promotions are branded vehicles that carry El Buen Samaritano’s voice forward to many audiences. Through their lenses, they capture the essence and vibrant personality of the organization, keeping our relationship to target audiences inspired and fresh.
4|Page