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INTERIOR DESIGN

PORTFOLIO ELANA TEODORO

S E L E C T E D W O R K 2013- 2 0 1 7


“The only thing standing between you and the compassionate, wise, and creative person you want to be are matters of choice. Your choice. No one can occupy your generosity except you.� -Gary Zukav


BIOGRAPHY EXPRESSION What does design mean to me? Expressed through creative poetry

SIMPLICITY AND BALANCE Kate Spade New York Retail Store St. John Towns Center, Jacksonville FL USA

WORDS BECOME PHRASES Coworking and Office Spaces 255 W Boundary St. Savannah GA USA

SAFE HEAVEN Emergancy Evacuation: Water Raft Hostile Brgy, Baglangt Mabri, 4202 Batangas Philippines

BACK TO THE ORIGIN Cinnabon: Experiential Retail Campaign Custom Food Truck & Pop-Up Trailor


BIOGRAPHY EXPRESSION


if design were human then I’ve always been in love it’s their needs for functionality for solutions that constantly reminds me to have empathy towards my fellow man therefore i keep running back every morning of everyday for you

-elana teodoro


SIMPLICITY AND BALANCE


TESLA MOTORS SITE ANALYSIS: St. Johns Town Center is an upscale, luxurious, and open-air mall located on the southeast region of Jacksonville Florida. They opened during late of March 2005 catering to over 100 stores from high-end retail companies to family oriented restaurants. St. Johns Towns Centers site plan demonstrates a balance between urban design and mall design. The mall emphasizes a series of miniature parks and interlocking public sidewalks that lead you from one store to the next.

DEMOGRAPHICS MAJOR CONSUMERS:

Young Couples

From American cuisine to international food lovers, local families enjoy the wide variety of restaurants at St. Johns. The area has a wide variety of department stores and retail brands to fulfill every family’s needs.

From high school students to adults in their mid-twenties, St. Johns catered to the ‘ideal date’ through its wide variety of cafes, ice cream shops, and retails stores.

Local Families


PROJECT PROPOSAL

To design a pop-up store for the American fashion company “Kate Spade New York� located in the St. John Towns Center in Jacksonville Florida. Kate Spade New York is commonly known for their designer brand that embodied signature concept of bright colors and graphic print merchandise. This retail space will showcase Kate Spade Brand Merchandise through its true beauty and strong emphasis of achromatic color schemes. The design language calls for simplicity through the usage of simple hexagon pattern motif. The design is catered to all ages by incorporating a balance between contemporary design and concept that inspires creative usage of furniture and design case work.


utilitarian

CONCEPT STATEMENT SIMPLICITY AND BALANCE: Sheer, sleek, but also chic. Kate Spade New York will take their guests onto a journey to discover that evokes personal beauty through simple hexagonal pattern. The hexagon pattern symbolizes the six attributes in which Kate Spade stands for: bright colors, graphic prints, fashionable, unique, utilitarian, and multi-category lifestyle. All of these qualities are equally emphasized in their brand and through the guidance of one simple shape, the beauty of simplicity and balance will sparkle the everyday show case experience.

unique

fashionable

lifestyle

bright colors

graphic prints

CONCEPT DIAGRAM:

CONCEPT

KATE SPADE BRANDING

CONCEPT IDEATIONS

These diagrams address the relationship between the design concept and the brand. This diagram addresses the six major esthetics in which Kate Spade New York is strongly known for : bright colors, graphic prints, fashionable, multi-category lifestyle, unique, and utilitarian. All of these categories are equally emphasized in the branding merchendise—no more or less. Thus, creating a simple geometric shape.


Simplicity and balance comes from the term “what you do one side, you do to the opposite.� This illustrates the conceptual process of the store front with inspirational images.


Ariel View of interior and exterior

Exterior view of store front

Pantone 691 U

Golden Illuminum

Plaster

“Ivory Keys” T16-17


REFLECTED CEILING PLAN MATERIALITY CALLOUTS:


FINAL FLOOR PLAN MATERIALITY CALLOUTS:

Number Room Name 1 2 3 4 5 6

Zone I Zone II Changing Room Emplyee Restroom Break Room Storage


Ceiling ideation detail Longated view of the store front display and custom shelving

glossy plastic

“Ivory Keys� T16-17

Mahogany

Pantone 691 U


Custom showcase ideation

Zone I transitioning into zone II Kate Spade New York is famous for their crisp color, graphic prints and their strong emphasis of playful sophistication, thus the design goal is to highlight all those qualities through one simple shape—a hexagon. The design demonstrates the art of simplicity and the ideal notion that “if you do to one side, you have to add the same amount to the other side.” This goes into play through the ceiling, flooring, and custom shelving while using the hexagon as a special guide. The hexagon is the engine that drives the design process by demonstrating contemporary design and custom furniture to help enhance the true beauty of Kate Spade New York.I

Cubic inspired shelfing and dressing-room area


WORDS BECOME PHRASES


PROJECT PROPOSAL Creators Foundry caters to the co-working lifestyle, specifically today’s social retailer. The program will perform both high-functioning co-working spaces as well as areas to promote social retailing. The design approach is to encourage social interactions, a large variety of offices from private to public areas, and sustainability qualities to enhance the health and well-being of the user experience. Every day after 5p.m. Social Foundry will transform from a co-working space to an event/retail space as a marketing strategy to showcase the retailer’s large variety of merchandise.


SOCIAL FOUNDARY: SITE ANALYSIS:

Nature: The exterior of the building is deeply integrated with bushes, trees, and shrubs.

Hidden Pathways: Locals and construction workers use this pathway to make short cuts around Savannah.

Address: Creators Foundary 235 W Boundary St. Savannah, GA 31401 Year Built: 1856 Square Footage: 36,000 SF

Savannah History: Constains solid masonary brick that traces back into the late 1800’s.

Community Garden: Locals with children are the ones who mostly contribute in the garden. CreatorsFoundary is in frony of the Chapman Steel Company building.

Educational Instiutions: Across the street from Creators Foundary is the Garrison School of Visual and Performing Arts. The age group is from elementary to middle school.


Encourage social networking and community building

Sustainable approach by reducing energy and improve air quality

DESIGN GOALS

Wide variety of work areas to enhance comfortability


CONCEPT STATEMENT: WORDS BECOME PHRASES

By integrating co-working and southern history comes from spoken word poetry. The story illustrates how the phrases of dance integrates the past and present in order to create a sustainable and long-lasting future. The poetry consists a constant repeition of rhythm and movement as the concept sways their way throughout the building creating personal and intimate spaces as well as timeless memories.

Coming from within, sway with me at this moment he will dance with her there is nothing more but glimpse of color fludity of light as they interlock as they discover new horizons through the rhythm of the beat


Words are powerful. It can shake an individual’s perception on how they see the world. Poetry is a language, and when its transcribed into design, it becomes reality.


Positive Energy

Long Life

Wellness

Sustainability is heavenly implemented into the design through its custom green roof and overhang light diffusers. The end goal of the project is to reduce energy cost in the deep south as well as improve the air quality within the area.


CREATIVE FOUNDARY: REFLECTED CEILING PLAN

CREATIVE FOUNDARY: GROUND FLOOR PLAN


Open office with custom green walls to improve indoor air quality.

Poetry is a language. Poetry helps us understand each other and touch us internally. It allows us to express ourselves and break the fabrication of grammar, punctuation, and capitalization. Poetry is a way to serve a deep internal purpose far more bigger than ourselves. “Words Become Phrases� is the conceptual drive throughout the process as it dances its way into the interior and exterior building. It shines a light where ever it goes, creating value and meaning into reality.

Lounge area to enhance social interaction and comfortability.


SAFE HEAVEN


To design an emergency hostile in Lobos Philippines. The design surrounding is a communal garden and will accommodate up to 7-10 people comfortably. The call to action of the design is sustainability. During typhoon season, the water reaches more than 5 feet. The emergency hostile will then float onto the surface of the water through a structural foundation made from recycled liquid containers. The design is a multipurpose design to be used as a communal garden and a safe haven for multiple families through the typhoon season.


SITE ANALYSIS: REGION, LOBOS BATANGAS PH The city of Lobos, known as the Municipality of Lobo is located in the province of Batangas Philippines. Lobos comes from the Tagalog ‘wolf’ to signify them as a united region of the Philippines after WWII. In 2014, Lobos has a population of over 300,000 cultivating local farmers, entrepreneurs, and vacation resorts. Lobos Philippines is famous for their tropical white sand and their deep ancestral roots of Spanish influence architecture and preserving their indigenous communities through music, food, and traditional pottery-making.

Lobos, Batangas Philippines


TYPHOON STATISTICS:

Typhoons are known as a tropical cyclone located predominantly in the south-east area of Asia. Typhoon occur between the middle of May to the ending of September. The highest peak of typhoon season occurs between July to August. Typhoons can travel from 193 km/l to 380 km/h.

HAGUPIT DISASTER, LOBOS PHILIPPINES

Number of Deaths

Typhoon Death Toll Philippines 2004-2014

7300

In many regions of the Philippines, low-income communities suf- fer from poor infrastructure and commonly have flimsy housing, making them the main target for catastrophic disaster and death.

1901 1593

1399

1410

1268 30+

2004

Winnie

2006

Durien

2008

Fengshen

2011 Washi

2012

Bopha

2013

Haiyan

2014

Hagupit

20% of young children and infants were seperated by their families 10% of young children were seperated under the age of 5 years old

After the typhoon disaster, 83% of local families lack food and shelter Plastic materials are one of the major hazers after a typhoon destruction, from clogging the sewage systems to endangering natural wild-life.


SAFE HEAVEN: GROUND FLOOR PLAN


SAFE HEAVEN: SECOND LEVEL FLOOR PLAN


REFLECTED CEIING PLAN: GROUND LEVEL

REFLECTED CEIING PLAN: SECOND LEVEL

Recessed LED Pendent Light


DESIGN GOAL: TO FEEL WELCOME AND COMFORTABLE Built as a communal effect allows for communication and, positive connection of residents, creating a bond between residents during the mist of natural disasaters. The goal of the project strives to make construction easy for the citizens to repair for themselves effectively. The building process in the community will give a sense of character and ownership as the neighborhood emerges.


SAFE HEAVEN: PLUMBING PLAN AND SECTION

Floor 1: Pipe Indicator

Floor 2: Pipe Indicator

The hostel holds a tank for sewage in the undercarriage of the structure. This will also house the recycled liquid containers that assist in the home as it will flat during natural disasters. The colunms in the casing of the home will act as allowed movement whne the home needs to float. This will keep the home in place as the home floats, keeping the structure of the neighborhood tact as the water rises.

The foundation below will stay in place below grade.


BACK TO THE ORIGIN


PROJECT PROPOSAL Cinnabon is an iconic treat found in food courts across the world. However, as Americans phase out of shopping malls in favor of inline purchasing, the brand must find an alternative space to thrive. By introducing Cinnabon food truck and mobile exhibition trailor, not only with the brand continue to immerse itself in foot traffice and social gatherings , but it will be more responsive to its target audience as it incorperates itself into everyday life.


BACK TO THE ORIGIN With its irresistible scent and enveloping layers, Cinnabon will take their guest on a journey to the center of the swirl. The design of the foot truck and pop-out trailer are a fusion of classic 1980’s automobiles, as well as re-imaginating the company’s orginal restaurant in Seatac Washington. The collision of these two major influences will bring out the elements of nostalgia, by integrating the past and the present into the restro-future. By combining history and the present day, these influences will shape the key elements of the design by implementing curvilinear forms and visual layering of mahogany wood that will echoe the aroma of sweet ingredients and savory spices.


Improve customer service

Integrate history into user experience

PROJECT GOALS

Create memories within the brand


Preserving the core values of the brand and the orginal recipe of Cinnabon

Improve the customer experience by implimenting user experience design as well as imrpove the quality of their customer service.


Cinnabon strives through its iconic savory smells and sugary delight Throughout histoy, Cinnabon is the all-American guilty pleasure.


BACK TO THE ORIGIN: GUEST EXPERIENCE


Frontal View


BACK TO THE ORIGIN: FLOOR PLAN


Frontal View


Section View


ADDITIONAL WORK


PEACE

Facade design was inspired by the traditional Filipino star known as the “parol.� During Christmas time, legend stated that whenever one feels unbalanced or uneasy within their life. the northern star will lead the individual towards where they need to be. The facade is orchestrated through folded paper moducles of the stars weaving its way into the universe. The geometry emphasizes fluidity and curvature within its thick 2D surface. Its functionality can be performed as a curtain which can be expanded and installed within almost any enclosed public space.


PURSUIT An “organic� bowl design by experiencing different spacial models and materials such as bristal paper (top) and recycled plastic (below). The bowl itself comes from an abstraction of the evalution of growth within the center of the coral reef - an elegant piece for almost any residential or hospitality space.


Thank you! Elana Teodoro c. 206.788.7124 teodoro.elana@gmail.com

Interior Design Portfolio: Elana Teodoro  

This portfolio is a fusion between art and design. The projects that are showcase are predominantly focused on retail, co-op workspace, them...

Interior Design Portfolio: Elana Teodoro  

This portfolio is a fusion between art and design. The projects that are showcase are predominantly focused on retail, co-op workspace, them...

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