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INZOZI MEDIA KIT www.rwandair.com


MAGAZINE PROFILE EDITORS NOTE Welcome to the newly redesigned Inzozi, RwandAir’s official in-flight magazine. While maintaining our commitment to well-crafted articles and exceptional photography and layout, we have created more sections that combine interviews, guides and features to highlight travel opportunities both within Rwanda and around Africa. As a quarterly magazine of unparalleled quality, we take the time to ensure our publication informs as much as it entertains and inspires. Previous editions have taken readers from Dubai to Ethiopia to South Africa, while also highlighting cultural and entertainment opportunities around Rwanda. Inzozi’s content is written in both English and French as a means to connect with a broader audience. Matthew Stein Inzozi is committed to being known as a high profile magazine, and impress readers through the quality of the articles, the photography and layout of the magazine. Therefore we are working with an experienced and professional staff devoted to building a strong reputation for the magazine. Our crew of writers come from different parts of the world and have proved their skills through their previous and actual collaborations.

INFLIGHT MEDIA is a unique way to provide a powerful advertising message

•  A captive audience. Readers are more likely to absorb information with no other distraction on board. •  Key decision makers. Most of our travellers are influencers and decision makers. •  Brand association. Passengers trust the airline and become familiar with the magazine, so it becomes part of their routine. •  Frequent travellers. Inflight media is a key media to reach frequent travellers. By repeating your advertising message, you create a unique opportunity to build on your brand. •  Network. Inflight media give opportunities to get an international exposure.

MAGAZINE’S PROFILE With a growing number flights, and destinations, Rwandair and Inzozi magazine are reaching more people every day. Every three months the magazine will be distributed to all Rwandan embassies abroad, all domestic foreign embassies, PSF chamber members, government departments, regional ICT hubs, universities, corporate executives and to RwandAir’s seatbacks in economy and business class traveler. The magazines are also distributed to tour operators, selected hotels and restaurants in Kigali and other main destinations. Most of our clients are frequent flyers, businessman and woman, and tourists, rep­resenting our main target group; but we also aim to reach international travellers as well as the local populations of our destinations . ◊  Frequency ◊  Language

Quaterly English and French

◊  Codeshare with

Abidjan Ivory Coast Accra , Ghana Agadir Morocco, Banjul Gambia, Bujumbura Burundi, Conakry Guinea Cotonou Benin, Dakar Senegal, Douala Cameroon, Freetown Sierra Leone, Kigali Rwanda, Kinshasa DRC Lomé Togo, Luanda Angola, Marrakech Morocco, Monrovia Liberia, Nairobi Kenya, Ouagadougou Burkina Faso, Uganda Entebbe Yaoundé Cameroon www.rwandair.com


ADVERTISING RATES 2011-2012 AD SAMPLES

Skol Malt scoops the Monde Selection Awards for 2012 BMC would like to celebrate and share the achievement of their popular brand, Skol Malt which has received a Gold Quality Award at the Monde Selection Awards for 2012. Monde Selection, the renowned International Institute for Quality Selections, has been developed over nearly 50 years and offers the unique expertise to test and analyze consumer goods from all over the world and to grant them an internationally renowned quality award, ranging from a Bronze, Silver, Gold and Grand Gold Quality Award. The Monde Quality Selection follows an intricate process where each quality selection has its own experienced jury that subjects each entry to a rigorous taste evaluation process. BMC participated by entering the country’s best beer brand Skol Malt and it won the award basing on its ultimately delivered superior performance in terms of product quality and taste. For BMC, the Gold Award marks a unique achievement in acknowledgement of the brands efforts and rightly qualifies Skol as a beer that offer exceptional value and quality to Rwandan consumers. The quality and unique attributes of the Skol has boldly stepped-up to the challenge on the world stage to be singled out as a product of exceptional quality by the Monde Selection. This award has definitely put Rwanda on the Global spotlight.

DOUBLE PAGE SPREAD

“To care for those at home, there’s on thing I can’t be without”

father

RATE CARD Pages of advertisement

Rate per issue

3 issues (Rate per issue)

4 issues (Rate per issue)

BACK COVER PAGE

4000

3720

3400

DOUBLE PAGE SPREAD

8000

7440

6800

INSIDE BACK OR FRONT PAGE

3500

3255

2975

SINGLE FULL PAGE

3000

2790

2550

HALF PAGE

1800

1674

1530

QUATER PAGE

900

837

765

STRIP PAGE

1530

1423

1300

SUPPLEMENT (Advertorial)

Rate Card majored by 20%

Space Reservation Deadline

Copy Deadline

On-board date

Designed for people who work away from their home country. Terms and conditions apply.

PUBLISHING SCHEDULE

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FULL PAGE

QUATER PAGE

Issue September/October/ November 2012 December/January/ February 2013 March/April/ May 2013

17th of August 2012

20th of August 2012

1st of September 2013

12th of November 2012

19th of November 2012

1st of December 2013

19th of February 2013

18th of February 2013

1st of March 2013

June/July/August 2013

13th of May 2013

20th of May 2013

1st of June 2013

HALF PAGE

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ADVERTISING SPACE ORDER FORM

Please use this form to provide Rock Solid Creative Limited with information, reserve advertising space and; as a sales agreement to publish an advert in INZOZI magazine, the inight magazine of RwandAir This agreement between Rock Solid Creative Limited (Publisher) and (Advertiser) is effective at the date of the parties signing agreement.

Title ................................................................................................................. Name of contact person .......................................................................... Address .......................................................................................................... Telephone ..................................................................................................... E-mail .............................................................................................................. Type of product or service to be advevertised ...........................................................................................................................

I / We, on behalf of .............................................................................................agree to book .......................................................................................... space in (Specify size as per the media kit provided) INZOZI magazine in 1 issue 2 issues 3 issues 4 issues Delete as appropriate, Currency: US Dollars / Rwandan Francs ............................................................................................................................... In words: ....................................................................................................................................................................................................................................... Approved by: ......................................Position:....................................................................................................................................................................... Signature: ...........................................Date:................................................................................................................................................................................ Name of Agency/Representative......................................................................................................................................................................................... Signature ............................................Country.......................................................................................................................................................................... Terms and Conditions 1. This agreement between the above named publisher and advertiser shall include the following terms and conditions. 2. Advertiser does agree to purchase advertising space in INZOZI magazine according to the rates enumerated in the media kit. 3. Publisher reserves the right of admission and/or decline to print any ads that may not meet the quality STANDARDS of the publication. 4. Advertisers not submitting ready-to-print artworks may hire the publisher to conceptualize media kit attached. 5. For approval of adverts generated by the publisher, advertisers will be sent a print copy and/or email attachment. Changes and/or approval shall be made within three business days from receipt. 6. All artworks designed belong to the Publisher and can only be used outside of INZOZI with the consent of the Publisher. 7. If you have checked the design before going to print, the publisher will not accept liability for any errors in this artwork. 8. The deadline for your order is ten days prior to going to print.9. Payments will be made to Rock Solid Creative Limited, Kigali - Rwanda

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ARTWORK DESIGN SPECIFICATIONS

“To care for those at home, there’s on thing I can’t be without”

2 PAGE SPREAD 42 x 26.5 cm

father

Designed for people who work away from their home country.

BLEED 0.2 cm

FULL PAGE SIZE 21 x 26.5 cm

Skol Malt scoops the Monde Selection Awards for 2012 BMC would like to celebrate and share the achievement of their popular brand, Skol Malt which has received a Gold Quality Award at the Monde Selection Awards for 2012. Monde Selection, the renowned International Institute for Quality Selections, has been developed over nearly 50 years and offers the unique expertise to test and analyze consumer goods from all over the world and to grant them an internationally renowned quality award, ranging from a Bronze, Silver, Gold and Grand Gold Quality Award. The Monde Quality Selection follows an intricate process where each quality selection has its own experienced jury that subjects each entry to a rigorous taste evaluation process. BMC participated by entering the country’s best beer brand Skol Malt and it won the award basing on its ultimately delivered superior performance in terms of product quality and taste. For BMC, the Gold Award marks a unique achievement in acknowledgement of the brands efforts and rightly qualifies Skol as a beer that offer exceptional value and quality to Rwandan consumers. The quality and unique attributes of the Skol has boldly stepped-up to the challenge on the world stage to be singled out as a product of exceptional quality by the Monde Selection. This award has definitely put Rwanda on the Global spotlight.

BLEED 0.2 cm

ARTWORK GUIDELINES • Full page size: 21 x 26.5 cm • Bleed: 0.2 cm • Type must be minimum at 12 mm distance from the spine.

Terms and conditions apply.

• We only accept TIFF, PSD, EPS, PDF, AI or INDD files. Preferred formats are TIFF and PDF. • Fonts must be embedded into PDF files

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• If using INDD, include all fonts and images. 1/2PAGE HORIZONTAL 21 x 14 cm BLEED 0.2 cm

1/2 PAGE VERTICAL 10.5 x 14.5 cm BLEED 0.2 cm

STRIP 21 x 5 cm BLEED 0.2 cm

• If using AI, embed all fonts and images. • Images to be saved as TIFF, PSD or EPS files. • Image resolution: 300 dpi at 100% scaling. • Images to be saved in CMYK. • Avoid running type across the gutter on double-page spreads. Type must be designed to clear the spine by a minimum of 12 mm each side of the spine.• When using solid black panels, printing 30% cyan under 100% black is recommended.

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