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Sports Industry & Markets Session 1 Introduction University College of Ĺžports Management and Design, Split

CIBS

Dr John Beech

Centre for the International Business of Sport


CIBS

Dr John Beech

Centre for the International Business of Sport


Joint research with Sebastian Kaiser & Robert Kaspar 1. An investigation into the governance of the top-flight football leagues in Austria, England, Germany and Scotland 2. An investigation into the impact of Austria’s ‘greening’ of its ski resorts on the market of British skiers

CIBS

Dr John Beech

Centre for the International Business of Sport


Delivery

First half with me, today and tomorrow Second half from Prof Robert Kaspar of the University of the Applied Sciences, Kufstein, Austria (6,7 and 8 June) Assessment by group presentations during the second half; Prof Kaspar will email details

CIBS

Dr John Beech

Centre for the International Business of Sport


Overview The issues we will be looking at: • Links with Sports Economics • The specificity of sport & Spender’s industry recipe model • Stakeholders & Cashflows • Sponsorship • Broadcasters & Broadcasting Rights • Governance

CIBS

Dr John Beech

Centre for the International Business of Sport


• The Benefactor Model and its Alternatives • Insolvency events • Mega-events • Sports Tourism • The Rise of Asia (and other parts of the globe) • Increasing deviancy

CIBS

Dr John Beech

Centre for the International Business of Sport


General General Businesses Businesses

Sport Businesses Businesses Sport

A Assets/Goods For Profit Large Businesses

CIBS

Services Not for Profit Small Businesses

Dr John Beech

Centre for the International Business of Sport

B

?


CIBS

Dr John Beech

Centre for the International Business of Sport


Some language points The economy Land, capital, labour Relates to an area, typically a country Economics The study of the production, distribution, and consumption of goods and services

CIBS

Dr John Beech

Centre for the International Business of Sport


Management The act of getting people together to accomplish desired goals and objectives using the available resources efficiently and effectively Traditionally this was seen as planning, leading, organising and controlling Today we use a systems approach

CIBS

Dr John Beech

Centre for the International Business of Sport


The study of management Organisational behaviour as individuals and in groups Marketing, finance, operations, IT, etc. Strategy (as opposed to tactics) Intended / Emergent

CIBS

Dr John Beech

Centre for the International Business of Sport


NB Administration the process of managing Often used as a term to refer to the non-operational staff Also, seeking court protection from creditors!

CIBS

Dr John Beech

Centre for the International Business of Sport


Our focus shifts From the broader context of sport to the management of: • Individual sport by governing bodies (the governance of sport) • Leagues by governing bodies • Clubs and teams But not of players – sports coaching

CIBS

Dr John Beech

Centre for the International Business of Sport


Task

The Rugby Case

CIBS

Dr John Beech

Centre for the International Business of Sport


J.Beech@coventry.ac.uk

http://footballmanagement.wordpress.com

CIBS

Dr John Beech

Centre for the International Business of Sport


Kuman01 intro