EDUCATION & COMMUNICATION Total Reach By Event 100%
1 3
90%
11
2 3
3 7
16
80% 70%
28 33
60% 51
50%
56
40% 30%
52
20% 27
10%
26
0% Target Audience
Indirect Reach
Direct Reach
Farmers' Markets
Non-Market Events
Workshops & Presentations
Weed Pulls
Indirect Events
INDUSTRY OVERVIEW Industry courses are included in special presentations and workshops category; in 2018, three industry courses were delivered to a total reach of 75 people. Comparatively, in 2017 EKISC delivered two courses with a total reach of 24 participants, and 2016 there was one course with 20 participants. The Industry course was free in 2016 and 2017; in 2018, EKISC began charging $25.00 per participant or $250.00 per private group (maximum of 20) to cover instruction costs. Two of the 2018 courses targeted forest industry professionals while one was opened to a variety of industry professionals including aggregate, roadside, mining, consultants, landscapers, oil and gas, and utilities. The motive for expanding the target audience to include more industries was to increase general invasive plant awareness, offer networking and learning opportunities among professionals, and educate to more professionals working with invasive plants. The course introduced participants to invasive plant management at the field level. Instruction included invasive plant ecology; right-of-way maintenance and its influence on the introduction and distribution