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TABLE OF CONTENTS 3. Our Mission 5. Logo Use/Misuse 8. Color Usage 10. Font Usage 12. Stationary Examples and Guidelines 15. Product Package Design Example and Guidelines 18. Image Usage Guidelines and Examples 20. Ephemera 22. Website Page Design, Site Map, and Explanation 28. Employee Uniforms 30. Vehicle Wrap Design 32. Store Exterior 34. Merchandise 36. Marketing


OUR MISSION

Here at (Level 8), we believe in giving those who can’t afford expensive clothing an opprotunity to finally be able to purchase clothing that make you feel like a model. Our target audience consists of individuals ages 16 through 28, and the secondary audience being those who are 28 and over.

In our store, we have a help center for those who will get lost, sell whole outfits for only $40 (one accesory optional), and a customizing station in the store for that unique look you want for your jeans, shirts, etc.


LOGO USE Level 8 is strict on how the logo should be used.

CORRECT USAGE


LOGO MISUSE no stretching

NO SHRINKING


C: 6 Y: 100 M: 100 K: 2 C: 31 Y: 0 M: 4 K: 0 C: 0 Y: 0 M: 0 K: 100

*This is the only color scheme for our logo.


The font style Level 8 uses is Eurostile, and only Eurostile. If we want to draw emphasis towards something new, we will use Eurostile Bold.

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890* ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890* ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890*


Front: 2” 3 /2” 1

Back:

4679 West Side Orange County, CA 5976812 897-235-9761 4679 West Side www.Level8clothing.com Orange County, CA 5976812 897-235-9761 www.Level8clothing.com


3 /8” 7

8 1/2” 8 /8” 7

4679 West Side Orange County, CA 5976812 897-235-9761 www.Level8clothing.com

To Whom This May Concern: The reason why we are writing you this letter is to inform you on how our letterhead is design (fonts, size, measurement, etc.) The logo is 1in by 1/4in off the margins, while the contact information is 1 1/4 from the top margin However, the body of our letter is quite different. The subject is 1 3/8in from the side, and the body of our letter starts off 1 7/8in from the side of the margin Finally, the font we use is Eurostile, on bold, and the size being 14 pt. Thank you for taking the time to read this regard on how our letter format is.

Sincerely, The Level8 Team

11” Letter Dimensions: - Logo is 1” by 1/4” - Contact information 1 1/4 from top margin - Letter folds 3 5/8” and 7 3/8”


255.4mm

61.7mm


175.2mm

134.4mm

273.7mm

114.3mm

Actual size: 15” (not includine handle) by 8” Handle: 4 1/2”


Level 8’s image usage consist of the following: - The models used represent our target audience, unless we are comparing and contrasting

- The model shots are waist up

- Images of clothing are generally seperate (outfits do not apply)


**Special flip-flop and graphic tees are given out during events, such as buy one, get a tee or flip-flop for free


In Level 8’s website, one thing that will make it different from other clothing websites/competors is that it will feature a game site for one purpose; to see how clothes look together that you are considering purchasing. It will offer models in various sizes and looks (so it will pretty much look like you) to match the persons shirt/pants size so you can see how it will look. Therefore, you will not have to spend so much time in the store grabbing clothes and trying on every possible outfit that will look great together, than not having any luck.


**Employees are required to wear Level 8 clothing while working while on the job


**Special vehichle wrap designs are available for employees of Level 8


Individual clothing: $10

Individual clothing: $10

Whole Outfits: $40 *Accessory included Whole Outfits: $40 *Accessory included

**Level 8 offers a different brochure for every month


This advertisement for Level 8 is to advertise on how our October gear is on sale. For such occasions like strolling through the park.


This advertisement for Level 8 is to advertise on how our party gear is on sale. For such occasions as going to a party or late night events.


Level 8_Graphic Art Final