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Professional Design Solutions


MARKETING AND GRAPHIC DESIGN Professional design solutions. Eisenman & Associates understands the value of effective, professional, marketing and design. Unique marketing materials are critical for your organization to effectively communicate your message and convey your goals and benefits to your members and customers. We provide creative concept development services, writing, editing, and design and layout of both print and digital media for all of your marketing needs, including: n n n n n n n n

advertisements broadcast emails brochures & booklets copywriting & editing corporate identity & business cards event logos & programs infographics logos

n n n n n n n n

magazines & journals media placement meeting & event signage newsletters postcards & flyers presentations social media marketing websites

Following are samples of our work. Learn more about our professional design solutions by contacting Rick Eisenman at (804) 747-4971 or rick@eameetings.com.

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“Anyone can create a brochure, but not everyone can create one that will be read. Eisenman Creative Services has been an integral part of creating the theme and brand for our conference promotions that result in higher responses. The visual creative work is simply outstanding.�

Robert N. Bradshaw, Jr., MAM President & CEO Independent Insurance Agents of Virginia, Inc.


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Conference brochure for Virginia Society of Association Executives.


Targeting Quality Through Partnership

10:00 am Welcome Dave Helmick, 2017 VAA President, Executive Vice President, Superior Paving; Trenton Clark, Executive Vice President, VAA

Targeting

Quality Partnership

Through

10:15 am

KEYNOTE ADDRESS Targeting Quality Through Partnership (description to the right)

Harold Mullen, Executive Vice President, Texas Asphalt Pavement Association 11:00 am Pavement Awards (VDOT and non VDOT) Mike Dudley, Director Technical Services, VAA Andy Babish, State Materials Engineer, VDOT 12:00 to 1:30 pm Expo Opens and Lunch 1:30 pm Transportation in Virginia— The Last Four Years and Look to the Future Aubrey L. Layne, Jr., Secretary of Transportation (invited) 2:00 pm VDOT—The Challenges & Opportunities Charles A. Kilpatrick, Commissioner, VDOT

2017 Asphalt Expo The 2017 VAA Asphalt Expo is an asphalt industry themed tradeshow and the only event of its kind in Virginia. Conference attendees will have the opportunity to see and interact with the asphalt industry’s leading equipment manufacturers, additive suppliers, and service providers. The list and variety of Expo vendors is impressive and there will be ample opportunity for all to experience the Expo as all conference breaks, lunches and receptions will be in the exhibit hall. If you are interested in registering as a vendor for the Asphalt Expo, go to www.vaasphalt.org/asphalt-expo.

5:00 pm Closing Remarks and Reception in Expo Hall 6:30 pm Dinner on Your Own 8:00 pm Hospitality Suite Open

Tuesday, October 3 7:30 am Meeting Registration Continental Breakfast in Expo Hall 8:30 am BREAKOUT SESSIONS 1–3 10:00 am Break in Expo Hall 10:30 am BREAKOUT SESSIONS 4–6 12:00 pm Lunch in Expo Hall 1:30 pm Virginia’s Pavement and Materials Research Program Cathy McGhee, Research Director, VTRC 2:00 pm 2018 Specification Updates Rob Crandol, Assistant State Materials Engineer, VDOT

2:30 pm Map 21: Rulemaking and Asset Condition Dr. Luis Rodriguez, Senior Pavement and Materials Engineer, FHWA

2:30 pm Chief Engineer’s Panel— Funding Levels and Review of 2017 Paving Season Garrett Moore, Chief Engineer, VDOT; District Engineers

3:00 pm Break in Expo Hall

3:30 pm Closing Remarks

3:30 pm Using Partnerships to Improve Delivery of Programs in VDOT Quintin Elliott, Chief Deputy Commissionor, VDOT

4:30 pm VAA All Members Meeting and Reception

4:00 pm Materials Training Programs— VECAT and MCS Carter Iseman, Director of Training & Development, VAA Andy Babish, State Materials Engineer, VDOT

VAA is excited to have Mr. Harold Mullen, Executive Vice President of the Texas Asphalt Pavement Association (TxAPA) as this year’s Keynote Speaker. Through his leadership, TxAPA has partnered with Texas DOT on many quality initiatives. With the largest state maintained highway network and transportation budget in the US, providing a quality pavement to the citizens of Texas is paramount. To achieve high quality pavements, the Texas Asphalt Pavement Association (TxAPA) partners with Texas DOT and other Texas transportation authorities to improve asphalt mixes, asphalt paving and asphalt-related training. Mr. Mullen will discuss the challenges and success stories in Texas through this partnership.

Who Should Attend? n

5

Continuing Education Cr edit For Day 2! S

n n n

n n

n

Contractor personnel, including field superintendents and quality control staff. Paving material suppliers Pavement marking companies VDOT central office and district management staff, as well as materials technicians, pavement managers/ technicians and inspectors FHWA area engineers Local government inspectors and public works directors Consultants

4

2

5

Construction Innovations New equipment, processes and procedures have been developed to improve productivity, quality and safety. This session will focus on VDOT’s review and adoption of new innovations, technology to improve work zone safety, and computerization of trucking operations to improve efficiency. n VDOT’s Innovation Program Rob Cary, Chief of Innovation and Technology, VDOT n Work Zone Safety Technology Lee Cole, Vice President EH & S, Oldcastle Materials n Trucking Innovations to Improve Performance David White, Vice President, Superior Paving Corp.

Changes in Asphalt Mixes The processes and procedures to design and test asphalt mixes are changing. Today, most VDOT mixes are designed following the SUPERPAVE specification process. In the future, this process will be supplemented or replaced with a performance-based design procedure. This session will discuss the future of mix design and testing. Additionally, the results of the VAA surface mix round robin analysis will be provided. n Balanced Mix Design—Is This The Future? Dr. Shane Buchanan, Asphalt Performance Manager, Oldcastle Materials n Mixture Performance Testing— Which One Really Works? Dr. Randy West, Director, NCAT n VAA Round Robin—What Was Learned? Mike Dudley, Director Technical Services, VAA

SPHALT CONFERE

Field Operations and Technology for Enhanced Performance New technologies and innovations are being implemented to ensure more mix placement uniformity. This session will discuss technology used in Texas, the impact of incentives on surface uniformity in Virginia, and technology to collect and report acceptance data. n Battling Segregation— Use of the PaveIR System Harold Mullen, Executive Vice President, TxAPA n Ride & Density Incentives for 2017 Rob Crandol, Assistant State Materials Engineer, VDOT n Electronic Collection of Field Acceptance Data George White, CEO, Pavia Systems

LA FAL

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The Virginia Asphalt Association Fall Asphalt Conference and Expo is continuing to evolve and improve. This year’s theme is “Targeting Quality Through Partnership.” Virginia’s asphalt paving industry has partnered with VDOT and others to improve materials and practices for decades. This year’s conference will focus on those areas where quality has been achieved and innovations are being implemented. Attendees will leave with a greater understanding of the team environment – industry, VDOT and academia, required to solve current issues and develop future solutions.

Harold Mullen Executive Vice President, Texas Asphalt Pavement Association

1

Combating Cracking Reflective cracking in pavements leads to premature failures in asphalt overlay. Many different strategies have been researched and used to mitigate or delay the onset of reflective cracking. This session will address different approaches used to focus on cracking in pavements as well as a review of case studies in Virginia. n Reflective Cracking Studies at Virginia’s Accelerated Loading Facility Dr. Ben Bowers, Research Scientist, VTRC n NCAT Studies at the Test Track and Lee Road 159 Dr. Raymond “Buzz” Powell, Assistant Director/Test Track Manager, NCAT n Virginia Case Studies: I-64 and I-66 Trenton Clark, VAA Executive Vice President

Targeting

Quality

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V IR G

ATIO N

Monday, October 2 8:30 to 10:00 am Meeting Registration

BREAKOUT SESSIONS

SS

OCI

KEYNOTE

4:30 pm 2015 NCAT Test Track, Lee Road, US 280 Updates Dr. Raymond “Buzz” Powell, Assistant Director/Test Track Manager, NCAT

2 01 7

Schedule of Events

A INIA ADesign S P H ALT The Future of Pavement

6 rtne Pa rship

Local Assistance Programs Localities receive VDOT funding to The methods and approaches used design and construct new projects. to design pavement is changing. While administered by the locality, the Likewise, the types of pavement structures project must follow VDOT specifications are changing. This session will give an and documentation requirements. This overview of the new VDOT pavement session will provide an overview of the design process, other tools available to LAP, the materials specifications and engineers, and the procedure to design a documentation requirements, and a panel structural porous pavement structure. n What is Pavement ME—VDOT’s New session. n Overview of the LAP Richmond Mar Design Software for Interstate and ri ott DoRoutes? Primary Julie Brown, LAP Division Administrator, wntown Affan Habib, Pavement Design & VDOT n VDOT Specifications and Evaluation Program Engineer, VDOT n PaveXpress – Design Software for Documentation Requirements Localities and Consultants Andy Babish, State Materials Engineer, Trenton Clark, Executive Vice President, VAA VDOT n Panel Discussion n Porous Pavements—Not Just for Parking Lots Anymore! Dr. Charles Schwartz, Chair, Department of Civil & Environmental Engineering, University of Maryland

O c t o b e r 2 –3 , 2

vaasphalt.org/

017

vaa-conference

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s

Conference & Expo brochure for Virginia Asphalt Association.


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Conference brochure for Virginia Society of Association Executives.


gearing up for the future 2017 vtca winter meeting

margaritaville beach resort | hollywood, florida

agenda

wednesday, february 1 6:00 – 6:45 pm

Board of Directors Reception 7:15 – 10:00 pm

Board of Directors Dinner Dear Colleagues: Research shows that connecting, communicating and content are the “3Cs” of a successful association meeting. The VTCA Winter Meeting will provide all three, and a good return on your investment. The Winter Meeting will be all about: 4 Increasing your business connections. 4 Enhancing your relationships with your customers, clients, partners and suppliers. 4 Learning – just look at the array of topics and speakers. I am also pleased to announce a special $200 discount for firsttime Winter Meeting attendees. Spread the news within your organization and with your industry colleagues. Ellie and I look forward to seeing you in Margaritaville!

Paul Miklich

Vulcan Materials Company VTCA President 2016-2017

content leaders dr. thomas epperson Executive Director InnerWill Leadership Institute Dr. Epperson is also an instuctor in Virginia Commonwealth University's Executive MBA program, has a Doctorate in Leadership from The George Washington University, and is a certified business coach.

dr. bob holsworth Managing Principal, DecideSmart Dr. Holsworth is one of the leading political analysts in Virginia and is the author of five books and numerous articles on public policy and American politics.

sidney mays Vice President, Market Support Services Vulcan Materials Company Mr. Mays has expertise and experience in market research projects, economic analysis, construction materials demand forecasting, and competitive intelligence gathering.

garrett moore, p.e. Chief Engineer Virginia Department of Transportation After beginning his career in transportation with the U.S. Marine Corps, Moore joined VDOT in 2005, serving in a variety of capacities. He was named Chief Engineer in 2012. He holds a Master’s in Civil Engineering from Virginia Tech.

jeff southard, esq. Executive Vice President, VTCA Mr. Southard joined VTCA in 2005. He previously served as VDOT Assistant Commissioner and Chief of Policy – Planning and the Environment. He holds a B.A in History and an M.Ed. from the University of Virginia. He earned his J.D. from the University of Richmond.

thursday, february 2 8:00 – 10:00 am

Executive Council Meeting with continental breakfast at 7:30 am 12:00 – 4:00 pm

Registration Open 10:30 am – 12:45 pm

Board of Directors Meeting with working lunch at 11:45 am 6:00 – 7:30 pm

President’s Reception Entertainment by Stanley Bernstein Dinner Individually

friday, february 3

12:30 pm

Golf at Turnberry Isle (optional) No tournament, just a golden opportunity for you to play at one of South Florida’s most prestigious private courses, the Soffer Course at Turnberry Isle. Home to numerous PGA and LPGA championships, you can’t walk-on this course! Forecaddies available. 12:30 pm

VTCA Day at Gulfstream Park (optional) (Details on next page.)

7:00 – 11:30 am

saturday, february 4

Registration

7:00 – 10:30 am

7:45 – 9:15 am

PRESIDENT’S BREAKFAST MEETING Insights on the 2016 Presidential Election and Virginia’s 2017 Gubernatorial Election Dr. Bob Holsworth, DecideSmart Two weeks before the Winter Meeting convenes, we will have inaugurated the 45th President of the United States. Dr. Bob Holsworth, a VTCA favorite, will be with us to comment on the Presidential election and Virginia’s 2017 gubernatorial race. 9:30 – 11:30 am

GENERAL SESSION I Transforming Your Workforce One Hire at a Time Dr. Thomas Epperson, Executive Director InnerWill Leadership Institute How do we hire the “right fit” for our organizations? How do we use our corporate values to identify the right candidates? How do we identify those candidates who are a great fit for our current culture and who will contribute to the future we want to create? Tom will give you tools and take-aways to make a difference.

THANK YOU TO OUR SPONSORS

Construction Market Outlook Sidney Mays, Vice President Market Support Services Vulcan Materials Company Sydney is an industry leader in market research, economic analysis, construction materials demand forecasting, and competitive intelligence gathering. Gain strategic insights to give your company a leg up.

On-Your-Own Breakfast Buffet Hosted by VTCA for all attendees 8:30 – 11:30 am

GENERAL SESSION II VDOT Program Update Garrett Moore, VDOT Deputy Commissioner & Chief Engineer VDOT has a very large and aggressive construction and maintenance program for 2017. Garrett will discuss the implementation of that program with us.

gearing up for the

future

General Assembly and VTCA Issues Update Jeffrey C. Southard Esq. Executive Vice President, VTCA 12:30 pm

Golf at The Diplomat (optional) No tournament, just another opportunity to play your own ball on a beautiful championship course while in Florida. 6:30 PM – 10:00 PM

V TC A W i nte r M e

Party in Paradise! Reception & Dinner Entertainment by New Odyssey – 3 Guys n 30 Instruments

sunday, february 5 Departure

Fe b r u a r y

2 - 5 , 20 1 7 M a r g a r i ta v i l l e B e H o l l y w o o d , Falcoh Re s o r t rida

VIRGINIA T

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Conference brochure for Virginia Transportation Construction Alliance.


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Symposium brochure for Virginia Association of Community Banks.


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Newsletters for Virginia Golf Course Superintendents Association and Virginia Society of Association Executives.


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Expo On-site Program, Exhibitor Passport and Pocket Agenda for Independent Insurance Agents of Virginia.


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Event save-the-date postcards for Association Executives of North Carolina, Medical Society of Virginia Foundation, and Virginia Transportation Construction Alliance.


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Full color, 40-page, bi-monthly magazine for the Association Executives of North Carolina.


CEO retreat

AND SENIOR STAFF

Is your Board of Directors focused on its duty of foresight? Are they focused on the disruptive challenges the future may hold? Do you have the tools to deal with those challenges with limited resources? This year’s CEO & Senior Staff Retreat will begin with a high-impact presentation focused on the specific actions and approaches boards can adopt to develop a consistent and sustainable practice of foresight. During the retreat, attendees will also participate in facilitated roundtable discussions with colleagues about the challenges you are facing within your association. These confidential groups will be organized with colleagues from similar organizations. Finally, the retreat will provide you with the tools to continually develop your own leadership abilities, specifically focused on increasing team functionality; encouraging constructive conflict; eliminating confusion; clarifying purpose, values, priorities, roles, and responsibilities; and raising the bar on accountability and service. This exclusive event is being hosted at the brand new Hilton Norfolk The Main, Virginia’s newest IACC-certified conference center. It boasts a modern design and cutting-edge technology nestled in the heart of downtown Norfolk right on the Elizabeth River.

Come join your colleagues for two days of high level content

on the issues that are important to you as association leaders.

Monday, September 18

Tuesday, September 19

9:30 – 10:00 a.m.

7:30 – 8:30 a.m.

10:00 a.m. – 12:00 p.m.

8:45 – 10:30 a.m.

Boards have a limited number of hours to perform their critical work, and directors have a finite amount of time, energy, and attention to devote to their governing roles. The disruptive challenges created by relentless societal transformation demand that associations invest these precious intangible resources with great care today and in the years ahead.

In this custom-designed session, Tom and Melissa Laughon, co-owners of Catch Your Limit, a leadership development firm in Richmond, will share insights, facilitate interactive sharing exercises, and provide assessment tools to guide association CEOs and senior staff in the following. n Increasing team functionality n Encouraging constructive conflict n Eliminating confusion n Clarifying purpose, values, priorities, roles, and responsibilities n Raising the bar on accountability and service Attendees will explore how creating a culture of cohesiveness, clarity, and commitment are essential for association leadership, staff, and members.

Welcome & Introductions Building a “Foresight First” Board of Directors Jeff De Cagna, FRSA, FASAE Executive Advisor, Foresight First, LLC

This high impact presentation will explore how association boards can design the future of governing by adopting a “foresight first” orientation to the work. Retreat participants will examine why foresight is so crucial to building thrivable associations, nurture their understanding of the intimate connection between stewardship and foresight, and learn specific actions and approaches boards can adopt to develop a consistent and sustainable practice of foresight. 12:00 – 1:00 p.m.

Lunch

Breakfast

Cohesiveness, Clarity, & Commitment: Essentials for Association Leadership Tom and Melissa Laughon | Catch Your Limit Consulting

10:30 – 11:00 a.m.

Wrap-up & Takeaways

1:15 – 1:30 p.m.

Introduction of Peer Roundtables 1:30 – 4:30 p.m.

Facilitated Peer Roundtables

Participants will learn and use the best practice model for executive peer roundtables. Groups of 8 peers meet confidentially to share the most significant challenges and opportunities in their work, with the help of a trained facilitator. Using Gestalt Communication Protocol, where you share experiences rather than advice, you will form deeper connections with others in your group. 4:30 p.m.

Roundtable Wrap-up 6:00 – 7:00 p.m.

Reception

7:00 – 9:00 p.m.

Dinner

9:00 – 10:30 p.m.

Desserts, Cocktails, & Hospitality

(804) 747-4971 | eameetings.com

Register online at

vsae.org/CEORetreat

Retreat brochure for the Virginia Society of Association Executives.


gearing up for the

future

(804) 747-4971 | eameetings.com

Event logo designs for Independent Insurance Agents of Virginia, Virginia Society of Association Executives, and Virginia Transportation Construction Alliance.


VSAE EDUCATIONAL SYMPOSIUM EXPO

BREAKOUT SESSIONS

Virginia’s premier Expo for association executives, professional meeting planners, and other non-profit leaders.

Beth Ziesenis, “Your Nerdy Best Friend,” Avenue Z, Inc.

Greater Richmond Convention Center • 403 North Third Street • Richmond, VA 23219

Join VSAE on October 5 at the Greater Richmond Convention Center for Virginia’s premier Expo for association executives, professional meeting planners, and other qualified non-profit leaders. The symposium begins with an entertaining and enlightening keynote presentation on game-changing tech tools for successful leadership by “Your Nerdy Best Friend,” Beth Ziesenis. Other session topics include how to create effective social media content, tools for strategic leadership and engagement, creating a culture of innovation, and top legal risks facing associations. Regardless of your job title, if you are a professional meeting planner or work for an association, this event will help you deliver more value to your meeting attendees, to your customers, and to your members.

AGENDA WEDNESDAY, OCTOBER 4 5:30–7:00 p.m. Networking Reception Hilton Richmond Downtown

THURSDAY, OCTOBER 5 8:00 a.m. Registration Opens

Beth Ziesenis, “Your Nerdy Best Friend”

Take a deep dive into the free and bargain apps that will help you move up the ladder. Learn the tools you need for personal organization as well as game-changing tech tools to help your organization function more efficiently and support team collaboration. Showcase your leadership ability by capitalizing on the technology tools that will keep you organized, productive, informed, innovative, and ahead of the crowd.

and Share Alike: 29 Tools to Create Cool Content for Social Media Beth Ziesenis, “Your Nerdy Best Friend”

n Building

a Powerhouse Board—Tools for Strategic Leadership and Engagement

n Creating

KILLER APPS FOR LEADERSHIP

HOURS

n Share

Amy Nisenson, Nisenson Consulting

8:30–9:50 a.m. Breakfast & Keynote Presentation

4+

10:00–11:30 a.m. Morning Breakout Sessions

a Culture of Innovation: It’s Not as Hard as You Think Mark Sedgley, MemberClicks

n Potpourri

of Risk for Organizations & Associations Got Employees? Top 5 HR Traps to Avoid Mindy Flanigan, PHR & SHRM-CP Top Legal Risks Facing Associations Blake Hegeman, CAE

11:45 a.m.–2:00 p.m. Expo 12:15–1:30 p.m. Lunch in Exhibit Hall Passport Prize Awarded 1:30–1:45 p.m. Meeting Planner of the Year Recognition 2:00–3:30 pm Afternoon Breakout Sessions n Share

and Share Alike: 29 Tools to Create Cool Content for Social Media Beth Ziesenis, “Your Nerdy Best Friend”

a Powerhouse Board—Tools for Strategic Leadership and Engagement

SHARE AND SHARE ALIKE: 29 TOOLS TO CREATE COOL CONTENT FOR SOCIAL MEDIA

The most popular posts on social media are pictures and videos, and with a few easy (and free) tech tools, you can transform your messages into share-worthy graphics that will put your organization out in front. This action-packed session will give you dozens of sites and apps that will help you elevate the quality of your social media posts and other material.

Beth Ziesenis

BUILDING A POWERHOUSE BOARD— TOOLS FOR STRATEGIC LEADERSHIP AND ENGAGEMENT

Amy Nisenson, Non-profit Consultant, Nisenson Consulting

In this workshop, you will learn best practices in structuring and leading your board, as well as engaging your individual board members. Information will include the distinction between the roles of the CEO and board chair, effective meeting and communication tips, setting expectations with your board members, and best practices around recruiting, nominating, and orientating. Participants will walk away with tools to have a powerhouse board.

CREATING A CULTURE OF INNOVATION: IT’S NOT AS HARD AS YOU THINK

Mark Sedgley, President & CEO, MemberClicks

Many organizations are intimidated by the word innovation because they think it is only for large, well-funded associations. Innovation is a journey in culture and inclusion, and in this session you will see real-life examples of how to create a culture of innovation in your organization, no matter how small. Understand what it truly means to be innovative and learn practical steps for improving communication and processes within your organization.

POTPOURRI OF RISK FOR ORGANIZATIONS & ASSOCIATIONS

Amy Nisenson

EDUCATIONA

L

SYMPOSIUM

Mark Sedgley

GOT EMPLOYEES? TOP 5 HR TRAPS TO AVOID

Mindy Flanigan, PHR & SHRM-P, Inspiring HR

There is no crash course in HR required of small business owners before we open the doors. We learn as we go. But that may mean we are taking on more risk and headaches than we realize. This session is designed to help you evaluate whether it is time to change course when considering 1099 vs. employee, job descriptions, hiring the wrong employee, failure to pay overtime, and new employee onboarding.

TOP LEGAL RISKS FACING ASSOCIATIONS

Greater Rich

Associations are facing an aggressive regulatory and litigation environment. Therefore, they must make risk management a priority. This session will highlight areas associations must focus on and will provide suggestions they can implement immediately on topics such as employee fraud and embezzlement, social media risk, and antitrust.

October 5, 2

mond Conve

Mindy Flanigan

Blake Hegeman, CAE, Shaheen Law Firm, P.C.

EXPO 017

ntion Center

vsae.org/Exp

o

INCLUDES REC

OGNITION

OF THE 2017 VIRGINIA B USIN MEETING PLA NNER OF THE ESS YEAR

n Building

Amy Nisenson, Nisenson Consulting

(804) 747-4971 | eameetings.com

Register online at vsae.org/Expo

Blake Hegeman

Expo brochure for the Virginia Society of Association Executives.


(804) 747-4971 | eameetings.com

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A fresh perspective in Virginia Beach. A new Westin. Join us at the Westin Virginia Beach Town Center where fresh thinking transcends the everyday. This is how it should feel.

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provides premium accommodations in Hampton, Virginia. Situated at the intersection of I-64 and I-664 in Hampton, and close to both the Norfolk International and the Newport News/Williamsburg International airports, our hotel provides easy access to excellent Virginia attractions. Contact our Association Sales Manager, Erin Eissens, at (757) 213-8516 or erin.eissens@jqh.com. 1700 COLISEUM DRIVE HAMPTON VA 23666

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Eisenman & Associates, Inc. 2924 Emerywood Parkway, Suite 202 Richmond, Virginia 23294 (804) 747-4971 eameetings.com

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