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The Benefits & Tools Of Upsell Marketing

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The Benefits & Tools Of Upsell Marketing

After You Read This Report‌You’ll Have A Better Understanding Of The Benefits And Tools Of Upsell Marketing To get access to techniques and in-depth information for implementing highly successful upsell marketing strategies into your business - I invite you to take advantage of this available resource.

Upsell Profit Tactics

If you want to hit the ground running and begin implementing Upsell strategies into your business today, then you need to get your hands on a copy of my brand new 44-page guide: "Upsell Profit Tactics!"

Click here to check it out for yourself today http://nofluffreports.com/upsell-profit-tactics

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The Benefits & Tools Of Upsell Marketing

Benefits & Tools Of Upsell Marketing About the author Eirik Vold started his first business with a partner in 1996 and sold it five years later for millions. He used some of the cash to start a second business, with services aimed for Media & IR Contacts, during a period of 3 years served more than one hundred thousands clients, and Eirik ultimately sold that business to a larger international media company. After working as a consultant and marketing strategist for small and medium businesses on four continents, Eirik realized his passion and talent was helping other entrepreneurs be supersuccessful (online & offline) and in 2005 coined the term Marketing Coaching to describe his work. Internationally recognized as a business advisor and author, Eirik has worked with thousands of small and medium businesses whose names you’ll never know, but whose entrepreneurial owners have pocketed a substantial sum in increased income and proceeds from sales. (50% year over year client growth is typical, and 100% sales increases are not uncommon) Thousands more have read Eirik’s publications, cources and reports, including his wildly successful website nofluffreports.com. “No Fluff Reports” has hot little reports with topics and some of the best strategies for marketing your business online as well as offline, to make more profits and serve your customers better. These reports is a must read for anyone in the "biz".

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The Benefits & Tools Of Upsell Marketing

Upsell Benefits In the world of offline retail sales, “upselling” is a given. Not doing it would be considered rather like taking your car out when the gas tank is on empty – and not bothering to visit a gas station because you’re hazily leaving the question of whether or not you get there and back safely to chance. So why, then, do a surprisingly large number of internet marketers practice only a token smattering of upselling techniques? And why don’t some bother to practice upselling at all? This usually occurs for one of 2 reasons: The more experienced marketer is taking upsells for granted, thinking of them as “just” an extra sales opportunity The marketer who doesn’t upsell is brand new to entrepreneurship, having come straight from a “traditional” job. He or she doesn’t know a thing about them Of the two groups, the former is by far in the most danger of losing real profits over a lifetime sales career. A new marketer will jump on the Upseller bandwagon the moment he or she has caught on to what upsells are and how to do them. And very often, new marketers will take the time to learn the correct way to apply these upselling techniques.

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The Benefits & Tools Of Upsell Marketing

A marketer with some experience will often fall into the bad habit of “copying” successful marketers whose offers he or she regularly receives. This translates into shoving the odd affiliate link (or – worse – lots of affiliate links) on every site page, list email or sales letter – without proper research, thought or attention to all the nuances. But in spite of all those “Automatic Income – Work Only 3 Hours A Week Like Me!” ads you see, online marketing is exactly like any other trade in life: You have to know what you’re doing, and why, before you can reap the biggest rewards – or even make a modest profit! And if you don’t bother to learn what you should be doing for success and how to do it, you can actually inflict permanent harm on your business.

Why Should You Upsell? If you were a fairly new woodworker, you wouldn’t just grab a piece of sandpaper and energetically start scraping away with it on that $1000 piece of rare Palo Morado “purpleheart” wood. You’d be checking with the boss, or anxiously searching online information, for the right sanding technique and sandpaper grain mil count, in order to do the best work (and the least damage) to your piece of priceless, irreplaceable rare wood. You’d make sure you knew its specific gravity was a dense .77 before you ever put it on a lathe; and you’d check to see if you could use a carbide cutter – and which sort would give you the best results.

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The Benefits & Tools Of Upsell Marketing

It’s exactly the same with your internet marketing business. Do you want to be the master craftsman who deals in rare wood, perfectly finished (re-selling the valuable scraps to eager wood sculptors) – or do you want to be the “woodworker” who slaps up a couple of sheets of plywood, covers them with cheap veneer, and throws all the scraps in the garbage? (You can bet your life no one would bother buying from him again!) Worse, would you want to be the master craftsman who does a flawless job, sells his product for less than he invested in creating it – and didn’t even think of making double his sales amount by selling those scraps of wood to the right people? Upselling is knowing how to generate multiple sales out of one single opportunity. It’s selling our customers the main big ticket item – and then knowing how (and when) to offer them irresistible extras and/or impulse buys (the “candy bar” or magazine at the checkout counter). But way more than that, upselling is using every opportunity to add genuine value to a sale by providing items or services that enhance the customer experience by giving your customers what they need for satisfaction and success. Upselling is an art. And it’s one every salesman should master.

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The Benefits & Tools Of Upsell Marketing

Benefits For The Internet Marketer The benefits to internet marketers can be significant. Done properly and skilfully, upsells and cross sells can: Increase sales Increase profits Increase online status and visibility – especially when sales offers find you paired with more experienced and respected marketers Increase customer loyalty and trust Provide added value to customers Increase “Wow” factor in customer service Develop customer relationship “real estate”

Benefits For Your Customer The best upsells should be, if anything, of greater value to your customer than to you. This type of upsell: Solves a customer problem Provides a much-needed key for making good products work even more easily Enhances the value and usability of your main-item product Makes the customer feel appreciated, important and respected

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The Benefits & Tools Of Upsell Marketing

Makes them feel as if they’ve found THE “go-to” guy for their particular area of interest

Tools You Will Need To Create Superior Upsells One of your best tools should be a thorough knowledge of all the ways and means to create the best upsell offer for your product or service – one that shows your customer clearly how much better life will be if he or she chooses to add your upsell option to their purchase. These include a knowledge of the following…

Positioning You will need to be a master at positioning your upsell. If you were in a store, and a customer came to you looking to buy a printer, you wouldn’t break off in the middle of showing him the nifty features on that Canon IP3300 to try to upsell him a 3-pack of colored ink for it, would you? There’s a place and a time in retail to position that upsell. So it is in online internet marketing, too.

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The Benefits & Tools Of Upsell Marketing

For example, 2 of the best psychological key moments to position upsells: At the “checkout counter” – i.e. on your checkout page. Example: Just as your customer is about to hit the purchase button for your Premium WordPress Theme, she sees a checkbox, and sentence beside it saying “Do you want to upgrade to a multiple license, for unlimited use on your own sites for only $129.95?” And then another checkbox with: “Do you want to upgrade now to a reseller license at $179.95, so you can use MyPremiumTheme on all your customers sites too?” As a seemingly casual “tag on” or “afterthought” upsell. (The key to this one is making it feel natural, and not forced.) Example: In the P.S. of your subscriber list email about copywriting mistakes, you add a simple line, “By the way, I cover this in more detail in Chapter 5 of my new book, “The Instant Copywriter – Just Add Water And Grow”.

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The Benefits & Tools Of Upsell Marketing

Sales Psychology Knowing all the different motivations and reasons that people buy is a “must” for any internet marketer – whether you’re talking about upsells or regular sales. You will need to know about: “Fear based” sales “Need based” sales What motivates your particular customer (Is it social status? A need for more free time? Need for better health? Et cetera…) What “triggers” work in selling to women What “triggers work better in selling to men What tactics don’t work at all – and can actually harm your sales (And a whole host more factors to consider!)

Applications And Software A more concrete “tool” you might use, in conjunction with your use of sales psychology and positioning? Your actual Shopping Cart.

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The Benefits & Tools Of Upsell Marketing

Example: Some of the best shopping carts allow you to an option right at checkout point to position your “checkout counter” impulse buy upsell. (“Before you check out, have you considered adding the accompanying mini pocket version of “MyUltraCoolTravelGuide Handy Foreign Phrases” to slip into your pocket on the plane? Only $4.95 extra…”) Example: Last minute “decide now or lose your chance!” bonus buys and offers. (“Buy 2 or more copies of “MyUltraCoolTravelGuide” and qualify instantly for FREE SHIPPING, anywhere within the U.S. or Canada!”) Example: Positioning affiliate offers. (“If you like travel, you’ll LOVE “101 Save Oodles Of Cash Travel Tips” by Monica Doogood! YES! Add this item now for only $7.95”) Example: The ability to handle coupons. (“Enter your coupon code or discount in the box for this one time only chance to receive your bonus copy of Volume 2 at HALF PRICE!” There are also lots of offline tactics you can use also, to increase revenue from your upsell offers (budget clues, past customer purchase patterns, related products, etc.) And of course, there is are some simple “must have” components you will need on all your main sites – sign up forms!

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The Benefits & Tools Of Upsell Marketing

Freebies A great way to get subscribers to opt in to your list is to offer a freebie, using a sign up form. Can a freebie be used to generate upsells? Absolutely! Once your new subscriber has swapped their email address (and permission for you to contact them – essential under the North American Can Spam Act) – you can legitimately not only email them new offers and suggestions, but you can include an upsell for your main product right on your “Thank You” or confirmation page: Thank you for downloading “MyHandyProductGuide Short Tips And Tricks”. And as a further gesture of my gratitude that you took the time to check it out, I’m offering the first 100 subscribers a chance to purchase “MyHandyProductGuide” right now – at HALF PRICE! (Just keep this page open, scan through my “Short Tips And Tricks”, and click YES! if you think you’d love to take advantage of this offer.”

Cross Selling We mentioned “cross sells” earlier. What are they? A “cross sell” is nothing more than a related product you can offer your customer in addition to your main product or service. In online marketing, these are usually affiliate products.

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The Benefits & Tools Of Upsell Marketing

A Final Thought No matter what tools you employ, the best upsells are ones that make money for you and save money (or time, or trouble) for your customers. Your upsell should be the most shrewdly tested and planned upsell it can be. As a dedicated internet marketer, hopefully you have enjoyed adventuring vicariously through your customer’s minds, so that you were able to bring him the very item he needed the most – one that he (and possibly you too, initially) would never have normally even considered. You see, upselling isn’t about making a few extra bucks. It’s about making the most of every opportunity.

Wait! Before You Go, Scroll Down. . .

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The Benefits & Tools Of Upsell Marketing

Upsell Profit Tactics If you want to hit the ground running and begin implementing Upsell strategies into your business today, then you need to get your hands on a copy of my brand new 44-page guide: "Upsell Profit Tactics!" You‟ll discover: - The best time to plan an upsell - The perfect moment to offer one - The crucial time to trigger an “impulse buy” - Buying signals - and how to catch them when you can't see your customer face to face - Selling styles - and knowing which one is right for you - and which works best in a particular situation - Adapting offline retail sales techniques to create valid internet marketing upsell opportunities - How to make it easy for your customers to choose to click on your upsell link - The 3 benefits of targeted upsells that every customer will love - The 4 lasting benefits a single upsell can easily bring you - 2 helpful options that will save your customer money - while lining your pockets - 7 secrets of getting to know your customers inside out - The single most powerfully growing hidden market you may be missing out on - 6 ways to spot a premium upsell opportunity - 7 "advanced" techniques that can turn you into an upsell guru - "Hot" Buttons - and how to find them every time

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The Benefits & Tools Of Upsell Marketing

- The single most fatal advantage to unwittingly discard - What you need to know about the Can Spam Act - When cross selling is actually illegal - and how to protect yourself from unwittingly being involved - The secret techniques you can learn and adapt that Call Centers spent millions to develop - The difference between up selling and cross selling - The secret of really giving your customer a choice - What doesn't work when selling to men - What doesnâ€&#x;t work when selling to women Click here to check it out for yourself today http://nofluffreports.com/upsell-profit-tactics

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The Benefits & Tools Of Upsell Marketing

Success Strategies for Marketing Your Online Business Offline If you're ready to go offline in a big way, be sure to grab a copy of my new report, "Success Strategies for Marketing Your Online Business Offline." It covers everything you need to get started with offline marketing, no matter what business you're in.

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Business Advertising in a Social Media World If you need more information – instantly – on exactly what services each Social Media platform offers, you can find mini-reviews on 18 of the most popular in my Special Report.

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The Benefits & Tools Of Upsell Marketing

Business Blogger’s Manual - How To Increase Your Business Income… The Business Blogger‟s Manual: “How To Increase Your Business Income With A Blog” is a 20 page informative report that will get you blogging, or improve what you are already doing with your blog. This report is designed to help you increase the bottom line of your business. It helps you by showing you exactly what you need to do to get you blog of the ground the right way. Everything you need to know is packed into this report that was created to help your blog attract quality traffic. You may not have another chance to grab a report this valuable.

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Marketing With Content If you want to learn how to create and market your business with content, this report is really a must read. It will help you learn how to use content to build your business for long-term success. If you want real results, marketing with content is the best way to get it. Grabbing this report is the best way to go to learn all you need to know to get your content marketing campaign started today. Don‟t miss this chance to learn and grow your business with the power of content.

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The Benefits & Tools Of Upsell Marketing „

Membership Sites Roadmap Not sure a membership site is right for you? Don't worry! A membership site can work in any niche from weight loss to real estate to gardening. Anything people want or need to learn about a topic, there's room for a membership site, because the truth is, people will pay for quality information. If you can fulfill that need, then you owe it to yourself to grab a copy of Membership Site Roadmap.

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Online Membership Site Manual So many people are looking for ways to either start their own online business or increase the profits of their current Internet business. One way to create more money for you is to start a membership website. The benefits of owning a membership site are numerous. If you're looking for a way to increase your online business profits or even start your very first business on the web, I recommend you take a look at this in-depth report all about membership sites. You'll learn what they are, how they work and even get ideas for starting your own quickly and affordably.

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The Benefits & Tools Of Upsell Marketing

Sales Funnel Strategies Starting your online business with sales funnels is an important process. The best way to open the door to success is by starting at the beginning. “Sales Funnel Strategies: How to Work Your Sales Funnel for Bigger Profits” can walk you through the entire process, step by step to optimize every chance you have for success. You and your business deserve the very best in order to get your online venture running and profiting as quickly as possible. Why wait any longer?

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StumbleUpon Unmasked In “StumbleUpon Unmasked”, I‟ll be sharing not only simple yet effective strategies, but also some surprising statistics and facts about Facebook. Yes, I did say “Facebook”; and yes, it is still the # 1 social networking site – but that‟s exactly *why* StumbleUpon is even more important to use! If you‟re interested, take a look at all the other benefits my “StumbleUpon Unmasked” offers.

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Twitter Marketing Guide Using Twitter for marketing is cheap and effective. But in order to make the most of it, you need to know what Twitter users respond to. Check out my “Twitter Marketing Guide: How to Use Twitter as a Marketing Tool” today, and learn how you can “tweet” your way to success!

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YouTube Marketing Uncovered Many tips you can really use and implement – even if video marketing is brand new to you. Put all tips together, and you‟ve got something more useful than a step-by-step manual that‟s out of date the moment you download it: You‟ve got a report that quickly teaches you how to adapt even as YouTube changes itself – because it focuses on universal techniques that always work, as well as YouTube specifics that don‟t change.

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Benefits & Tools Of Upsell Marketing