Page 1

10 Quick And Powerful Website Optimization Tips

Page 1


10 Quick And Powerful Website Optimization Tips

You Do NOT Have the Right to Edit, Copy, Reprint, Resell this Report! You DO Have the Right To Give Away this Report To Others Who May Benefit From It

Share it With Others By: 

Giving it away to your blog readers

Giving it away as a freebie to those who sign up for your mailing list

Giving it away as a free bonus to your paid products

Giving it away to members of your membership site as a free bonus

Giving it away to your customers or clients as a gift

Giving it away during a webinar as a learning tool

ALL RIGHTS RESERVED. No part of this report may be reproduced or transmitted in any form whatsoever, electronic, or mechanical, including photocopying, recording, or by any informational storage or retrieval system without express written, dated and signed permission from the author.

DISCLAIMER AND/OR LEGAL NOTICES: The information presented in this report represents the views of the publisher as of the date of publication. The publisher reserves the rights to alter and update their opinions based on new conditions. This report is for informational purposes only. The author and the publisher do not accept any responsibilities for any liabilities resulting from the use of this information. While every attempt has been made to verify the information provided here, the author and the publisher cannot assume any responsibility for errors, inaccuracies or omissions. Any similarities with people or facts are unintentional.

Page 2


10 Quick And Powerful Website Optimization Tips

After You Read This Guide… You’ll learn 10 quick and powerful website optimization techniques that you can start using today! You’ll discover: The simple SEO step many internet marketers omit - and why it's worth it to make this your top priority 7 actions Search Bots love you to take - and 7 they absolutely hate even more The best way to create quality backlinks - and it may not be the way you're used to The single worst mistake almost everyone makes, when it comes to filling in these simple website elements 3 simple rules for turning them into SEO magnets (This one "fix" alone can often make you see real results to your organic traffic) Check Out This Available Resource…

Breakout SEO Powerful Strategies That Get YOU Organic Traffic

If you’re ready to kick up your traffic and profits - then you need to get your hands on my jam-packed report: Breakout SEO => Click Here to get your copy now! http://nofluffreports.com/powerful-seo-strategies-that-get-you-organic-traffic

Page 3


10 Quick And Powerful Website Optimization Tips

10 Quick And Powerful Website Optimization Tips About the author Eirik Vold started his first business with a partner in 1996 and sold it five years later for millions. He used some of the cash to start a second business, with services aimed for Media & IR Contacts, during a period of 3 years served more than one hundred thousands clients, and Eirik ultimately sold that business to a larger international media company. After working as a consultant and marketing strategist for small and medium businesses on four continents, Eirik realized his passion and talent was helping other entrepreneurs be supersuccessful (online & offline) and in 2005 coined the term Marketing Coaching to describe his work. Internationally recognized as a business advisor and author, Eirik has worked with thousands of small and medium businesses whose names you’ll never know, but whose entrepreneurial owners have pocketed a substantial sum in increased income and proceeds from sales. (50% year over year client growth is typical, and 100% sales increases are not uncommon) Thousands more have read Eirik’s publications, cources and reports, including his wildly successful website nofluffreports.com. “No Fluff Reports” has hot little reports with topics and some of the best strategies for marketing your business online as well as offline, to make more profits and serve your customers better. These reports is a must read for anyone in the "biz".

Page 4


10 Quick And Powerful Website Optimization Tips

Intro New internet marketers don’t need to be afraid of Search Engine Optimization (SEO). The people who holler most about “Google Slaps” and getting their sites shut down are often those who try to boost their sites in the Search Engines by using questionable methods, trying to “get around” the Search Engines and their guidelines and rules. Internet marketers who have no intention of using sneaky tactics usually don’t have to worry. However, there are times when you do something that Google doesn’t like, without ever realizing. If you watch your page rank and position on Google search pages at all, that’s when you find out about it. Rather than scare you with a list of 101 things not to unwittingly do, however, let me get straight down to giving you 10 powerful tips that will make your site solid and “sticky”. So let’s get right down to our Top 10! 1.

Switch To Wordpress

One of the easiest ways to make sure your site is loved by Google: Switch to blog format. Specifically, a Wordpress blog. Not only will maintaining your site in Wordpress format give you your own easy cut-and-paste content management system, you can add plugs in like All In One SEO that automatically set your site up for Search Engine success.

Page 5


10 Quick And Powerful Website Optimization Tips

You can go two ways, when switching to Wordpress: You can make your blog mimic a static site – using “Pages” instead of “Posts”, and making a few other minor alterations; or you can add information in real-time, as a true blog. Either way, you can use plug ins and keywords (“Tags”, in WordPress.) One other plug in you should definitely use, however, if you’re planning to go the WordPress route: Akismet. Akismet is a powerful spam-stopper. One of the drawbacks of WordPress, if comments are enabled, lies in the ability of spammers to leave bogus “comments”, stuffed with spam links – many of them unpleasant and guaranteed to get you banned or blocked. However, if you have Akismet enabled and set up, the spam comments are designated as such, and held harmlessly until you decide to delete them. Both of these plugins have to be configured, once installed – but that’s walkin-the-park easy. You can find many useful plug-ins that instantly add functions to your blog website. Don’t overdo the plug-ins, however – they can make your site unwieldy and hard to navigate. Other well-optimized content management systems include Joomla, Drupal, and DotNetNuke

2.

Don’t Ignore Your Title Tags

Title tags are the same text links you see on search engine pages, in response to your query using a key phrase – so why do so many people ignore them?

Page 6


10 Quick And Powerful Website Optimization Tips

On your HTML page, they look like this:

<title>Google Docs</title>

To clear up a common cause of confusion, the Title tags are not the headers that appear on your browser display screens.They control what appears at the very top of your browser, like this:

They add significantly to the search engine value attached to your page â&#x20AC;&#x201C; yet people make a number of common Title tag mistakes, over and over again. If youâ&#x20AC;&#x2122;d like to create Search Engine friendly Title tags, follow these 3 simple rules: Respect the 65 character limit Change the Title Tag for each page of your site (each page should have its own unique title)

Page 7


10 Quick And Powerful Website Optimization Tips

Don’t overdo the keywords – while it’s good to use a keyword as your title, make sure it’s a relevant one, and don’t repeat it too many times elsewhere on the page. Many people who do use static website Title tags properly don’t seem to realize that these rules also apply to blog posts. The Title of your post is exactly the same as what’s contained inside the Title tag of a static web page. Exceeding the 65 character limit is a common mistake seen often, when people use blogs as their websites. It shouldn’t be.

3.

The Loves – And Hates – Of Search Bots And Spiders

Fortunately you don’t have to be a genius, to quickly learn what Search Bots love and hate. Their main purpose is to determine the theme of your website. Search Bots LOVE

Search Bots HATE

Favicons

Flash

Metatags and Doc Type declarations

Flash

Properly validated code with no

Flash

mistakes Keyword Phrase in Title Tag

Did we mention “Flash”?

Graphics that have ALT tags filled in

Graphics with no ALT tags

Unique, original content

Plagiarism or Duplication of content

Primary Keyword in Title and First

Keyword “stuffing” all through the

Paragraph

page

Page 8


10 Quick And Powerful Website Optimization Tips

How much do Search Bots really hate Flash? Most of them will bounce straight out of the site without indexing it, if they come across a Flash intro.

4.

Submit Your Site To Website Directories

This is a step many people omit – and it’s an important one. It’s like submitting articles to Article Directories; only in this case, you’re submitting sites to Site Search Engine Directories. The most important one every site should be submitted to (once): DMOZ. It takes a while for DMOZ to index you, but it’s well worth it. DMOZ ranks highly in Google’s graces – and each site is checked out by “hand” – that is, a real, live editor reviews it and either accepts or rejects your site. You should also submit your site to directories specific to your website’s slant: For example, you might want to submit an Art website to an Art Website Directory. Just make sure that your site has been validated, has no mistakes, and is properly optimized and complete first. (DMOZ particularly hates those “Under Construction” signs.)

Page 9


10 Quick And Powerful Website Optimization Tips

5.

Create Quality Backlinks

The best way to do this is “as naturally as possible”. Do not go for those “1000 links for only X dollars!” deals – this will only result in your site getting banned. The best way to create backlinks quickly is not to post comments in forums (though that does have a strong and valid place) but to submit quality 350700 word articles relevant to your niche to Article Directories like EzineArticles. As in your website content, put your primary Keyword Phrase for the article in the Title and the First paragraph. That’s all – nowhere else, unless it would be really odd not to include it. Make sure there are no links in the body of your articles – but do include a Resource Box that contains a backlink to your website. If you do post comments on blogs, make sure they are highly relevant and contribute to the “discussion” – comments like “Nice site” are virtually useless.

6.

Use Correctly Worded Anchor Text In Your Links

“Anchor Text” are the words you insert between link tags. For example:

<a href=“mysiteisgreat.com”>My Great Site</a>

Page 10


10 Quick And Powerful Website Optimization Tips

The text that you actually see (underlined) on the page as a link – the words between the Teal text – is your “Anchor Text.” The best idea is to use your keyword phrase as your anchor text. If you want to put your actual Domain Name in as the anchor text, this brings us to our next powerful tip…

7.

Make Your Domain Name Your Primary Keyword

This is one of the best ways to rank highly in Google’s search engine! So instead of calling your site something delightfully creative, like “Purple Dragon Flagons”, do some careful keyword research. Check in Wordtracker, to see what people are searching for – you’d enter the word “flagons” to have relevant phrases suggested. Look in the Google Adwords tool to make sure there is some competition (a phrase with full competition is usually too hard to beat; and a phrase with no competition is usually not worth your while.) You might end up with something like: “stoneware-flagons-oregon.com” as your domain name – even if your Title (and the large header on your page) still read as Purple Dragon Flagons. (The only exception to this practice occurs when you are on a focused campaign to “brand” your domain name.)

Page 11


10 Quick And Powerful Website Optimization Tips

8.

Track Your Website

Do use tracking tools like Google Analytics (and checking the stats in your cPanel) to see where your traffic is coming from and what pages are bringing in the most traffic. This will help you know what to discard, and what to refine and include even more.

9.

Avoid SEO Scams

If you are ever tempted to hire an SEO company, never use the ones who appear suddenly in your email inbox, saying things like, “We noticed your site is not doing well. Contact us for a…” This is pure, unsolicited spamming, and reputable companies won’t do that. If you are considering letting an SEO professional or company handle your optimization and backlink campaign, choose one that does spectacularly itself in the search engines. Ask for references and testimonials. Check them out thoroughly. Don’t work with any SEO company that tries to talk you into questionable practices. 10. Be Creative With Your Keywords Search Engine bots don’t recognize punctuation. This is good for you, if you have an awkward and unnatural-sounding keyword phrase you want to use on a page.

Page 12


10 Quick And Powerful Website Optimization Tips

For example, if your keyword phrase was “French cuisine tricks”, you could entitle that particular webpage “French Cuisine Tricks” (this would also go in your <TITLE> tag!) (And you’d be wise to call the page HTML file: “frenchcuisine-tricks.html”) However, if you wanted to make it feel more natural when putting your keyphrase in the body of the article, you could use it in your first paragraph like so:

“Copious amounts of butter” is the most common complaint about French Cuisine. Tricks to cut down the amount of fat include…

(Just make sure it sounds natural!) So there you have it: 10 quick and powerful Website optimization tips. Pick and choose as you like – but at least now you know what your choices are; and why certain SEO decisions are good or bad for your website. If you implement even a few of these, you’ll be far less likely now to find your site suddenly sliding (for no apparent reason) from the pages of Google.

Wait! Before You Go. . .Scroll Down To Check This Out

Page 13


10 Quick And Powerful Website Optimization Tips

Breakout SEO Powerful Strategies That Get YOU Organic Traffic If youâ&#x20AC;&#x2122;re ready to kick up your traffic and profits - then you need to get your hands on my jam-packed report: Breakout SEOâ&#x20AC;Ś you will discover:

* The truth about SEO design issues - and common mistakes people make, over and over, all too often * The truth behind meta tags - in spite of what you may have so often heard * Why images can be your SEO best friend or worst nagging nightmare - and how easily to prevent this More truth behind Meta Tags - and my easy, "nontech" way to instantly include the ones you need * The single worst SEO design mistake - and why website designers love to talk you into it * The single most crucial element to include in your web code - and why Search Bots will leave if they don't find it * The other handy web design "tool" that can do more harm than good * The single most element you have the most control over - and Google loves it best of all * The simple 4-word command that will have Search Bots scurrying (with Google's full approval) to do your bidding 5 main ingredients that will always contribute the most value to your page rank Click Here to get your copy now! http://nofluffreports.com/powerful-seo-strategies-that-get-you-organic-traffic

Page 14


10 Quick And Powerful Website Optimization Tips

Success Strategies for Marketing Your Online Business Offline If you're ready to go offline in a big way, be sure to grab a copy of my new report, "Success Strategies for Marketing Your Online Business Offline." It covers everything you need to get started with offline marketing, no matter what business you're in.

Click here to check it out for yourself today http://nofluffreports.com/success-strategies-for-marketing-your-online-business-offline

Link Building Battle Plan Speaking of saving precious time, I’m a big fan of shortcuts. Why re-invent the wheel and research facts I’ve already spent weeks putting together? Just download the complete battle plan today!

Click here to check it out for yourself today http://nofluffreports.com/link-building-battle-plan

Keyword Treasury - Discover The Hidden Gold In Your Keywords Want to know even more about conducting keyword research and using keywords to build a sustainable, profitable online business? Be sure to grab a copy of Keyword Treasury today. It's packed full of valuable information about researching and using keywords, including the five places your keywords must appear if you want your site to rank well.

Click here to check it out for yourself today http://nofluffreports.com/keyword-treasury-discover-the-hidden-gold-in-your-keywords

Business Advertising in a Social Media World If you need more information – instantly – on exactly what services each Social Media platform offers, you can find mini-reviews on 18 of the most popular in my Special Report.

Click here to check it out for yourself today http://nofluffreports.com/business-advertising-in-a-social-media-world

Business Blogger’s Manual - How To Increase Your Business Income… The Business Blogger’s Manual: “How To Increase Your Business Income With A Blog” is a 20 page informative report that will get you blogging, or improve what you are already doing with your blog. This report is designed to help you increase the bottom line of your business. It helps you by showing you exactly what you need to do to get you blog of the ground the right way. Everything you need to know is packed into this report that was created to help your blog attract quality traffic. You may not have another chance to grab a report this valuable.

Click here to check it out for yourself today http://nofluffreports.com/business-bloggers-manual-how-to-increase-your-business-income-with-a-blog

Page 15


10 Quick And Powerful Website Optimization Tips

Information Product Brainstorm - From Ideas To Creation It really is possible to create an information product empire. Getting started might be the hardest part, but my report: Information Product Brainstorm, will help you earn the title Information Marketer in record time. Grab a copy today, and you'll get your first product online quickly and easily.

Click here to check it out for yourself today http://nofluffreports.com/information-product-brainstorm-from-ideas-to-creation

Passive Income Blueprint - Strategies For Earning Big With Info Products Once you make the decision to start an information marketing business and a passive income stream there are a number of questions you’ll want to answer. You’ll want to choose and research a profitable niche – one you’re interested and/or passionate about. You’ll need to decide on the who’s, what’s, where’s, when’s and why’s of your first information product. You need a plan …a blueprint!

Click here to check it out for yourself today http://nofluffreports.com/passive-income-blueprint-strategies-for-earning-big-with-information-products

Marketing With Content If you want to learn how to create and market your business with content, this report is really a must read. It will help you learn how to use content to build your business for long-term success. If you want real results, marketing with content is the best way to get it. Grabbing this report is the best way to go to learn all you need to know to get your content marketing campaign started today. Don’t miss this chance to learn and grow your business with the power of content.

Click here to check it out for yourself today http://nofluffreports.com/marketing-with-content

Membership Sites Roadmap Not sure a membership site is right for you? Don't worry! A membership site can work in any niche from weight loss to real estate to gardening. Anything people want or need to learn about a topic, there's room for a membership site, because the truth is, people will pay for quality information. If you can fulfill that need, then you owe it to yourself to grab a copy of Membership Site Roadmap.

Click here to check it out for yourself today http://nofluffreports.com/membership-sites-roadmap

Niche Marketing - Busting the Saturation Myth Did you know that most new businesses fail? Don’t be a statistic. Do your research, find a great niche, and in no time at all you’ll be one of those marketers who only work a few hours a day. Go get your copy of “Niche Marketing: Busting the Saturation Myth” and get started right away.

Click here to check it out for yourself today http://nofluffreports.com/niche-marketing-busting-the-saturation-myth

Page 16


10 Quick And Powerful Website Optimization Tips

Online Membership Site Manual So many people are looking for ways to either start their own online business or increase the profits of their current Internet business. One way to create more money for you is to start a membership website. The benefits of owning a membership site are numerous. If you're looking for a way to increase your online business profits or even start your very first business on the web, I recommend you take a look at this in-depth report all about membership sites. You'll learn what they are, how they work and even get ideas for starting your own quickly and affordably.

Click here to check it out for yourself today http://nofluffreports.com/online-membership-site-manual

The Essential Guide To Outsourcing Online You can't afford not to look at how outsourcing can have a positive impact on the profits of your business. So, hurry over and get your copy of this informative and business changing report right now. You'll learn how to quickly implement outsourcing in your business so you can start increasing your profits without wasting any precious time.

Click here to check it out for yourself today http://nofluffreports.com/the-essential-guide-to-outsourcing-online

Product Launch Wealth - How To Successfully Launch Your New Product Have Them Begging to Buy Your Info Product. Info product creators everywhere are missing out on something by quickly throwing together a product and sales avenue online. They're missing out on a whole lot of money that COULD be in their pocket if they would just do one thing before they rush to get their product up and selling. With info products, it's all about the pre-launch! You've got to get your prospects excited about what you're going to offer. Make them really anticipate the launch and want your product before it ever even hits the web.

Click here to check it out for yourself today http://nofluffreports.com/product-launch-wealth-how-to-successfully-launch-your-new-info-product

Sales Funnel Strategies Starting your online business with sales funnels is an important process. The best way to open the door to success is by starting at the beginning. â&#x20AC;&#x153;Sales Funnel Strategies: How to Work Your Sales Funnel for Bigger Profitsâ&#x20AC;? can walk you through the entire process, step by step to optimize every chance you have for success. You and your business deserve the very best in order to get your online venture running and profiting as quickly as possible. Why wait any longer?

Click here to check it out for yourself today http://nofluffreports.com/sales-funnel-strategies

Page 17


10 Quick And Powerful Website Optimization Tips

StumbleUpon Unmasked In “StumbleUpon Unmasked”, I’ll be sharing not only simple yet effective strategies, but also some surprising statistics and facts about Facebook. Yes, I did say “Facebook”; and yes, it is still the # 1 social networking site – but that’s exactly *why* StumbleUpon is even more important to use! If you’re interested, take a look at all the other benefits my “StumbleUpon Unmasked” offers.

Click here to check it out for yourself today http://nofluffreports.com/stumbleupon-unmasked

Twitter Marketing Guide Using Twitter for marketing is cheap and effective. But in order to make the most of it, you need to know what Twitter users respond to. Check out my “Twitter Marketing Guide: How to Use Twitter as a Marketing Tool” today, and learn how you can “tweet” your way to success!

Click here to check it out for yourself today http://nofluffreports.com/twitter-marketing-guide

Upsell Profit Tactics You can use the information provided in my report; Upsell Profit Tactics, and start using what you learn right away to start making more money. This is not something that you want to miss out on. It is a great ebook waiting for you to grab it, read it, learn, and grow your business as a result.

Click here to check it out for yourself today http://nofluffreports.com/upsell-profit-tactics

YouTube Marketing Uncovered Many tips you can really use and implement – even if video marketing is brand new to you. Put all tips together, and you’ve got something more useful than a step-by-step manual that’s out of date the moment you download it: You’ve got a report that quickly teaches you how to adapt even as YouTube changes itself – because it focuses on universal techniques that always work, as well as YouTube specifics that don’t change.

Click here to check it out for yourself today http://nofluffreports.com/youtube-marketing-uncovered

How To Host Successful Money Making Webinars Are you dreaming of building a responsive, profitable list? Are you looking for another way to connect with your target market while establishing your expertise in your niche? Do you want to give your potential customers a way to learn about you and your products or services in real time on an interactive platform? Webinars are the answer you've been searching for.

Click here to check it out for yourself today http://nofluffreports.com/how-to-host-successful-money-making-webinars

%&/\´`^°|µ()=?[]1234567890

Page 18

10 Quick And Powerful Website Optimization Tips  

Ever wondered if adding a few quick, easy SEO “fixes” would make much difference to the amount of traffic your website really receives? And...

10 Quick And Powerful Website Optimization Tips  

Ever wondered if adding a few quick, easy SEO “fixes” would make much difference to the amount of traffic your website really receives? And...

Advertisement