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I NEVER THINK OF THE FUTURE– IT COMES SOON ENOUGH, —Albert Einstein

PORTFOLIO OF

G i n g e r Sh iu e SEMESTER

S pri n g 2 0 1 3


I NEVER THINK OF THE FUTURE– IT COMES SOON ENOUGH, —Albert Einstein

PORTFOLIO OF

G i n g e r Sh iu e SEMESTER

S pri n g 2 0 1 3


Š 2013 Ginger Shiue. All rights reserved. No portion of this book may be used or reproduced in any matter without any written consent of Ginger Shiue. All respective work shown has been appropriately noted, identified, and credited. Any omissions found will be fixed and corrected in subsequent edition. Written, designed, and produced by Ginger Shiue email: einkis@gmail.com Academy of Art University 79 New Montgomery Street San Francisco, CA 95105 School of Graphic Design Department Chair | Mary Scott

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SELECTED PROJECTS, —by Ginger Shiue


TABLE OF CONTENTS,

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01

PROJECT TITLE

Rolling Rock Beer

02

PROJECT TITLE

Alternative Food Source

008–021

03

022–035

04

PROJECT TITLE

Hallucinations

PROJECT TITLE

Juice Up

036–051

05

052–073

06

PROJECT TITLE

World Market

PROJECT TITLE

Plural_ Human Cloning

074–117

07

PROJECT TITLE

Hershey’s Pot of Gold

118–133

08

PROJECT TITLE

Art 50

134–149

09

150–171

10

PROJECT TITLE

Freelance Works

PROJECT TITLE

Identities

172–197

school_ ACADEMY OF ART UNIVERSITY

198–207

major_ GRAPHIC DESIGN

term_ SPRING 2013


I NEVER THINK OF THE FUTURE– IT COMES SOON ENOUGH, —Albert Einstein

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WHAT IS A COMMA?

A mark of punctuation used to indicate a division in a sentence, as in setting off a word, phrase, or clause, to separate items in a list, to mark off thousands in numerals, to separate types or levels of information in bibliographic and other data, and, in Europe, as a decimal point. Any of several butterflies of the genus Polygonia, having wings with brownish coloring and irregularly notched edges. It is a pause or separation.

COMMA TO GINGER SHIUE

To me a comma is a stop, a pause where we can get prepared for the upcoming task, challenge or future. There is always something coming right after it. In life every once in a while we get tired, and we need some time to charge ourselves. Time does not stop. Once the charging phase is done, we r heading to another phase of life. This portfolio is dedicated to the phase of the total 6 years that I have spent in Academy of Art. Now that I am graduating, I am ready to accept the next challenge and to embrace every minute or phase of my life in the future.

school_ ACADEMY OF ART UNIVERSITY

major_ GRAPHIC DESIGN

term_ SPRING 2013

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A LITTLE REBELLION IS A GOOD THING,

COURSE

Package Design 3

INSTRUCTOR

Thomas McNulty

DELIVERABLES

7 x 1 x 1 x 1 x

Premium Beer Light Beer Light Beer Can Beer Carrier

—Thomas Jefferson

PROJECT TITLE

Rolling Rock Beer CATEGORY

Packaging

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PROJECT NUMBER

01

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project_ ROLLING ROCK BEER

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KEY WORDS

OBJECTTIVE

Heritage Born Small Town Honesty

The task is to choose an existing beer brand and redesign its labels for both premium and light bottles, the light beer can, and the carrier packaging. To carry out the “Born-Small-Town” spirit of the brand through new packaging labels (both front and back). Strengthen and facelift the brand message and quality by giving it a more contemporary yet unique label.

TYPEFACES

Carnivalee Freakshow FLW Script Helvetica Neue akaChen Rechtman Plain Copperplate

SOLUTION

Rolling Rock Beer is a well-loved gentle-spirited beer produced by a small Pennsylvania brewery called Latrobe Brewing Company. The beer itself has been Born Small Town since 1939. To carry out the “Born-Small-Town” spi ri t a n d b r in g t h e b r a n d b a c k t o it s o r ig in a l in y e a r 1 9 3 9 , t h e la bels are designed with vintage elements such as the choices of typefaces and rough paper texture. The color palette is earthy tone which reflects to the down to earth spirit and honesty of the small town people. The bottles are switched from its signature green to dark brown to enhance its rich taste.

COLOR PALETTE

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project_ ROLLING ROCK BEER

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project_ ROLLING ROCK BEER

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MODERATION IN ALL THINGS, INCLUDING MODERATION,

COURSE

Typography 3

INSTRUCTOR

Ariel Grey

DELIVERABLES

1 x 1 x 1 x

Poster Book Direct Mail

—Mark Twain

PROJECT TITLE

Alternative Food Source

CATEGORY

Print

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PROJECT NUMBER

02

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KEY WORDS

OBJECTTIVE

Organic Raw Scientific

The task is to select a scientific subject and create a 3-day conference for it to promote the idea. The promotional system includes a direct mail piece, a poster, and a book. The goal is to educate people the idea and the importance of alternative food source. It is to show people in order to save the earth, we should go with alternative food source.

TYPEFACES

Minion Matrix DinPro

SOLUTION

There are limited amount of resources on earth. The increase of population means more pressure on finite food resources. Globally, crop production is a highly intensive operation in both inputs and energy consumption. Sooner or later, we have to find alternatives. To educate people the idea and the liability of alternative food source, the color palette applied are very earthy tone. The infographics, charts, and line arts and the chosen serif fonts are to balance the scientific and organic attributes of this project.

COLOR PALETTE

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A LT E R NAT I V E FOOD SOURCE

The Earth’s increasing population means more pressure on finite food resources. Rather than steaming ahead at the current rate today, with little thought for future generations, sustainability is about seeking ways of providing food, water and energy that are long-lasting and have less of an impact on the environment and the eco system. Finding alternatives for sustainability therefore becomes an important issue for anything from the food production itself and the transportation to its disposal. A sustainable food system, whether it is local or regional, brings farmers closer to consumers by producing fruits and vegetables or raising livestock or fish closer to the places they are sold. Advocates of this system believe that when it comes to food security, the closer producers are to homes and neighborhoods, the greater the access to more nutritious and affordable food. Globally, crop production is a highly intensive operation in both inputs and energy consumption. Of the 10 to 20 percent of the fossil-fuel energy that is used by agricultural operations, 40 percent is indirect energy used in the development of chemical pesticides and fertilizers. There is thus a need to work with natural processes to conserve all resources, minimize waste, and lessen the impact on the environment.

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In theory, this usually means limited use of synthetic fertilizers, pesticides, growth regulators, and livestock feed additives. Instead, it means more reliance on methods such as crop rotations, animal manures, legumes , mechanical cultivation, mineralbearing rocks to maintain soil fertility and productivity; and on natural, cultural, and biological controls to manage insects, weeds, and other pests. The emphasis is on prevention of problems and the use of curative interventions, such as pesticides, as last resorts. Urban growth and infrastructure development has reduced the amount of prime agricultural land. The United States, for example, loses two acres of farmland every minute to urban growth between 1992 and 1997. According to the United Nations projections, 4.9 billion people or 60 percent of the world population will be living in urban areas by 2030. It is not clear how this population can be adequately fed and nourished. Increasing population also means increased quantities of food to be distributed, which increases the amount of trucks used to transport the food, thereby contributing to traffic congestion and air pollution. With that being said, finding alternative food source becomes an urgent issue for the human being to conserve our environment.

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Morchella, the true morels, is a genu mushrooms closely related to anatom fungi. These distinctive mushrooms like in that the upper portion is com of ridges with pits between them Mo are a very distinctive variety of mus woodlands where there is moist soil mushrooms require cooking before they make a delicious and healthful recipes that call for mushrooms. Mo like many other mushrooms, have m associated with their consumption. HEART CONDITION

Morel mushrooms can improve hear their high levels of copper, vitamin PREVENT CANCER

They decrease the risk of cancer, esp cancer, due to their high levels of se

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LOSE WEIGHT C AT E G O R Y : F U N G I NAME: MOREL N U T R I T I O N FA CT S :

31 0.57 G PROTEIN: 3 . 1 2 G CARBS.: 5 . 1 0 G W AT E R : 8 9 . 6 1 G D I E TA R Y F I B E R : 2 . 8 G C A LO R I E S : FAT :

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NOTES: AMOUNT PER SERVING: 1 0 0 G

Morel mushrooms are low in fat and vitamins and nutrients, making them trying to lose weight gradually in a IMMUNITY

These mushrooms are high in antiox the immune system and help the bo illnesses. DIABETES

Morel mushrooms can help lower bl them balanced, making Morel mush treating diabetes naturally.

Morels have been called by many loc the more colorful include dryland fi sliced lengthwise then breaded and f resembles the shape of a fish; hickor are known in many parts of Kentuck miracles, based on a story of how a saved from starvation by eating mor

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REALITY IS MERELY AN ILLUSION, ALBEIT A VERY PERSISTENT ONE,

COURSE

Print 1

INSTRUCTOR

Megumi Kiyama

DELIVERABLES

3 x 1 x 1 x

Poster Brochure Website

—Albert Einstein

PROJECT TITLE

Hallucinations

CATEGORY

Print

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PROJECT NUMBER

03

project number_ 01 02 03 04 05 06 07 08 09 10

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KEY WORDS

OBJECTTIVE

Senses Unreal Medical

The job was to select an idea that is worth spreading, and create a 3-day conference and promotional pieces for it. The promotional items should include a poster series of three and a brochure. The goal was to promote the subject that having hallucinations does mean one is crazy. In addition, to introduce and educate people different types of hallucinations.

TYPEFACES

Vitesse Helvetica Neue

SOLUTION

A re c e n t s u r v e y o f o v e r 1 3 , 0 0 0 p e o p le re p o r t e d a m u c h h ig h e r f igure with almost 39% of people reported with hallucinatory experiences, 27% of which reported daytime hallucinations, mostly outside the context of illness or drug use. There are total 5 types of hallucinations categorized by senses. To replicate the experiences of the five hallucinations, imageries used were distorted, and the colors used were bright and dreamy.

COLOR PALETTE

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p r o j e c t _ H A L L U C I N AT I O N S

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Hallucination http://www.nmha.org/hallucinations/Hallucinations

WHAT IS HALLUCINATION? Hallucinations are a symptom of either a medical, neurological, or mental disorde r. Use of certain recreational drugs may induce hallucinations. There are different types of hallucinations, including audito ry [the false perception of sound, music, noises, or voices], gustator y [a false perception of taste], olfacto ry [a false perception of odor or smell], somatic/tactile [a false perception or sensation of touch or something happening in or on the body], and visual [a false perception of sight]. The sufferers of hallucinations do not all necessarily have mental disorder . The three examples of this case would be: 01 Charles Bonnet Syndrome 02 Temporal Lobe Epileps y 03 Alice In Wonderland Syndrom e

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Hallucination http://www.nmha.org/hallucinations/idea

CONCEPT+IDEA

There are about 39% of the population that were reported have hallucinato ry experiences. T o me this number is w than I expected when I was doing my research.

During the research of the topic hallucinations, I found that are different types of hallucinations. One of them caught m attention, which is the Charles Bonnet syndrome. This part syndrome occurs only on people who lost their sights. The blind, but they can see things. About 10% of the blind peo have this type of hallucination, but only less than 1% of the willing to acknowledge it. They are afraid to be called “craz However the fact is, they are all mentally normal.

By doing this project, I want to introduce different types of hallucinations and make people aware of that people havin hallucinator y experiences are not necessarily crazy .

My concept is to present what the sufferers actually see vis and pull out a quote that expresses their mind.

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LET FOOD BE THY MEDICINE AND MEDICINE BE THY FOOD,

COURSE

Print Design 2

INSTRUCTOR

Nicole Flores

DELIVERABLES

3 x 1 x 1 x 1 x 1 x

Posters News Letter Give away iPhone App Website

—Hippocrates

PROJECT TITLE

Juice Up

CATEGORY

Print

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PROJECT NUMBER

04

project number_ 01 02 03 04 05 06 07 08 09 10

project_ JUICE UP

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KEY WORDS

OBJECTTIVE

Fresh Energetic Light

This project is to select a cause that is beneficial to human beings and the environement, and design a promotional system for this cause. The ideal is to give people awareness of the benefits from juicing, and to educate people that a healthy diet is the ultimate way to get rid of sicknesses. It is to encourage people to try the juice diet. In addition, to give patients who rely heavily on medical pills a more natural and healthy alternative.

TYPEFACES

DinPro Din 1451 Std

SOLUTION

Juice Up is a campaign that motivates people to start the juicing diet. In order to approach this intent, the color palette used is bright, refreshing, and light. It is to give people the impression of freshness from the juicing diet. The layout and poster designs are clean, simple, yet colorful, which reminds the juicers that juicing is not only fun and but also very beneficial to our health. It is to give people the thought that the result of juicing is equivalent to the result of taking medicines or going to the doctors.

COLOR PALETTE

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HAIR L

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COLD & FLU?

J U CE UP

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2012

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BET TER CURE

B E T T E R C U RE

• • • • •

• • • • •

1 RED APPLE 6 CARROTS 2 C E L E R Y S TA L K S 2 GARLIC CLOVES 1 / 4 C U P PA R S L E Y

J U CE UP

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A BETTER SOLUTION FOR YOUR HEALTH

|| Read and Get More Information about Juice Up at the Official Site - www.juiceupsf.com ||

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2012

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RED APPLE CARROTS CUP SPINACH CUCUMBER C U P A S PA R A G U S

A BETTER SOL

|| Read and Get More Informatio


LUTION FOR YOUR HEALTH

on about Juice Up at the Official Site - www.juiceupsf.com ||

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2012

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C U P S W AT E R M E L O N TBSP LEMON C U P S C A N TA L O U P E STRAWBERRIES

A BETTER SOLUTION FOR YOUR HEALTH

|| Read and Get More Information about Juice Up at the Official Site - www.juiceupsf.com ||

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NOTHING IS PLEASANT THAT IS NOT SPICED WITH VARIETY,

COURSE

Package Design 4

INSTRUCTOR

Michael Osborne

DELIVERABLES

Store brand Food Home Dテゥcor Kitchen

1 x

Private brand Baking kits Kitchenware

2 x

TEAM MEMBERS

Ginger Shiue Jane Kim Marichrist Benitez

窶認rancis Bacon

PROJECT TITLE

World Market

CATEGORY

Collaborative Project Packaging

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PROJECT NUMBER

05

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project_ WORLD MARKET

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The World at Your Finger Tip

STORE BRAND

FOOD

HOME DÉCOR

LABEL

LABEL

STORE BRAND

FRESH

TARGET AUDIENCE

25–55 M/F

MODER N

TARGET AUDIENCE

ENERG ET IC

PRICE RANGE

$5.00–$30.00

STORE BRAND 25–55 M/F

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PRICE RANGE

HONEST

$5.00–$60.00

AUTHENTIC

KITCHEN LABEL

STORE BRAND

HOMEY

TARGET AUDIENCE

25–55 M/F

CLEAN

PRICE RANGE

$5.00–$60.00

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DUR ABLE


IDENTITIES

PRIVATE BRANDS

KITCHENWARE

BAKING KITS

LABEL

PRIVATE BRAND

LABEL

PRIVATE BRAND

SIM PLE

TARGET AUDIENCE

30–50 M/F

TARGET AUDIENCE

M ODERN

PRICE RANGE

$20.00–$100.00

EDUCATIONAL

28–45 F, 5–10 KIDS

SWEET

PRICE RANGE

ST EEL

$4.00–$30.00

Simple Tool that Does the Big Job

DELIGHTFUL

The Sweetest Way to Learn

HOUSE BRAND

Store brands are a line of products sold by a retailer under a single marketing identity. They are managed solely by the retailer for sale in only a specific chain of store. Store brands tend to look “generic“ in the appearance, but it does not mean that they have to look cheap. Atlas was created to “moderize“ the whole World Market outlook and make it more contemporary. Atlas is divided into three sections—Food, Home Décor, and Kitchen. Atlas logo is showcased in different colors depending on the section. It is to show the variety and enjoyment. Also, it will guide the consumers to the right section with different identifications of the colors. PRIVATE BRAND

Private label products or services are typically those manufactured by one company for often under another company’s brand. They are often positioned as lower cost alternatives to regional or international brands although Crumbs and Galley are more targeted towards the “premium“ quality rather than being generic. As of the current World Market, it is lacking “modernity.“ Creating these two private labels wil grab shoppers at Target, Wal-mart, or JCP. These two brands will be displayed as a mini store within a store, which will create varieties of World Market.

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KEY WORDS

OBJECTTIVE

Kaleidoscope Variety Affordable

This project is to give the house brand as well as the private labels their own distinctive look while maintaining an overall cohesiveness to the entire project. The goal is to make the house brand as desirable as the other name brands on the shelves. To improve the branding and the packaging design of the products in World Market and bring more customers to it.

TYPEFACES

DinPro Helvetica Neue Flama Trade Gothic

SOLUTION

Three key attributes of World Market project were variety, affordable, and enjoyable. Combining these key attributes, we have created the DNA of “Kaleidoscope.“ The brand promise of Atlas is “The world at your finger tip.“ The main reason why we chose kaleidoscope is that it follows with the brand promise and it shares many common elements with Atlas itself. By holding the kaleidoscope with two hands, turning it around to different angles and positions, we get different colors and patterns. Basically, the result you get is completely at your finger tips. We want our consumers to have fun finding their own destinations when they are shoopping at World Market, just like the excitement you get when examing a map or looking into a kaleidoscope. We will guide them to their destinations of effortless choices with affordable price range, yet good quality products.

COLOR PALETTE

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F O OD

H O ME D ÉCOR

KI T C HE N

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project_ WORLD MARKET | ATLAS

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p r o j e c t _ W O R L D M A R K E T | AT L A S

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p r o j e c t _ W O R L D M A R K E T | AT L A S

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p r o j e c t _ W O R L D M A R K E T | AT L A S

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p r o j e c t _ W O R L D M A R K E T | AT L A S

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p r o j e c t _ W O R L D M A R K E T | AT L A S

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p r o j e c t _ W O R L D M A R K E T | AT L A S

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p r o j e c t _ W O R L D M A R K E T | AT L A S

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KEY WORDS

OBJECTTIVE

Simple Steel Modern

Galley Kitchenware is one of the private labels of World Market. The target audience of this brand is both female and male genders from age 28 to 50. Galley is a brand for those who love to use simple yet durable kitchenwares that do the big job. The design and the price are more upscale comapred to the kitchenwares of the housebrand of World Market—Atlas.

TYPEFACES

Helvetica Neue Baksheesh

SOLUTION

The term Galley is referred to the design of household kitchen wherein the units are fitted into continuous sections. Galley is all about simple, durable, and stylish kitchenwares that do the big job. It shows that the customers do not need huge, bulky tools to make quality food or drinks. The color palette of Galley kitchenwares is black, silver, and white which reflects to the key brand attributes—modern, steel, and simple.

COLOR PALETTE

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KI TC H EN WAR E

project number_ 01 02 03 04 05 06 07 08 09 10

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KEY WORDS

OBJECTTIVE

Sweet Educational Delightful

Crumbs is one of the private labels of the World Market. It targets towards females between age 24 to 45 who love to bake. The secondary target audience is kids between age 5 to 10. Crumbs was created to expand the target consumers of the World Market. The ultiimate goal of Crumbs is to teach children to bake with parents’ guidance.

TYPEFACES

Market Deco Neo Sans Burst My Bubbles Din Pro

SOLUTION

Crumbs brings an idea of baking along with kids, which will be educational. Therefore, not only mothers will be attracted but also their kids. Crumbs is all about learning in the sweetest way with your kids. The pastel color palette shows the sweetness of the final products after baking. It is fun and delightful. The explanations and tips on the back of the packaging enable parents to teach their children how to bake without any difficulties.

COLOR PALETTE

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B A KI N G K ITS

project number_ 01 02 03 04 05 06 07 08 09 10

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CLONING WILL ENABLE MANKIND TO REACH ETERNAL LIFE,

COURSE

Typography 4

INSTRUCTOR

Carolina de Bartolo

DELIVERABLES

1 x 1 x

Book Website

—Claude Vorilhon

PROJECT TITLE

Plural_ Human Cloning CATEGORY

Print

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PROJECT NUMBER

06

project number_ 01 02 03 04 05 06 07 08 09 10

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KEY WORDS

OBJECTTIVE

Scientific Informational Artificial

The task was to choose a subject that is related to the word “Survival,“ and design a book and a companion website for it. The goal is to spread the new knowledge that is beneficial to all human beings and the environment. The topic has to be scientific and technological. This ninety-eight-page book has to contain valued information and inforgraphics and charts.

TYPEFACES

Vitesse Blender Pro

SOLUTION

Human cloning is the creation of a genetically identical copy of a human. The ethics of cloning is an extremely controversial issue. In order to carry out the scientific and artificial attributes of the subject itself, the typefaces chosen were moder n and clean and the paper is white instead of offwhite cream colors. The infographics and charts are all in line arts to show the informational attribute of the project. The color palette used is limited because the intention is to let the readers focus on the book content itself.

C O L O R PA L E T T E

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Misconception and conclusion topics covered: Misconceptions about animal cloning Misconceptions about human cloning

THE IDEA THA IS A GENETIC FOR CRIME IS THE MOST CO VERSIAL TOP FIELD OF BIOL INFLUENCES CRIME, BUT T CONTROVERS PRIMARILY FR MISCONCEPT ABOUT GENET

MISCONCEPT ABOUT ANIMAL

Dolly, the cloned s

classic example of

misconception. Do

English Finn Dorse

was cloned in Eng she died in 2003.

conceived natural

a male and a fema

but was instead cl

a single mammary

her mother. This c

treated as a “test

and implanted into

C

Cytosine H

H

N C

H

C

N

C

H

C

N

O

H

G

Guanine O C N

N

C

C

C C

N

N

H

A

Adenine H

H

N C

N C

N

C N

C

C

N

H

U

Uracil O H

H

C

C

C

N C

N

H replaces Thymine in Nitrogenous Bases

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C

Cytosine H

H

N C

H

C

N

C

H

C

N

O

H

G

Guanine O

H C

N

N

C

C

C C

N

N

N

H

H

Nitrogenous Bases

H

A

Adenine H

H

N C

C

N

Base pair

N

C

N

Sugar Phosphate backbone

C

C

N

H

U

Uracil O H

H

C

C

C

N C

N

H

O

H replaces Thymine in RNA

RNA Nitrogenous Bases

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RIBONUCLEIC ACID

DEOXYRI


mitochondrion nucleolus nucleus

lysosome

endoplasmic reticulum

Golgi apparatus

lysosome

C

Cytosine H

H

N

vacuole

C

H

C

N

C

H

C

N

O

H

G

Guanine O

H C

N

N

C

C

C C

N

cell wall

H

N

N

H

cell membrane

H

A

Adenine H

H

N C

N

C

N C

C

N

C N

H

T

Thymine H

H

C H H

C

O C

C

N C

N

H

O

H

DNA

IBONUCLEIC ACID

Nitrogenous Bases

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C

Cytosine H

H

N C

H

C

N

C

H

C

N

O

H

G

Guanine O

H C

N

N

C

C

C C

N

N

N

H

H

H

A

Adenine H

H

N C

N

C

N C

N

C

C

N

H

U

Uracil O H

H

C

C

C

N C

N

H

O

H replaces Thymine in RNA

RNA Nitrogenous Bases

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RIBONUCLEIC AC

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Plural_Human Cloning http://plural_humancloning.com

PLURAL _Human Cloning

CUSTOMER SERVICE

MY ACCOUNT

SEARCH

what Human Cloning is. There are two commonly discussed

[Contents]

types of human cloning:

[Blog]

therapeutic cloning and reproductive cloning.

[Purchase]

Therapeutic cloning involves

[Contact]

cloning cells from an adult for use in medicine and transplants, and is an active area of

IMG 1 _ HUMAN EMBRYO EARLY STAGE

ENTER YOUR EMAIL

Copyright 2012 © Ginger Shiue. All Rights Reserved.

selected works_ GINGER SHIUE

[0]

give you a full explanation of

[About]

SUBSCRIBE

COMMA

MY CART

In this book we are going to

[Home] Home

Human cloning is the creation of a genetically identical copy of a human. It does not refer to monozygotic multiple births or the reproduction of humans/ animals cells or tissue.

p g . 1 3 2

US

JOIN

research. Reproductive cloning would involve making cloned humans, for couples wanting to have a child, but can't naturally. A third type of cloning called replacement cloning is a theoretical possibility, and would be a combination of therapeutic and reproductive cloning.

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Plural_Human Cloning http://plural_humancloning.com

PLURAL _Human Cloning

CUSTOMER SERVICE

MY ACCOUNT

[Contents]

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ADDRESS 1

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ADDRESS 2

COUNTRY [Select a Country]

COUNTRY [Select a Country]

CITY

[Contact]

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SAME AS SHIPPING ADDRESS

NAME [First + Last]

[About]

MY CART

BILLING ADDRESS

SHIPPING ADDRESS

[Home]

US

CITY

STATE [Select a State]

STATE [Select a State]

ZIP/POSTAL CODE

ZIP/POSTAL CODE

PHONE

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EMAIL SHIPPING METHOD Standard Shipping [3-6 days] [$8.00] UPS 2 Day [$11.00] UPS Overnight [1 Day] [$29.00]

PAYMENT METHOD CARD TYPE CARD NUMBER SECURITY CODE

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project number_ 01 02 03 04 05 06 07 08 09 10

FIND US ON: [FACEBOOK]

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[TWITTER]

[GOOGLE+]

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project_ PLURAL_ HUMAN CLONING

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ROMANCE IS TEMPESTUOUS, LOVE IS CALM,

COURSE

Package Design 3

INSTRUCTOR

Thomas McNulty

DELIVERABLES

10 x

Heart Box

TEAM MEMBERS

Ginger Shiue Tim Masterson Terry Lee Mike Gutierrez

—Mason Cooley

PROJECT TITLE

Hershey’s Pot of Gold

CATEGORY

Collaborative Project Packaging

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PROJECT NUMBER

07

project number_ 01 02 03 04 05 06 07 08 09 10

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KEY WORDS

OBJECTTIVE

Love Valentines Passion

The task of the Hershey’s Pot of Gold project is to design 8 to 15 chocolate heart boxes for 2013 Valentine’s Day. The designs have to fit the different target audiences—men to their spouses and women to women. They can be traditional or trendy. The goal is to expand the core brand, increase the sale volumes in order to compete with other brands.

TYPEFACES

Edwarian Script Cafeteria Matrix HomeRun

SOLUTION

Hershey’s Pot of Gold chocolate heart boxes has to vibrantly communicate the Valentine’s theme in a contemporary fashion that is uniquely linked to, and own-able, by the brand. Most of the boxes designed are in brown or red colors in order to show the richness of the chocolate and the key attributes—love, Valentines, and passion. In additoin, we brought in some hand–crafted elements into the design to show the warm, hearty feelings.

COLOR PALETTE

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ART IS MAN’S EXPRESSION OF HIS JOY IN LABOR,

COURSE

Identity 2

INSTRUCTOR

Darrell Hayden

DELIVERABLES

1 x 1 x 15

Brand Guidelines Poster x Application

—Henry A. Kissinger

PROJECT TITLE

Art 50 CATEGORY

Print

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PROJECT NUMBER

08

project number_ 01 02 03 04 05 06 07 08 09 10

project_ ART 50

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KEY WORDS

OBJECTTIVE

Leisure Community Creative

The task was to create a promotional stationary system for a cause that is beneficial to human beings and the environment. Art 50 was created to rebuild the Tenderloin area in San Francisco. The goal was to hire the jobless, low income residents in the Tenderloin, and have them rebuild their own community by public art installations.

TYPEFACES

Vitesse Adobe Garamond

SOLUTION

The Tenderloin has the highest crime rate of any area of San Francisco. The yearly crime rate has an average of 2 crimes per resident, and 3 major crimes per hour. We want to provide the jobless, homeless, or low-income residents in the Tenderloin job opportunities and shelters, and help them develop interests and cultivate responsibilities through out the project. The Tenderloin used to be the most prospered area in SF back in the days. The logo mark is the line drawing of the famous Paramount theater in the Tenderloin when it was prospered. The project is named Art 50 because we want to rebuild the 50 blocks of the Tenderloin through art. The color palette is simple and primary in order to show the essential of art itself.

COLOR PALETTE

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JOB

Freelance Works

CLIENTS

1 : 2 : 3 : 4 :

DonationTo Niagara Falls Winery Cordina Jack & Jason’s

DELIVERABLES

1 : 2 : 3 : 4 :

Landing pages Front label Front label Front label

DESIGN IS CREATIVITY WITH STRATEGY, —Rob Curedale

PROJECT TITLE

Freelance Works

CATEGORY

Packaging, Web

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PROJECT NUMBER

09

project number_ 01 02 03 04 05 06 07 08 09 10

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KEY WORDS

OBJECTTIVE

Effective Easy Friendly

The task is to redesign several landing pages, including About, Why paid accounts, Features, and Blog for DonationTo.com, and make them more user friendly, easier for users to understand. The new design should have the cohesive design style that the current website has.

TYPEFACES SOLUTION

Archer Georgia Arial

DonationTo.com is a fundraising website. It enable users to create their own fundraising pages. In order to make the website more contemporary, a lot of icons and images were used to give users a much easier way to understand the content. The information of every section is categorized with groups and numbers so users can find them without any difficulties. Link: http://www.donationto.com

COLOR PALETTE

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FU N D R A I SI N G WEB S ITE

NOTE

This identity is not designed by Ginger Shiue.

project number_ 01 02 03 04 05 06 07 08 09 10

project_ FREELANCE WORKS | DONATIONTO

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p r o j e c t _ F R E E L A N C E W O R K S | D O N AT I O N T O

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KEY WORDS

OBJECTTIVE

Royal Classic Knight

The job is to design the logo and the front label of the red wine produced by Niagara Falls Winery Inc.. The theme of the design is Royal knight. The company wants a design that can show the heritage and the history of the winery. There are two types of red wine. One is high end, the other can be purchased in lower price. The design has to differentiate them.

TYPEFACES

Edwarian Script Helvetica Neue Adobe Caslon Pro Adobe Garamond Century Gothic

SOLUTION

There are two directions. Both have to convey the theme of Royal knight. The design of the less expensive one is more colorful, approachable, and more contemporary. The high end one is more classy and shows heritage with the black and white line illustration of the knights. The knights on the bottles are different depending on the types of wine.

COLOR PALETTE

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R ED WIN E

project number_ 01 02 03 04 05 06 07 08 09 10

project_ FREELANCE WORKS | NIAGARA FALLS WINERY

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project number_ 01 02 03 04 05 06 07 08 09 10

project_ FREELANCE WORKS | NIAGARA FALLS WINERY

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project_ FREELANCE WORKS | NIAGARA FALLS WINERY

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KEY WORDS

OBJECTTIVE

New Orleans Fun The Big Easy

The task is to design the front packaging of Cordina Light in classic lime margarita and strawberry daiquiri. Consumers should be able to tell that they are light and only contain 100 calories per pouch easily. The packaging should clearly shows the origin of Cordina窶年ew Orleans.

TYPEFACES SOLUTION

Gotham American Typewriter Archer Burst My Bubbles

There are two directions chosen. One is executed in illustration, another is in photography. In order to carry out the New Orleans spirit, jazz music poster illustration is applied. The symbol of fluer de lis is always hidden somewhere on the front packaging. The famous Bourbon street sign and the saxophone of jazz show the culture of New Orleans.

COLOR PALETTE

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C O C KTA I L P O U C H

project number_ 01 02 03 04 05 06 07 08 09 10

project_ FREELANCE WORKS | CORDINA

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project_ FREELANCE WORKS | CORDINA

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KEY WORDS

OBJECTTIVE

Homemade Warm Hearty

The task is to redesign the front packaging of Jack & Jason’s baking and pancake mix and give the brand a face lift. The design has to reflect the three key attributes of the brand—hearty, warm, and homemade.

TYPEFACES

SOLUTION

Gotham Burst My Bubbles Archer

There are two variations of the same concept shown. In order to be able to compete with other brands of baking and pancake mix in Whole Foods, the new design of Jack and Jason’s has to be more contemporary than what it is now. The cream color pouch gives the package a warm feeling. The large photography of pancake is the focal point of the packaging. It is to show the consumers the delicious final product consumers get after baking.

COLOR PALETTE

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B A KI N G & PA N C A KE MIX

project number_ 01 02 03 04 05 06 07 08 09 10

project_ FREELANCE WORKS | JACK & JASON’S

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project_ FREELANCE WORKS | JACK & JASON’S

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project_ FREELANCE WORKS | JACK & JASON’S

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A PEOPLE MUST HAVE DIGNITY AND IDENTITY,

DESIGNED YEAR

2007 - 2013

DELIVERABLES

12 x

Logos

—Andrew Goodman

PROJECT TITLE

Identities

CATEGORY

Print, Identity

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PROJECT NUMBER

10

project number_ 01 02 03 04 05 06 07 08 09 10

project_ IDENTITIES

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project_ IDENTITIES

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I THANK MY FAMILY AND FRIENDS FOR YOUR SUPPORT AND LOVE, —Ginger Shiue

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SPECIAL THANKS TO:

I want to thank all of the instructors that have ever taught me through out the years I have spent in Academy of Art, especially to Mary Scott, Michael Osborne, Thomas McNulty, and Ariel Grey. It was through all of your training and teaching that made me a good designer as I am now. And it was all of you that have prepared me adequate experiences of working in real design firms outside of school. I also want to thank my colleagues and friends Eva Shih, Ariel Chen, Vence Lee, Jane Kim, Marichrist Benitez, Ft Hsu, Stanley Yi, Will Zheng, and Brion Hickey. I was lucky to meet and work with all of you, and have your love and support all the time. I thank you all.

school_ ACADEMY OF ART UNIVERSITY

major_ GRAPHIC DESIGN

term_ SPRING 2013

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COLOPHON,

COURSE

Senior Portfolio

INSTRUCTOR

Mary Scott

COMMA

selected works_ GINGER SHIUE


SCHOOL

Academy of Art University, Graphic Design DESIGN & PHOTOGRAPHY

Ginger Shiue EMAIL

einkis@gmail.com WEBSITE

www.gingershiue.com BOOK BINDERY

The Key Binding & Printing, Oakland CA PRINTER

Plotnet Printing, San Francisco CA PAPER STOCK

Neenah Classic Crest/100 lb txt, Solar White TYPEFACE

Helvetica Neue LT Pro SOFTWARE

Adobe Creative Suite 6


PHONE

415 350 9798

EMAIL

einkis@gmail.com

WEBSITE

gingershiue.com

PORTFOLIO OF GINGER SHIUE,



Ginger Shiue Senior Portfolio