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The Rise Of The Fashion Blogger Mark Anthony on those new Arbiters of Style, the Fashion Bloggers This is the age of personality. Whether it be a celebrity, brand, or blogger, in order to stand out, above the digital noise, there needs to be a singular voice or personality to communicate through those all-important social media channels. I’ve always said social media is a little bit like skimming stones - sometimes those tweets or instagrams just plop and sink without a trace, and other times they can bounce on and on, much further than you imagined. These streams of digital information need to catch our interest. Everybody is competing for the same slices of people’s time and attention, not to mention wanting to broaden their marketing net by gaining followers and likes. Bloggers have risen up into this space to become the editors of the Internet, and help brands keep that stone skimming. 32 EILE Magazine

Driven by a passion for their subject, these guys are now the opinion formers, influencers, and leaders of modern menswear - real people with a real passion. The blogosphere has changed dramatically over time. When I started There’s Glitter In Your Hair what seems like a lifetime ago now, and Mark My Style over two years ago, of course there were already bloggers, but it was seen as something of a hobby, or an amateur form of fanning, or geeking out over something. But I’m proud to say ‘blogger’, when asked what I do. I’m hopeful in saying that maybe one day I will make a living doing something that is difficult to make a living from. Being a blogger, there is nowhere to hide – you need to know your stuff. You’re out there 360 degrees, exposed to the world, and people realize if you know what you’re talking about within five minutes of looking through your social media accounts and blog posts. After all, unlike a magazine, there is no masthead and various layers of sub-editing and correction to make you look good.

Profile for EILE Magazine

EILE Magazine – October 2015 (Vol.3, Issue 5)  

The LGBT Magazine, for those who want another view. Features interview with Pam Ann; Canadian trans cartoonist Sophie Labelle; Irish film wr...

EILE Magazine – October 2015 (Vol.3, Issue 5)  

The LGBT Magazine, for those who want another view. Features interview with Pam Ann; Canadian trans cartoonist Sophie Labelle; Irish film wr...

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