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Style | Menswear

Does Branding Really Matter? Mark Anthony takes a closer look at the industrial side to fashion Brands are everywhere. Everything you buy, drink, eat, watch or look at is, in some way, a branded item. When you buy the ‘own brand’ goods from your local supermarket, you might well think that you’re sticking two fingers up at that hateful consumerist, marketing machine, when in actual fact, you are still investing in some kind of brand, it’s just not so well recognised. 16 EILE Magazine

It doesn’t matter if you buy your soy milk, chai tea latte with cinnamon on top from Starbucks, or your local independent coffee shop – you’re still buying into a brand, and somewhere along the line, a marketing executive will have had his sticky little branding paws all over it. However, this would suggest that all brands are exactly the same – yet nothing could be further from the truth. Brands are far from equal in almost every sense, and there can

be stratospheric differences between one brand and the next. From size to quality, intensity to purpose, brands are about as different from one another as we are from giraffes. Clothes, of course, are all about the brand. Marketing strategies are what make a company successful, and when it comes to looking good and dressing well; it’s all about the image. In the last couple of years, there has been a huge shift in

Profile for EILE Magazine

EILE Magazine – November 2014 (Vol.2, Issue 6)  

The LGBT Magazine, for those who want another view. Includes interviews with singer Jayne Ava and screenwriter David Michael Barrett ahead o...

EILE Magazine – November 2014 (Vol.2, Issue 6)  

The LGBT Magazine, for those who want another view. Includes interviews with singer Jayne Ava and screenwriter David Michael Barrett ahead o...

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