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From High Street To High Priced! Mark Anthony looks at what drives the choice between high street stores and designer labels

I am constantly at war with myself. As a former student struggling to make the leap into adult life, I am stereotypical; my diet is lacking in any sort of decency, I experience productive rushes at silly times of the night, and my level of disposable income is disappointingly small. What’s more, the little I do have is more often than not spent on wine – on this note I would like to point out that I am a country boy, so I only drink wine and only the good stuff, so it is expensive. Who am I kidding, €4 in Lidl is the way to go. But being a chap with a keen interest in fashion, and striving to dress as the archetypal stylish gent would, this leaves an almost laughably

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small amount of money with which to purchase desirable new threads. Thus is the question raised: Should you wander down the high street or should you spend that little bit more? As you are most likely an eager, fashionable person, who is intent on looking good, it would be fair to say that the dilemma of choosing a suitable shopping establishment is not one restricted to me alone. I would, in fact, go as far as to say that it is one of the most important considerations when constructing that perfect wardrobe, so it is imperative that you get it right.

I am also quite sure that given the adequate funding, we would all completely forgo the high street, and dash off to the nearest luxurious store – or in my case Penneys – but unfortunately, this is not the case, and thus the issue remains.

Price is undeniably the high street store’s greatest weapon. If price is the biggest influence on our choice of shopping establishment, then for the majority, the result must be obvious – you go for high street. When you have very little money, it suddenly becomes a clear cut choice; you get more clothes for your money. As the majority of fashion consumers are typically the younger generation (an often cash strapped consumer base), making the most of your money is the key to any shopping success. And with stores in almost every major town and city, these companies offer great availability, flexible pricing and a huge amount of choice right on your doorstep. In a world where individuality is the name of the game, variety certainly is the spice of life, and variety is something high street stores have in spades; from basic tees to knitwear, shoes to accessories, they offer almost everything. They mix up their styles, colours and material to

Profile for EILE Magazine

EILE Magazine – April 2015 (Vol.2, Issue 11)  

The LGBT Magazine, for those who want another view. Features articles and interviews with YesEquality / TáComhionannas, Jef Joslin, Rick Ell...

EILE Magazine – April 2015 (Vol.2, Issue 11)  

The LGBT Magazine, for those who want another view. Features articles and interviews with YesEquality / TáComhionannas, Jef Joslin, Rick Ell...