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Company Profile


This is Who We Are An Events, Marketing & Fundraising Firm that links organizations with the resources they need to advance their goals in, and beyond, africa. The partner of choice for socially-responsible corporations and non-profits seeking infrastructure or expertise in development, communications and stakeholder engagement.

CONCEPTLINK THIS IS WHO WE ARE


This Philosophy Guides Our Mission: The Ghanaian symbol in our logo reminds us that there is a strong link between people of common lineage, and that Africa is the cradle of humankind.

CONCEPTLINK PHILOSOPHY

To bridge cultural and resource gaps to save our clients time and money, enabling them to focus on core programs that create social good.


This is What We Do We develop a customized solution for each client’s unique need with expertise in:

SPECIAL EVENTS

FUNDRAISING

PR

MARKETING

BUSINESS DEVELOPEMENT

• Conferences, receptions and gala events • Budget and project management • Volunteer recruitment and management • Graphic design • Brand enhancement • Email marketing • Prospect research • Database administration CONCEPTLINK SERVICES


“Tonight exceeded all expectations. It is amazing that we accomplished this when SSP has no staff in the US…Well done!” TERESA CLARKE, Chairman, Student Sponsorship Programme of South Africa “I have been most impressed by Jerryanne’s attention to detail, specifically in the important areas of budgeting, reviewing contracts, and managing guest lists. She brings the eye of a banker to her work with nonprofit clients. I would recommend ConceptLink Consulting LLC for any professional project without hesitation.“ SAMUEL L. BROOKFIELD, Former Executive Director, NHEF “I want to personally thank you and ConceptLink for helping to make All for Africa’s first Knock Out Poverty event such a huge success... We are greatly impressed by your organizational and leadership skills exhibited in developing and executing the event’s sponsorship strategy...I would be pleased to recommend ConceptLink services and commend you for the work you do.“ BRUCE WROBEL Chairman, All for Africa

CONCEPTLINK CLIENTS

This is Our Clientele Ranging from grassroots projects to multinational organizations • Africa.com • All for Africa • Excelsior Firm • Green Desk • International Crisis Group • Nigeria Higher Education Foundation • Planting Technology International • Student Sponsorship Programme • United Nations


Case Studies Special Events Fundraising PR Marketing Business Development


International Crisis Group Awards We managed all aspects of ICG Awards Dinner honoring Presidents Bill Clinton and George H.W. Bush and Issam M. Fares: • Planned successful gala with comprehensive timelines and client updates; event raised more than $1 million and sold out weeks in advance • Managed protocol for VIPs and dignitaries, including Ambassadors, Heads of State, and celebrities • Arranged guestrooms, transportation and hospitality for singer James Taylor and other VIPs • Liaised with key Waldorf-Astoria staff • Created and maintained budget; saved client more than $11K • Prepared sponsor prospect lists and sponsorship solicitation materials • Secured donation of gifts for 500 guests CONCEPTLINK - SPECIAL EVENTS WALDORF-ASTORIA, NEW YORK CITY, 2009


All For Africa We managed sponsor solicitation and relations for Knock Out Poverty campaign launch featuring performances by Youssou N’Dour and Angelique Kidjo: • More than 1,000 influencers attended, including young professionals, corporate executives, 3 African heads of state and 30 VIP guests • Event generated $500K in financial and in-kind sponsorships • Managed VIP reception area to ensure sponsor visibility • Linked All for Africa with Archbishop Desmond Tutu

CONCEPTLINK - SPECIAL EVENTS HAMMERSTEIN BALLROOM, NEW YORK CITY, 2008


Student Sponsorship Programme We have played an integral part in SSP’s international fundraising efforts: • Produced 10th Anniversary reception, raising ~$115,000 • Executed semi-annual direct mail campaigns which have raised more than $40,000 since 2009 • Managed US rebranding, inclusive of new corporate identity, press kit and marketing materials • Prepared tactical communications plan • Analyzed database needs and supported transition to donor management system • Our services helped increase SSP’s profits 20% from 2009 to 2010

CONCEPTLINK - FUNDRAISING NEW YORK CITY / JOHANNESBURG, 2009 - PRESENT


United Nations We helped the UN launch its global campaign UNite to End Violence Against Women at UN Headquarters: • Provided production support for VIP cocktail reception • Conceptualized PR stunt using 500 whistles as a powerful call to action; described by one participant as “the most innovative thing I have seen at the UN in a long time” • Launch generated 160 news stories in diverse international and regional media, including SABC News and New York Times

CONCEPTLINK - PR UN HEADQUARTERS, NEW YORK CITY, 2008


Confidential Client We helped our client gain brand recognition and market share for their new Sub-Saharan Africa consultancy: • Wrote comprehensive marketing plan with actionable steps to increase visibility and revenue Prepared brief brochures to communicate client’s expertise • Made strategic introductions to sector influencers and represented client at industry events • Methodically researched prospects; identified an opportunity that resulted in a $100K contract with the World Bank

CONCEPTLINK - MARKETING NEW YORK CITY, 2010


Africa.com Africa.com , an online media company, engaged us to help develop a new business venture and activate media sponsorships: • Successfully brought new venture from idea to launch, managing the project with comprehensive timelines and status updates • Negotiated event sponsorships to maximize client’s brand exposure and generate new leads • Leveraged social media and blog to extend reach of media sponsorships

CONCEPTLINK - BUSINESS DEVELOPMENT NEW YORK CITY / JOHANNESBURG, 2010 - PRESENT


+1 718 841 7517 (USA) +27 11 083 7841 (South Africa) 1324 Lexington Avenue #200 New York, NY 10128 info@conceptlink.com conceptlink.com

CONCEPTLINK HOW CAN WE HELP YOU?


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