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Even fast fashion retailer H&M has joined the slow fashion bandwagon. Well, sort of. While there’s no plan to stop producing hordes of fashion-forward clothing about as quickly as you can get a meal at a drive-thru, the clothing company did launch their Conscious Collection, an eco-friendly line of clothing, in 2012. Another initiative called Garment Collecting encourages customers to bring in their old, used garments for recycling in exchange for an in-store discount. And, believe it or not, H&M has actually made the Global 100 Most Sustainable Corporations in the World list five years in a row now. In addition, while they don’t own any factories, they do require suppliers to sign a code of conduct outlining working conditions and environmental practices, and are working to create a wage policy for the suppliers in their production countries. Now we may not see the industry going back to a purely seasonal schedule. New York Fashion Week continues to get bigger and more frequent — it occurs five times a year now if you count the pre-fall shows in January, the resort shows in June and men’s fashion week, in addition to the original spring and fall fashion weeks. Then there’s the fashion weeks in capitals of style around the world from Paris and Milan to London and Rio. But is the current runway schedule perpetuating the principles of fast fashion? Not necessarily. Fashion, you see, is much more nuanced now. “The kind of whole runway phenomenon and celebrity culture is partly a form of entertainment today,” Dr. Clark explains. “People consume fashion like they consume other forms of visual entertainment.” “Fashion’s a really complex thing,” Clark continues. “And it’s very complex because it’s to do with global capitalism, but it’s also to do with human beings and how they show off their identities to one another.” After all, not everyone would start buying only Hermès and keep it forever if they could suddenly afford it. But most would take a Birkin in black with a side of Olga charms, hold the pickles. Tadashi Shoji Spring 2014

SPRING 2014

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Profile for Eide Magazine

THE CURIOUS ISSUE  

Spring 2014: Behind the scenes of Chrisley Knows Best, offstage with Young the Giant, the slow fashion movement, industrial design, Sophia W...

THE CURIOUS ISSUE  

Spring 2014: Behind the scenes of Chrisley Knows Best, offstage with Young the Giant, the slow fashion movement, industrial design, Sophia W...

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