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PROFESSOR SLOAN corporate identity SPRING 2012


table of contents GREENVALE VINEYARDS LOGO MAAZA FINE INDIAN CUISINE LOGO


the assignment PICK A BUSINESS FROM THE LIST BELOW AND BEGIN EXPLORATION TO CREATE A NEW LOGO & IDENTITY SYSTEM NEWPORT MANSIONS MUSEUM OF HISTORY GREENVALE VINEYARDS THE STIRRING SPOON

CROSSROADS RI RI JAPAN SOCIETY DEFENDERS OF ANIMALS PIPPIN ORCHARDS


research

. LOCATED IN PORTSMOUTH, RHODE ISLAND ON AQUIDNECK ISLAND KNOWN FOR IT’S RICH SOIL, TEMPERATE CLIMATE, AND LOCATION TO WATER MAKE PERFECT CONDITIONS FOR HARVEST

meet the vineyard

. PRODUCES SMALL QUANTATIES OF ESTATE GROWN WINES

. OPERATED BY CORTLAND AND NANCY PARKER, FOURTH GENERATION WINE

5


concepts 1

BARN & HORSE STABLE

2

AQUIDNECK ISLAND

3

HORSE WEATHERVANE

4

WINE LEAF

BEFORE GREENVALE WAS A WINERY, IT WAS A FUNCTIONING HORSE STABLE THE LOCATION IS WHAT MAKES THIS WINERY UNIQUE A PLAY ON THE HISTORY OF THE VINEYARD A CLASSIC SYMBOL OF A WINERY


computer exploration


color options GREENVALE

GREENVALE

GREENVALE

GREENVALE

GREENVALE

GREENVALE

V I N E YA R D S

V I N E YA R D S

V I N E YA R D S

V I N E YA R D S

V I N E YA R D S

V I N E YA R D S


the

completed logo GREENVALE V I N E YA R D S


logo number two


the assignment SELECT A THEME FOR A RESTAURANT BELOW, AND DEVELOP A CONCEPT. DESIGN A SYMBOL AND TYPE THAT REPRESENTS THE CONCEPT OF YOUR RESTAUANT ASIAN JAPANESE INDIAN

MEXICAN CARIBBEAN GREEK


name ideas CURRY IN A HURRY FAST FOOD INDIAN JOINT MAAZA

TASTY, DELICIOUS IN SANSKRIT

HENNA INDIAN TATTOO DESIGNS ABHILASHA DESIRE IN SANSKRIT


inspiration

meet the vineyard


henna designs

traditional dance


indian cuisine

type exploration


color combinations

maaza

maaza


rough final sketch

suggestions

. GET RID OF WHITE OUTLINES . EXPLORE MORE TYPE OPTIONS . SMOOTH THE BOTTOM OF HENNA SHAPE


the

completed logo


the end.


Logo Process Book