Issuu on Google+

>>

2000 — 2010

DR K K Aggarwal

Keeping the Flame His Health Mela concept is a successful low cost module and unique opportunity for creating health awareness among masses

H

e is a product of India who is bringing about  a movement by creating health awareness among masses. An MBBS from Nagpur University, Dr KK Aggarwal realises that for creating health awareness one need to use all the principles of social adverting, marketing and PR. He says, “In 1991, I was called by the then secretary medical and asked to design a module which can attract the crowd for the health exhibitions organised by the Govt of Delhi. In the evening, I saw children Mela at the India gate and saw the ground was full of people. I just coined the idea of combing the two and the concept of Perfect Health Mela was born in the country.”

24

The first Mela was organised in December 1993 which was declared as the best event in Asia for creating health awareness and the government of India released a postal commemorative stamp on the occasion. Ever since it is a yearly feature. The Mela is a mix of health education for people from all walks of life from all strata of society using all pathies incorporating the principles of fun and entertainment under one roof. It’s a mix of health exhibitions, competitions, workshops, lectures, checkups under one roof. Sharing his perspective on the benefits of such events, Dr Aggarwal says, “Health mela is a successful low cost module which can be adopted even at a village level. One should use

> www.ehealthonline.org > January 2011

the principles of “hit the iron when it is hot”, and involve the people who counts, with health messages in the form of one line sutras which are made by experts, filed tested and based on facts and not myths.” Dr Aggarwal has also conceptualised events like: Health Darbar, Perfect Health Parade, Health Playing Cards, Miniature Health Books, Health Games, Mr. Tobacco - an anti-tobacco campaign and Delhi Ministers’ Pledge to boycott tobacco promoting functions. The WHO estimates that chronic diseases would account for over 65 per cent of deaths in India compared to 53 per cent in 2005. Keeping this view, such type of health awareness campaign could be revolutionary for a healthy India.

One should use the principles of “hit the iron when it is hot”, and involve the people who counts, with health messages in the form of one line sutras which are made by experts, filed tested and based on facts and not myths.

Dr KK Aggarwal Chief Cardiologist, Medanta Medicity, Gurgaon


eHEALTH-Jan-2011-[24]-Keeping the Flame-Dr KK Aggarwal