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an excercise in reactivating downtown city-block voids

E. Green | DSGN 5100: The City II | Instructor: M. Del Signore | Fall 2013 | Tulane School of Architecture


As the urban fabric transitions to the density of the CITY BLOCK in the CENTRAL BUSINESS DISTRICT the urban fabric is ERODED by PARKING LOTS. Most of the residents in this area do not work here; this ebb and flow is most visible in the parking lots, which are primarily diurnal spaces. As in most unsuccessful downtowns in the United States, New Orleans falls into the catch-22 of INABILITY to MAINTAIN AMENITIES; business people do not stay in the area after work hours, so there is not enough to support businesses and they close. Therefore there is no reason to stay downtown after work. This is a difficult situation as one of the few ways to revitalize a neighborhood is to provide amenities, but if the businesses cannot succeed it perpetuates the cycle. PROMO PODS looks to successful program (FOOD, RETAIL, & GALLERIES) on adjacent streets to create a place for GATHERING. This ENTREPRENEURIAL INCUBATOR aims to activate the times when other more traditional businesses are less active by providing an outlet for existing and startup businesses.

business people do not stay downtown after work

new businesses do not want to move in

not enough capital to support businesses

businesses close= vacant lots

no people=no eyes on the street=unsafe

LACK of AMENITY CATCH-22

HOW CAN THE CYCLE OF EVENING DOWNTOWN DISUSE BE BROKEN?


BUS VACANT LOTS

VACANT/ PARKING LOTS EXISTING CONDITIONS

STREETCAR

PUBLIC TRANSPORTATION

BIKE LANES

ALTERNATIVE TRANSPORTATION


art

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januar y art walk

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wa l ar t

a

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art

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ake

september art walk

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ht

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CBD residents

june

NOAD GALLERIES NOAD EVENT LAFAYETTE SQUARE

NEW ORLEANS ART DISTRICT: YEARLY CYCLE

PROGRAM: EXISTING PROGRAM EXISTING

PROGRAM v. OCCUPANTS v. PARKING LOT USAGE

restaurants

galleries

education

program

businesses

parking lot use

22

20

18

16

14

12

10

08

06

04

02

00

k wal art e quar s e h t v at quare y at the s wednesda wednesday at the square april wedne art walk wed sday at the sq u ar e w nesd we edne ay at th e sq dn sda uare es y da jaamt th y a mine s t th ’ onqua re e sq julia ua re


00

gatherers

CBD residents food +

on

omm

ercia l

18

s/c

ti

es

ca

=

06

retail +

gather

sin

edu

business people

resta u nts ra

bu

g a ll

er y

renters

p a rkin g

gallery 12

PROGRAM: DAILY CYCLE + DEAD ZONES

PROPOSED PROGRAM

existing business

entrepreneurs PROGRAM PROPOSED USERS


EXISTING CONDITION: PARKING LOT

9’ 18’

CONCEPT: UNIT of the PARKING SPACE


SITE MORPHOLOGY: HIERARCHY THROUGH SHIFTED GRID

SITE MORPHOLOGY: PERMANENT


SITE MORPHOLOGY: TEMPORARY

SITE MORPHOLOGY: MODULE


PROMO POD AERIAL VIEW


module: food & retail

armature: gallery

armature: gathering

platform

PROGRAMMATIC LAYERS


conditions

closed

open

KIT OF PARTS: UNIT


required components enclosure options: gallery KIT OF PARTS: MODULE

structure

option 1: solid

roof

option 2: thick

option 3: translucent panels


required components enclosure options: gathering KIT OF PARTS: MODULE

structure

option 1: solid storage

roof

option 2: porous

option 3: bench+bike rack

option 4: bench


A

B

PLAN

(not to scale)


SECTION A

1/32”=1’

SECTION B

1/32”=1’


CARONDELET STREET VIEW


SOUTH LOT VIEW

NORTH LOT VIEW


+

= preview current exhibition

= showcase/sell student art

+

GALLERY COMMUNIITY CONNECTION

sponsored by: museums+educational facilities


entrepreneurs existing business

rent space to activate in off-peak hours

rent space to gain start-up capital

and/or move out additional client base

move out additional client base

move into permanent space

MODULE RENTER CYCLES

HOW TO GET

TRANSITION

MANUAL

A TEMPORARY POD

promote

create business plans recommend renters coordinate transitions promote + support startups

HOW TO TRANSITION

TO A PERMANENT SPACE support

MODULE COMMUNIITY CONNECTION + RENTER TRANSITION MANUAL

sponsored by: small business development firms


city scale

EXISTING BIKE LANES

PROPOSED BIKE LANES

EXTENSION OF BIKE LANES ALONG STREETCAR LINES

neighborhood scale


STREET CAR ADVERTISEMENT

BIKE PATH APPROPRIATION



Promo Pods