WHY LAKEVIEW EAST? As advocates for our local business community, we strive to bring merchants and residents alike together with the idea of building, sharing, and sustaining business relationships. Our diverse neighborhood is one with the vast network of business types covering many broad sectors. Donâ€™t miss this great opportunity to connect with area merchants and the local LVE community in a casual and fun environment!
SPONSORSHIPS OPPORTUNITIES B2B NETWORKING
MERCHANT MINGLES Don’t miss a great opportunity to connect with area merchants and the Lakeview East community at large in a casual and fun environment. Be part of a growing network of individuals interconnecting with area merchants. Our Merchant Mingles bring approximately 80-100 people to every event. Each is an excellent opportunity to introduce and showcase your product or service.
PARTNERSHIP BENEFITS: • Introduce and showcase your product or service to new customers and business resources • Stay informed on important events and happenings in the Lakeview East community • Take advantage of the diverse network of people and available business resources. • Connect with local community leaders and stakeholders.
SUMMER SOIREE Join the Lakeview East Chamber of Commerce, residents, merchants and members of the Chicago business community for a special night of fun in Chicago. Whether taking in a ball game in an exclusive suite or local rooftop, sailing down the river, or staying ashore with a party on the beach, Lakeview East provides an evening of fun and entertainment. Guests of the annual summer soiree will enjoy complimentary cocktails, live music, dinner buffet and fireworks courtesy of the City of Chicago
PARTNERSHIP BENEFITS: • • • • •
Opportunity to showcase products to over 200 guests Logo representation/signage placed throughout the event site Complimentary cocktails Dinner buffet Live music and fireworks
ANNUAL HOLIDAY MIXER Ring in the season with us for our Annual Holiday Celebration Mixer taking place at one of Lakeview East’s premier destinations. Share in the spirit with over 200 guests mingling and meeting members and friends of the community, merchants, and local neighborhood groups. Partner with Lakeview East Chamber in hosting this annual celebration!
PARTNERSHIP BENEFITS: • • • • • • •
Cocktails and dinner Live music and dancing Raffle and prize giveaway Complimentary tickets and VIP seating in front of live band Logo representation on signage onsite/and on postcards Product sample opportunities/promotion to over 200+ guests Web page advertisement and company link on Lakeview East Chamber website (average 250,000 visits)
ANNUAL HOLIDAY MIXER
CHICAGO PRIDE PARADE Lakeview is recognized nationwide as home to Wrigley Field and one of the most famous gay villages in North America. Held each June, for over forty years, the Chicago Pride parade is one of the largest gay pride parades in the nation. In 2010, nearly 1/2 a million people packed the streets of Lakeview East to enjoy the festivities.
PARTNERSHIP BENEFITS: • Sponsorship opportunities for grandstand seating and VIP reception. • Signage opportunities along parade route on Broadway Avenue and above grandstand seating • Logo inclusion on LVECC promotion pieces • Signage on Float • Representative to ride atop float • Opportunity to distribute flyers throughout the parade (400,000+ viewers) • Seats in VIP viewing area along with invitations to post-reception • Logo recognition in print and web collateral such as Skyline, Gay Chicago, Red Eye and direct link to www.LakeViewEast.com website
CHICAGO PRIDE PARADE
NICHE EVENTS The Lakeview east neighborhood is renowned for its diverse population, activities along the lakefront and unique mix of independent retailers, restaurants and entertainment venues. This community of over 50,000 becomes a thriving destination for locals and visitors alike. Lakeview East offers a broad platform for your organization to market its efforts. The Chamber can create custom events tying the local businesses into a myriad of interests such as fashion, the arts or the environment.
PARTNERSHIP BENEFITS: Each niche event is unique and provides customized partnership benefits. Bulleted below are some sample benefits you can expect to receive: • • • • •
Signage opportunities at event site Logo inclusion on LVECC promotion pieces Opportunity to distribute your promotional collateral throughout the event VIP entry to ticketed events Logo recognition in print and web collateral such as The Chicago Tribune, Red Eye and direct link to www.LakeViewEast.com website
FESTIVAL OF THE ARTS Located in the heart of one of the most lively and entertaining streets of Chicago, with an area neighborhood population of over 90,000, this major event has risen to become one of the top art festivals in the country.
• Featuring over 125 artists on display • Over 35,000 attendees • 60% of festival attendees are
between ages 21-54 • Over half with household income over ¢100K
PARTNERSHIP BENEFITS: Brand Recognition and Awareness • Connect with largely diversified group and strong gay/lesbian concentration • Sponsor status through advertising, strategic and guerrilla marketing plans. • Internet exposure through various partnership websites. • Direct client contact with thousands of festival attendees Sales and Promotions • On site booth for product sampling and sales • Logo inclusion on all marketing materials • Prominent banner display on-site • Entertain your clients at VIP artist reception Advertising • Key publications in individual festival markets - Chicago Tourist, The arts, Regional/Major newspapers • Logo inclusion on all posters, post cards, t-shirts, on-site banners • Radio Spots - WNUA 95.5 FM Smooth Jazz Radio, CLTV, WLIT 93.9 FM “The Lite,” WBBM 780 AM (3) :30 second spots
FESTIVAL OF THE ARTS
COMMUNITY BRANDING Nestled between Wrigleyville, Lincoln Park and Lake Michigan, Lakeview East (LVE) is one of the most diverse demographic neighborhoods in Chicago, with a strong purchasing power and a “buy local” philosophy.
PARTNERSHIP BENEFITS: Street Pole Banner Program • Expose your brand to the over 25,000 pedestrians and 40,000 automobiles that pass through Lakeview East every day through the Lakeview East customized street pole banner program. These limited edition banners are placed within the district and provide unparalleled exposure to residents, merchants and tourists alike.
Lakeview East Gift Card • As Chicago’s first of it’s kind neighborhood giftcard, the Lakeview East Gift Card makes a flexible, versatile incentive to attract and retain consumers. By partnering with Lakeview East you can demonstrate your commitment to the local community while by providing a convenient and secure way to shop and discover Lakeview East. • A gift card partnership is not merely a purchase of a $5-$500 gift card, but an opportunity for value added public relation campaigns, print and guerilla marketing and social media campaigns.
Banner Advertising http://www.lakevieweast.com/lakeview-chicago-advertising.htm Lakeview East Gift Card http://lakevieweast.com/lakeview-east-gift-card.htm
COMMUNITY FUNDRAISING Lakeview East Community Partnerships (LVECP) is the philanthropic arm of the Lakeview East Chamber of Commerce. Focusing on community issues this organization provides funding to further arts programming and educational opportunities within Lakeview East. Through community art projects, events, and community advocacy, LVECP provides your organization the platform to meet your own philanthropic goals while simultaneously advancing your brand position in the Lakeview East community.
PARTNERSHIP BENEFITS: • Connect with a diversified community with a large GLBT concentration • Elevated sponsor status through strategic marketing • Web exposure through various partnership websites • Potential opportunities for product sampling and sales • Logo inclusion on all marketing materials • Customized opportunities are available for specific community projects
PRIMARY DEMOGRAPHICS Specialty boutiques. Off-Broadway theater. Ethnic dining and coffeehouses. In Lakeview East there is always something more to explore! A well-educated community with over 52,000 residents located in an area that is more than three times as dense as the Chicago average. LVE has a really strong base of 25-44 year olds (56.9%) who tend to spend the most money 74% have bachelor degrees or higher compared to the 47% Chicago average female population outnumbers the male population 51% to 49% with a median age of 34.6 63% have never been married (Chicago average 40%) as a result, LVE has less children and more disposable income Lakeview East households have higher than average incomes compared to the city and each of the comparative communities. The average income of LVE local trade area households is $80,205 with a median income of $56,000. Estimated area population Event attendee age group Average household income College Education
90,000 35-64 $85,000 85.8%
WLIT 93.9 FM • 1.2 million audience listeners a week
Chicago Tribune Company (Chicago Tribune, Red Eye, Chicago Magazine, Metromix) • combined readership of 1.7 million
Time Out Chicago • readership over 150,000 (average 2.5 readers per issue
Pioneer Press and Skyline • circulation 248,000 • readership 471,745
CLTV • audience reach 1.9 million households/600,000 viewers
Chicago Reader • circulation 120,000