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The Wii version of the game is titled Madden NFL 09 All-Play and was launched under EA Sports’ new All-Play brand exclusive to the platform, taking a slightly different approach to the Madden NFL 09 is the 2009 edition of the

game and taking advantage of

American football video game series pub-

the motion controls.

lished by EA Sports and developed by EA Tiburon. It is the 20th annual installment in

The 20th Anniversary Collector’s

the Madden NFL video game franchise. The

Edition of Madden NFL 09 includes

game was released for the Nintendo DS,

NFL Head Coach 09, an alternative

PlayStation 2, PlayStation 3, PlayStation

case, an exclusive version of John

Portable, Wii, Xbox, Xbox 360 consoles. Mad-

Madden Football ‘93 with updated

den NFL 09 is the last commercial game to be

teams and rosters and bonus

released for the Xbox in the United States.

video content and clips.


Deliver an exclusive event for EA Sports’ most coveted title. Create brand excitement for the 20th Anniversary of the most popular sports videogame of all time: Madden NFL.

Select celebrities, athletes and videogame enthusiasts who are familiar with the Madden franchise that can create buzz for the brand. Invite Top tier sports and entertainment media to cover this once in a lifetime event.

With total media impressions nearing 1 BILLION, this was one of the most successful videogame launch parties in history. Celebrities and athletes like Hugh Hefner, Lauren Conrad, Nicole Scherzinger, Marshall Faulk, Kenny Lofton, Jamie Lynn Sigler, Dave Annable, Marcus Allen, JC Chasez and Masi Oka enjoyed playing Madden NFL 09 for the first time. Gaming, sports and entertainment press were thrilled with the star turnout and enjoyed the amazing food and libations provided by LA’s hottest restaurant STK.


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, 2008 Date: August 25 Page: 14

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Date: August 8,

Publica tion/O utlet : New Yo Date: rk Post August 10, 20 08

Publication/Outlet: theins ider.com

Page: 39

Impressions: 617,100 unique visitor

Date: August 10, 2008

s per month

Link: http:// www.theinsider.com/new s/1118315_Exclusive_Joh Circulation: 753,092 n_Madden_NFL_09_Gam e_Launch_Party_at_STK Impressions: 3,012,368 Publication/Outlet: theinsider .com

Impressions: 617,100 unique visitors

Date: August 10, 2008 Link: http:// www.theinsider.com/news/111 8315_Exc

per month

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Circulat ion: 70 2,488 Impress ions: 2,8 09,952

Publication/Outlet: perezhilton.com ue 5,600,000 uniq Impressions:

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on/Outlet : US

Date: August 25, 2008 Page: 44

Date: August 14, 2008perezhilton.com Publication/Outlet: Weekly

Impressions: 11,000,000 unique visitors per month Impressions: 11,000,000 unique visitors per month

Date: August 14, 2008 Link: http://perezhilton.com/2008-08-14-his-playboy-days-are-behind-him

Circulation: 1,880,291 Link: http://perezhilton.com/2008-08-14-his-playboy-days-are-behind-him Impressions:

7,521,164

Publication/O

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Date: Sept ember Page: 28

1, 2008

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EFG :: MADDEN