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LG Villa guests are encouraged to take advantage of Cabo:

E S C A P E T O T H E B EA C H

Spend the afternoon on a yacht Take a Zip Line Tour Go Parasailing Poolside Spa Treatments Surfing Lessons Rejuvenate with Yoga & Pilates

The LG Villa Cabo is a luxurious

ATV Racing

oceanfront property available only

Pesonal Training

to elite taste-makers for their pri-

Deep Sea Fishing

vate use. Guests will be attended to by a team of concierge specialists

Services Include: Air Transportation

and no detail will be overlooked to

Concierge

ensure the perfect getaway.

Personal Chef Butler Driver Security

Located in Los Cabos, just north of the One & Only Palmilla Resort on a private cove overlooking the Pacific Ocean. Minutes from San Jose del Cabo International Airport and downtown Cabo San Lucas. The sprawling six-bedroom manse features the latest innovative LG products seamlessly fused amongst an infinity swimming pool, hot tub, game room and fire pit just steps from the beach. Gated, private, and secluded from the outside world. Paradise is a short two-hour flight from Los Angeles.


After an extremely successful run at the LG House Malibu in the summer of 2007, EFG was once again brought on board to help at the LG Villa Cabo San Lucas in Mexico. EFG was hired to host the appropriate celebrities and press at the Villa for the 6 week run to generate buzz and exposure for the LG brand.

EFG developed an outreach program to secure high profile influencers, celebrities and media to fly down to the Villa. We created a press weekend where senior editors from various publications were invited to experience the LG Villa privately. Besides securing the celebrities and press, EFG consulted on and helped create this out of the box summer extravaganza.

The LG Villa Cabo ran for a total of six weeks during the summer months of 2008. EFG secured celebrities such as Ryan Seacrest, Nick Lachey, Vanessa Minnillo, Rosario Dawson, Audrina Patridge, Lauren Conrad, Kim Kardashian, Carmen Electra and Ludacris. EFG garnered over 2 million dollars worth of ad and pr value in just one weekend alone. Over 1 Billion media impressions were procured for the entire program. Half and full page spreads were seen in weeklies such as Life & Style, InTouch, Us Weekly, Star, OK! and People magazine as well as various print, online and electronic outlets throughout the summer.


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fact sheet

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foxnews.com

Viewership: 7,924,8

00 unique vis

ly 29, 2008

p://www.fox

nth

Impressions: 3,498,475 unique visitors per month

news.com/sto

ry/0,2933,39 27

ery.jsp?galleryUUID=320dd196-bd66-4355-afe6-520364b00727

8,475 pressions: 3,49

itors per mo

unique visitors

66-bd66-4355-afe UUID=320dd19 27

per month

Outlet: foxnews.com Date: July 29, 2008 Link: http://www.fox

03,00.html

Circulation: 1,271,354

: National Publication/Outlet

Impressions: 5,085,416

Publication /Outlet : Life &

Date: August 18, Page: 45

Viewership: 7,924,8 00 unique

news.com/story/0,293 3,3927

Publication/Outlet: In Touch Weekly

Date: Aug 11, 2008

Page: 26 & 27

03,00.html

2008

Date: August 18,

Style Magazin e

Page: 4

Circulation: 753,092 Impressions : 3,012,368

2008

Enquirer

Circulation: 1,119,

Publication/Outlet : Ok Magazine

068

Date: August 25, 2008

272 Impressions: 4,476,

Page: 23 Publication/Outlet : New York Post Date: July 29, 2008 Page: 11 Publication/Outlet : New York Post Date: July 29, 2008 Page: 11

Circulation: 702,448 Impressions: 2,809,792

Circulation: 757,538 Impressions: 3,030,1 52

Publica tion/O utlet : People Date: August 25, 20 08

Page: 24

Circula tion: 3,7 38,902 Impres sions: 14,955,6 08

Circulation: 702,448 Impressions: 2,809,792

.com

hilton Outlet: perez Date: July 28,

visitors per month

Viewership

2008

zhilton.com/2008 Link: http://pere

Publication/Outlet : New York Post Date: July 29, 2008 Page: 11

rs per month

e visito : 6,395,100 uniqu

ent

-07-2

-accid 8-seacrests-freak

Circulation: 702,448 Impressions: 2,809,792

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Publication Date: Aug /Outlet : Star Mag azine ust 11, 200 Page: 2 8

Publication/Outlet: Life & Style Magazine

Circulation: 753,092

Date: September 1, 2008

Impressions: 3,012,368

Page: 72

Circulation: Impressions 1,514,003 : 6,056,01 2

Publication /Outlet : US Date: Aug Weekly 11, 2008 Page: 45


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Publication/Outlet: In Touch Weekly

Circulation: 1,271,354

Date: September 8, 2008

Impressions: 5,243,724

Page: 29

Publication/Outlet: In Touch Weekly

Circulation: 1,271,354

Date: September 8, 2008

Impressions: 5,243,724

Page: 29

Publication/Outlet: Life & Style Weekly

Circulation: 753,092

Date: September 8, 2008

Impressions: 3,012,368

Page: 12

Publication/Outlet: Life & Style Weekly

Circulation: 753,092

Date: September 8, 2008

Impressions: 3,012,368

Page: 12

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EFG :: LG CABO