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www.efma.com/mobile

Mobile and advanced payments Staying close to customers in the new mobile payments space Paris, 25-26 September 2012 Concorde La Fayette hotel Best practices in retail financial services more information on www.efma.com


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Mobile and advanced payments Staying close to customers in the new mobile payments space

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Payments world There has never been a better time for connected key banking industries to share a common vision of growth in cards, payments and mobile transactions and tackle challenges to go beyond economic instability. This year, Efma has developed a new venue offering a one-stop Payments world agenda:

Mobile and advanced payments Cards and payments These two conferences aim to re-define the payments universe in one cost-effective event format. The agenda will gather experts to discuss emerging innovations and best practices in a new era of payments.

The mobile phone is now poised to replace the wallet in customers’ pockets. Banks that have previously been slow to invest in the area of mobile payments and wider digital banking services are now rapidly expanding their activities in these areas. Smartphones, converged TVs and computers, 4G and apps, along with contactless and NFC technologies, are all adding to the buzz surrounding mobile. However, choosing the right mix of services and staying close to consumers and meeting their expectations can pose a significant challenge as banks embrace a new era in ‘advanced payment’ services. Mobile payments require strong branding and innovation as well as security and e-signature solutions, so that they can provide the critical mass needed to enable today’s mobile customers to use strong, secure electronic credentials wherever they work, live or play. Many banks are forming new partnerships within the mobile and tablet sector as more advanced payment models are developed. Others are examining opportunities in key vertical markets, including healthcare, e-gaming, retail, automotive, education, cloud and network administration, desktop computer access and e-government. Customer first, technology second... The Efma Mobile and advanced payments conference will explore the key topics in this sector, in partnership with leading industry speakers and delegates. The agenda includes innovative industry case studies and stimulating discussions on new strategies and best practices in the emerging global mobile and advanced payments market. Some of the issues that will be covered include: • Future trends in NFC and mobile and the world of advanced payments • The international mobile money transfer and remittance markets • New mobile shopping experiences and customer views of mobile payments • Developing apps as a user-friendly interface: how to link with the new social space • How to develop a 360-degree vision across platforms and advanced payments

Study presentation Key findings from this year’s report will be presented: Alternative payments by Efma and Oliver Wyman

www.efma.com/mobile


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Tuesday 25 September 2012

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Wednesday 26 September 2012

8:15

Welcome coffee and registration

8:15

Welcome coffee

9:00

Opening address

9:00

Andres Wolberg-Stok Citibank

9:10

Mariano Dima Visa Europe

9:20

Thomas Gregory Barclaycard

9:30

Giulio Montemagno PayPal

9:40

Geoffrey Bye Movenbank

9:50

Ron van Wezel Deutsche Bank

10:00

Questions & answers

10:10

Questions & answers

10:30

Break

10:40

Alternative payments study Efma and Oliver Wyman

11:00

Richard Johnson Monitise

11:10

Break

11:20

Frans Falize Tesco

11:40

Jeremy King PCI SSC

11:40

Juha Risikko Nordea Bank

12:00

Mahadevan Balakrishnan NPCI

12:00

Siamack Salari MMRA

12:20

Amir Tabakovic PostFinance

12:20

Questions & answers

12:40

Questions & answers

12:50

Lunch

13:10

Lunch

14:20

Stefania Gentile Intesa Sanpaolo

14:40

Dominique Brule Gemalto

14:40

Georg Fasching Mobey Forum

15:00

George Held Etisalat Group

15:00

Questions & answers

15:20

Massimiliano De Carolis Vodafone Italia

15:30

Break

15:40

Questions & answers

16:00

Sitanshu Trivedi ICICI Bank

16:10

Break

16:20

Ilgaz Kaya Garanti Payment Systems

16:40

Rashedul Hossain Grameenphone

16:40

Questions & answers

17:00

Frédéric Schepens BICS

17:00

End of conference

17:20

Questions & answers

17:50

End of day one

www.efma.com/mobile


Tuesday 25 September 2012

Mariano Dima Executive Vice President Marketing and Products Visa Europe

Giulio Montemagno General Manager for Western Europe PayPal France

Ron van Wezel Director Head of Emerging Payment Streams Product Strategy and Commercialization Deutsche Bank The Netherlands

Morning

Going for Olympic gold standard in emerging payments: building a lasting payments legacy - Transforming the payment experience in London: identifying the key drivers - Globally, enabling faster, more convenient payments via mobile phone - Forming a new strategic alliance is as a lasting platform in the market post-2012 - Innovation and lessons so for banks, retailers, mobile operators and consumers - Case study: contactless payments at the Olympics

Extending the mobile payment journey... from adoption to critical mass - Examining the cultural shift of using your mobile - Working with merchants: businesses need to implement mobile channels to stay competitive - Internet-connected devices will be the very fabric of the digital lifestyle: the wallet will live “in the cloud”

Emerging payments will lead to a transformation of the payments industry: strategic response required - Digital transformation and the impact on technology intensive industries - The payments revenue shift towards the new emerging payment products - Transformational challenges and opportunities for players in the global payments area - Banks critical role in shaping how payments will develop in the broader marketplace

Study presentation James Sherwin-Smith Senior Manager, Retail and Business Banking Oliver Wyman The new alternative payments landscape: changing the nature of mobile - Investment and how long will it take to reach critical mass? - Why aren’t more customers using advanced payments? - Mobile wallets, smartphones and apps: the key to mobile banking success? - The changing nature of connection, developing mobile platforms

Jeremy King European Director PCI Security Standards Council United Kingdom

Mahadevan Balakrishnan Chief Operating Officer National Payments Corporation of India India

Amir Tabakovic Head of Market Development PostFinance Die Schweizerische Post Switzerland

Security, fraud and e-payments: plugging the profit gap - Security issues in new mobile payment systems: 4G, the cloud, platforms, monetisation - Mobile payments vs. traditional channels: looking holistically at your security as a whole - Mapping out mobile fraud and differences across Europe and globally - The role of security and consumer adoption, bank issues

Future innovation across all consumer touchpoints and partnerships for payments - The need and business case for mobile and innovation - Conceptualising an interbank mobile payment service - The role of strong infrastructure support - Mobile partnerships and why bank led model may be preferable - Competition and collaboration: payment system development and inter operability - How other players can come into this eco system – with a focus on benefit for all

E-wallets vs. mobile: which is the ultimate enabler for future growth? - Defining the mobile wallet: commerce, payment, identity, banking - Stakeholders in the mobile wallet ecosystem: congested area of pay and play - Control points in the mobile wallet: who controls what in the mobile wallet

www.efma.com/mobile


Tuesday 25 September 2012

Dominique Brule NFC &TSM Mobile Marketing Director Gemalto France

George Held Vice President, Commerce Etisalat Group United Arab Emirates

Massimiliano De Carolis Head of Business Development Mobile Payments and Mobile ADV Vodafone Italia Italy

Rashedul Hossain General Manager Head of Business Development Financial Services Grameenphone Bangladesh

FrĂŠdĂŠric Schepens Senior Vice President Mobile Financial Services BICS Belgium

Afternoon

NFC payments: from myth to reality - Learnings from early deployments in America, Europe and Asia - Overcoming challenges during deployment phase - Pushing the boundaries of payment experience

Mobile NFC payments: ROI and the right customer value proposition - How to engage your consumer with convenient and user-friendly mobile payments - Positioning your mobile payments solution and integrated service offering - Working with partners and merchants to provide comprehensive mobile payment services

The m-commerce business case: contactless retailing and NFC - How is the availability of NFC mobiles and NFC enabled stores predicted to grow? - What effect will the low spending limits associated with NFC have on retailers? - Impact on per customer expenditure in comparison with other methods of payment - Contactless infrastructure for mobile payments, security risks and standards

Mobile money developments in emerging economy: the Bangladesh perspective - Background: current status of mobile money initiatives - Regulation: bank lead regulation - Emerging business models - Operating models and collaboration of banks and MNOs - Case study - MobiCash: the 3W strategy and lessons learned

Interoperability of communication and payment networks: the future of money transfers - Solving interoperability to cross-border remittances - How the money transfers market is evolving - Identifying and tackling the key issues facing the mobile money transfer value chain - Steps to creating a worldwide ecosystem

www.efma.com/mobile


Wednesday 26 September 2012 Morning

Andres Wolberg-Stok Global Mobile and Tablet Banking Director Citibank United States

Thomas Gregory Head of Digital Payments Barclaycard United Kingdom

Geoffrey Bye Chief Marketing Officer Movenbank United Kingdom

Richard Johnson Group Strategy Director Monitise

Frans Falize International Director Dotcom Tesco United Kingdom

Juha Risikko Head of Mobile and Emerging Payments Nordea Bank Finland

Siamack Salari Board Member Mobile Marketing Research Association United Kingdom

Mobile pioneers and the dawn of tabletisation - How are tablets changing consumer expectations? - How and why the desktop experience needs to evolve to remain competitive - A whole new world of insight and control for customers - Desktop, mobile, tablets, touch and HTML5: the convergence of everything

Integration innovations: linking mobile and digital payments, traditional payment cards and enhancing consumer experiences - Viewing mobile transactions through the lens of a traditional payment cards issuer - Developing win-win-win solutions for merchants, consumers and industry players - Delivering customer value and enhancing experiences through purchases - Providing merchants & consumers with choice, security and an exciting new way to pay - New innovations: Quick Tap NFC payments, PayTag, PayBand, and PingIt

Movenbank: anatomy of a disrupter - Disintermediation of retail banking - Mobile: ultimate context - Movenbank: the what, the who, the how, the when - The future: which alternative payment brand(s) could win

Mobile wallet wars: how to win the battle for consumer engagement - Why putting a smartphone app on the front of Internet Banking isn’t enough - Who are the players in the mobile wallet battleground? - How can banks defend and extend their role in payments and commerce

International innovation: advanced mobile solutions, a visual journey across a virtual shopping experience - Expanding online sales into the mobile experience: opening new virtual shops - What is the potential of mobile-proximity technologies to transform the way retailers operate? - Beyond QR code and browsing the ‘aisles’ - How NFC tag reading could make service even better - Visual case study: HomePlus Korea, the journey so far

Mapping the user experience from early adoption to mass market: where is the true value for consumers and merchants? - How are major merchants planning to develop or enhance their mobile self-service capabilities? - Defining mobile payment strategies in the Nordics - The business case for merchants and retailers - Using mobile-enabled cross-channel promotion to steer customers to lower cost, loyalty building at the physical point of sale - Self-marketing touchpoints: increasing sales & advertising m-payment processing models

A day in the life of a mobile payment: how are consumers really using mobile payments? - Snapshot of consumers and mobile phones and mobile payments - New community segments: lessons from other regions - Key findings: when, where and how are customers using mobile phones to pay?

www.efma.com/mobile


Wednesday 26 September 2012 Afternoon

Stefania Gentile Cards and Payments Head Intesa Sanpaolo Italy

Georg Fasching Mobey Forum Industry Ambassador Mobey Forum United Kingdom

Sitanshu Trivedi Product Manager Retail Banking & Payment Services ICICI Bank Germany

Ilgaz Kaya Director of Mobile Payments and Debit/Prepaid Cards Garanti Payment Systems Turkey

‘Move and Pay’: changing the customer retail shopping experience. - A day with ‘Move and Pay’ - What we have learned from the consumer side - What we have learned from the merchant side - The current project and the main future steps

Taking NFC mainstream: the full potential of NFC applications - Exploring the power of NFC technology to create an engaging interface for consumer - What have we learned in the payments world about launching new technologies? - Monetising NFC and contactless mobile - Post-commercialisation: creating unique applications to drive usage - Biometrics, iPhones, Windows phones and meeting the future customer needs

Real-time mobile money services: replacing cash with convenience - Mobile money transfers: inside and outside your operator network - Remittances and merchant payments - Including mobile functions: reload prepaid airtime - Checking transactions and account balances - Challenges in mobile payments implementation - Critical success factor

Mobilising technology across any barrier: from pre-paid cards, remittances and creating a whole new virtual product range - Migrant workers and money: how are pre-paid cards providing a solution? - Operating Sim banking platforms vs. mobile banking apps - Pre-paid adoption through innovative branding - Cross-border pre-paid enablers: competitive charges and fees - Making mobile payment a reality for each customer regardless of any technology barrier


Registration form Mobile and advanced payments Paris, 25-26 September 2012 Scan me and register online now

A T T E NDE E ’ S INF O R M A T I ON Mrs. Ms Mr. First name . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Last name . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Job title . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Institution . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . VAT ID number (if applicable) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Address . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ............................................................................................... Tel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Fax . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . email . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Assistant’s information (or person in charge of the registration) First name. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Last name . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . email . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Tel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

PR ACTIC AL INF O RM A T I ON

Location Concorde La Fayette Hotel 3, Place du Général Kœnig - 75017 Paris - France Tel.: +33 1 40 68 50 68 - Fax: +33 1 40 68 50 43 www.concorde-lafayette.com/en Social networking, follow us on Twitter@Efma_news Efma Events App

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Languages Simultaneous translation in English and French will be provided.

and taxes). Once you have registered and received a confirmation from Efma the day after, an accommodation form will be available for download on www.efma.com/myregistrations, your personal space on our website. To book your room, please complete and return this form to the hotel until Thursday 23 August 2012. After this date the hotel cannot guarantee either room availability or prices. The hotel will automatically bill unoccupied rooms or late cancellations. Registration The registration fee covers participation in the conference, documents, lunches and coffee breaks. Registration fees must be paid in full prior to the event. Efma reserves the right to refuse entry to any delegate who has not paid his or her invoice prior to the event. We welcome late-bookers, but credit card information must be provided.

Accommodation Each participant must pay the cost of his or her accommodation directly to the hotel before departure. Rooms have been provisionally reserved for the nights of Monday 24 September and Tuesday 25 September 2012 at Concorde La Fayette hotel. The cost of a single room per night is 228.20 euros, 248.48 euros for a double room (including breakfast

Cancellations All cancellations must be received in writing. A 20% cancellation fee will be charged for all cancellations received on or before Tuesday 11 September 2012. The full fee will be charged for cancellations made after that date, as well as to delegates who are unable to attend on the day, unless a substitute delegate is provided. Substitutions are accepted at any time

Payment

Registration fee

By bank transfer to Efma Sarl bank account IBAN: FR 76 3000 7999 9904 2252 7800 001 BIC: NATXFRPPXXX Natixis, FE3 - Unité 3B/747 BP 4, F- 75060 Paris Cedex 2.

All registrations are strictly personal.

By credit card: MasterCard Card n° Expiry date

Visa

American Express

1,600 euros + VAT 19.6% = 1,913.60 euros for representatives of Efma member institutions. 2,400 euros + VAT 19.6% = 2,870.40 euros for representatives of non-member institutions. If you are interested but you cannot attend the conference, ask for the event’s summary at marketing@efma.com. 400 euros (+ VAT 19.6%) = 478.40 euros for members. 600 euros (+ VAT 19.6%) = 717.60 euros for non-members. Date

Signature

Efma 8, rue Bayen 75017 Paris France Tel.: + 33 1 47 42 52 72 Fax: + 33 1 47 42 56 76 www.efma.com APE: 8230Z - VAT ID: FR 38 313 062 788 - Efma sarl company with registered capital of EUR 15,000 - RC Paris 313 062 788 In accordance with Article 27 of the law on the processing of personal data of 6.1.78, the information which you are requested to provide is necessary to enable us to process your registration and is intended for Efma’s services. You may access this information and request that it be rectified if necessary.

Il lus trati ons : B run o Davi d

Dates The conference will begin with a welcome coffee on Tuesday 25 September 2012 at 8:15 a.m. and will end on Wednesday 26 September 2012 around 5:00 p.m.


Key reasons to attend Payments world events Tailor your agenda ‘Mix and match’ sessions* Meet and share Networking opportunities Exchange with peers Q&A and interactive sessions Learn Featuring in-depth case study Update Free access to speakers’ presentations and events’ summaries NEW

Download the Efma Events App* • Plan your visit before,

during and after the conference • Access regular programme updates and alerts • Ask questions and react in real-time with speakers & delegates during the event *Subject to seat availability in the Cards and payments conference room *Mobile App available soon! Download the App on www.efma.com/app

www.efma.com/mobile


Exhibition hall An exhibition will present maximum opportunity for delegates to interact with innovative companies offering tried and tested products and services. This exhibition will be an opportunity for participants to keep abreast of the latest developments and market trends.

Simultaneous translation Simultaneous translation in English and French will be provided during the sessions and debates.

We thank our partners for their support Banking Automation Bulletin Banking Technology Card & Payments World Cartes MAG Eurasia Insights European Payments Council Fraud Watch Gemalto Mobey Forum Monitise Oliver Wyman Payments Cards & Mobile PCI Security Standards Council Point Banque SIM Alliance Smart Insights Smart Payment Association The Paypers

www.efma.com/mobile


Efma Mobile payments conference