Helping Ericsson in Italy rapidly reach their learning targets Background
Ericsson is a world-leading provider of telecommunications equipment and related services to mobile and ﬁxed network operators globally. In an eﬀort to serve their increasingly global market, Ericsson Italy needed to pass a Corporate Certiﬁcation which would enable their local support center in Italy to become a communications center for customers all over the world. In order to do this, Ericsson needed to immediately improve the English of a speciﬁc segment of employees. Long term, they would need to raise the level for 1,000 employees working in the customer communications center who would need to be able to speak English with customers, write coherent reports and attend meetings in English. In deciding on the best type of training, Ericsson took into consideration the short time frame in which they hoped to see the improvement, the number of employees who needed training, the logistical eﬀort needed to plan lessons, and the busy schedules of the individual employees. Execution
Ericsson decided online training was the best approach for the majority of their target group due to its ﬂexibility. ey evaluated potential providers on criteria such as course quality, customer service, reporting and follow-up, testing and the presence of local oﬃces close to their main sites. EF Corporate Language Training was selected as the preferred supplier for this project – EF has been working with Ericsson on a global level for more than 6 years. Ericsson used their internal Communications Department to widely publicize the project, named “English for all,” to
employees and managers via meetings, posters, brochures, kick oﬀs and distributions of study guides and instruction manuals. EF worked with Ericsson to segment the students who needed language training and helped them set individual monthly targets. ese study targets were included in the Performance objectives of both the employees and their managers. is ensured that training remained a priority and encouraged the manager to work with the employee in order to meet the training objectives. Managers can easily stay on top of the training progress with on-demand access to reports via EF’s online reporting system. Benefit
e results of the online training were immediately visible. e ﬁrst group of students exceeded their initial goal of
each student completing 4 or more study units (approximately 32 hours of study) in less than 2 months. To date, over 700 Ericsson employees have been trained; the majority are on target with their studies and feel they have already improved their English level signiﬁcantly. In addition, Ericsson in Italy passed the Corporate Certiﬁcation enabling the local support function to become a global communications center. Since EF handles most of the reporting and logistics, the training department can focus on other projects rather than devoting resources to monitoring the success of the English training program. e full dedication and commitment of Ericsson to the project and their willingness to work closely with EF really fostered a positive learning environment that in turn helped produce quick results. is integral approach has been a key factor in the success of this project.
About EF Corporate Language Training EF Corporate Language Training is world's the premiere provider of language training services for companies. EF was established in 1965 and has helped more than 10 million students and over 1,000 companies learn a new language. EF Corporate Language Training offers a full range of tailor-made training in-company, online and abroad or in any combination. EF's Value Based Learning method guarantees the highest return on your company's language training investment. Thanks to over 40 years of experience, professionalism and impressive results, EF's language programs enjoy a 98% satisfaction rate. EF Corporate Language Training is an EF Education First company. For more information on EF Corporate Language Training please visit: www.ef.com/corporate