Accelerating BLUETOOTH LOW ENERGY Development By Gagan Luthra and Pushek Madaan, Cypress Semiconductor
There’s a mad rush in the consumer electronics space to capture customers mindshare by being first-to-market with the nextgeneration IoT products. With everything from fitness monitors, smart door locks, and light bulbs to a smart water cup, product companies are rushing to establish dominance in these newly emerging markets. The differences in many of these products today are often minimal as they all offer similar features. Besides differentiating on product design and aesthetics, the winning product is typically the one that is the first to become commercially available. Today’s intelligent consumers are now wary of ‘vaporware’ through the many painful examples of crowd-funded projects that have failed to make it past a successful marketing and awareness campaign.